ITV

Tag: United Television

  • Ashish Redij joining UTV as GM TV content

    Ashish Redij joining UTV as GM TV content

    MUMBAI: The announcements made around the management restructuring at United Television had left out one name. Ashish Redij, currently with Sahara TV, is joining the Ronnie Screwvala-promoted media company as GM TV content.

     
     
    UTV had recently announced that while three top management officers had left the company, five top corporate executives were stepping in. Make that six. Redij will be reporting directly to Manish Popat, COO UTV TV content.

    Redij, who is presently assistant V-P marketing at Sahara TV, put in his papers on Monday (2 June). Before Sahara, Redij’s last stint in the television business was with Sony Entertainment Television India, which he joined in 1995 as head of research. He was part of the original team that set up SET India under Arun Arora.

    Redij left Sony in 1999 at the height of the dotcom boom and worked with Pradeep Kar at Microland. He began his career at Mudra in 1989.

  • Zee makes Choti Maa a daily

    Zee makes Choti Maa a daily

    There’s a glut of daily soaps. Here’s another joining that rash. Choti Maa Ek Anokha Bandhan, a remake of the super successful Tamil soap Chithi (it is running in its 440 episode), is slated to become a five-day-a-week affair (from the current thrice a week telecast now) come 17 September. Choti Maa is touted as the big driver in Zee TV’s struggle to charge ahead in the programming and viewership sweepstakes.

    Choti Maa, portrays the life of a woman of strength and extraordinary substance who seldom uses tears as a crutch, who decides a future for which she can write her own script , which she does with amazing success.

    It is a co-production between Chithi producer Radaan Mediaworks India (chaired by Radikaa & M.R.Mohan Ratha) which is looking after the creative and production aspects, and United Television (promoted by Ronnie Screwvala, Zarina Mehta and Deven Khote), which is handling the marketing, communication and promotion of the show. Schedules for shooting take the cast to Bangalore, Pandharpur,and Satara .

    Chithi has achieved phenomenal viewership and consistently makes its appearance in the top three shows in all India ratings across channels C& S homes.Zee is hoping to get the same results with Choti Maa. in the Hindi version. The channel will need all of Choti Maa’s blessings to get the results that are envisaged.