ITV

Tag: Univercell

  • JWT bags K7 Computing’s creative biz

    MUMBAI: JWT has won the creative mandate for antivirus company K7 Computing.

    The account will be serviced out of the agency‘s Chennai office.

    The agency‘s work includes developing a new brand positioning strategy and 360 degree communication solutions for the brand.

    JWT Chennai will also create communication solutions to address K7’s retail and corporate customers.

    “K7 is engaging JWT to develop a strong marketing strategy that will help the brand reach out and connect with its customers and establish K7 as a leading player in the domain of antivirus and internet security systems”, K7 Computin CEO J. Kesavardhanan said.

    JWT Chennai has a portfolio of clients that include MRF, Univercell, GRT Hotels, GRT Jewellery, Sunrisers (Sun Networks IPL business), Renuka Builders, Casa Grande, Tamilnadu Mercantile Bank, TI Cycles and Reynolds pens.

  • Sun TV gets JWT to build its IPL team brand

    MUMBAI: Kalanithi Maran-promoted Sun TV Network Ltd. will soon start building the brand of its recently won Hyderabad IPL team. For this exercise, the company has mandated the creative duties to JWT India.

    JWT will handle the entire launch communication package for the yet-to-be named Hyderabad IPL franchise. This will include developing a new identity for the team including jersey colours and a 360 degree multi-media campaign.

    The account will be serviced out of the agency’s Chennai office.

    Sun TV had bought the Hyderabad IPL team for Rs 4.25 billion for a period of five years till 2017. From 2018, Sun will own the franchise in perpetuity and will pay 20 per cent of the franchise revenue every year as fee to the BCCI.

    For the record, the Sun Group has its presence in cable and satellite television, FM radio, newsprint and aviation.

    JWT Chennai‘s recently won the creative business of GRT Jewellers. It also handles accounts of brands like MRF, Univercell, GRT Hotels, Tamilnad Mercantile Bank, TI Cycles and Renuka builders.

  • JWT gets GRT’s jewellery account too

    MUMBAI: WPP‘s creative agency network JWT‘s Chennai office has won the mandate for developing communication for the jewellery business of the GRT Group. This win is a consolidation for the agency, which also handles the Group‘s hotels business.

    JWT Chennai‘s portfolio of clients includes MRF, Univercell, GRT Hotels, Tamilnadu Mercantile Bank, TI Cycles, Dalmia Cements and Renuka builders.

    The GRT group is one of the largest jewellery retailers in Tamil Nadu and is fast expanding into other states in the South.

    “They wanted a communication partner who has both a pan India presence and a good understanding of the jewellery consumer. JWT with its strong network presence and a deep understanding of the jewellery consumer thanks to its long association with world leaders like DTC was the ideal choice,” a statement from the agency said.