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Tag: Upendra Limaye

  • EMotorad redefines marketing with creative and tech-driven campaigns

    EMotorad redefines marketing with creative and tech-driven campaigns

    Mumbai: EMotorad, the innovative e-cycle startup from Pune, is raising the bar in marketing with a series of creative campaigns that have captivated audiences throughout 2024. Known for blending pop culture references with its unique brand voice, EMotorad has been delivering memorable content, creating viral moments, and engaging a diverse audience through relatable, meme-worthy ads and innovative tech integrations.  

    Notable Campaign Highlights  

    – Bole Jo Koyal: Featuring MS Dhoni as a brand endorser and investor, this campaign took the internet by storm with its catchy tagline and clever storytelling, quickly going viral. The success of this campaign earned EMotorad the ‘Moment Marketing of the Year’ Award from Social Samosa.  

    – Garage-Themed Film: Another standout campaign featured Dhoni humorously exploring bike noises in a garage, playfully challenged by an EMotorad representative who quipped, ‘Aawaaz dil se ayegi’.  

    – Tech-Enabled QR Code Ad: Breaking traditional boundaries, EMotorad introduced a QR code ad in the Times of India, presenting itself as “The E-bike of India.” The campaign extended its reach to an international audience with a prominent display in Times Square, New York.  

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by EMotorad (@e_motorad)

     

    Before partnering with Dhoni, the brand launched creative ads featuring Upendra Limaye, who humorously roasted Gen Z with witty commentary that resonated across age groups. These campaigns showcased EMotorad’s ability to be topical, fresh, and entertaining.  

    Collaborating with popular influencers like TVF, Purav Jha, RJ Shaayan, Rohan Cariappa, and Fat Biker Vaibhav, EMotorad has reached a wide audience. A recent video with Purav Jha amassed over 16 million views in just two days, proving the power of engaging content. The brand’s strategy has focused on organic growth and earned media, maintaining relevance without heavy reliance on paid advertising.  

    By tapping into pop culture and infusing its personality, EMotorad has crafted content that reflects the brand’s ethos, creating a strong emotional connection with viewers. “We at EMotorad are in a category-building game, which is tough but very important. With limited media budgets, we don’t always choose traditional routes and experiment with creativity. Once the hypothesis is proven, we quickly double down on the successful ones, which many brands do not do consistently,” said EMotorad, CMO & co-founder, Aditya Oza.  

    In a market where resources are limited, EMotorad has embraced creativity as a powerful tool, telling compelling stories that resonate, entertain, and inspire audiences. The brand’s approach has become its ultimate competitive advantage, setting it apart from competitors.  

  • EMotorad’s ‘Daddy of E-cycles’ campaign featuring Upendra Limaye goes viral

    EMotorad’s ‘Daddy of E-cycles’ campaign featuring Upendra Limaye goes viral

    Mumbai: EMotorad – an electric cycle brand recently launched its ‘Daddy of all E-cycles’ campaign starring the famous Marathi actor, Upendra Limaye. The films have since then spread like wildfire, making the brand jump on the virality bandwagon and has spun a trend of its own that highlights the brand’s manufacturing strength and quality highlighted through its latest electric cycles Doodle V3 and T-Rex Air. Manufactured in Pune and exported globally, the brand embodies the essence of the ‘Make in India’ movement making it truly ‘Aatmanirbhar’.  

    The films are set in a mysterious warehouse, starring Upendra Limaye in the role of Daddy, accompanied by a group of mesmerised GenZs. Taking centre stage, he unveils the latest electric cycle, giving an ode to EMotorad’s creative capacity. EMotorad’s campaign establishes the brand’s commitment to inspire people by coupling the aspiration for a healthy lifestyle with sustainable mobility.  

    Commenting on the launch of the campaign, EMotorad CEO Kunal Gupta said, “Being a leading electric cycle manufacturer, we continue to push the boundaries of innovation with our impressive production capabilities. With ‘Make in India’ at the forefront of our vision, we offer fresh perspectives, in terms of mobility, by leveraging the power of our extraordinary products built with global standards. Our recent campaign is more than just a visual panorama, but a testament to our ability to blend ecycle riding with nuances of fun along the way.”

    The viral brand campaign has already made strides in the market, crossing over 1M views. Upendra Limaye’s star power and EMotorad’s unparalleled artistic spirit, have enabled the brand to solidify its position amongst the Indian masses, leaving a mark on the way the country views sustainable mobility.

    What was unique about the campaign was their style of delivery. Taking concepts like removable battery hain ‘kahin bhi charge karo, phone jaise!’, ‘paanch riding modes’ or ‘button ghumao, gear lagao’ largely appealed to the masses making the ad incredibly effective.

    EMotorad is emerging as the apex choice for urban commuters. To combat with rising fuel prices, traffic, and exorbitant cab fares – this start-up is revolutionalising mobility. Their ecycles start from Rs 25,000 and are available on their website www.emotorad.com.

  • GSEAMS enters into a three movie deal with the makers of ‘Duniyadari’

    GSEAMS enters into a three movie deal with the makers of ‘Duniyadari’

    MUMBAI: Having effectively marketed over 11 movies in just a span of one and a half year, Global Sports Entertainment and Media Solutions (GSEAMS) has now entered a three movie marketing deal with the makers of ‘Duniyadari’ and CCIPL under its movie marketing division.

     

    GSEAMS signed a deal with the famous Marathi movie director Sanjay Jadhav worth a crore, comprising of in film branding & co branded marketing for ‘Pyar Wali Love Story’.

     

    Jadhav, said, “We are very happy to have partnered with GSEAMS. GSEAMS have helped us do the much needed strategic alliances and tie-ups to promote our movie on a grand scale. We have done a three movie tie-up with GSEAMS based on the response that we have got working with them. We look forward to working with GSEAMS on our other projects.”

     

    GSEAMS has been involved in marketing more than 11 movies with Viacom, Eros, Fox and others, provided media solutions to clients like Reliance Infra and many more. GSEAMS have also produced the super hit music anthem, “Music Dil Mein” for World Music Day on behalf of 9XM.

     

    GSEAMS’ directors Arjun Singgh Baran and Kartik Nishandar said, “Movie marketing for Marathi Industry was something that was unexplored. For the first time ever for a Marathi movie we have been successful in getting on board multiple media/brand alliance partners. We have also created a lot of innovation including the latest that we did at a college in Mumbai.  We are very glad to partner with Sanjay Jadhav who has given us such hits like Duniyadari and look forward to working with him more in the future”.

     

    The marathi movie ‘Pyar Wali Love Story’ stars Swapnil Joshi, Sai Tamhankar, Urmila Kanetkar, Sameer Dharamadhikari, Upendra Limaye and is slated to release on 24 October 2014.