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Tag: Unmukt Chand

  • Top NRI athletes welcome PM Modi’s vision for Pravasi Sports

    Top NRI athletes welcome PM Modi’s vision for Pravasi Sports

    Mumbai: Indian golf legend Arjun Atwal has welcomed honourable prime minister Narendra Modi’s vision for Pravasi Sports. Atwal, who is the only Indian to win on the coveted PGA Tour, shared his thoughts with the Holistic International Pravasi Sports Association (HIPSA), the first organization to be exclusively set up with an aim to promote and ‘Integrate’ PravasiBhartiya youth with their motherland through the medium of Sports.

    Speaking from his home in the USA, Atwal further said, “I have always appreciated PM Modi and this vision of Pravasi Sports has a special significance for me and my family. I’m still playing golf and have another five years to go and I would be delighted to play in India. Both my sons are basketball players and we as a family would be elated if they can come and play in India and connect back to their roots. Going forward, a Pravasi vs Nivasi competition would be even more exciting to have.”

    HIPSA is planning several tournaments involving overseas Indian youth and recently signed a Memorandum of Understanding (MoU) with the Haryana government for the development and promotion of Kabaddi, in particular focussing on overseas Indian women Kabaddi players. The ultimate aim being to push for the inclusion of Kabaddi in the Summer Olympics.

    Pravasi Sports Leagues in Women’s Kabaddi & Cricket are also in the plans for 2024 and the captain of the 2012 U-19 ICC World Cup winning Indian cricket team Unmukt Chand, is among its first backers. The cricketer who now plies his trade in the USA, said, “The Prime Minister’s vision for sports competitions for PravasiBharatiyas is very inspiring and gives us all a chance to stay connected to our roots. The concept of a Pravasi Sports League is very promising, especially as it promotes fitness, enthusiasm and the spirit of reconnecting to your motherland.”

    The prime minister back in 2019 in a meeting with the sports fraternity, had envisioned and had desired to find a way to conduct Sports competitions for talented Pravasi Bharatiya youth in India.

    Earlier in 2017, addressing the 14th edition of the PravasiBharatiya Divas in Bengaluru, Modi had said, “I welcome all young Pravasis. You must stay connected with India and return over and over again. This is your home.”

    Recently, All India Football Federation (AIFF) president Kalyan Chaubey, had revealed that they were looking to approach 24 Persons of Indian Origin (PIOs) to explore the possibility of them being selected for national duty. However, dual citizenship still remains a contentious issue and the need for an initial bridge between talented overseas Indian athletes engaging through sport with their country of origin seemed to be the need of the hour.

    HIPSA, through its objectives, will look to act as that bridge and try and give talented overseas youth a first feel of playing regularly in India.

  • Unmukt and Vinay Kumar to play for Mumbai Indians in IPL 2015

    Unmukt and Vinay Kumar to play for Mumbai Indians in IPL 2015

    MUMBAI: While the country is currently engulfed with football fever with the ongoing Hero Indian Super League, cricket fans are in for some good news. The league that started it all, Pepsi Indian Premier League, in its eighth season, is set to kick off on 8 April 2015, and conclude on 24 May 2015.

     

    The first trading window for the tournament opened on 6 October 2014. So far two players have been traded; Mumbai Indians have acquired Unmukt Chand from Rajasthan Royals and R Vinay Kumar from Kolkata Knight Riders, respectively.

     

     Chand had led the India Under-19 cricket team to the U-19 Cricket World Cup victory in 2012. During the IPL season seven he was bought for Rs 65 lakhs by Rajasthan Royals. Vinay Kumar was picked up by KKR for Rs 2.8 crore.

    Mumbai Indians have also released Michael Hussey and Praveen Kumar (Pepsi IPL 2014 replacement player), both of whom may enter the Pepsi IPL 2015 Player Auction.

     

    The first trading window will close on  12 December 2014.

     

    Meanwhile, BCCI hon. secretary Sanjay Patel said that the IPL governing council has also decided the windows for the 2016 and 2017 seasons of the tournament. Further mentioning the dates, he said, “The Pepsi IPL 2016 will be played in the window between 8 April 2016 and 29 May 2016 while IPL 2017 will be played from 5 April 2017 to 21 May 2017.” 

     

     

    The previous seventh season was won by Kolkata Knight Riders (KKR).

  • American Swan ropes in Yo Yo Honey Singh as brand ambassador

    American Swan ropes in Yo Yo Honey Singh as brand ambassador

    MUMBAI: The global online fashion & lifestyle brand American Swan has signed up the Indian rapper Honey Singh as its brand ambassador. Launched in 2013, the brand is known for its smart casual wear for the youth and is targeted at the youngsters.

     

    About the partnership Honey Singh said, “I am excited to partner with American Swan and to be able to connect with the youth and inspire them to chase their dreams and script their destinies. It has been a great year for me and I am looking forward to create a music video for the brand. The brand positioning resonates with my quintessential approach to my life, music & work. The video will see me style in looks that my fans haven’t seen before.”

     

    American Swan will unveil the new identity along with the launch of its new collections-AS Premium and AS Original. As the youth in India look for global designs and standards with affordable pricing at the convenience of a click, American Swan expects to garner a significant share of the apparel & lifestyle market in the burgeoning ecommerce and mobile commerce market.

     

    Speaking about the association, American Swan director & CEO Anurag Rajpal said, “We are glad to announce our association with Yo Yo Honey Singh. We hope will be an iconic new avatar. While we constantly aim at building a fashion brand that can resonate in the hearts and mind of Gen Y youth, these major milestones will only cement the evolution of American Swan as we take a constructive leap towards a major expansion across the online space.”

     

    The brand has been promoting young talent since long by associating itself with various young achievers in past like Unmukt Chand , Shruti Hasan and Lauren Gottlieb and has espoused its Young Achievers campaign with them. The brand has also stepped into social media by initiating various online programme and formats like tweet store and beauty and the blogger event which has attained enormous success.

     

    To reinforce the brand’s philosophy, the brand will soon invite showbiz aspirants to get a chance to be featured in the Yo Yo Honey Singh music video.

     

    The company will build a customer base through a strong mobile, digital and social activation. The new brand video will be launched across touch points through a series of differentiated and engaging campaigns on website, social channels and mobile properties.

  • Nargis Fakhri to endorse Reebok

    Nargis Fakhri to endorse Reebok

    MUMBAI: International premium fitness brand Reebok on Monday announced that it has signed up Bollywood actor and fitness icon Nargis Fakhri as its women’s fitness ambassador to reinforce its commitment to women fitness enthusiasts in India.

    Nargis will represent the brand for their ‘Studio’ category, an innovative line of products focused on dance, aerobics and yoga designed especially for the women consumers.

    Talking about the association, Adidas Group India MD Erick Haskell said, “Through our recent association with John Abraham as the brand’s new men’s fitness ambassador and now with Nargis Fakhri coming on board as the women’s ambassador, we aim to engage the customer at every touch point and encourage them to adopt the philosophy of Fit for Life.”

    Sharing her thoughts, Nargis said: “Being fit is not just about working out and looking good, it’s about having a positive attitude, making the right fitness choices and participating in activities one enjoys. I am looking forward to this association and hope to build a positive momentum for the brand and for women’s fitness in India.”

    Reebok’s other high profile brand ambassadors include ace cricketers Captain MS Dhoni, Gautam Gambhir, Unmukt Chand, hockey majors Sandeep Singh and Sardar Singh, fitness trainers Piyush Pandey and Dheepesh Bhatt and Bollywood actor John Abraham.

    Studio is a new collection of women shoes which targets fitness freaks who practice dance, aerobics and yoga. Adidas Group India‘s MD Erick Haskell revealed that the new collection symbolises aspiring and fun loving personas and hence Nargis has been signed for this product.

  • American Swan ropes in Unmukt Chand as brand ambassador

    MUMBAI: Global online fashion and lifestyle company American Swan has announced its association with cricketer Unmukt Chand as its sports brand ambassador. The ethos of American Swan resonates with young achievers who have defined their own path and have become exceptionally successful in their respective fields.

    American Swan offers an array of trendy and chic products that boasts of highest quality and standard. With a design team based out of Europe, the collection combines a fresh mix of American cool and European chic. The product detailing, packaging and fulfillment is at par with the international standards.

    American Swan director and CEO Anurag Rajpal said, “We are delighted to announce our association with Unmukt Chand as the sports’ ambassador for our digital& social media campaigns led by our social media community on Facebook: American Swan Fashion Country. Unmukt comes across as a go-getter, who is passionate and confident about his undertakings. He is someone the youth can relate to, someone who inspires them to believe in their dreams for the sake of achieving their goals. I am sure this alliance will emphasize on the positioning of our brand that celebrates the aspirations and ambitions of young achievers.”

    American Swan is a brand that has been built with a keen sense of passion: a passion to create a quality product, a passion to build a vibrant and attractive lifestyle brand, a passion to make it a viable business opportunity. It intends to target the young audience especially between the age group of 25 to 34 as it feels there is a need to bring in the right set of products to match their style and sensibilities keeping the price range attractive still.

    Chand said, “I am very excited to be associated with American Swan and it’s a great honor to be able to connect with the youth & inspire them to chase their dreams and script their destinies. I think American Swan is poised to become a benchmark lifestyle brand in the digital space and beyond by offering consumers a vast range of fashion forward and unparalleled quality products. With campaigns like these it is just going to raise the bar for other home-grown fashion and lifestyle brands, undoubtedly. ”

  • Pepsi launches ad campaign with new brand ambassador Unmukt Chand

    MUMBAI: Pepsi has launched the second leg of ‘Oh Yes Abhi!‘ ad campaign featuring the Under-19 Indian Cricket Team captain Unmukt Chand as its new brand ambassador.

    Chand features in the ad-film that brings alive the ultimate face-off between him and the captain of the Indian cricket team MS Dhoni along with Virat Kohli and Suresh Raina. The fun and entertaining campaign captures their impatient moments and promises to leave the audiences engaged like never before.

    PepsiCo India senior director – marketing (Colas, Juices and Hydration) Homi Battiwalla said, “Pepsi is known to be the first brand to identify youth icons early in time and tap talent with tremendous potential and credibility. We are proud to associate with Unmukt Chand, who truly reflects Pepsi‘s Oh Yes Abhi! attitude and are confident that he will lead the next-generation of players who personify the same philosophy. He is eager to be a part of the Indian cricket team and is performing consistently to achieve his goals… we wish him all the best and look forward to an exciting journey with him”.

    “Our latest campaign takes forward the ‘Oh Yes Abhi‘ philosophy and brings alive Unmukt‘s impatient moments in his first ever ad-film with MS Dhoni, Virat Kohli and Suresh Raina. The film showcases the young emerging star impatient to be a part of the Indian cricket team which exemplifies our positioning in a fun and exciting manner,” he further added.

    The TVC brings alive Pepsi‘s youthful irreverence and demonstrates the â€?Oh Yes Abhi!‘ moments of these Pepsi brand ambassadors and youth icons.

    Chand is shown waiting impatiently, all anxious to get hold of a Pepsi bottle, while Dhoni, Kohli and Raina are also waiting to get their hands on it. What one sees next is an entertaining war of words between the youth icons and the rising star.

    The campaign has been created by Pepsi‘s creative AoR JWT.
    JWT India ECD Surjo Dutt said, “The young cricket star Unmukt shows his impatient side in a refreshing and cool manner, bringing alive the philosophy of Oh Yes Abhi!.”

    The campaign takes forward Pepsi‘s new journey in India with a refreshed new positioning and belief – “Oh Yes Abhi!”. To bring it alive for consumers, the brand had launched a mega campaign starring Ranbir Kapoor, Dhoni and Priyanka Chopra last month that captured their impatient moments.