ITV

Tag: UPA government

  • The Agenda 2014 – Vote on Account only on ET NOW

    The Agenda 2014 – Vote on Account only on ET NOW

    MUMBAI: ET NOW India’s #1 Stocks and Business News channel takes the economic policy debate beyond just a vote-on account,witha day-long live programming onFebruary 17from 8:00am to 10:30pm. Watch a complete analysis of the economic report card of the UPA Government along with the biggest CEOs, economists and market experts.

     

    Stay tuned to ET NOW to watch the sharpest news anchors and finest editorial team Spearheaded by Swaminathan Aiyar, along with Mythili Bhusnurmath and Punita Kumar Sinha, decode the economic agenda for 2014 with a special line up of shows dedicated to the vote-on account.

     

    The special programming line-up is as follows:

     

    About ET NOW: ET NOW, India’s No.1 Stocks and Business News channel, helps you make money every day, by providing breaking news that impacts the market, trading strategies, cutting edge analysis and in-depth interviews. ET NOW is supported by the unmatched resources and expertise of The Economic Times, India’s leading business daily. ET NOW engages with viewers in 16 countries across the globe.

    About Times Television Network: Times Television Network is part of India’s largest media conglomerate, The Times Group.  It houses upscale brands including ET NOW – India’s No. 1 Stocks and Business News channel; MOVIES NOW – India’s leading English Movies channel; ROMEDY NOW – a unique destination for Love and Laughter; TIMES NOW – India’s No. 1 English News channel; and zoOm – India’s No. 1 Bollywood channel. The network delivers segmented and differentiated content under one umbrella. It informs, entertains and engages over 100 million urban affluent viewers in India and is available in 76 countries across the globe.

    For media queries, please contact:Uma Rane /Jimit Shah LinOpinion – GH Mobile: 99203 97971 / 98332 28876 E-mail –uma.rane@linopiniongh.com / jimit.shah@linopiniongh.com

     

  • ‘We are not a business model-oriented channel’ : Suneet Tandon – Lok Sabha TV CEO

    ‘We are not a business model-oriented channel’ : Suneet Tandon – Lok Sabha TV CEO

     ‘The no-confidence motion against the UPA government last month gave Lok Sabha TV’s ratings the much required boost as well as an opportunity to rake in money by sharing its feed with privately run satellite news channels.

     

    Indiantelevision.com’s Anushree Bhattacharyya caught up with Lok Sabha TV CEO Suneet Tandon to find out more on his plans for the channel. Interestingly, Tandon was elevated as CEO less than a week before the crucial vote. He was earlier the channel’s executive director-marketing.

     

    Excerpts:

    How has the channel fared in the two years of its existence? What are major changes that have taken place?
    The first year was devoted at consolidating the position of the channel. And in its second year, we established the channel’s presence. People now know who we are.

     

    There are channels that spend large amounts on advertising and marketing. We have not gone that route, yet we have carved out our very own position. All this has happened primarily due to the coverage of Lok Sabha sessions as well as other programmes like debates, discussion and documentaries.

    What is the composition of Lok Sabha TV? Apart from Somnath Chatterjee (whose brainchild the channel is), who are members of its governing body?
    The channel owes everything to the Speaker. But the channel is institutionalised under the overall power of the Lok Sabha. Under the Speaker, we are headed by the secretary general. In addition, there is also an advisory council to guide the functioning of the channel and is chaired by the Speaker. The vice chairman of the council is the deputy speaker of Lok Sabha. The council also consists of leaders from all the major parties in Parliament. So there is also that structure which has been set up to help offer the balance.

    How much investment has been made into Lok Sabha TV?
    Well, at this point of time, it is difficult to speak about the figures as I don’t have them with me right now.

    The channel has to depend on the audio-visual unit of the Lok Sabha secretariat for its expenses and infrastructure. Do you face any constraints in funding since you do not have a business model as such?
    We are not a business model-oriented channel. We are a public service channel for which funds are made available by the Parliament from Parliament’s own funds. Though there have been no constraints on our funds, it is our desire that we don’t want to become a burden on anyone. We need to do it in an economical and careful manner and are very conscious of that. We do not try to spend liberally just for the sake of spending.

    How many hours of feed were sold by Lok Sabha TV for the two days (during the Trust Vote)? How was the business on these two days for the channel?
    We did not sell any number of hours of feed as such. News channels picked up largely the important segments. We had earlier informed all the news channels about the rates. We had adopted Doordarshan’s practice of sharing feeds for important events in Parliament.

     

    We are using the same rates used by DD. Apart from charging Rs 1 mn beyond every five minutes of feed, there is also a provision for a one-time payment. For the one-time payment, a news channel has to pay Rs 3 mn in advance and can use the feed for any three important events, which makes it Rs 1 mn for every event.
    ‘We also try to spread cultural awareness not in terms of entertainment but by spreading awareness for our classical heritage and folk heritage. We also air awardwinning films on our channel‘

    Since it’s all about garnering TRPs, how does a channel like Lok Sabha TV manage to catch the attention of viewers?
    By being a credible, sensible and balanced channel. We are not trying to attract the attention of viewers and TRPs by showing any sensational news. We like to deal with our viewers intelligently and try to reflect their concerns because this channel is meant for the thinking citizens of this country. We are very conscious that Lok Sabha TV has to reflect and balance all shades of political opinion. And I must say that there is a lot of feedback that we have got saying that people like watching our channel because we don’t sensationalise anything.

    Do you keep an eye on the ratings of Lok Sabha TV? Are the ratings satisfying enough?
    Yes, we do. We have subscribed to Tam (television audience measurement) every week. Considering the niche nature of the channel, it is very satisfying. Lok Sabha TV is neither a news channel and nor is it a GEC, yet our ratings have been consistently more than CNN and BBC. Also in metros like Delhi and Mumbai, our ratings have been better than many of the established news channels. It’s actually a good reason to be happy for a young channel which does not offer any traditional sensation to its viewers.

    The channel’s viewership soared on 21 and 22 July. Do you feel that Lok Sabha would have been able to garner more ratings if you had not shared the feeds?
    Of course. Those two days were extremely important for Indian democracy. And had we not shared the feed, we would have got as much viewership as that of all the channels put together… all those who took our feed and our viewership.

    Apart from covering the Lok Sabha, what else does the channel concentrate on?
    People have begun to look at us as in terms of quality discussions, debates and documentaries on socio-economic, constitutional and government issues. Moreover, we also try to spread cultural awareness not in terms of entertainment but by spreading awareness for our classical heritage and folk heritage. We also air awardwinning films on our channel.

    At any point of time, have any member of the Advisory Council or the Speaker shown an apprehension on maintaining balance while covering any session?
    No within the Parliament the balance is maintained by the Speaker himself or whosoever is in the chair at that time. And our duty is simply to cover what has happened. And as far as rest of the programmes are concerned, we have not yet faced any significant criticism. But if there are any observations, we take corrective actions.

    In terms of programming, what are the changes that you would like to bring about?
    Every television channel has constantly tweak its programming and look for new ideas to develop interesting programmes. I think we need to give a little more emphasis on fresh programming. And I would also like to see if we could have some more involvement from other states and cities. We also have phone-in programmes where we have toll-free numbers and people can call from anywhere in the country.

    Though there is a website dedicated to Lok Sabha, there is no online property for the channel. Any plans to develop a dedicated web portal for Lok Sabha TV?
    Well, that is something that we can certainly consider taking up. During the time of the debate, many people who had logged on to watch a simultaneous webcast had found that our server had reached its maximum capacity as people from all over the world had logged on it. The servers for loksabha.nic.in got jammed. So, yes, may be there is a need to set up a separate website and increase the bandwith.
    What lies ahead for Lok Sabha TV?
    Technically, we are already at power with any other channel. Our visual quality is as good as any other channel. Yes, we would definitely like to have more interesting programmes and would also like to increase our scope of operation.
  • DD Urdu channel starts beaming

    DD Urdu channel starts beaming

    MUMBAI: Doordarshan’s Urdu channel — DD Urdu — was officially launched on 15 August to coincide with India’s 60th Independence Day.

    With its launch, DD Urdu now becomes the second service after ETV Urdu, managed by the Hyderabad based Eenadu TV, to have a 24-hour channel dedicated to the language.

    DD Urdu was officially launched by Prime Minister Dr Manmohan Singh, who said that with the combined force of globalization and television, which would reach every nook and corner of the world.

    The advent of this channel will strengthen the civilisational foundations of the country and would promote unity, Singh said.

    Urdu is a symbol of rich, cultural and literary mosaic of our country and the new channel would help take this role of Urdu language further forward, he added.

    In a speech laced with poetry and erudition, the PM dwelled on the social and literary achievements of Urdu and celebrated the language’s contribution in the cultural journey of the nation, according to an official release.

    Information & broadcasting minister Priya Ranjan Dasmunsi said the new channel will fulfill the media needs of over 50 million Urdu speaking people in the country. The UPA government is committed to this cause and will provide all support in this regard, Dasmunsi stated.

    Referring to great Urdu poets like Mirza Ghalib, Mir Taqi Mir and Firaq Ghorakpuri, Dasmunsi said that Urdu language and literature have had a deep impact on our culture. “During the freedom struggle, famous Urdu slogans motivated and inspired the youth. Urdu had brought about a new culture and promoted the concept of unity in diversity,” he added.

    In his welcome address, Prasar Bharti chairman MV Kamath described Urdu as a pan Indian language. He said that DD Urdu would preserve and promote the great cultural heritage and literary aspect of this rich language.

    UPA chairperson Sonia Gandhi, several Union ministers, personalities and senior officials of the I&B ministry and Prasar Bharti were present on the occasion.

    DD Urdu channel has been conceived as a heritage channel, which will have segments on entertainment and enrichment for culture and information. It will initially have a daily transmission of seven hours which would subsequently be extended to 24 hours per day.

    It is worth noting here that the British Broadcasting Corporation (BBC), has been scouting for joint venture partners for launching television news channel services in Urdu, beside Hindi, in India.

    Sahara news network, which manages a bouquet of news channels, had also targeted to launch a Urdu news and information channel on 15 August. But, the channel is likely to be on air by the end of the current year.