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Tag: UP Yoddhas

  • playR suits up as UP Yoddhas’ kit and merch partner for PKL season 12

    playR suits up as UP Yoddhas’ kit and merch partner for PKL season 12

    MUMBAI: The UP Yoddhas are stepping onto the kabaddi mat this season with fresh fire in their kits, thanks to premium sportswear brand playR, which has been named the official kitting and merchandise partner for season 12 of the Pro Kabaddi League.

    The new kits, revealed under the theme “Passion in every thread, elegance in every colour” promise to fuse resilience and pride with athlete-driven design and cutting-edge fabric technology. Designed for agility, comfort, and durability, the gear aims to keep players looking sharp while surviving the sport’s grit and grind.

    For playR, the tie-up is more than stitching uniforms. “Our partnership with the UP Yoddhas goes beyond designing kits, it is about capturing the team’s resilience, energy, and pride,” said iCOREts, founder of playR and director, Ravi Kukreja. “We are eager to see the Yoddhas showcase their spirit on the mat in kits that combine passion, strength, and elegance.”

    Led by a powerful mix of raiders and defenders including Surender Gill, Guman Singh, Dong Geon Lee, Sumit, Ashu Singh, and Mohammadreza Kaboudrahangi, the Yoddhas will debut their new look in the season opener against Telugu Titans on 30 August in Visakhapatnam.

    The deal not only strengthens the Yoddhas’ commercial roster but also cements playR’s reputation as one of India’s fastest-growing sportswear brands: balancing performance, fashion, and function for athletes and fans alike.
     

  • Citykart sponsors UP Yoddhas for this season’s Pro Kabaddi League

    Citykart sponsors UP Yoddhas for this season’s Pro Kabaddi League

    Mumbai: Citykart Pvt. Ltd. retailers focusing on family fashion in tier-II, III & IV cities, it is present in 9 states with 102 stores and has ventured into sports sponsorship for the first time. The platform is sponsoring the Uttar Pradesh team UP Yoddhas for season 10 Pro Kabaddi League (PKL), an Indian Men’s Professional Kabaddi League launched in 2014.

    The strategic deal between the two parties is expected to draw in spectators who appreciate the perfect balance between the latest fashion in an affordable range and performance, as the competition advances, in addition to elevating the sports experience. Being a value fashion retailer with an established presence in North India and 52 stores across Uttar Pradesh, Citykart Pvt. Ltd. is the ideal complement to the vibrant and fiery atmosphere of the UP-based Kabaddi Club.

    The spokesperson of Citykart Pvt. Ltd. shared his thoughts. “As Citykart Pvt. Ltd. takes its first stride into the realm of sports sponsorship, we are thrilled to announce our partnership with the UP Yoddhas for this Pro Kabaddi League season. Our brand ethos of  Being a truly Indian brand, we take pride in promoting truly Indian sports like Kabbadi which is gaining popularity throughout the world. Sponsoring the UP Kabbadi team is a humble acknowledgement of the love and support that Citykart receives from our customers based in UP.

  • Citykart sponsors UP Yoddhas for this season’s Pro Kabaddi League

    Citykart sponsors UP Yoddhas for this season’s Pro Kabaddi League

    Mumbai: Citykart Pvt. Ltd. retailers focusing on family fashion in tier-II, III & IV cities, it is present in 9 states with 102 stores and has ventured into sports sponsorship for the first time. The platform is sponsoring the Uttar Pradesh team UP Yoddhas for season 10 Pro Kabaddi League (PKL), an Indian Men’s Professional Kabaddi League launched in 2014.

    The strategic deal between the two parties is expected to draw in spectators who appreciate the perfect balance between the latest fashion in an affordable range and performance, as the competition advances, in addition to elevating the sports experience. Being a value fashion retailer with an established presence in North India and 52 stores across Uttar Pradesh, Citykart Pvt. Ltd. is the ideal complement to the vibrant and fiery atmosphere of the UP-based Kabaddi Club.

    The spokesperson of Citykart Pvt. Ltd. shared his thoughts. “As Citykart Pvt. Ltd. takes its first stride into the realm of sports sponsorship, we are thrilled to announce our partnership with the UP Yoddhas for this Pro Kabaddi League season. Our brand ethos of  Being a truly Indian brand, we take pride in promoting truly Indian sports like Kabbadi which is gaining popularity throughout the world. Sponsoring the UP Kabbadi team is a humble acknowledgement of the love and support that Citykart receives from our customers based in UP.

  • UP Yoddhas brings on board Asclepius as Associate Sponsor for PKL Season 10

    UP Yoddhas brings on board Asclepius as Associate Sponsor for PKL Season 10

    Mumbai: UP Yoddhas – the GMR group owned franchise competing in Pro Kabaddi League (PKL) announced their partnership with Asclepius, a provider of health, beauty and wellness products as associate sponsor. This partnership marks Asclepius’ first foray into the dynamic world of kabaddi, reflecting their commitment to support indigenous sports and promote athletic excellence.

    Under the ownership of GMR Group, UP Yoddhas made an impactful debut in the Pro Kabaddi League during the fifth season in 2017. Ever since, the team has continued to impress fans with their flamboyant yet result-oriented gameplay, all throughout having earned the reputation of being one of the most consistent teams in the Pro Kabaddi League universe. Since their inception in 2017, UP Yoddhas have always made their way to the play-offs and this season they have kicked off their campaign in an equally impressive manner with their eyes set on the trophy. The Yoddhas, currently at the third position in the points table, are basking under the glory of two back-to-back wins against Haryana Steelers and Telugu Titans, and will now face Bengaluru Bulls in their next clash on 11 December 2023.

    GMR League Games CEO PKSV Sagar commented on the partnership, “We are delighted to welcome Asclepius as the new sponsor of the UP Yoddhas. Their commitment to supporting sports and promoting a healthy lifestyle aligns perfectly with our team’s values. We are confident that this partnership will be mutually beneficial and bring great value to our fans.”

    Asclepius MD and CEO Sanjeev Kumar said, “We are thrilled to partner with the UP Yoddhas, a team known for its excellence and dedication to the sport,” said “Kabaddi is a rapidly growing sport with a passionate fan base, and we believe this partnership will allow us to connect with audiences throughout India and beyond. We are excited to support the Yoddhas in their vision of supporting indigenous sports in the country.”

    The collaboration will see the Asclepius logo prominently displayed on the UP Yoddhas jerseys, training kits, and other team merchandises. Additionally, Asclepius will be integrated into the team’s marketing campaigns, further amplifying the brand’s visibility and engagement with kabaddi fans.

    With a shared passion for sportsmanship and athletic achievement, Asclepius and the UP Yoddhas look forward to a successful partnership that will benefit both parties and contribute to the further development and popularity of kabaddi.