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Tag: Upstox

  • Upstox onboards Harish Narayanan as chief growth officer

    Upstox onboards Harish Narayanan as chief growth officer

    Mumbai: Investment platform Upstox has announced the addition of three senior executives to its leadership team. The company has appointed former Myntra CMO Harish Narayanan as chief growth officer, Saurabh Agarwal as vice president – new initiatives, and Jayant Chauhan as senior vice president – finance.

    “It gives us great pleasure to welcome Harish, Saurabh, and Jayant to Upstox’s leadership team,” said Upstox co-founder and CEO Ravi Kumar. “They bring with them immense experience and expertise. I’m confident that with them onboard, we will succeed in our endeavor to take Upstox’s products and services to the next level and fulfill our drive of encouraging equity participation across the nation.”

    Harish Narayanan will be responsible for driving full-funnel business growth, marketing, operational excellence, and strategic collaborations. Prior to joining Upstox, Narayanan served as the chief marketing officer at Myntra for almost three years before stepping down from the e-commerce marketplace in November 2021. He was responsible for all aspects of marketing and was also leading the brand solutions and creative teams as part of his responsibilities at Myntra.

  • ICC announces Upstox as Official Partner

    Mumbai: The International Cricket Council (ICC) on Thursday announced a major long-term partnership with the homegrown investment platform Upstox.

    The association, which runs to the end of the ICC’s current commercial rights cycle, begins with the inaugural ICC World Test Championship Final between India and New Zealand at Southampton, UK from 18 June to 23 June. The partnership will encompass all ICC events until the end of 2023.

    Established as RKSV securities in 2009, Upstox has grown rapidly over the years to become one of the largest online investment platforms in India. With four million+ customers onboard, this collaboration with ICC will be pivotal in taking Upstox to the next phase of growth. Engaging with millennials has been the focus of Upstox’s strategy, and the brand said it continues to execute its vision of making financial investing easy, equitable, and affordable for all.

    ICC chief commercial officer Anurag Dahiya said: “We are extremely pleased to welcome Upstox as an Official Partner of the ICC. As our marquee events around the world continue to attract a wide and passionate fanbase, this association provides Upstox with an unrivalled platform to educate and engage both existing and new customers. We look forward to supporting Upstox’s next phase of growth throughout 2021-23, a period in which the ICC will host no fewer than five senior-level World Cups across Men’s and Women’s cricket.”

    Commenting on the partnership, Upstox co-founder & CEO Ravi Kumar said: “There are parallels that can be drawn between various facets of cricket and investing. Just like a consistent and determined performance in cricket gets the team winning, the same attributes in investing can help to build a stronger investment portfolio. Upstox’s collaboration with the ICC will play a significant role in spreading financial awareness and building an equity investment culture in India. We want to empower our customers by helping them maximize the potential of their investments with our tech-enabled and intuitive platform.”

    Besides the ICC World Test Championship Final 2021, the events covered under the partnership are: ICC Men’s T20 World Cup for 2021 & 2022, ICC U19 Men’s Cricket World Cup 2022, ICC Women’s Cricket World Cup 2022 & T20 World Cup 2023, followed by the ICC World Test Championship Final 2023. It also includes the ICC Men’s Cricket World Cup Qualifier 2023 and the World Cup 2023 matches.

  • Upstox urges us to take the first step towards investing

    Upstox urges us to take the first step towards investing

    NEW DELHI: Days after announcing its association with the 2021 edition of the Indian Premier League (IPL), Ratan Tata-backed brokerage firm Upstox has rolled out a new campaign, Start Karke Dekho, that aims to promote better financial participation in the country.

    By speaking to the fact that sometimes it’s all about just taking the first step, the campaign emphasises that with Upstox, investing is extremely simple and effortless, right from the get-go.

    It features a series of videos capturing insights from everyday situations. The campaign’s underlying objective is to create financial awareness and foster an investment culture across the country.

    The campaign includes commercials on television, OTT, digital, and social media platforms. While digital and OTT platforms are employed to reach out to target segments in metros and big cities, television dominates the media mix for tier-2, tier-3, and tier-4 towns.

    Upstox co-founder & CEO Ravi Kumar said, “The most important aspect of the campaign is that it gives first-time users confidence to start their investment journey. At Upstox, we want to refresh the way investing is done in India, just like IPL has reinvented cricket as a sport in India. We believe that our campaign Start Karke Dekho will create a significant impact on the millions of young people who want to manage their funds better.”

  • Upstox joins IPL as official partner

    Upstox joins IPL as official partner

    Mumbai: The list of sponsors for the Indian Premier League (IPL) is growing year by year, and the cash-rich league has welcomed yet another sponsor on board with Ratan Tata-backed cost-effective brokerage firm Upstox set to join the bandwagon. The IPL governing council has named Upstox an official partner for the fourteenth edition of the tournament, which will begin on 9 April 2021. This will be a multi-year partnership.

    It’s the first time that a brand in the stock and mutual fund sector is partnering with the IPL to create awareness about this category.

    IPL chairman Brijesh Patel said, “We are pleased to have Upstox on board as an official partner of the Indian Premier League 2021. As one of the most-watched cricket leagues in India, IPL along with Upstox, one of India’s fastest-growing digital-trading platforms, can create a huge impact on the audience, especially the millions of Indian youth who are financially independent and looking for more options to manage their portfolios."

    Upstox co-founder & CEO Ravi Kumar added, "We are thrilled to partner with BCCI for IPL 2021. In India, cricket is more than just a sport. It is an important part of our culture and social life, with a huge fan-following, especially by the millennials. IPL has paved a bold new direction to Indian cricket in the last decade just like Upstox, which is revolutionizing finance in India. This is what sparks a natural connection between both the brands. With this integration of sports and finance, we intend to spread financial awareness across the country."

    Founded with the vision of making financial investing easy, equitable, and affordable to all Indian investors, Upstox provides online investments in stocks, mutual funds, digital gold, derivatives, and ETFs for both investors and traders. Backed by marquee investors such as Tiger Global, Upstox currently has over 2.8 million customers.