ITV

Tag: Uniqueness

  • Shriram Sanlam Awards 2013 – for Excellence In Financial Journalism

    Shriram Sanlam Awards 2013 – for Excellence In Financial Journalism

    MUMBAI: The Shriram Group is delighted to continue our contribution and recognition to the Journalist community through our SHRIRAM SANLAM AWARDS FOR EXCELLENCE IN FINANCIAL JOURNALISM. This year, Shriram Capital enters its second year of recognizing and commemorating Excellence In Financial Journalism. Having successfully launched the Shriram Sanlam Awards for Excellence in Financial Journalism last year, Shriram Capital is pleased to share with you the format for the awards for this year. Nominations can be made from now onwards till January 31, 2014.

    You would recall that the 2012 awards event held in May 2013 in Chennai with the H’ble Finance Minister Mr. P. Chidambaram as the chief guest unveiled the following winners: LIFE TIME ACHIEVEMENT AWARD presented to Mr. Swaminathan S. Anklesaria Aiyar, Consulting Editor, The Economic Times. HALL OF FAME presented to Mr. P. A. Seshan for his extraordinary contribution to the field of Financial Journalism for over 70 years. INDIAN ECONOMIC POLICY AND MACRO ECONOMIC ISSUE awarded to the Article “The Last Mile” in Business World (Raghu Mohan was the recipient).
    For the year 2013, the Shriram Sanlam Awards have been broad based to include the International Print (English Mainlines/Financials/ Magazines), Wires and Online media as well. Hence, the new categories going forward are:

    1. ARTICLES ON BUSINESS/ FINANCE/ CAPITAL MARKETS/ ECONOMY BY INDIAN MEDIA (ENGLISH MAINLINES/ FINANCIALS/ MAGAZINES/ WIRES)

    2. ARTICLES BY INTERNATIONAL MEDIA JOURNALISTS CENTERED ON INDIAN BUSINESS OR ECONOMY CATEGORY

    Nominations can be made by Editors and/or Chief of Bureaus. We will also permit self nomination by individual journalists as long as they are accompanied with two references either from senior corporate executives or journalists or editors (may be from same or different publication).

    Unlike last year, the specific categories of awards will be decided by the awards committee after the receipt of all nominations. This is only to enable recognition of good work done in the field of financial journalism without constraining ourselves by specifying sub categories in advance. Each Category will have a cash prize of Rs. 1 lakh along with a citation. Parameters for the Awards remain unchanged, i.e. Insight, Analysis, Depth, Uniqueness, Originality, Comprehensive and Balanced Approach, Level of research, Follow up of story by others leading to wider discussion, Overall Impact of the story apart from the above.

    I am pleased to inform you that the Lifetime Achievement Award winner for the last year, Mr. Swaminathan S. Anklesaria Aiyar has been inducted into the awards jury for the Shriram Sanlam Awards. The other distinguished panel of independent jury members now comprises: Mr. Gopal Srinivasan, Chairman & Managing Director – TVS Capital Ltd.; Dr. Nachiket Mor, Chairman, CARE India P. Ltd.; Mr. Srinivasan K. Swamy, Chairman & Managing Director, R. K. Swamy BBDO; Ms. Ashu Suyash, CEO, L&T Mutual Fund; & Mr. Adit Jain, Chairman, IMA Asia.

  • ITC Classmate’s new TVC celebrates ‘uniqueness’ in every child

    ITC Classmate’s new TVC celebrates ‘uniqueness’ in every child

    MUMBAI: It is at a tender age of 9-10 years that children first start interacting with a pen to write. This is also the time when they try to create their unique signature which is as unique as the individual. ITC Classmate‘s new TVC, focuses on this aspect of childhood. ‘Signature‘ which is the central theme of the new ITC Classmate commercial is all set to be aired on 2 July.

    The new campaign is the next logical step in the communication continuum, taking forward the current brand campaign- ‘Because you are one of a kind.‘ The TVC has been conceptualised and created by Rediffusion Y&R and will be launched in two languages – Hindi and Tamil. While the Hindi TVC adorns lyrics penned by the legendary Padma Bhushan Gulzar, the Tamil TVC is embellished with lyrics penned by six times National Award winner Vairamuthu.

    The theme campaign comprises three commercials of 60, 40 and 30-second durations. The TVC creatively amplifies a “Signature/Dastkhat”, which is almost the beginning of a new life stage – where the pen becomes a trusted honest companion, almost like an instrument of empowerment.

    “Classmate has always endeavored to recognise, nurture and celebrate the uniqueness of every child. “We decided to take the concept of ‘uniqueness‘ forward by exploring what is that one thing in every child that is the most obvious manifestation of his/her own uniqueness,” ITC Stationary Business marketing manager Karan Kumar.

    The ad is a simple insight into the way every child writes his/her name. “The ad concentrates on the unique signature that every child always wants to create, almost like a master-piece, developed after many rounds of secret iterations. This stands as an outward representation of every child‘s uniqueness. It is this powerful simplicity of the child‘s endeavor that we wanted to capture,” he informed.

    “We are proud and happy that we have worked with Gulzar and Vairamuthu, both extremely acclaimed writers, to capture the powerful yet innocent emotions of children during this pursuit, in an extremely important life-stage.”

    The film opens on Tara, a young girl who grows up in the hills. Standing on the cusp of childhood and adolescence as she does, Tara is earnestly trying to create her own unique signature – an identity that represents her and her unique individuality. While at it, she‘s very protective, almost zealously guarding her various iterations from everyone around her; it is almost her own very secret which she wants to reveal only once she has masterfully crafted it. She finally finds her inspiration at the local community festival where the swirls of ribbons set against all the festivities, inspire her to her final flourish.

    The national television campaign will be supported extensively by digital and social media marketing; consumer activations and engagements, besides a slew of school connect programmes.