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  • Nickelodeon joins hands with United Nations on ‘World Environment Day’

    Nickelodeon joins hands with United Nations on ‘World Environment Day’

    Mumbai: On the momentous occasion of World Environment Day 2022, Nickelodeon, the kids’ entertainment channel has joined forces with the United Nations in India for a flagship campaign.

    Reducing carbon footprint

    With the intent to save our mother earth from the global environmental crises, the leading kids’ entertainment collaboration with the United Nations in India will raise awareness on ways to reduce carbon footprint. It will emphasize the importance of protecting the planet and aims to highlight the need to reset the balance with nature through individual actions.

    The campaign will create engagement across social media to motivate kids to take up a green heart pledge and adopt different ways to address climate change.

    Nickelodeon’s creative communication will deliver the fundamental message of collective climate action with an emphasis on ‘Yeh Planet Hum Sabka Ghar Hai’.

    Spreading awareness about saving the planet

    As a part of this campaign, Nickelodeon’s Nicktoons brings two inspiring stories to spread the message of ‘Yeh Planet Hum Sabka Ghar Hai’. The first story titled ‘Kaagaz Ka Ghar’, throws light on human-wildlife conflict while the second story ‘Paani Ka Ghar’ emphasizes marine and plastic pollution. With ‘Yeh Planet Hum Sabka Ghar Hai’, both the stories showcase kids taking the initiative to become climate heroes and bringing about positive change by teaching adults important climate action lessons.

    Speaking on the association, Viacom18 head – of Hindi mass entertainment and kids tv network Nina Elavia Jaipuria said, “Nickelodeon has always focused on empowering kids in the most meaningful ways through innovative initiatives. With a strong belief that these dynamic young minds are the true change agents of society, we felt kids must understand the importance of a greener future. We are very proud to join hands with the United Nations on World Environment Day. With the might of our franchise and our adorable Nicktoons, we will bring alive the message of #OnlyOneEarth to as many kids and parents as possible.”

    Commending the initiative, UN resident coordinator in India Shombi Sharp said “This World Environment Day, the UN in India is excited to launch a partnership with Nickelodeon, empowering and inspiring children to become climate champions from an early age. The entertainment industry has the power to influence the largest youth generation in history for positive change. Through this partnership, we hope to give a platform to creative young minds to be the drivers of climate action and tackle the triple planetary crisis. When children lead, families and societies follow, and when India leads the world succeeds.”

  • UN agency ITU to set up area office for South Asia in New Delhi

    UN agency ITU to set up area office for South Asia in New Delhi

    Mumbai: The International Telecommunication Union (ITU) – United Nations specialised agency for information and communication technologies (ICTs), is set to open in New Delhi by mid-2022. The planned area office, funded by the government of India, will enhance regional initiatives for sustainable and inclusive digital transformation in South Asia.

    The ITU area office and innovation centre aims to strengthen technology cooperation and boost regional telecommunications development. Through a closer presence, ITU hopes to advance shared regional priorities, such as reducing disparities between developing and developed countries in terms of Internet access, digital skills, and other socio-economic indicators after the Covid-19 pandemic.

    From India’s national capital, the new office will implement ITU initiatives and provide technical assistance and policy guidance on information and communication technologies (ICTs) in South Asia.

    “Today’s agreement is an important step in the enduring partnership between ITU and the Republic of India, and between ITU and the South Asia sub-region,” said ITU secretary-general Houlin Zhao. “I’m confident that the establishment of an ITU area office for South Asia in New Delhi will help to push the boundaries of innovation and accelerate digital transformation for all people and communities across India, the region and beyond.”

    India’s minister of communications Ashwini Vaishnaw welcomed the opportunity for closer regional and international engagement through the signing of a host-country agreement for the office.

    “India is proud to partner with ITU on this progressive initiative for the region, which will advance shared regional priorities, help reduce disparities with developed countries, and strengthen South Asia’s post-Covid recovery. India is determined to bridge the digital divide and help address the ensuing inequalities in digital access affecting the entire region,” he said.

    ITU promotes inclusive connectivity for all as a key part of global sustainable development. Governments, companies, research institutes, and civil society organisations from around the world, gathered at the last ITU Plenipotentiary Conference in Dubai in 2018, noted the need for an upgraded regional presence to conduct programmes and projects harnessing technologies for sustainable development.

    ITU regional and area offices report to the director of ITU’s telecommunication development bureau, currently Doreen Bogdan-Martin, who said she was excited about the opening of the South Asia area office in New Delhi.

    “This new office will allow ITU to broaden partnerships, building upon current work and facilitating digital innovation,” she said. “ITU will work, together with the Government of India, to ensure that the new office strengthens ITU’s regional presence, by bringing ITU closer to member countries, and further enhances ITU’s capability to help them recover from the Covid-19 pandemic, accelerate the achievement of sustainable development, and at the same time advance digital transformation.”

    ITU’s South Asia team will focus specifically on setting up an innovation centre for exchanges of ideas, success stories, innovative solutions, and global endeavours, promoting the introduction of advanced technologies, contributing to the development of ICT/telecommunication networks and services in South Asia, providing technical assistance in relation to infrastructure, e-governance, and cross-sectoral ICT applications, assisting with human resources and capacity development and conducting other activities related to ITU’s mandate to connect the world and support the UN sustainable development goals.

  • The United Nations Covid2019 Response Creative Content Hub selects two entries from 22feet Tribal Worldwide

    The United Nations Covid2019 Response Creative Content Hub selects two entries from 22feet Tribal Worldwide

    MUMBAI: The UN Covid2019 Response Creative Content Hub, a joint initiative of The United Nations (UN) and The World Health Organisation (WHO), has selected two entries from 22feet Tribal Worldwide, part of the DDB Mudra Group, to help stop the spread of Covid-19. The entries were submitted by the agency in response to UN’s open call out to creators across the world.

    The World Health Organisation (WHO), which leads and coordinates the global health response to coronavirus, invited creators/ artists across the globe to produce and submit artwork that will educate, uplift, and inspire individuals and communities through this global crisis. The creative brief was to create an impactful illustration, audio, video, concept etc. to convey one of the UN messages, such as personal hygiene, physical distancing, know the symptoms, kindness contagion, myth-busting and do more, donate.

    An illustration talking about our ‘Everyday World Heroes’ and an 8-bit Game concept, ‘Saving Sumbo’, created by the team at 22feet Tribal Worldwide were some of the selected entries among a whopping 17,000 submissions from 143 countries in 20 different languages.

    22feet Tribal Worldwide NCD Debashish Ghosh said, “This is one of the reasons we came into the industry, to begin with, isn’t it? When the UN issued a call to arms and provided a tinderbox of tools, the challenge was inspiring – it tested our ingenuity to create something effective, accessible and shareable with a strong emotional tug. The fact that this was not tokenism fired us up even more. We are very proud to have contributed to this global effort.”

  • ColourCraft bags AIESEC India digital mandate

    ColourCraft bags AIESEC India digital mandate

    MUMBAI: The India chapter of the youth-run, non-profit organization AIESEC has given the mandate to ColourCraft Studio (CCS) for designing and developing multiple websites to strengthen the organization’s digital presence.

    CCS will leverage and amplify the appeal of India as a major contributor to AIESEC’s aim to address the United Nation’s Sustainable Development Goals through AIESEC’s volunteership and professional internship programs. By emphasizing on India’s rich historical and cultural background, CCS plans to project the country as an internship destination. The projects were won following a two month-long brainstorming session between CCS & AIESEC.

    ColourCraft is working on understanding what makes AIESEC such an inspiring organization for the youth worldwide and aims to emit the spirit of the organization while showcasing India as a major cultural destination for global interns.

    CCS Co-founder and business director, Aditi Gandhi said, “The trust in CCS is a huge opportunity for us to create large-scale, strategy-driven and creatively-inclined digital assets.”

    AIESEC in India B2B VP Sean Ankit Bothra said, “We were looking for a partner who would understand and communicate our core values in an out-of- the-box manner. The idea is to work together towards building effective designs and strategies to further enhance AIESEC’s iconic status.

    “We hope to explore AIESEC in India’s potential to enhance the development of today’s Indian youth and break the mindsets of Internationals about the Indian realities.”

  • ColourCraft bags AIESEC India digital mandate

    ColourCraft bags AIESEC India digital mandate

    MUMBAI: The India chapter of the youth-run, non-profit organization AIESEC has given the mandate to ColourCraft Studio (CCS) for designing and developing multiple websites to strengthen the organization’s digital presence.

    CCS will leverage and amplify the appeal of India as a major contributor to AIESEC’s aim to address the United Nation’s Sustainable Development Goals through AIESEC’s volunteership and professional internship programs. By emphasizing on India’s rich historical and cultural background, CCS plans to project the country as an internship destination. The projects were won following a two month-long brainstorming session between CCS & AIESEC.

    ColourCraft is working on understanding what makes AIESEC such an inspiring organization for the youth worldwide and aims to emit the spirit of the organization while showcasing India as a major cultural destination for global interns.

    CCS Co-founder and business director, Aditi Gandhi said, “The trust in CCS is a huge opportunity for us to create large-scale, strategy-driven and creatively-inclined digital assets.”

    AIESEC in India B2B VP Sean Ankit Bothra said, “We were looking for a partner who would understand and communicate our core values in an out-of- the-box manner. The idea is to work together towards building effective designs and strategies to further enhance AIESEC’s iconic status.

    “We hope to explore AIESEC in India’s potential to enhance the development of today’s Indian youth and break the mindsets of Internationals about the Indian realities.”

  • ZEE partners with the Bhamla Foundation this World Environment Day

    ZEE partners with the Bhamla Foundation this World Environment Day

    Mumbai, June 01, 2016: Reinforcing their commitment towards sustainability, India’s leading media and entertainment conglomerate, Zee Entertainment Enterprises Limited (ZEEL), and prominent NGO, the Bhamla Foundation, have come together this World Environment Day to create and build awareness about the environment. ZEE and the Bhamla Foundation will be organizing a star-studded event at the open-air amphitheatre at Carter Road, Bandra in Mumbai on June 05, 2016. The event will be supported by the Ministry of Environment (Govt. of Maharashtra) and the Maharashtra Pollution Control Board.

    Speaking on the association, Mr. Sunil Buch, Chief Business Officer, ZEEL said, “Through our ‘ZEE Is Green’ initiative, ZEE has been actively working towards translating our environmental commitment into action. With the support of our producers, studio owners and artists, ZEE Is Green was launched in October 2015. Since then, we have already greened six of our sets at our Naigaon Studios, and are currently focused on greening other productions across India. Our ultimate aim is to go completely green as an organization, by the year 2020.”

    Mr. Buch further added: “We have realized that by creating eco-wealth, we are not only building a stronger business but building a more sustainable world for the local communities around us. By partnering with the Bhamla Foundation this World Environment Day, we hope to create interest and awareness among our fellow citizens on various ways through which we can make a positive impact on the environment together.”

    Sharing more details on the event, Mr. Asif Bhamla, Chairman, Bhamla Foundation said, “The Bhamla Foundation has constantly been eager to support initiatives that help raise awareness to preserve the planet. This year, we are excited to partner with ZEE for the World Environment Day event, which will have an interesting and varied line-up of day-long activities. We have been organizing the World Environment Day event since the last 8 years and we have always received tremendous support from our partners, residents’ groups and especially the enthusiastic locals. We are confident that people will come forward to help us spread the message this World Environment Day as well.”

    The World Environment Day event will be held at the Carter Road Amphitheatre in Bandra from 10am – 10pm on June 5th with more than 12000 visitors expected. Prominent political leaders including Mr. Suresh Prabhu, Mr. Piyush Goyal, Ms. Priya Dutt as well as personalities from Bollywood and television like Sanjay Dutt, Jackie Shroff, Dia Mirza, Shabbir Ahluwalia, Rohit Roy and Ronit Roy among others, will be attending the event along with locals and visitors from all across Mumbai.

    The key highlights of the event include a massive cycle rally from Bandra Bandstand to Carter Road, a spinning – indoor cycling workout on Carter Road promenade, stalls on environment awareness and preservation, keynote sessions by noted environmentalists and a tree sapling distribution drive. The local Residents Association Groups will also be felicitated at the event for their role in preserving the environment. In the evening, the event will conclude with electrifying LIVE performances from Kunal Ganjawala, Salim-Suleiman, Sona Mahapatra, Armaan Malik and Aditya Narayan. The event will also be available for streaming on ZEE’s leading video-on-demand platform, OZEE.

    Every year, June 5th is celebrated by millions internationally as World Environment Day. Established in 1972 by the United Nations, World Environment Day is one of the principal vehicles through which the UN stimulates worldwide awareness for the environment and also encourages positive action.

  • ZEE partners with the Bhamla Foundation this World Environment Day

    ZEE partners with the Bhamla Foundation this World Environment Day

    Mumbai, June 01, 2016: Reinforcing their commitment towards sustainability, India’s leading media and entertainment conglomerate, Zee Entertainment Enterprises Limited (ZEEL), and prominent NGO, the Bhamla Foundation, have come together this World Environment Day to create and build awareness about the environment. ZEE and the Bhamla Foundation will be organizing a star-studded event at the open-air amphitheatre at Carter Road, Bandra in Mumbai on June 05, 2016. The event will be supported by the Ministry of Environment (Govt. of Maharashtra) and the Maharashtra Pollution Control Board.

    Speaking on the association, Mr. Sunil Buch, Chief Business Officer, ZEEL said, “Through our ‘ZEE Is Green’ initiative, ZEE has been actively working towards translating our environmental commitment into action. With the support of our producers, studio owners and artists, ZEE Is Green was launched in October 2015. Since then, we have already greened six of our sets at our Naigaon Studios, and are currently focused on greening other productions across India. Our ultimate aim is to go completely green as an organization, by the year 2020.”

    Mr. Buch further added: “We have realized that by creating eco-wealth, we are not only building a stronger business but building a more sustainable world for the local communities around us. By partnering with the Bhamla Foundation this World Environment Day, we hope to create interest and awareness among our fellow citizens on various ways through which we can make a positive impact on the environment together.”

    Sharing more details on the event, Mr. Asif Bhamla, Chairman, Bhamla Foundation said, “The Bhamla Foundation has constantly been eager to support initiatives that help raise awareness to preserve the planet. This year, we are excited to partner with ZEE for the World Environment Day event, which will have an interesting and varied line-up of day-long activities. We have been organizing the World Environment Day event since the last 8 years and we have always received tremendous support from our partners, residents’ groups and especially the enthusiastic locals. We are confident that people will come forward to help us spread the message this World Environment Day as well.”

    The World Environment Day event will be held at the Carter Road Amphitheatre in Bandra from 10am – 10pm on June 5th with more than 12000 visitors expected. Prominent political leaders including Mr. Suresh Prabhu, Mr. Piyush Goyal, Ms. Priya Dutt as well as personalities from Bollywood and television like Sanjay Dutt, Jackie Shroff, Dia Mirza, Shabbir Ahluwalia, Rohit Roy and Ronit Roy among others, will be attending the event along with locals and visitors from all across Mumbai.

    The key highlights of the event include a massive cycle rally from Bandra Bandstand to Carter Road, a spinning – indoor cycling workout on Carter Road promenade, stalls on environment awareness and preservation, keynote sessions by noted environmentalists and a tree sapling distribution drive. The local Residents Association Groups will also be felicitated at the event for their role in preserving the environment. In the evening, the event will conclude with electrifying LIVE performances from Kunal Ganjawala, Salim-Suleiman, Sona Mahapatra, Armaan Malik and Aditya Narayan. The event will also be available for streaming on ZEE’s leading video-on-demand platform, OZEE.

    Every year, June 5th is celebrated by millions internationally as World Environment Day. Established in 1972 by the United Nations, World Environment Day is one of the principal vehicles through which the UN stimulates worldwide awareness for the environment and also encourages positive action.

  • The Social Street curates 6th Annual United Nations Young Changemakers Conclave

    The Social Street curates 6th Annual United Nations Young Changemakers Conclave

    MUMBAI: The Social Street, a leading marketing communications agency curated the 6th Annual United Nations Young Changemakers Conclave (UNYCC) on 9 January at The Naval Lawns, Mumbai. This year, the theme of the conference was “Make in India: Sustainable Development,” urging the youth to take initiative and inspire them to make a real change in the society, by exploring the latest innovations and discussing current affairs.

    The Conclave was attended by over 750 young individuals between the ages of 18 to 35 who were selected from diverse backgrounds to attend this near-day-long event to discuss, deliberate and debate around the core theme of the event, while engaging with the current leaders. The event started off with an opening address by United Nations Information Centre for India & Bhutan director Kiran Mehra Kerpelman .

    The 6th Annual United Nations Young Changemakers Conclave witnessed participation of distinguished personalities and visionaries such as Union Railway Minister of India  Suresh Prabhu;, Member of Lok Sabha Supriya Sule; National Spokesperson of the Indian National Congress Sanjay Jha; INK Talks founder Lakshmi Pratury; Ogilvy & Mather chairman Piyush Pande and many such other dignitaries. 

    Commenting on this unique event, The Social Street founder and chairman said Pratap Bose, “Over the last two years, India has emerged as the third largest start-up ecosystem after the US and the UK. With so many budding entrepreneurs waiting in the wings, we at The Social Street are proud to have curated the 6th Annual United Nations Young Changemakers Conclave.”

    Bose further added, “The conference was primarily aimed at engaging young thinkers and well known stalwarts to share their perspective and show us the way in making a difference in our society in our own distinctive way.”

  • TV channel and new events part of Olympic Agenda 2020

    TV channel and new events part of Olympic Agenda 2020

    MUMBAI: The International Olympic Committee (IOC) president Thomas Bach recently revealed 40 proposals that make up the Olympic Agenda 2020, which is a roadmap for the future of the Olympic movement, which will be discussed and voted on by the full IOC membership at the 127th IOC session to be held on 8 and 9 December in Monaco. 

     

    During the public launch of the recommendations president Bach called the 20+20 proposals “the culmination of a year of open, transparent and widespread debate and discussion, which had already begun in mid-2013.”

     

    “These 40 recommendations are like pieces of a jigsaw puzzle. When you put them together, a picture emerges that shows the IOC safeguarding the uniqueness of the Olympic Games and strengthening sport in society,” he added.

     

    Some of the key areas addressed by the recommendations are:

     

    – Launch of an Olympic TV Channel to provide a platform for sports and athletes beyond the Olympic Games period, 365 days a year. To fully connect with the digital age and connect with young people on their terms which will be a worldwide platform and an opportunity to spread Olympic values as well as highlighting the IOC’s many cultural and humanitarian projects. Candidate cities may also be given exposure during the bidding phase.

     

    – Changes to the bidding process with a new philosophy to invite potential candidate cities to present a project that fits their sporting, economic, social and environmental long-term planning needs. The organisation of sports and events outside the host city and even, in exceptional cases, outside the host country could also be allowed, always respecting the integrity of the Olympic Village.

     

    – Reducing costs for bidding by decreasing the number of presentations that are allowed and providing a significant financial contribution from the IOC. At the same time emphasising that the sustainability of a bid must be taken into consideration right from the beginning.

     

    – Move from a sport-based to an event-based programme. Create limits on accreditation for athletes, coaches and other athlete support staff to ensure that the games do not grow bigger. Allowing more than 28 sports to be on the programme while respecting these limits.

     

    – Strengthen the sixth fundamental principle of Olympism by including non-discrimination on sexual orientation in the sixth fundamental principle of Olympism in the Olympic charter.

     

    – Adapting and further strengthening the principles of good governance and ethics to changing demands. Ensuring compliance with the Basic Universal Principles of Good Governance and transparency of accounts with the IOC’s financial statements to be prepared and audited according to the International Financial Reporting Standards (IFRS) even when not legally required. Strengthening the independence of the IOC Ethics Commission with the chair and members of the commission to be elected by the IOC Session. The IOC will also create the position of compliance officer to advise IOC members, staff, NOCs and IFs with regard to compliance.

     

    The recommendations were first presented to a round table of athletes, many of whom actively contributed to the Olympic Agenda 2020 process. The athletes remain at the centre of all 40 of the proposals, with the protection of the clean athletes being at the heart of the IOC’s philosophy. The central importance of the “athletes’ experience” will be introduced into the evaluation criteria with no compromise on the field of play for athletes, and the paramount importance of the Olympic Village.

     

    The 40 recommendations were finalised by the IOC executive board in October following presentations from the chairs of the 14 Working Groups that were set up to refine the proposals earlier this year. In addition to members of the Olympic Movement, including national Olympic committees, international federations, sponsors and athletes, the working groups consisted of experts from civil society such as the United Nations, Google/YouTube, Transparency International, the Clinton Foundation, the Victoria and Albert Museum, and the World Bank.  

  • Unique video game developed to encourage voters to cast their ballot

    Unique video game developed to encourage voters to cast their ballot

    NEW DELHI: In a unique venture, the Election Commission of India has developed a video game titled “Get! Set! Vote!” amongst a series of edutainment materials on voter awareness and education.

     

    The game has been created to broadly engage citizens of all age groups to learn on democracy and electoral process. 

    In a fun-filled and interactive manner, the video game gives out pieces of information and interesting details in10 levels of mazes. With every successive level, the information becomes more specific to subjects such as Indian democracy, registering to vote, ethical voting, help from ECI and so on. The mazes also get more challenging with the player clearing each level. 

    Under the Commission’s SVEEP (Systematic Voter Education and Electoral Participation) programme, the video game has been developed in collaboration with the United Nations Development Programme India.

     

    It is available for playing on the ECI website (www.eci.gov.in) and can also be downloaded from the link- www.eci.nic.in/eci_main1/sveep.aspxfor playing on computers and kiosks. 

     

    A series of edutainment materials including picture book “Proud to be a Voter” and “Garv se bane Matdata”; Cartoon Strips “Wah Election Wah”; board game “Ready! Steady! Vote!” and “Vote kiBaazi”; and radio programme “Loktantra Express” has been developed for imparting voter education through entertainment. All materials can be accessed at the aforesaid link. Such materials will be disseminated through the election machinery, educational institutions and related agencies for addressing targeted population.