ITV

Tag: unveils

  • SPT Networks unveils second screen app to accompany ‘Hannibal‘

    SPT Networks unveils second screen app to accompany ‘Hannibal‘

    MUMBAI: Sony Pictures Television (SPT) Networks has unveiled a customised second screen viewing app to accompany the premiere of their hotly anticipated drama, ‘Hannibal’, which it co-commissioned for its global portfolio of channels.

    Developed by SPT Networks’ digital arm, the ‘Hannibal’ app will initially be made available in local languages to accompany the series on AXN channels serving pan Asia Spanish-speaking Latin America, Brazil, Spain and Portugal. It will be the first scripted second screen app in several territories.

    SPT’s second screen ‘Hannibal’ app will synchronise to each episode as it airs live, and also use audio watermarking technology that will trigger it to synchronise during any DVR and VOD playback. The app will be available through iTunes for all iOS mobile phones and tablets to accompany international premieres on AXN channels.

    Users will be able to access exclusive ‘Hannibal’ content, learn more about characters, watch relationships unfold, and access behind-the-scenes footage. Integrated social media elements will enable viewers to interact directly with the show and other fans in a hosted ‘Hannibal’ community.

    SPT executive VP – Digital Networks – Eric Berger said, “SPT’s second screen Hannibal app will be a first for drama series in many markets, breaking new ground for pay TV. ‘Hannibal’ is bursting with additional material and storylines that enrich the viewer experience through this app and which, thanks to the technology now available, we can synchronise live to any schedule, anytime.”

    SPT Executive VP Programming and Production Networks Marie Jacobson said, “‘Hannibal’ is tailor-made for this kind of real-time digital experience. We feel strongly the deep mythology and intricate character weaves of our series will drive core fans of the genre to seek out our app and engage at new levels.

  • Endemol unveils reality formats for MipTV

    MUMBAI: Television format creator and distributor Endemol has unveiled a lineup of reality and multiplatform formats set to make their international debut at next week’s television trade event MipTV 2011.

    Headlining this year‘s line up is Club VIP, a series from Endemol France which pits reality TV celebrities against a group of unknown wannabes. The reality personalities are locked together with aspiring stars at Club VIP – a private resort where popularity is the name of the game. Every week, someone is voted off until the one final winner remains. Will it be the beloved and recognisable TV celebrity, or new talent who is ready to be the bright new star of the small screen?

    Also among Endemol‘s highlights is Secret Story, an evolution of the Big Brother format which has aired in France, Portugal and the Netherlands. A group of contestants, each of them with their own dramatic secret, live together in a large house, isolated from the outside world. Hiding from detection is not easy as each and every contestant will be plotting to reveal the other‘s unknown truths.

    Secret Story is already a major multiplatform hit in France, having aired four successful seasons on TF1. The show continues to be a breakout hit online with 90 million visitors and 1.1 billion pages visited and 200 million programmes viewed on the official website.

    Returning formats include The Money Drop, the multiplatform hit created by Endemol UK which incorporates a hugely popular play along online game. The series has so far been sold to 14 territories with further deals in major markets due to be made prior to MIPTV.

    Endemol chief commercial officer Tom Toumazis said, “Our portfolio of programmes for MIPTV is headlined by formats that have already pulled in fantastic ratings in major markets. These shows underline Endemol‘s reputation for innovative multiplatform entertainment and we‘re tremendously excited about showcasing them in Cannes next week.”

  • Legrand (India) unveils new print campaign

    BANGALORE: Legrand (India) announced the launch of a new print campaign entitled’ Wouldn’t life be nicer if?’ Legrand (India) Pvt. Ltd, is a part of the Euro 3.2bn Legrand GrouP of France, world specialists in products and systems for
    electrical installations and information networks in residential, commercial and industrial buildings.

    The ‘Wouldn’t life be nicer if?’ campaign is built around Legrand’s commitment to provide protection, deal with emergencies, provide home automation solutions, and designelegant solutions that simplify life. This novel print campaign was conceived keeping in mind, how much nicer could your life be, if you had smart products to take care of your every need.
    It all began with Legrand launching their new TVC that showcased the home automations solutions that Legrand has to offer. The TVC features a young boy who experiences something magical with the help of Legrand’s smart products. The advertisment is scheduled for its next phase in September. In addition, Legrand has embarked on press campaign, that has been tied up to their website. In order to support this endeavour, various dealer activitiesare being implemented to activate the market, informs an official release.

    With regard to the website, Legrand (India) has introduced a new section called ‘Nice Life’. The section gives information on a range of solutions falling into home, residential and commercial segments. The rationale behind introducing this new section is to provide choice and convenience to customers desiring to get an insight on Legrand’s intelligent solutions that help in making life nicer.

    Commenting on the new print campaign, Benoit Lecuyer, ‘Over the years, Legrand has built a strong leadership position in the commercial segment. With the ‘Wouldn’t life be nicer if?’ campaign, Legrand is aiming to expand it’s horizon in the consumer market’.

    He further added, ‘We have studied our consumers and their needs have evolved, so has their lifestyle and their choices and preferencesfor comfort and convenience. To leverage this opportunity we have introduced a gamut of innovative solutions.”

    The print ads are slated to appear in trade and interior magazines like Electrical Engg Update, Electrical India, IEEMA journal, Indian Electrical Contractor & Trader, Society Interiors, Elle Decor, Indian Architect & Builder, India Today-Home ,Femina Book of Interiors, and Business Today.

    The In-One by Legrand – a Home Automation Solution, a Gas Detector, Clockcon Switch and Emergency Lighting amongst others are some of the many innovative and interesting products which Legrand (India) has in its array .

    RMG Connect has conceptualized this advertisement campaign.Ravindra Bugade, Creative Director (Art) and Deepak Aggarwal Creative Director (copy) is the team behind the innovative campaign, the release adds.