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Tag: Uniqlo

  • Uniqlo banks on Mr Dependable Rahul Dravid to stitch style into daily life

    Uniqlo banks on Mr Dependable Rahul Dravid to stitch style into daily life

    MUMBAI: Rahul Dravid has gone from “The Wall” to “Mr Dependable” in his newest innings this time not on the pitch, but in the wardrobe. Global apparel giant Uniqlo has launched its ‘Everyday Wear for Mr. Dependable’ campaign, fronted by the cricket legend, spotlighting its LifeWear philosophy of comfort, simplicity, and quality.

    The campaign hinges on two of Uniqlo’s core offerings: the breathable Airism Polo Shirt and the crisp Super Non Iron Shirt. In the campaign film, Dravid plays a split-screen double act on one side, a coach in his Airism Polo strolling past the nets; on the other, a family man in his Super Non Iron Shirt, ready for dinner. Together, the twin Dravids underline how Uniqlo promises dependable style across every facet of life.

    “For me, simplicity and consistency matter, in cricket and in life. Uniqlo fits into every version of my day, it’s simple, comfortable and functional,” said Dravid, reflecting the same calm assurance that earned him his moniker on the field.

    The rollout is set to be as versatile as its star: a 360° campaign across digital, social, in-store, CRM, and outdoor platforms from August 18. Adding tech to the mix, Uniqlo will also unveil a first-of-its-kind AR activation at its newest store in Orion Mall, Brigade Gateway, Bengaluru, opening August 29, 2025. Shoppers will be able to interact with a life-sized virtual Dravid through an immersive zone, a campaign twist as dependable as the man himself.

    Uniqlo India marketing director Nidhi Rastogi said the collaboration was a natural fit: “Rahul Dravid represents the same consistency, simplicity, and quiet confidence that Uniqlo embodies.”

    From crease to closet, Dravid seems to have mastered the art of being reliably stylish. With a house full of fans and a wardrobe now full of Uniqlo, Mr Dependable is still batting for consistency only this time, in everyday wear.

  • Uniqlo launches new campaign with Rahul Dravid

    Uniqlo launches new campaign with Rahul Dravid

    MUMBAI: Global apparel retailer Uniqlo announced the launch of its new campaign, ‘Everyday Wear for Mr. Dependable’, starring former cricketer Rahul Dravid. The campaign highlights Uniqlo’s signature LifeWear philosophy, clothing designed to support all aspects of modern life with simplicity, comfort, and quality through two of its core products – the breathable AIRism Polo Shirt and the crisp Super Non Iron Shirt.

    Speaking about the campaign, Rahul Dravid said, “Being a part of the UNIQLO campaign is special as it reflects both sides of who I am in my regular daily life. I’ve always believed in keeping things simple and consistent, in sports and in life. Uniqlo fits into every version of my day – it’s simple, comfortable and functional.”

    In this special collaboration, Rahul Dravid steps into the spotlight, bringing Uniqlo’s comfort-focused clothing to life in a way that reflects his personality and daily routine.  

    In the campaign film, Dravid is seen in two effortlessly stylish modes: as his on-field self in the Uniqlo AIRism Polo Shirt, strolling past the nets as a coach; and as his off-field self in the Uniqlo Super Non Iron Shirt, heading out for a family dinner. Through a playful split-screen exchange between the two ‘Dravids’, the film underscores how UNIQLO clothing is dependable and versatile for every moment of the day.

    “We are very pleased to collaborate with the cricket legend,” said Uniqlo India marketing director Nidhi Rastogi. “Rahul Dravid represents the same consistency, simplicity, and quiet confidence that Uniqlo embodies. Through this campaign we showcase the two sides of Rahul Dravid, the coach on the field and the family man off field, showcasing that Uniqlo is a dependable choice of clothing for your everyday life”.

    As part of the 360° rollout, the campaign goes live across digital, social, CRM, in-store, and outdoor platforms starting August 18. The campaign will also feature a first-of-its-kind AR (augmented reality) experience activation at Uniqlo’s new store opening at Orion Mall, Brigade Gateway, Bengaluru on August 29, where customers can engage with a life-sized virtual version of Rahul Dravid through an interactive, tech-enabled zone.

    The Uniqlo store at Orion Mall, Brigade Gateway, Bengaluru, is set to launch on 29 August 2025.

  • Totoro threads the needle as Uniqlo drops Ghibli gear this July

    Totoro threads the needle as Uniqlo drops Ghibli gear this July

    MUMBAI: When fashion meets fantasy, expect a wardrobe straight out of a dream or a Ghibli film. Uniqlo is all set to sprinkle a bit of My Neighbour Totoro magic into your closet. The global apparel giant announced the third edition of its highly anticipated UT collaboration with Studio Ghibli, titled “My Dear”, which will hit shelves across India on July 4, 2025.

    This latest drop from the cult-favourite collaboration features 14 designs celebrating the iconic storytelling and whimsy of Studio Ghibli. Expect artistic nods to beloved films and characters, from soot sprites to forest spirits, brought to life through UT’s crisp cuts and cotton charm.

    The line-up includes 11 styles for men priced between Rs 1,490 and Rs 2,490, and six adorable styles for kids starting at just Rs 990. All items will be available at Uniqlo stores across India and online, making it easier than ever for fans to wear their fandom on their sleeves quite literally.

    The visuals this time around are extra special, thanks to returning Thai artist Kanyada Phatan, known for her delicate interpretations of Ghibli’s universe, and Studio Ghibli’s own legendary producer Toshio Suzuki, whose sketches have been woven into the fabric of the campaign.

    The “My Dear” launch will also be marked by a special event, though Uniqlo is still keeping those details under wraps. Given the previous buzz around this collaboration which first launched in February 2022 fans can expect a summer splash of colour, nostalgia, and cinematic flair.

    With Ghibli’s emotional storytelling and Uniqlo’s wearable minimalism, this capsule collection is bound to enchant both fashionistas and anime loyalists alike. So mark your calendars, because on 4 July, your T-shirt drawer might just get its own fairy-tale ending.

  • Guest Column: The greatest brands are the ones that take ‘Onus’ of customer experience

    Guest Column: The greatest brands are the ones that take ‘Onus’ of customer experience

    NEW DELHI: Customer experience is about brands demonstrating their commitment to prioritizing and anticipating the problems of the customers and taking the onus to provide a solution to the customers. One of the frequent problems that were most customers face while purchasing online is the whole complexity of the 'return' process.

    Agile brands are managing this, by using technology to simplify this process and some cases even ensuring that the need to return itself reduces. Service technology is changing the face of customer support and service and empowering the customers to make their lives convenient at all hours of the day.

    The three, brands that are emerging as shining stars by using technology in effective ways to deliver effortless convenience.

    a) Zomato 

    When buying from an aggregator, the problem often becomes about who takes the onus in case of a product quality issue. In a recent experience, there was a wrong order delivered by a restaurant via Zomato, an Indian restaurant aggregator. The fault according to me lay with the restaurant, as it was a wrong variation of the dish that had been served up. It did not a case of an incorrect order picked up by the delivery boy. The restaurant in itself was unreachable / not contactable. None of the numbers worked. However, a simple chat exchange solved my problem; Zomato took onus and refunded the amount without the need for an actual conversation with a customer service executive or even any follow-up on emails/chats, etc. A simple chat message that can resolve the consumer’s concern, can create a lasting impact in the customer’s mind.

    b) UNIQLO 

    Given the pandemic, physically shopping for clothes is becoming an 'preferred' option for many, and rightly so. Yes, online shopping for apparel is possible. And it has its perks like saving time and effort, allowing us to compare brands, filter and shortlist our options at the convenience of a click, the aftermath of dealing with returns because of 'size' related issues just makes the shopping process longer. It is then that I do miss the occasional suggestion of the salesperson for the right size. Uniqlo’s size measurement technology tool solves this problem so efficiently for people like me. This simplistic technology on their website for online shopping requires you to enter your physical measurements, and it prompts a recommended size for you for that particular apparel, thus making the customer experience significantly much better. Gone are my days of taking the onus of opening size charts and trying to assess which size would be comparable basis a standard size chart and hence a better fit for me.

    c) Amazon

    Amazon has always been at the forefront of introducing innovations aimed at making the experience easier for its customers. It provides customers with a whole host of options to ensure minimal effort and convenience for the user. Minimal effort is a key and a determinant of your experience regardless of whether you are buying or returning a product. Effortless experience is what leads to customer loyalty. Many retailers are reaching new heights in ensuring a seamless purchase experience however only a few can surpass expectations when it comes to the 'return, ' experience. Amazon is a stand out brand in this aspect. Both the process and policies are aimed to please the customer and require minimal effort. Customer support is technology-driven yet easy to access, pick up is prompt and convenient to organize again via technology, and policies are fair, which are essential elements to ensure a seamless 'return experience.’

    (The article is written by Hansa Research senior VP and national head – CX Practice Piyali Chatterjee. The views are personal and Indiantelevision.com may not subscribe to them.)

  • Roger Federer shifts from Nike to Uniqlo

    Roger Federer shifts from Nike to Uniqlo

    MUMBAI: International tennis icon Roger Federer has ended his 20-year association with Nike. Federer has now become the brand ambassador of Japanese outfit company, Uniqlo.

    Neither Uniqlo, Federer or Nike had made any previous announcement about the deal and it was only during the Wimbledon match on Monday where he was seen without the Nike swoosh on his bandana and the RF logo on his jacket that the change was revealed.

    In a statement issued on Monday, Uniqlo CEO Tadashi Yanai said, “Our partnership will be about innovation on and off court.”

    Having Federer on board will boost Uniqlo’s global expansion plan, especially in Europe where the company is said to open new stores. The clothing company already has a strong presence in China, but may face challenge in markets where Zara, H&M and more are already established.

    The winner of 20 grand slam titles, Roger Federer will represent the brand at all tennis tournaments for a year. According to ESPN, the tennis champion will earn $300 million from the deal over a period of 10 years.

    In the past, Uniqlo endorsed 12-time Grand Slam winner Novak Djokovic for a period of five years. Djokovic however moved away from the brand and signed Lacoste in 2017.

    Federer signed his first contract with Nike in 1994 and continues to wear Nike shoes, as Uniqlo doesn’t make athletic footwear.