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Tag: Uruguay

  • Sony Six acquires telecast rights for 2015 Copa América

    Sony Six acquires telecast rights for 2015 Copa América

    MUMBAI: Multi Screen Media’s sports channel Sony Six has acquired the live telecast rights to the 2015 edition of Copa América in South Asia.

     

    The tournament serves as the international football championship for South America and is organized every four years by the CONMEBOL, the governing body for the sport in the continent. 

     

    This year’s tournament will be held in Chile from 11 June – 4 July 2015 and will be telecast on Sony Six and Sony Kix.

     

    The Copa América is one of the most prestigious and widely followed sporting events in the world, due, in large part, to the participation from football superpowers such as Brazil, Argentina and Uruguay among others. This year’s event will be the tourney’s 44th year in competition and will feature twelve teams, including the ten members of CONMEBOL and two guest sides from North America – Mexico and Jamaica.

     

    Sony Six business head Prasana Krishnan, said, “The Copa América is an iconic competition with almost a centenary-long heritage behind it and we are elated to broadcast the property on our channel. With Copa America, we stand to strengthen our South American offering along with Copa Libertadores, the region’s premier club competition. The telecast of the tournament also reaffirms our position as the ‘home for international football.”

     

    The 2015 Copa América will feature some of the biggest names in football including Lionel Messi (Argentina), Luis Suarez (Uruguay), Neymar Jr. (Brazil), James Rodríguez (Colombia) and Alexis Sanchez (Chile) apart from many others. Moreover, the current titleholders, Uruguay will look to defend their crown and extend their lead in terms of the number of Copa América titles won i.e. 15, the most for any team in the competition.

  • Women increasingly tuning in to the soccer World Cup

    Women increasingly tuning in to the soccer World Cup

    MUMBAI: If you thought that only men follow soccer think again! Soccer’s governing body Infront’s governing body Infront has announced the results of a study that show that women are increasingly following the football World Cup.

    It thus reaches far beyond the traditional male football audience in its universal appeal.

    Almost four in 10 viewers are women. The figures reveal that an impressive 37 per cent of the global adult audience watching the Fifa World Cup are women. Sponsorship Intelligence, a UK-based research driven consultancy appointed by Infront Sports and Media and Fifa Marketing and TV, has thus farcollated overnight ratings in 44 markets globally.

    The audience in Argentina demonstrates the greatest equality – 50 per cent of the viewers are women. 44 per cent of Argebntian’s viewership during the 2002 World Cup were women. Indeed, evidence to date, suggests that the Fifa World Cup TV audiences in Latin America especially Argentina, Venezuela, Uruguay and Mexico, are more gender-balanced than in many other parts of the globe.

    In Korean 45 per cent of viewers in this country are reportedly women. This trend continues across Asia with audiences in Singapore and Malaysia comprising 45 per cent and 41 per cent women respectively.

    Germany has experienced a 17.6% percentage upsurge in the number of women viewers since the 2002 Fifa World Cup (40 per cent versus 34 per cent) and the Netherlands (38 per cent ), Hungary (38 per cent) and Switzerland (37 per cent) also experienced substantial increases.

    The female viewership figures are higher for Portugal (43 per cent), Italy (42 per cent) and Serbia (40 per cent). Major football markets like the UK and Spain are not far behind, with 36 per cent of viewers being women. In France, the figure is 34 per cent.

    However in the Czech Republic and Greece the World Cup is mainly watched by men. 24 per cent of women watch the World cup in these two countries.