ITV

Tag: Upasana Singh

  • Sister act steals the show in Badaa Karara Pudna

    Sister act steals the show in Badaa Karara Pudna

    MUMBAI: Punjabi cinema is turning up the volume on sisterhood and sass! The trailer of Badaa Karara Pudna has dropped, and it’s already stirring up laughter, nostalgia, and a healthy dose of women power.

    Directed by Parveen Kumar, the film looks like a riot of colours, emotions, and perfectly timed punches. Known for crowd-pleasers like Ni Main Saas Kuttni and Darra, Kumar returns with a tale that blends humour and heart in equal measure.

    Set in the UK, Badaa Karara Pudna follows six estranged sisters who find themselves back together, thanks to an unexpected giddha competition. What unfolds is a lively mix of family feuds, rekindled bonds, and unfiltered Punjabi spirit.

    The trailer offers a delightful peek into the lives of its stellar cast, led by Upasana Singh, Kulraj Randhawa, Sheeba, Kamaljeet Neeru, Manat Singh, and Raj Dhaliwal. Each brings her own flavour to this hearty family platter of emotions and laughs.

    Produced by Madhuri Vishwas Bhosale under the Emveebee Media banner, the film celebrates the joy of coming together, whether through song, dance, or sibling banter.

    So mark your calendars, Badaa Karara Pudna hits cinemas worldwide on 7 November 2025, promising a laughter-packed, tear-touched, giddha-filled celebration of family and fun.

  • Big Magic launches short format ‘Big Googly’

    Big Magic launches short format ‘Big Googly’

    MUMBAI: To up the entertainment quotient, Big Magic has launched an innovation within its programming and content that goes with its character to have funny and unpredictable elements within the channel. 

    Titled Big Googly, it is a topical short format with refreshing comical scripts for two minutes. The format went live starting 4 May.

    Keeping in mind the nature of the fillers each capsule will last for two minutes and will be played throughout the day. The best comical interstitial will be featured at the beginning of the shows to ensure that the laughter riot continues.

    Big Googly has ace comedians Ali Asgar and VIP as its lead protagonists to be supported by other Big Magic comedy characters such as Kiku Sharda, Mantra, Upasana Singh and more.
     

    With a focus on serving wholesome entertainment for the entire family, Asgar and VIP will cover situational and topical issues, disguised as famous personalities from Bollywood, politics, sports and so on. Some of the episodes will feature iconic characters from the channel’s shows like Narad Muni. 

    Reliance Broadcast Network (RBNL) network creative director Paritosh Painter said, “Big Magic believes in bringing refreshing content and with Big Googly we want to look beyond the traditional sitcom space along with creating a niche position for ourselves as the ultimate comedy destination. In the coming few months, we shall have various such innovative and unique formats which will have element of surprise, fun and thus instantly connect with our viewers as a result of their topicality.” 

    The show launch will be supported by a multi-media marketing campaign.

  • Big Magic sets the stage for festive season

    Big Magic sets the stage for festive season

    MUMBAI: With the festive season coming up, Big Magic promises to give its viewers an extra dose of entertainment under the umbrella of ‘Mahotsav’ from 25 September onwards touching festivals like Navratri, Dussera, Karva Chauth, Diwali, Christmas and New Year.

     

    Navratri will have special episodes of Ajab Gajab Ghar Jamai and Har Mushkil ka Hal Akbar Birbal, Karva Chauth will focus on all the key shows and Diwali is being planned as a special two hours of musical entertainment on 18 Oct from 8 pm onwards.

     

    Each programming spike has been tailored on the basis of research and feedback from audiences in its core markets across the Hindi heartland, to ensure an engaging and entertaining watch for the entire family.

     

    With some of the biggest faces in comedy like Kiku Sharada, Delnaaz Irani, Kishwar Merchant, Upasana Singh, Humani Shivpuri and Sumit Vats, from across its key shows of Har Mushkiil Ka Hal Akbar-Birbal, Ajab Gajab Ghar Jamai and Uff! Yeh Nadaniyaan, the stage is set.

     

    The channel credits itself for authentic festive celebrations layered with comedy to ensure the content resonates excellently with its audiences, while marketers get optimal ROI for their investment.

     

    In the recent past, festive specials for Eid and Teej on the show Har Mushkil ka Hal Akbar Birbal delivered an increase in viewership for the show across the HSM market. This special, played up the festive nuances along with some of the best performances by its artists.

     

    In addition to the regular festive spikes, the Big Diwali Mela, the Diwali special, will see the most exciting rendition of celebrations around Diwali with artists from across shows coming together for a special celebration.

     

    Each festive property will see a multi-media marketing campaign come into play across television, radio, OOH, digital and on ground. Additionally, the network strength of the nation’s number one radio network 92.7 BIG FM and Bihar and Jharkhand’s number one regional TV channel – Big Magic Ganga, ensures partners on board the festive offerings on the channel will get maximum value.

     

    Commenting on the festive line up Reliance Broadcast Network COO Lavneesh Gupta believes that the festive spikes have been mapped to ensure high relevance, community connect and excellent engagement. “Big Magic’s reach to over 85 million households across the HSM’s, coupled with the unduplicated incremental reach of 10 per cent which the channel delivers across the core markets of UP, MP and Rajasthan makes it an excellent platform for marketers to ride on, this festive season.”