ITV

Tag: unique love story

  • Colors Bangla deploy 360-marketing campaign for new show ‘Pherari Mon’

    Colors Bangla deploy 360-marketing campaign for new show ‘Pherari Mon’

    Mumbai: Colors Bangla has announced to bring a new show, Pherari Mon, which will go on air from 7 November at 6:30 p.m. 

    Pherari Mon boasts of an ensemble cast featuring Bidipta Roy, Arindam Ganguly, Swagata Mukherjee, and Debraj Mukherjee.

    Taking up the baton of reaching audiences in every corner of Bengal, the channel has deployed a 360-degree integrated marketing campaign incorporating different mediums and touchpoints.

    The new serial features a love story between two opposite people, one of whom is a very influential person and always uses his power to get everything in life. The other one has a strong persona and uses her intelligence to win situations in life. The show will chronicle the lives of two contrasting personalities and what happens when fate connects them.

    Tulsi, an intelligent girl, is a fighter and has strong principles in life. Since childhood, she has been a character of strong integrity and has always stood up for what is right. Agni, on the other hand, is arrogant and comes from a very powerful background. He has always used his power to get things in life. He is used to getting everything in life so easily that he doesn’t have a sense of what is right or wrong. Both Tulsi and Agni meet in college and are at loggerheads with each other. While they belong to different backgrounds and ideologies, will Tulsi and Agni be able to discover love after being bound together by the institution called marriage? As their lives intermingle and fate brings them together, how they navigate through their differences in ideologies will form the crux of the show. The show has conflicts, drama, bittersweet moments, and finally romance.

    Bipul Patra plays the role of Agni who was last seen playing the titular role in Jai Jagannath and Sudipta Roy will be essaying the role of Tulsi in Pherari Mon. 

    Speaking on the launch of the new show, Colors Bangla business head Sagnik Ghosh said, “The story of our new show Pherari Mon chronicles the journey of two individuals who are like different pieces of the same puzzle. Having launched a variety of unique fiction shows like Indrani, Tumpa Autowali, Canning er Minu, we are thrilled to add to our robust line up, a new unusual romantic drama Pherari Mon where the female protagonist finds out a new and subtle way of protesting against injustice. The show will have myriad emotions and as the story progresses, we see two individuals mature in their relationship.”

  • Their story begins when it ends – COLORS launches the unique love story, Bepannaah

    Their story begins when it ends – COLORS launches the unique love story, Bepannaah

    MUMBAI: After the stupendous success of its love stories, Tu Aashiquii and Ishq Mein Marjawan, COLORS will now be adding a new shade of love with its unique offering – Bepannaah. A love story unlike any other, this romantic drama tells the impossible tale of two strangers brought together by a mysterious accident that shakes the very roots of their foundation. They say once bitten, twice shy – for Aditya and Zoya, love betrayed them the first time around, will they learn to fall in love again? With the perfect amalgamation of romance, drama and mystery – this riveting plot features some of the most loved faces of Indian Television with Jennifer Winget as Zoya, Harshad Chopda as Aditya, Sehban Azim as Yash (Zoya’s Husband) and Namita Dubey essaying the role of Pooja (Aditya’s Wife). Produced by Cinevistaas, Bepannaah will premiere on March 19, 2018 and will air every Monday to Friday at 9pm.   

    Talking about this development, COLORS – Programming Head, Manisha Sharma said, “Bepannaah is a story about love and betrayal that changes two peoples’ lives forever. The need to know what happened that night is what will keep our main protagonists and story moving very interestingly. We hope the chemistry between our lead characters and the twist that surrounds them will keep the viewers hooked on to the show.”

    Sunil Mehta from ‎Cinevistaas Ltd. further added saying, “BEPANNAAH comes across as a Breath of Fresh Air, that differentiates it from the common denominator of storytelling that the audience has been catered and made used to on prime time! A Path Breaker, that will hopefully Set Trends!!!”

    Speaking about being a part of the anticipated show, Jennifer Winget who plays Zoya said, “The first time I heard the narration for the show, I had tears in my eyes; a show like Bepannaah comes your way rarely and I am ecstatic to be a part of it. My character Zoya is a sweet, polite young lady who has always led a very sheltered life and has always been dependent on the men in her life. How her life turns upside down in a flash is baffling to say the least. I’m having a blast shooting with Harshad and Sehban. I’m sure viewers will love our chemistry.”

    Harshad Chopda who essays the character of Aditya says, “I am returning to television after a hiatus and I was consciously waiting to pick the right story. Bepannaah’s core concept and my director Aniruddha Sir and DOP Deepak Sir were the major influencers in this case; Jennifer and I hit off as soon as we met. I’m sure it will be exciting for the audience to see us together onscreen.”

    Sehban Azim who plays Zoya’s husband- Yash on the show said, “Bepannaah is a show that has been in the making for a while now. The detailing for every character, be it the look, the dialogues, the treatment – all of it has been given close attention to and its brilliance shows in every scene we do. I cannot thank the channel and the creators of the show enough, for making me a part of this stunning piece of fiction”.

    Namita Dubey, who plays Aditya’s wife Pooja in the show said, “We are working with the best team on television today – both in front of the camera and behind it. The audience’s response to the promo has been great and I hope and pray that it gets better and bigger as the show progresses.