NEW DELHI: David Beckham officially unveiled his new personal logo at the adidas global headquarters in Herzogenaurach, Germany, and extended his contract with the world’s leading football brand until 2008.
The logo design was inspired by Beckham’s trademark free kicks, and will appear on specifically designed collections that will be revealed later this year. Coupled with the contract extension, it builds an even deeper relationship between the world’s number one football brand and arguably the most famous footballer in the world, Adidas and David Beckham.
“This logo represents the merging together of two of the most powerful brands in world sport. It’s an exciting new venture for both the Adidas brand and David Beckham and we are looking forward to using it across our business for many years to come. David’s passion and commitment make him one of the fiercest competitors and most exciting players in the game today. He’s the perfect fit for our brand,” Adidas-Salomon AG chairman and CEO Herbert Hainer, said in a statement.
“The logo is totally me and something that people can relate to,” David Beckham said. “The image of me taking a free kick is world renowned and instantly recognizable. I am proud to have worked with Adidas to develop it.”
“We wanted to capture the unique nature of a Beckham free kick,” according to Eric Vellozzi, the Adidas designer responsible for developing the logo. “A David Beckham free kick is one of the most recognizable images in world sport,even before he kicks the ball, due to the angle of his body upon impact.
Couple that with the significant curve that this action puts on the flight
path of the ball and you have something truly original. This new logo is designed to signify just that and be instantly recognizable as an
Adidas/David Beckham logo for years to come.”