ITV

Tag: Unny Radhakrishnan

  • Nestle consolidates digital biz with Maxus Digital

    MUMBAI: Nestle India has consolidated its digital and social media Duties with GroupM’s Maxus Digital.

    The FMCG major has been successfully executing various digital initiatives on brand websites, social media and mobile across brands. Nescafe, Maggi, Milkmaid amongst others are some of the largest Facebook Communities in their respective businesses. These digital assets of Nestle India that were being managed by multiple agencies have now been consolidated under Maxus digital.

    Maxus Digital will work closely with the company and also help manage the Digital Acceleration and Services Hub ‘DASH’. Maxus has dedicated a team for Nestle India with skills in social media platforms, measurements and creative and some of these team members will be operating from DASH in the Nestle Head Office.

    Maxus South Asia head of digital Unny Radhakrishnan said, “We are very proud to be a part of Nestle’s digital journey. In a digitally connected world, reaching and engaging consumers requires expertise and understanding in diverse areas of Creative, content, technology, media and the ability to measure. DASH that has been launched by Nestle is the first of its Kind in India and we are excited about enhancing their capabilities with our own digital expertise.”

    Maxus South Asia MD Ajit Varghese said” We are excited to partner Nestle India and at being able to set up the first of its kind digital team for them. Nestle has already developed some good digital assets and we will work closely with the Nestle team to mesh them with mainstream marketing. “

    Maxus Digital is the digital arm of Maxus and offers services in the areas of digital consulting, media, creative, technology and social. Maxus Digital’s clients include Nokia, Google, Vodafone, Titan, Hero Motocorp, Redbull, Fiat and Tata Motors.

  • Nokia ropes in Vuclip for Trendify brand campaign

    MUMBAI: Vuclip, the world‘s largest independent mobile video company, has been selected by Nokia and Maxus India to promote the much touted Trendify brand campaign for Nokia Lumia 510 on Vuclip‘s mobile video portal and social networks.

    As many as 65 per cent of Vuclip‘s 14 million Indian users share videos primarily through Facebook and Twitter, making it the ideal platform to integrate “TRENDIFY” and allow users to experience what “TRENDIFY” means in the language of Nokia Lumia 510.

    As part of the product innovation involving a seamless integration with Vuclip, for the first time, the ‘Share‘ button has been changed on a video portal to reflect the brand campaign. The ‘Share‘ button for each video has temporarily been replaced with ‘TRENDIFY‘, encouraging users to now trend their videos directly on m.trendify.in at the click of a button, which in turn can be shared on Facebook, Twitter and other social sharing sites.

    Nokia India Marketing Director Viral Oza said, “Through the Trendify campaign we wanted to connect to the urban youth on a platform and space that is relevant to them. By leveraging Vuclip, world‘s leading mobile video platform, we wanted to bring the Indian youth even closer to the Trendify campaign. Creating trends requires a 360 degree approach, and with its exponential growth in India, leveraging entertainment snacking was a clear choice for us.”

    Maxus India Digital Head (South Asia) Unny Radhakrishnan said, “Nokia wanted us to craft a campaign which exemplifies trendifying in the DNA of each of its core elements. Leading the curve in mobile video sharing, Vuclip fitted well with our strategy in helping us connect the Nokia “Trendify” campaign with millions of users in a fun sharing way almost instantly.”

    Each month, Vuclip claims to deliver over 1.2 billion minutes of videos on as many as 5500 different mobile handsets globally. In India, Vuclip says it has over 14 million monthly active users out of the total 45 million users globally.