ITV

Tag: up 26 %

  • CyberMedia’s Q2 income up 26 %

    MUMBAI: Indian firm CyberMedia, which claims to be South Asia’s first and largest speciality media house, has announced that its total income rose by 26 per cent for the second quarter ended 30 September 2005.

    Operating margins increased by 17.4 per cent.

    Gross income was up by 26 per cent to Rs. 212.75 million compared to the second quarter opf the previious fiscal. Revenues from publishing business were up by 40 per cent to Rs. 140.82 million. Revenues from research business up by 56 per cent to Rs. 39.9 million.

    Revenue from the company’s online business went up by 72 per cent to Rs 16.28 million. The company’s MD Pradeep Gupta said, “I am happy to inform you that it has been another successful quarter for CyberMedia. Our strategy of focusing on high growth, high margin businesses has started giving positive results with operating margins improving to 17.4 per cent. Also I would like to mention that our pioneering effort for globalising the print media is progressing well, and both our new projects – Global Outsourcing and BioSpectrum, Asian Edition will be launched before schedule.”

    CyberMedia has 11 publications (including Dataquest and PCQuest) in the infotech, telecom, consumer electronics and biotech areas. It al;so boasts of an end-to-end Media value chain including the internet – www.ciol.com, events and television

    It also provides media services include market research (IDC India), job board (CyberMedia Dice), content outsourcing, multimedia, and media education. CyberMedia claims that its products reach out to 1.2 million readers and 0.7million online community members.

    During the quarter the company formed in the US a 50:50 joint venture ‘CMP Cyber Media LLC’ with CMP Media which is publishes technology magazines. The JV was formed for publishing and marketing the “Global Outsourcing”- a publication for BPO sector

    Cuber Media has also received permission to publish the Asian edition of BioSpectrum from the Media Development Authority of Singapore. The inaugural issue is expected to be launched in January 2006. It also states that its multimedia and events subsidiaries are shifting focus to higher margin business in a phased manner. These subsidiaries will be merged back into the holding company to create consolidated portfolio spanning print, digital and events

    The company also claims to be enjoying a buoyant market with high ad-spends. Advertisement revenues from both publication and the internet are steadily increasing the company adds.

  • Internet ad revenues reach $5.8 billion in US, up 26% over 2004

    MUMBAI: Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released Internet Advertising Revenues covering Q2 and the first six months of 2005 during the the MIXX Conference and Expo. The internet advertising revenues (US) for the first six months of 2005 were approximately $5.8 billion, a new record and a 26 per cent increase over the first half of 2004.

    Internet advertising revenue totaled $2.985 billion, just shy of $3 billion for the second quarter of 2005, representing a 26 per cent increase over same period 2004. Q2 2005 revenues represent a 6.6 per cent increase over Q1 2005

     

     
    “It is clear from this continued growth, that most agencies and marketers are now committed to Interactive as a critical medium in reaching their audiences, as well as engaging them in more immersive brand experiences. At the end of the day, it is about increased effectiveness from your marketing dollars and Interactive delivers this,” said IAB president and CEO Greg Stuart.
     
     
    “The consistent growth in overall revenues shows marketers may be shifting more of their total advertising budgets to online. This is a natural development as research shows more consumers are spending a larger percentage of their media time online, while the flow of advertising dollars follows,” said PricewaterhouseCoopers partner David Silverman.
     
     
    This year’s report includes a redefined Referral category that specifically includes Lead Generation, the more common industry language for this category of activity. The Referral/Lead Generation category is six per cent of total spending.

    “Recent results show marketers recognize the Internet as an effective response and branding vehicle, as evidenced by the continued strength in Search and Rich Media. Search increased 27 per cent while Rich Media increased 26 per cent,” adds PricewaterhouseCoopers director, advisory services Peter Petrusky.

    The following highlights key revenue data breakouts; dollar figures are rounded ($ millions):

    Ad Formats – Internet ad revenues broken down by ad formats are:
    –
    FH 2005
    FH 2004
    Search    
    40% ($2,315)
    40% ($1,817)
    Display Ads    
    20% ($1,157)
    20% ($942)
    Classifieds    
    18% (1,041)
    17% ($782)
    Rich Media    
    8% ($463)
    8% ($368)
    Referrals/Lead Generation*    
    6% ($347)
    2% ($114)
    Sponsorships    
    5% ($317)
    9% ($414)
    E-mail    
    2% ($116)
    2% ($70)
    Slotting Fees    
    1% ($58)
    2% ($92)
    *Renamed category in 2005 specifically including Lead Generation activity; 2004 referred to simply as “Referrals”

    Industry Concentration – Concentration of revenues by the top 10, top 25 and top 50 has remained consistent.

    –
    FH 2005
    FH 2004
    Top 10    
    74% ($3,401)
    74% ($3,401)
    Top 25    
    87% ($5,035)
    89% ($4,096)
    Top 50    
    96% ($5,555)
    97% ($4,459)
    Pricing Models – CPM pricing continues to be the predominant choice for buyers and sellers, at a slight cost to Performance Deals and Hybrid.

    –
    FH 2005
    FH 2004
    CPM or Impression    
    48% ($2,750)
    45% ($2,068)
    Performance Deals    
    40% ($2,315)
    38% ($1,749)
    Hybrid    
    12% ($722)
    17% ($782)
    Conducted by the New Media Group of PricewaterhouseCoopers the “Advertising Revenue Report” was started by the IAB in 1996, and represents data from all companies that report meaningful online advertising revenues.

    The survey includes data concerning online advertising revenues from websites, commercial online services, free e-mail providers, and all other companies selling online advertising. First and third quarter revenue reports are estimates, with the actual figures being released along with second and fourth quarter data respectively.