ITV

Tag: unit

  • NBC Universal sets up unit to create local programming in global markets

    MUMBAI: NBC Universal has set up a new original content unit within the NBC Universal Television Distribution group to develop and create local programming in global markets. The unit will work with local media companies.

    CNBC Universal Television Distribution group is responsible for the global distribution of NBC Universal product to all forms of television throughout the world.

    According to NBC Universal Television Distribution EVP Frederick Huntsberry, the new unit will cater to the clients’ diverse programming needs. “NBC Universal is committed to providing them with complete programming solutions that go beyond just traditional program licensing,” he has been quoted in media reports as saying.

    NBC Universal Television Distribution executive VP of business operations and sales strategy Jerry Petry has been tasked with the responsibility of monitoring the new initiative.

    The new international production unit will exploit NBC Universal’s existing library assets through scripted and non-scripted format sales. It will also create, develop and produce new local content outside of the US. The unit aims to tap into NBC Universal’s library of more than 50,000 hours of TV programming and 4,000 feature films.

    Some of this new content may also be offered on a traditional finished program sale basis internationally, and the international production unit will also look for opportunities to import scripted and non-scripted programs and formats for adaptation by U.S.-based divisions of NBC Universal, add reports.

  • Optimystix re-opens ad film unit

    MUMBAI: Optimystix Entertainment India Pvt Ltd, a multi genre content company is all set to re-open its advertising film production unit.
     

    In fact, director Sanjiv Sharma, along with music director Leslie Lewis, both with a track record of more than 1,000 commercials, have already shot their first commercial for Donear, a leading textile brand.

    Speaking to indiantelevision.com on the new venture, Sharma said, “After a three year break we’re again getting into ad film making. It will not be a separate company but the unit will function under the Optimystix banner.”
     
     
    He further added, ‘In terms of resource allocation, my writer director Vipul Shah will be overseeing the scripts and Rajeev Vyas will be looking into the business side of it. And like in our television projects there will both be a business and a creative head.”

    Sharma actually comes from a background in ad films and had started Palette Communications Pvt Ltd in 1987. He went on to do many successful ad film campaigns with Maruti Udyog, Hindustan Lever, Shaw Wallace and Pepsi Foods, amongst others. It was in 2000 that he, along with writer director Vipul Shah, started Optimystix.

    Adds Sharma, “Most of the people we have with us have dabbled in both the genres; advertising as well as TV production. Earlier, we had diverted people and resources from Pallete into TV production and now we’ll be using the same for TV commercials.”