ITV

Tag: Uorfi Javed

  • Prime Video’s unscripted original series Follow Kar Lo Yaar to premiere on 23 August

    Prime Video’s unscripted original series Follow Kar Lo Yaar to premiere on 23 August

    Follow Kar Lo Yaar is an unabashed viewpoint into the curious and exciting life of social media sensation – Uorfi Javed

    Produced under the banner of Sol Productions Pvt Ltd by Fazila Allana and Kamna Menezes and directed by Sandeep Kukreja, the nine-episode Hindi reality-follow series will premiere on August 23 in India and across 240 countries and territories worldwide

    Mumbai: Prime Video has announced the premiere date for its unscripted original series, Follow Kar Lo Yaar. The nine-episode series, produced by Sol Productions’, Fazila Allana and Kamna Menezes and directed by Sandeep Kukreja, is an unfiltered and immersive viewpoint into the life of Uorfi Javed. Follow Kar Lo Yaar is set to premiere exclusively on Prime Video in India and over 240 countries and territories worldwide on 23 August in Hindi with subtitles in English. Follow Kar Lo Yaar is the latest addition to the Prime membership.

    Follow Karlo Yaar will immerse the audience in the world of Uorfi, constantly pursued by the limelight, while also providing an unfiltered glimpse into all the drama behind the scenes. Beyond the glitz and glamour, beyond the filters on the gram, beyond the bizarre social posts and stories, the unscripted series bares the raw, unvarnished truth about her life outside of social media, her arduous journey, overcoming countless hurdles, her rise to fame, her relentless pursuit of fame and fortune, and the intricate dynamics of her dysfunctional family life.

    “Stories of resilience and ambition will always find resonance with the audience, and Uorfi’s journey from an ordinary girl in Lucknow to one of the most recognizable faces of the country is nothing short of inspiring. Her story is defined by her unwavering determination and passion to carve her unique path in the world of fashion and entertainment as she ascends from her humble beginnings to becoming a social media sensation and a serious entrepreneur,” said Prime Video, India head of originals Nikhil Madhok. “Together with Sol and director Sandeep Kukreja, we are delighted to present Follow Kar Lo Yaar, a compelling and captivating reality-follow series that will certainly appeal to a global audience.”

    Sol Productions Pvt Ltd’s Fazila Allana and Kamna Menezes said, “We are thrilled to partner with Prime Video for Follow Kar Lo Yaar, presenting the intriguing and riveting journey of Uorfi Javed. From an outsider to becoming Asia’s most searched celebrity in 2022, her life and backstory have been a curious case for years, as she continues to make headlines and heads turn. We are confident that Prime Video’s audience in India and across 240 countries and territories worldwide will deeply appreciate and connect with Uorfi’s compelling story, which not only entertains but also inspires and embodies resilience.”

  • The Health Factory announces exciting collaboration with Uorfi Javed

    The Health Factory announces exciting collaboration with Uorfi Javed

    Mumbai: The Health Factory, renowned for its commitment to wholesome and nutritious food products, has proudly announced its latest collaboration with actor Uorfi Javed. This partnership marks a significant step in the brand’s mission to inspire healthier eating habits by advocating for the consumption of the right bread for daily nutritional needs.

    Partnering up with fashion and social media icon Uorfi Javed, known for setting fashion trends, The Health Factory aims to captivate Gen Z and a broader audience through an engaging social media reel. The reel ad will be shared across various digital and social media platforms and major media channels, offering entertaining content to encourage viewers to choose healthier Original Zero Maida Bread over regular whole wheat or brown bread.

    Expressing her excitement about the collaboration, Uorfi Javed said, “As an actor, I hold deep commitment to staying healthy.  I consciously opt for clean eating, prefer gluten-free products as it is the way to go for a healthier gut, while propogating healthier lifestyle choices. The Health Factory’s initiative is inspiring millennials and Gen Zs to reimagine their bread choices. It’s been an absolute joy being a part of this campaign.”

    At the heart of this collaboration lies the message encapsulated in the slogan #Bread Badlo Aadat Nahi (Change the Bread, Not the Habit), reflecting The Health Factory’s innovative stance on reshaping attitudes towards bread consumption. Through compelling content, the collaboration aims to disseminate this message to a wider audience across various digital platforms.

    The reel seamlessly showcases the brand’s range of breads, all free from added preservatives and colors, ensuring guilt-free indulgence for consumers. With Uorfi Javed leading the reel, The Health Factory harnesses the power of social media to spearhead a movement towards informed choices in daily consumption.

    The Health Factory’s products are readily available for purchase offline at general and modern retail stores in Mumbai, Delhi NCR, Pune, Bangalore, Chennai, or online via leading e-commerce platforms such as Bigbasket, Zepto, Blinkit, and Swiggy Instamart.

    This collaboration highlights the unique selling points of Original Zero Maida Bread, emphasising its freedom from added preservatives and colors, guaranteeing a guilt-free indulgence for consumers. With Uorfi Javed at the forefront, The Health Factory leverages the influence of social media to champion informed decisions in daily consumption habits.

  • Uorfi Javed to join Sunny Leone and Tanuj Virwani to co-host MTV Splitsvilla X5?

    Uorfi Javed to join Sunny Leone and Tanuj Virwani to co-host MTV Splitsvilla X5?

    Mumbai: In the past few days, the social media sensation has been spotted at the airport departing for Udaipur and posting several Instagram stories of her in The White City. Coincidentally (or not), the cast for MTV Splitsvilla X5, including hosts Sunny Leone and Tanuj Virwani of Inside Edge fame, have also been shooting in Udaipur for its newest season.

    Splitsvilla needs no introduction. The long-running reality show is notoriously popular amongst its audience for its outlandish concept, love triangles and shocking plot twists. Last year, Uorfi was seen as the “Mischief Maker” in the show’s fourteenth season. Her entrance as a wild card contestant had caused quite a buzz amongst other contestants and her fans alike. In the show, she was true to her moniker and made sure the drama quotient was at an all-time high with her signature Uorfi-style spice and her penchant for causing mischief.

    Earlier this month, MTV Splitsvilla X5 released its original soundtrack, ExSqueeze Me Please, featuring hosts Sunny Leone and Tanuj Virwani alongside singers Altaf Raja and Akasa, announcing the new season. The tongue-in-cheek music video teased a glimpse of Uorfi towards the end, leading to ample curiosity amongst the audience and her fans. After this announcement, speculations were rife about her returning for the fifteenth season, too.

    Whatever her role, audiences are definitely excited to see what this “Mischief Maker” is up to next in Splitsvilla. It is beyond doubt that Uorfi’s no-filter, firebrand personality is just the right ingredient to add to the show’s audacious cocktail to stir up some serious drama, twists, and turns the viewers will not see coming yet leave them thoroughly entertained.

    Uorfi made her acting debut at twenty years of age with daily soaps and made her OTT debut with Bigg Boss OTT in 2021. Since then, she has been ruling over the Internet with her uniquely bold and unapologetic fashion choices that do not seem to fit societal norms. She has often been the talk of the town for her strong sense of individuality and her blunt replies to her trolls.

  • Uorfi Javed announces debut podcast ‘UncanceLlable with Uorfi Javed’

    Uorfi Javed announces debut podcast ‘UncanceLlable with Uorfi Javed’

     Mumbai: Prepare for an extraordinary experience this season as the dynamic Uorfi Javed steps into the world of podcasting with her debut show, ‘Uncancellable with Uorfi Javed,’ produced by Collective Artists Network’s Big Bang Social. Uorfi Javed is set to push the envelope with her unapologetic dive into various aspects of her life, promising to entertain, educate, and challenge the status quo. The podcast trailer is now available for listeners.

    Known for her avant-garde approach to fashion, Uorfi Javed fearlessly expresses herself, transforming the ordinary into the extraordinary. The trailer offers a glimpse into her unique perspective and unfiltered style. Featuring a diverse lineup of guests, each episode guarantees an exciting exploration into the minds of rebels, independent thinkers, and notable personalities. ‘Uncancellable’ will unravel the power of authenticity, engaging in meaningful conversations that inspire change. Uorfi Javed will engage in heart-to-heart discussions with her guests, delving into their motivations to break barriers and challenge societal norms.

    Guests on the show include comedian Rohan Joshi, actor and creator Dolly Singh, singer Rashmeet Kaur, and actor and doctor Trinetra Haldar Gummaraju, among others.

    Uorfi Javed shared her thoughts on the podcast, stating, “I love exploring new things and learning more about myself. This podcast is all about celebrating authenticity, staying curious, and having the courage to follow your path – principles I deeply believe in. Audiences have always ‘seen’ me; now, I can’t wait for everyone to ‘hear me’ too and enjoy my role as a host. It’s the perfect opportunity to get to know me and people who, like me, don’t back down from challenges.”

    Big Bang Social CEO Anurag Iyer expressed, “Uorfi Javed has been a social phenomenon in our country, and it is refreshing to witness the world from her unique perspective through the insightful conversations she will share with her guests. We believe the Indian podcast scene is ready for content that pushes boundaries, and we are proud to produce this show as we are committed to empowering our talent and their dreams. Whether it’s launching brands, products, or now shows, we stand firmly behind our creators. We are confident that this podcast is something like no other, embodying our belief in the creator space and the limitless potential it holds.

    The podcast is scheduled to launch on 23 February 2024 and will be accessible on all leading audio streaming platforms.