ITV

Tag: unveils new

  • Mudra repositions Yamaha Crux; unveils new ad campaign

    MUMBAI: Mudra Communications in a move to reposition the Yamaha Crux, has unleashed a new campaign which aims at capturing emotions and values of an Indian middle class family. Keeping the Indian values as its motive, the ad conveys approachability and affordability of the brand, without compromising on quality.

     
     
    Commenting on the new TVC Mudra Communications president Hemant Misra said, “This new ad campaign is a result of extensive consumer research which has led to a fresh insights. The campaign is expected to play a vital role in creating an endearing bond between the brand and its customers, both of whom truly understand and live-up to responsibility.”

    With the thought of highlighting the consumer buying patterns across the country, the campaign focuses on the Indian male as the responsible young man who respects his family and friends and takes forward the family values to the new roads in life. The ad hopes to leave an emotional and sensitive impact on the viewers with its message, ‘Zimmedari Ke Liye Tayyar’. Over and above, the ad focuses on the bond between man and machine.
     
     
    Yamaha India GM marketing Dinesh Chandra, added, “The new TVC will help in positioning the new Yamaha Crux-S bike as a ‘dependable’ bike. The agency worked on a single word brief of ‘dependability’. The film balances the functional and emotional appeal. The jingle is the high point of this film as the same is distinct, hummable and likeable.”
     
     
    The film has been produced by Red Ice and directed by Sujit Sircar. The music has been compose by music director Vishaal Bhardwaj and the playback score is by Suresh Wadhkar.

  • ITC’s Mint-O unveils new TV ad campaign for variant

    MUMBAI: Unusually Cool! Mint-O, the flagship brand of the confectionery division of ITC Foods, will be communicating this statement of attitude through its new television campaign for its latest product variant Mint-O-Lemon. The creative team of its ad agency has come up with the idea of “feel-good vapour” which accompanies a person who consumes Mint-O.

    A press release states that Mint-O-Lemon will sport an attractive mnemonic and colour combination, which is distinctively vibrant and contemporary. The green, yellow and white motif on the packaging communicates the product benefits of Lemon mint flavour.

    The release also quoted ITC Foods CEO Ravi Naware as saying: “The recent introduction is in line with our marketing strategy of adding excitement and contributing to the growth of the category. Minto, has always differentiated itself by bringing out new and innovative product variants. Today, Minto is the only brand in the compressed mint market to have three exciting flavours – Regular (Mint), Orange and Lemon”.

    The release adds that Mint-O – Lemon, is priced at Rs 5 and Rs 2 per roll respectively and available in over 6,00,000 outlets across the country. Mint-O, the flagship brand of ITC Foods in the compressed mint market in India, was acquired in March 2002 from Candico India Limited. Since its acquisition, the brand has undergone a complete makeover in terms of packaging, positioning and path-breaking product recipe.