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Tag: Urban Company

  • From Chai Breaks to AI Breaks: How Indian Marketers Are Letting Robots Handle the Hustle

    From Chai Breaks to AI Breaks: How Indian Marketers Are Letting Robots Handle the Hustle

    MUMBAI: There is a huge change happening in India’s digital marketing scene. 73 per cent of marketing teams worldwide now use AI tools for jobs that used to take up 40 per cent of their workday. However, Indian marketers are at a crucial point right now. Most people are not using AI solutions appropriately; therefore, they miss out on smart automation’s life-changing power.

    The Task Delegation Revolution: A Chance Worth Rs 4 Lakh Crore

    The Indian digital marketing business, worth more than Rs 4 lakh crore, is experiencing what experts call “the productivity revolution.” AI tools are no longer just ideas for the future; they are real tools that are changing the way marketing teams work at advertising agencies in Mumbai, IT startups in Bengaluru, and e-commerce giants in Delhi.

    What AI Tools Do Best for Digital Marketers

    Content Scheduling and Localisation: The fashion store Myntra has successfully used AI tools to manage content scheduling in 12 Indian languages. These agents automatically change campaign messages for regional festivals like Durga Puja in Bengal and Onam in Kerala. Their AI systems currently take care of 80 per cent of social media scheduling, allowing creative teams to concentrate on campaign planning.

    Lead Scoring and Customer Segmentation: Bengaluru’s B2B SaaS business Freshworks used AI tools for lead scoring, which led to a 45 per cent increase in conversion rates. The system looks at how Indian businesses act during certain times, such as when they get budget clearances at the end of the fiscal year and when they buy things during festivals.

    A/B Testing at Scale: Paytm, a Delhi-based finance firm, employs AI tools to conduct large-scale A/B tests across diverse demographics. They evaluate everything from colour preferences (green vs. saffron themes around Independence Day) to messages that work for people with different income levels. Their AI-based testing method has increased click-through rates by 35 per cent and cut campaign setup time by 60 per cent.

    Real Numbers of Impact: During the 2024 holiday season, a well-known e-commerce firm based in Mumbai that sells ethnic clothing cut campaign management time by 40 per cent and increased Return on Ad Spend (ROAS) by 25 per cent. The AI tool changed how much to bid on Google Ads and Facebook campaigns on its own, based on changes in demand in real time during the busiest buying times of Diwali.

    The Human-AI Partnership Model: Changing the Roles of Marketers

    The best Indian marketing teams aren’t using AI instead of people; they’re making strong partnerships that use AI’s speed and human inventiveness.

    What People Are Still Best At

    Cultural Intelligence: AI can digest data, but human marketers are better at identifying cultural differences. A Chennai-based agency’s human team recently stopped a big cultural mistake when its AI proposed utilising beef images in a campaign aimed at South Indian vegetarians.

    Strategic Interpretation: AI tools give information, and people give it meaning. During COVID-19, Flipkart’s AI algorithms showed strange purchase habits. Human strategists saw this as a sign that people wanted more home exercise equipment and kitchen appliances, which led to successful pivot campaigns.

    Crisis Management: During the farmer demonstrations in 2024, human marketers at different companies made quick judgments to stop or change advertisements. AI tools couldn’t do this without human help.

    What AI tools Are Good At

    AI tools monitor social media sentiment in regional languages 24 hours a day, seven days a week, and inform human teams about possible problems before they get worse.

    Predictive Analytics: Zomato’s AI tools can predict when people will want more food during cricket matches and immediately change marketing budgets and inventory suggestions.

    Personalisation at Scale: Hotstar, a streaming service, employs AI tools to make content recommendations for 400 million customers, making it feasible to create unique marketing experiences that would be difficult for human teams to handle.

    A 3-Step Process That Works for Implementation Reality Check

    Step 1: Start small and learn quickly

    Start with easy automated chores, such as scheduling social media posts or sending out basic email marketing. Urbanclap, an Indian startup now called Urban Company, started by automating appointment confirmations and then added more complicated customer journey mapping. Many Indian businesses rush through this phase, making AI work poorly, and teams do not want to work.

    Step 2: Smart Scaling

    Add increasingly difficult duties, such as assessing leads and personalising basic content. Nykaa, an e-commerce site, grew by focusing on one group of customers (urban women aged 25–35) before branching out to other groups. Ensure AI knows how Indians shop, like the importance of wedding and festival seasons and regional preferences.

    Step 3: Strategic Integration

    Use AI tools for strategic tasks like optimising campaigns and performing predictive analytics. Swiggy, a big food delivery company, reached this point by adding AI tools to all of its marketing tools, from acquiring new customers to keeping them.

    How to Avoid Common Mistakes

    The Problem: AI tools often have trouble maintaining a consistent brand voice across Indian languages and cultural settings.

    The Answer: Ogilvy India, an advertising agency located in Mumbai, produced thorough brand voice standards in Hindi, English, and regional languages, with examples for distinct cultural settings.

    Worries About Data Privacy

    The Truth: Marketers need to be extra careful about how they use data now that India has a Personal Data Protection Act.

    Best Practice: Use AI solutions that put privacy first and follow local rules while still being useful.

    Risks of Too Much Automation

    Warning Signs: Customer satisfaction generally goes down when all human touchpoints go away.

    Example from India: A luxury firm based in Delhi first automated all of its customer care responses, which led to complaints about how impersonal they were. They were able to employ AI for early responses while making sure that humans handled more complicated questions.

    Important Success Metrics

    Effect on Revenue: There is a direct link between using AI and sales growth.

    Customer Satisfaction: Keeping high NPS scores even while more work is being done by machines
    Market Share Growth: Having better AI implementation gives you a competitive edge.
    Cultural Relevance Score: How well AI keeps a brand relevant in different Indian marketplaces

    Role Change vs. Role Loss

    Changing Roles:
    Digital Marketing Managers → AI Marketing Strategists
    Content Creators → AI Content Managers
    Performance Marketers → AI Performance Boosters

    New Roles:
    Trainers for AI Marketing
    Experts in Cultural AI
    Managers of Human-AI Collaboration
    The Competitive Edge of Being First

    Indian businesses that employ AI tools early are realising big benefits:

    . Cost Efficiency: Marketing operations costs go down by 30 per cent to 50 per cent

    . Market Responsiveness: the ability to quickly adjust to changes in how customers act

    . Scalability: the ability to grow more quickly in India’s many markets

    Looking Ahead: The Future of AI Marketing in India

    AI tools will be very important for marketers in India as the country progresses toward becoming a 5 trillion dollars economy. India has the most varied market in the world. In the next ten years of Indian digital marketing, the organisations that can find the right mix between AI efficiency and human innovation will be the most successful.
    The transformation isn’t about replacing marketers with AI; it’s about giving Indian marketers the tools they need to make ads that are more culturally relevant, effective, and impactful. It’s not a question of whether to use AI tools; it’s a question of how quickly and effectively you can do it while still keeping the personal touch that Indian customers love.

    The future of Indian marketers belongs to those who can successfully use artificial intelligence and human understanding to create marketing experiences that appeal to a wide range of people and achieve measurable business goals.

    The writer is a digital marketing specialist with extensive experience using AI in Indian markets. His company, C Com Digital, has worked with top companies to successfully add AI tools to their marketing operations while still remaining culturally relevant and connecting with people.    By Chandan Bagwe – Founder/Director of C Com Digital 

  • Nash8 drops a manga bomb with Too Yumm! and Ananya Panday

    Nash8 drops a manga bomb with Too Yumm! and Ananya Panday

    MUMBAI: Nash8, the two-year-old rebel in India’s creative agency circuit, is turning heads and thumbing through manga to redefine digital-first storytelling. Its latest campaign for Too Yumm! K-Bomb, featuring Ananya Panday, is a full-blown manga-meets-masala moment crafted with Gen Z precision and platform-native flair.

    The campaign’s centrepiece is a short-form podcast in manga style, dropped straight into Instagram Reels, with Panday as a snappy, snack-obsessed alter ego. Vibrant visuals, QR-led real-world extensions, and billboard art channelled straight from Tokyo’s street corners. this wasn’t an ad, it was a digital universe.

    “Gen Z can smell a traditional ad from a mile away,” saID Nash8 founder and creative director, Nasheet Shadani. “For Too Yumm!, we created a universe that didn’t just reference manga — it lived and breathed it. We read over 50 manga books before we even started designing. That’s the kind of depth we try and bring to the table.”

    With clients like Urban Company, MakeMyTrip, Zee5, and NoBroker already under its belt, Nash8’s approach is crystal clear: no repurposed TVCs, just scroll-stopping, mood-board-ready stories that feel more vibe than pitch.

    In an industry still catching up to Gen Z’s attention span, Nash8 is proving that the future of advertising isn’t about shouting louder, it’s about speaking the right language, one perfectly placed frame at a time.

  • Urban Company offers domestic help in 15 minutes

    Urban Company offers domestic help in 15 minutes

    MUMBAI: Home services giant Urban Company has muscled its way into the quick commerce arena with a service that promises to deliver maids to your doorstep faster than a pizza. The cheekily named “Insta Maids” service, currently being trialled in Mumbai, offers desperate homeowners salvation when their regular help does the bunk —all for the bargain basement price of Rs 49 per hour.

    “Your maid left you hanging? We leave your home spotless!” proclaims the company’s rather saucy advertisement, which depicts a flustered woman receiving the dreaded text from “Sunita maid” announcing her sudden departure to the village—a scenario all too familiar to India’s middle classes.

    The 15-minute booking service offers everything from utensil scrubbing and floor mopping to chopping vegetables, effectively turning domestic labour into an on-demand commodity that can be summoned with the tap of a finger.

    Urban Company’s foray into what might be dubbed “maid commerce” has sparked a right proper row on social media, with critics accusing the platform of exploiting workers and trivialising domestic labour. The advert’s tone, which some have labelled “bloody tone-deaf,” hasn’t helped matters.

    Responding to the backlash with the corporate equivalent of “keep your knickers on,” Urban Company has trumpeted the “overwhelmingly positive response” to the service. In a bid to counter the criticism,  the company insisted its service partners earn Rs 150-180 per hour—substantially more than the customer pays—alongside perks like health insurance and accident cover.

    “Partners working for 132 hours per month are assured earnings of at least Rs 20,000,” the firm claimed, adding that the current pricing is merely an “introductory offer” designed to hoover up customers before inevitable price hikes restore “viable economics.”

    Industry watchers note that Urban Company’s venture represents the latest frontier in India’s booming gig economy, where everything from food delivery to taxi services has been disrupted by tech platforms offering convenience at rock-bottom prices.

    Whether “Insta Maids” will clean up or find itself in hot water remains to be seen, but one thing’s certain—for Mumbai’s harried homeowners, the days of being held hostage to their domestic help’s village calendar might be numbered.

  • Urban Company launches festive ‘Style My Space’ series with celebrity design challenges

    Urban Company launches festive ‘Style My Space’ series with celebrity design challenges

    Mumbai: Urban Company, a home services platform, in collaboration with YouTube, Next Narrative and Monk Entertainment announced the launch of its YouTube series, Style My Space. Just in time for the festive season, this series will feature some of India’s celebrity friends, including Tanmay Bhat, Aishwarya Mohanraj, Bollywood icons Farah Khan and Maheep Kapoor, and reality TV stars Jasmin Bhasin and Tejasswi Prakash. The celebrity friends will collaborate with Urban Company’s design experts to surprise their close friends with stunning home makeovers using the brand’s signature Wall Panels.

    This series celebrates the unique bond between friends while inspiring viewers with creative ideas for simple home upgrades that can dramatically enhance a room’s aesthetic. With the launch of Urban Company’s Wall Panels this year, the desire for trendy, stylish homes is rising. Services like wall molding and panel installations transform spaces, providing homeowners with a quick and impactful way to elevate their interiors. Celebrities take on the challenge of transforming their friends’ spaces in less than a day, highlighting their deep camaraderie and understanding of one another’s unique styles and preferences. The moment of the big reveal captures the authentic joy and surprise of a truly personalised makeover, with each episode filled with nervous anticipation, unexpected twists, and heartwarming laughter.

    Urban Company director of marketing Sugandha Gupta said, “At the heart of Style My Space is a commitment to crafting stories that seamlessly marry the essence of our offerings with the evolving needs of our customers. We understand that today’s consumers are looking for more than just products – they seek inspiration, personalisation, and solutions that truly resonate with their lifestyles. Our series reflects this by showcasing how our offerings can transform spaces, helping customers reimagine their environments and elevate their homes with style and function. We’re excited to share these stories that showcase how our brand is integral in helping people create homes that feel truly unique and tailored to their needs.”

    Next Narrative founder and CEO Mohit Jagtiani echoed these sentiments, adding, “ At times, content doesn’t need to be overproduced; presenting it in a raw, authentic format is exactly what ‘Style My Space’ is all about. Home makeovers and visual transformations come to life beautifully in formats like these, offering not just valuable information about the product category but also entertainment. Snackable YouTube shorts from these have great reach and inspire audiences. By collaborating with the right creators, we ensure the content is highly shareable, driving conversations and impact.”

    Viraj Sheth, Co-founder and CEO of Monk Entertainment emphasized the creative synergy in this series, stating, “It’s been an incredible experience shaping this home makeover show from scratch for Urban Company. We have created 3 episodes, each with guests from different industries – Bollywood, digital creators, and TV stars. With this, we’re able to target different audiences while delivering a unified message about the fantastic wall panelling service that the brand now has to offer. I am certain the content in this show will stir plenty of dinner-table conversations, and thereby drive conversions for the brand.”

    Whether you’re seeking a quick-fix design inspiration or looking to enjoy a feel-good series, Style My Space is the perfect way to celebrate the festive season. The first episode will premiere on 27th September on your favourite creator’s channel on YouTube. Don’t miss out as these celebrities bring their creativity and friendship to life in a way that only Urban Company can.

    This 3 part series has been conceptualised by Monk Entertainment co-produced by SOL Entertainment. 

  • CNBC-TV18’s Future. Female. Forward. College Connect Series empowers future changemakers at IIT Delhi Campus

    CNBC-TV18’s Future. Female. Forward. College Connect Series empowers future changemakers at IIT Delhi Campus

    Mumbai: CNBC-TV18 ‘Future. Female. Forward. College Connect program, presented by HSBC India, is a one-of-it’s kind of integration successfully concluded the first chapter at the prestigious IIT Delhi Campus on 3rd August 2024. This remarkable initiative was designed to nurture and support college students who will shape the future of the country. The series focused on empowering and preparing these future change-makers by providing them with the knowledge and tools needed to foster more inclusive and diverse workplaces.

    The event was commenced by a welcome address by Shereen Bhan, CNBC-TV18’s Managing Editor. Setting the tone for the evening she said, “It is no secret that the privilege to dream is often constrained by our circumstances by caste, class, and access to capital. These barriers are even more daunting for women, who face societal constructs and biases. Yet, from my experience and from listening to some of the world’s most celebrated leaders, one thing is clear, we must not be prisoners of our circumstances. CNBC-TV18 Future. Female. Forward College Connect Series is not just about promoting gender parity; but training next- generation leaders to tackle complex societal and business challenges, it’s about better representation of women across all spheres. As women, we can create history, challenge stereotypes, and, most importantly, be the architects of our futures.”  Following the opening remarks, a special keynote address was delivered by Hitendra Dave, CEO of HSBC India, where he spoke to the young students on the importance of keeping their entrepreneurial spirit alive and why it is vital to keep innovating oneself. He stated, “Opportunities come more often to those who are prepared rather than those who merely wait for them. The IT sector has nurtured many entrepreneurs, and if you have an entrepreneurial spirit, keep that fire alive. Some of the most remarkable leaders globally—whether in politics, sports, or business—stand out due to their hunger for success, no matter their age, wealth, or past accomplishments. The country needs innovators who can create jobs and wealth and inspire others. Don’t settle for the safer path; pursue your entrepreneurial ambitions.”

    A special address on ‘Parity Starts at Home’ by Angelie Multani, Dean – Diversity and Inclusion, IIT Delhi was followed by a talk by Pooja Sharma Goyal, CEO, The Udaiti Foundation where she shared some interesting insights on the current women representation across leading sectors such as healthcare, IT, consumer services, and banking.

    The event continued with an engaging fireside chat on ‘Revolutionising Gig Work for Women: The Urban Company Way’ featuring Abhiraj Singh Bhal, Co-Founder and CEO of Urban Company.  He shared his insights, saying, “Enabling equal participation of women in the workforce isn’t just the right thing to do—it’s a smart business decision. Women make the majority of the consumer decisions, especially in home services, without a strong female presence, you’ll struggle to truly understand and meet your customers’ needs. As entrepreneurs, it’s important to ensure women are well-represented across all levels, from the gig workforce to leadership roles, to drive both empathy and effectiveness in business strategy. By striving for higher female representation, especially in leadership, we are not only meeting business needs but also setting a standard for a supportive, inclusive workplace that attracts and retains talent.”

    The chat was followed by a compelling panel discussion on ‘Clutter Breakers: The Power of Deep Tech,’ featuring Seema Goel, Vice President, HCLTech; Anuradha Acharya, CEO, MapMyGenome; Neha Singh, Founder, Chairperson & MD, Tracxn; and Saraniya P, Vehicle Director, Agnibaan SOrTeD. Speaking on her experience, Seema Goel, said “Over the years, I have practised four things. First, embrace and believe in your strengths—your technical knowledge and unique perspective are the bedrock of innovation.  The second thing is networking. Network with people you come across, share your ideas, and express them.  The third thing is to keep learning. Our industry is about change, and there is a lot of innovation happening every day. Sometimes, it is impossible to catch up and do everything, so keep learning. Wherever there is an opportunity, learn from it. Lastly, don’t get disheartened by failure; it will happen, view failures as learning experiences, use them to refine your approach, and move forward with greater insight and determination.” Speaking about her experience Saraniya P said “On the day we launched Agnibaan Sub-Orbital Technology Demonstrator (SOrTeD), we didn’t have any life gear. And then when we saw the flight flying just the way we wanted it to fly, it was such a relief. The number of times we do this, we come back stronger with solutions for what we need to do right. There were several countdowns, but every time the team was like, ‘Let’s do it.’ At every step and setback, they were always trying for the best, consistently innovating and executing with precision.”

    The event seamlessly transitioned into an intriguing special talk by Punit Goyal, Co-Founder of BluSmart which was followed by a collaborative ‘Ask Me Anything’ session. The evening continued with a thought-provoking fireside chat on ‘India – The Economic Powerhouse’ with KV Subramaniam, Formed CEA and MD, IMF. He said “The resilience and skills that women bring are invaluable, both in individual businesses and to the broader economy. Through the generations—from my mother to my wife, and now my daughter—I’ve gained a deep appreciation for the unique perspectives and strength women offer. As we encounter a growing array of economic and social shocks over the next 20-25 years, building resilience will become increasingly crucial. Women not only exemplify this trait, but they also inspire others to develop it. Lastly, achieving a 40-45% labour force participation rate for women would be a significant step forward, helping to build a more resilient and inclusive economy.”

    The evening concluded with a special address on ‘Bridging the Gender Gap’ by Nirat Ray, Assistant Professor- Department of Materials Science and Engineering, IIT Delhi. The event concluded with an interactive Q&A session and an open house, leaving the students inspired and motivated to take on future challenges with confidence and a fresh perspective.

  • Urban Company and Talented release ‘Dignity of Labour’ series’ third film

    Urban Company and Talented release ‘Dignity of Labour’ series’ third film

    Mumbai: Urban Company has been on a mission to bridge the respect gap between India’s white and blue-collar workers over the past year. After Chhota Kaam, and Chhoti Soch, their third film in the series speaks  about this subtle yet insidious prejudice, brought to life in conversation between a father and daughter.  

    Around this time each year, LinkedIn is flooded with chatter about leadership in workplaces- good managers, bad managers, toxic managers, handing out peanuts in the name of increment managers. However, the very same employees who engage in discourse around leadership styles, work-life  balance and mental health, often don’t make the best employers, at home.

    Urban Company senior brand manager Kartik Ahuja said, “Over the last 10 years, Urban  Company has been instrumental in reshaping India’s access to blue-collared services. We have two  constituents, our customers and our partners, and in order to create a mutually beneficial platform, a conversation around the dignity of labour isn’t just a communication platform, but a business  necessity that ensures consistent year-on-year earnings growth for our partners, safety nets in the  form of insurance and medical cover, Over 57,000 Urban Company professionals have benefitted  from skill training programs and accreditations, climbing the ladder to upward social mobility. With  this work, our intent is to nudge society to see our partners the way we see them – as professionals.”

    Through hours of interviewing UC professionals, the creative team at Talented derived insights about the various ways in which the respect gap between blue and white-collar workers has widened. This bank of biases highlighted that the limited glass-cabin’ view of workplaces excludes the very  environment that millions of UC professionals work in every day – our homes. Thus the mutual respect, irrespective of the stature or nature of work, that forms the bedrock of dignity, doesn’t permeate these glass borders.

    Talented’s Aakash Desai added, “We all wax eloquent about mental health at the  workplace and what we expect from our managers within the contours of Corporate India. We have an  expansive vocabulary to talk about what makes a “toxic” workplace; and yet we often forget that our  homes are the workplaces for UC Professionals and other support staff -that we are their managers. How do our actions at home weigh against our ideas of creating a conducive environment for  someone to do their life’s best work? In our third film in the series, we attempt to bridge the respect  gap between white and blue-collar workers, to reflect UC customers being allies to UC Pros.”

    Superfly founder and director Kopal Naithani said, “The film is a slice-of-life, everyday  conversation between a father and a daughter  a casual chat that takes an unexpected turn and  pushes the father to counter an unspoken prejudice. Our biases against blue-collar workers are  seldom verbalised it is complex, rooted in class-based ‘othering’ and passed down generations. Therefore the only way to break these intergenerational cycles of bias, is to pause, recognise and question them.”

  • TV’s beloved ‘urban’ family returns for Urban Company’s video series

    TV’s beloved ‘urban’ family returns for Urban Company’s video series

    Mumbai: What’s common between a Native RO Water Purifier and the most loved family of 2000’s television? It’s Urban Company’s latest video series, conceptualised and written by Bare Bones Collective.

    Urban Company’s latest video series sees Ratna Pathak Shah, Satish Shah, Deven Bhojani, and Rajesh Sharma reunite to tickle your funny bone with an ‘Urban Company’ twist.

    The family that made us laugh out loud with their ‘upper class vs middle class’ antics is back to introduce Urban Company’s ‘Native RO Water Purifier’.

    A revolutionary product by Urban Company, the Native RO Water Purifier is a homegrown water purifier that requires servicing only once every two years! Tailor-made for Indian households, it promises a hassle-free experience along with unparalleled convenience.

    The writers Manaswi Mohata and Anuya Jakatdar, with the iconic cast, made The RO feel at home, just like all of us!

    The video series was released on Urban Company’s social media platforms, which include YouTube and Instagram.

    Talking about their latest project, Bare Bones Collective co-founder and chief creative officer Girish Narayandass said, “We’re excited to collaborate with Urban Company, and, who better to bring back for the launch of the Native RO Water Purifier than the beloved urban family? Hope it takes everyone on a nostalgic trip back to the 2000s.”

    Adding to the enthusiasm, Urban Company director of marketing Divya Jain shared, “With our latest campaign featuring the cast of a beloved sitcom, we’re tapping into the heart of Indian millennials who prioritize both convenience and cutting-edge technology. By partnering with Bare Bones Collective, we’ve embarked on a unique journey that intertwines humor, family dynamics, and smart living solutions such as Urban Company’s Native RO Water Purifier.”

    Twilight Entertainment is the production house on this project.

  • Urban Company celebrates nine years of service excellence in India with a heartwarming video

    Urban Company celebrates nine years of service excellence in India with a heartwarming video

    Mumbai: Urban Company proudly celebrates its ninth year of operations in India, marking its way as a leader in redefining the home services industry across the nation. Over the past nine years, the company has embarked on a journey marked by innovation, milestones and an unwavering dedication to excellence in providing at-home services to millions of customers.

    Showcasing the same, Urban Company has released a touching video narrating the story of a service partner engaging in a heartwarming conversation with a young boy during a bathroom cleaning service. What sets this video apart is a subtle conveyance of a crucial message – that all work deserves dignity and respect, underlining Urban Company’s steadfast commitment to empowering and upskilling its vast network of over 50,000 service partners.

    https://www.linkedin.com/posts/urbancompany_urban-company-turns-9-uc-impact-activity-7130808529472405504-jmLS?utm_source=share&utm_medium=member_desktop

     

     

     

     

     

     

    Urban Company director brand Tarun Menon said, “As we complete nine years of a transformative journey in India, we proudly uphold our brand promise – a commitment to provide unparalleled service excellence to our customers, while ensuring respect and dignity amongst our skilled service partners. Through this thought-provoking ad, conceptualised and created by the team at Talented Agency and Superfly Films, we have attempted to underline the importance of skilling, and that everyone should be respected for their work, irrespective of the job they undertake.”

    Urban Company’s mission is to empower millions of professionals worldwide and provide high-quality services to customers. Integral to this mission is the unwavering commitment to prioritising service partners’ skilling and training, serving as a cornerstone in redefining the future of work. Every service partner undergoes rigorous training, facilitated by experts and accredited by the NSDC, at one of its 200+ Urban Company training centers across India. This ensures that the professionals are equipped with the necessary expertise to provide exceptional services, contributing to the overall excellence that defines Urban Company.

  • Urban Company showcases its latest Native water purifier with a captivating animated video

    Urban Company showcases its latest Native water purifier with a captivating animated video

    Mumbai: Urban Company, Asia’s leading home services platform is taking its latest innovation, the Native Water Purifier, to new heights with the launch of an engaging animated video. Urban Company launched its latest line of water purifiers under the sub-brand Native in October.

    The idea behind this innovative campaign is to generate awareness and excitement regarding Urban Company’s Native water purifier. This unique and aesthetically pleasing water purifier not only offers exceptional water purification but also boasts remarkable features. It is India’s first water purifier that needs no servicing for 2 years and is capable of giving an output of 12000 litres of pure water without needing its filters changed.

    With this video, Urban Company aims to showcase the Native’s exquisite design and emphasise its long-term reliability and focus on its unique proposition – the promise of no service required for two years.

    Cyber Hub, an iconic location known for its vibrancy and connectivity with people, was chosen as the first ‘virtual’ installation site. Urban Company also has plans to replicate this campaign in various locations across different cities, ensuring a broader reach and exposure. 

  • Initiative Media becomes media AOR for Urban Company

    Initiative Media becomes media AOR for Urban Company

    Mumbai: Online home service platform Urban Company has named Initiative Media, the full-service media arm of Mediabrands India as its media agency on record. The account was won following a closely contested multi-agency pitch and will be managed out of the agency’s Gurugram office.

    According to a statement, the business mandate includes both online and offline media duties and will focus on providing comprehensive media solutions to augment business outcomes.

    “We are extremely delighted by this association and prepared to position Urban Company as the country’s go-to platform for all of their listed services. Our approach is designed to deliver client-centric results and will ensure elevating the growth momentum for the brand,” said Initiative CEO Vaishali Verma.

    Urban Company aims to rapidly expand its national footprint while also launching new products and services pan India, said the brand in a statement. “Initiative’s strategic and audience-first approach and understanding of their unique business model, aligns perfectly with Urban Company’s expectations for their future endeavours, making this a fitting partnership,” it added.

    “We are stepping into the next phase of our evolution and expansion now and confident that Initiative will prove to be our trusted partner in this growth story,” stated Urban Company SVP Abhinav Tyagi. “The seamless combination of their superior strategic planning, the robust experience of managing new-age clients, backed by a passionate young team made the mark for us. We are looking forward to a great run together.”