Tag: Unilever

  • MTV India appoints Ryan Mendonca as head of creative

    MUMBAI: MTV India has appointed Ryan Mendonca as the head of creative for its youth business which includes MTV and MTV Beats.

    The recipient of multiple wards including Cannes Lions and the Young Achievers Awards by The Advertising Club in 2009, Mendonca will report to Viacom18 Youth and English entertainment head Ferzad Palia.

    With more than a decade of experience in the world of advertising, prior to joining MTV, Mendonca worked with Ogilvy & Mather where he developed campaigns for iconic brands from Unilever, Cadbury, Perfetti and more. Known for being a man who lets his work speak for himself, over the years, Ryan has not only worked to deliver exemplary campaigns for clients but has also won accolades both nationally and internationally. As he takes over the Head of Creative for MTV, Ryan’s primary responsibility will be to lead the team at MTV and MTV BEATS to push the creative boundaries with brand communication across the MTV universe of TV, digital and branded content.

    Palia said, “People are the biggest asset of our business and we are continuously looking for talent that believes in the power of MTV and are also hungry to push the envelope and challenge status quos. Ryan is one of the hottest young creative minds in the industry today and going by the work that he has been doing, I believe he is the perfect fit for our multi-platform business, the MTV universe. Now, as we are gearing up for some exciting launches and with multiple new initiatives in the pipeline, Ryan is going to have his hands full at MTV. All I can say is, welcome to the madness Ryan!”

    Discussing his new role, Mendonca said, “Like several others from my generation, I grew up on MTV. It showed us the way, it was our voice. Now I join that voice again. It’s a privilege to be working alongside the brightest minds in the industry. I look forward to the ride.”

    During his stint with Ogilvy & Mather, Ryan handled creative duties for brands like Mondelez (Bournvita), ICICI Bank and BCCI (IPL) and has worked on several other brands such as Unilever (Dove, Ponds), Kodak, Perfetti, Star, Zigy, Apollo hospitals, Breakthrough Trust, Taj Holidays, World Gold Council and KFC amongst others. In his decade-long illustrious career, Ryan has not only made a name for himself as a creative hotshot but has also been the recipient of numerous awards. The Advertising Club of India named him Copywriter of the Year and Social Thinker of the year in 2009. His other laurels include being awarded at Cannes, The One Show, London International, Spikes Asia, WARC, Effies (India and Asia), AMEs and Young Guns to name a few.

  • Malkani joins Law & Kenneth Saatchi & Saatchi

    Malkani joins Law & Kenneth Saatchi & Saatchi

    MUMBAI: Rohit Malkani has joined Law & Kenneth Saatchi & Saatchi from Minority Brand Creation and Management. He has over 22 years of experience in agencies such as Rediffusion DY&R, Planetasia.com, JWT, Grey Worldwide, Publicis Ambience Advertising, Bates 141, Publicis Singapore. He will be based out of the Mumbai office of the agency.

    He has worked on brands such as Van Heusen, Unilever, Kingfisher, Sony Music, P&G, Reliance Telecom, Killer Jeans, Parle, ICICI Bank, Citibank, Virgin Mobile, Legrand and Siemens.

    Law & Kenneth Saatchi & Saatchi CEO & managing partner Anil S Nair says, “Rohit’s expertise and energy will be a great asset for Law & Kenneth Saatchi & Saatchi clients.”

    Malkani says, “Law & Kenneth Saatchi & Saatchi is at yet another inflection point with an agenda that promises one heck of a ride. We have brands that would make any agency envious, a team that is hungry, a vision that is inspiring and audacious and the ammunition to fire us into the next level. To me it was an irresistible.”

  • Malkani joins Law & Kenneth Saatchi & Saatchi

    Malkani joins Law & Kenneth Saatchi & Saatchi

    MUMBAI: Rohit Malkani has joined Law & Kenneth Saatchi & Saatchi from Minority Brand Creation and Management. He has over 22 years of experience in agencies such as Rediffusion DY&R, Planetasia.com, JWT, Grey Worldwide, Publicis Ambience Advertising, Bates 141, Publicis Singapore. He will be based out of the Mumbai office of the agency.

    He has worked on brands such as Van Heusen, Unilever, Kingfisher, Sony Music, P&G, Reliance Telecom, Killer Jeans, Parle, ICICI Bank, Citibank, Virgin Mobile, Legrand and Siemens.

    Law & Kenneth Saatchi & Saatchi CEO & managing partner Anil S Nair says, “Rohit’s expertise and energy will be a great asset for Law & Kenneth Saatchi & Saatchi clients.”

    Malkani says, “Law & Kenneth Saatchi & Saatchi is at yet another inflection point with an agenda that promises one heck of a ride. We have brands that would make any agency envious, a team that is hungry, a vision that is inspiring and audacious and the ammunition to fire us into the next level. To me it was an irresistible.”

  • LetsShave, a grooming statement

    LetsShave, a grooming statement

    MUMBAI: It’s groovy, it’s uber cool and it’s funny. LetsShave.com’s new promotional video, which was recently released, has all the elements of the new age men’s world. In an event held in Chandigarh, LetsShave Team and the invitees couldn’t resist shaking a leg as the goofy video played on a display screen during the launch.

    Targeting the new-age male customers – the millennial and the Gen-Z – the video is a clear statement of how our men have come of age when it comes to grooming. “While producing the video, we weren’t trying to sell LetsShave as a product but LetsShave as a grooming statement. We understand today’s men who are aware, well-read and up-to-date with the world. Men are witty by nature and we couldn’t think of a video without some humor,” said Sidharth S Oberoi while addressing the audience during the launch.

    The musical promo video with the catchy line – I got your face bro – smartly sketches pictures of when men need the shave most and how a clean-shaven look saves the day for them often. The two models – a mentor and a user – make clean shave look smashing hot while the hip-hop style makes for an interesting shaving anthem.

    Based out of Chandigarh, LetsShave is a bootstrapped Internet-only company that had reached breakeven sooner than most startups touching 1,00,000 + customers in a span of six months. It is also one of India’s 50 Most Promising Brands of 2016. LetsShave’s shaving and grooming range is a wide variety of products including world’s first 6-blade razor with a trimmer for both men and women. LetsShave enjoys partnership with industry leader Dorco which has been making high quality shaving razor blades since 1955. Dorco is also the official supplier to Dollar Shave Club – the shaving range startup which was recently acquired by Unilever. LetsShave’s unique packaging and delivery have succeeded in charming the customers or as they say – I got your face bro!

  • LetsShave, a grooming statement

    LetsShave, a grooming statement

    MUMBAI: It’s groovy, it’s uber cool and it’s funny. LetsShave.com’s new promotional video, which was recently released, has all the elements of the new age men’s world. In an event held in Chandigarh, LetsShave Team and the invitees couldn’t resist shaking a leg as the goofy video played on a display screen during the launch.

    Targeting the new-age male customers – the millennial and the Gen-Z – the video is a clear statement of how our men have come of age when it comes to grooming. “While producing the video, we weren’t trying to sell LetsShave as a product but LetsShave as a grooming statement. We understand today’s men who are aware, well-read and up-to-date with the world. Men are witty by nature and we couldn’t think of a video without some humor,” said Sidharth S Oberoi while addressing the audience during the launch.

    The musical promo video with the catchy line – I got your face bro – smartly sketches pictures of when men need the shave most and how a clean-shaven look saves the day for them often. The two models – a mentor and a user – make clean shave look smashing hot while the hip-hop style makes for an interesting shaving anthem.

    Based out of Chandigarh, LetsShave is a bootstrapped Internet-only company that had reached breakeven sooner than most startups touching 1,00,000 + customers in a span of six months. It is also one of India’s 50 Most Promising Brands of 2016. LetsShave’s shaving and grooming range is a wide variety of products including world’s first 6-blade razor with a trimmer for both men and women. LetsShave enjoys partnership with industry leader Dorco which has been making high quality shaving razor blades since 1955. Dorco is also the official supplier to Dollar Shave Club – the shaving range startup which was recently acquired by Unilever. LetsShave’s unique packaging and delivery have succeeded in charming the customers or as they say – I got your face bro!

  • Dentsu India appoints Indrajeet Mookerjee as EVP

    Dentsu India appoints Indrajeet Mookerjee as EVP

    MUMBAI: Dentsu India has appointed Indrajeet Mookerjee as the executive vice-president.

    Mookerjee has spent two decades in the communication business having worked in some of the leading agencies including Lowe Lintas, Ogilvy, Leo Burnett, Rediffusion Young & Rubicam and TBWA in India and Indonesia. In his last role, he was the managing director of Soho Square, Indonesia – part of the Ogilvy group.

    Some of the marquee brands he has worked on are — Unilever, Nestle, Mondelez, Heinz, Adani Wilmar, Arvind Brands, Cathay Pacific, Himalaya Herbal, Sab Miller, Suntory Garuda and L’Oreal.

    Dentsu India CEO Simi Sabhaney said, “Indrajeet’s endeavour would be to add value to the businesses in his portfolio, to consolidate relationships and nurture talent.”

    Mookerjee added, “These are exiting times in the communication business in India with rules being re-written and Dentsu India has been in the forefront.”

  • Dentsu India appoints Indrajeet Mookerjee as EVP

    Dentsu India appoints Indrajeet Mookerjee as EVP

    MUMBAI: Dentsu India has appointed Indrajeet Mookerjee as the executive vice-president.

    Mookerjee has spent two decades in the communication business having worked in some of the leading agencies including Lowe Lintas, Ogilvy, Leo Burnett, Rediffusion Young & Rubicam and TBWA in India and Indonesia. In his last role, he was the managing director of Soho Square, Indonesia – part of the Ogilvy group.

    Some of the marquee brands he has worked on are — Unilever, Nestle, Mondelez, Heinz, Adani Wilmar, Arvind Brands, Cathay Pacific, Himalaya Herbal, Sab Miller, Suntory Garuda and L’Oreal.

    Dentsu India CEO Simi Sabhaney said, “Indrajeet’s endeavour would be to add value to the businesses in his portfolio, to consolidate relationships and nurture talent.”

    Mookerjee added, “These are exiting times in the communication business in India with rules being re-written and Dentsu India has been in the forefront.”

  • Venkatramani new NBA president

    Venkatramani new NBA president

    MUMBAI: ABP News Network CEO Ashok Venkatramani has been elected as the new president of News Broadcasters Association (NBA). Venkatramani was earlier the vice president and director on the board of NBA India.

    Venkatramani has replaced India TV chairman and editor-in-chief Rajat Sharma. Sharma will however continue to be a board member. Venkatramanialso chairs the sales and HR committee of NBA and has been with ABP since 2008. Prior to that, he was the vice president and business head for the consumer goods firm Unilever in India for 18 years.

    The board has also elected India Today Group CEO Ashish Bagga as the vice president and Times Network MD and CEO M. K. Anand as the honorary treasurer.

    Other board members include New Delhi Television Ltd (NDTV) executive vice chairperson K. V. L. Narayan Rao, TV18 chief executive, news, and group editor-in-chief Rahul Joshi, Zee Media group CEO Bhaskar Das, News24 chairperson and MD Anurradha Prasad and Mathrubhumi Printing & Publishing whole time director M.V. Shreyams Kumar.

  • Venkatramani new NBA president

    Venkatramani new NBA president

    MUMBAI: ABP News Network CEO Ashok Venkatramani has been elected as the new president of News Broadcasters Association (NBA). Venkatramani was earlier the vice president and director on the board of NBA India.

    Venkatramani has replaced India TV chairman and editor-in-chief Rajat Sharma. Sharma will however continue to be a board member. Venkatramanialso chairs the sales and HR committee of NBA and has been with ABP since 2008. Prior to that, he was the vice president and business head for the consumer goods firm Unilever in India for 18 years.

    The board has also elected India Today Group CEO Ashish Bagga as the vice president and Times Network MD and CEO M. K. Anand as the honorary treasurer.

    Other board members include New Delhi Television Ltd (NDTV) executive vice chairperson K. V. L. Narayan Rao, TV18 chief executive, news, and group editor-in-chief Rahul Joshi, Zee Media group CEO Bhaskar Das, News24 chairperson and MD Anurradha Prasad and Mathrubhumi Printing & Publishing whole time director M.V. Shreyams Kumar.

  • Zeel hires Unilever’s Punit Misra to head domestic broadcast business

    Zeel hires Unilever’s Punit Misra to head domestic broadcast business

    MUMBAI: The Essel group owned Zee Entertainment Enterprises Limited (ZEEL) has filled the missing peg on its leadership roster: the CEO of its domestic broadcast business.

    Come 1 October 2016, former Hindustan Unilever Ltd (HUL) senior executive and careerist Punit Misra will be stepping into those shoes at India’s leading media and entertainment major and will be directly reporting to ZEEL MD and CEO Punit Goenka.

    In recent times, ZEEL has been strengthening its senior management team to help it achieve its ambitious targets.

    Last year, it brought in family member and Punit’s younger brother and technopreneur Amit Goenka to head its international broadcast business.

    Earlier this year, it spun off its broadcast network sales into another company called Zee Unimedia which is headed by COO Ashish Sehgal.

    Misra, the new senior joinee, has had a long association with HUL and was last serving as as executive director & vice president – customer development. His responsibilities included heading sales. He joined HUL as a management trainee in 1996.

    Since then, he has worked in leadership roles across customer development, brand building, brand development and general management within HUL, as well as in the global customer development team of Unilever.

    He was also the member of the management Committee at HUL. As head of sales of the largest FMCG company in India, he was responsible for the performance of HUL sales team – driving delivery of profitable and competitive top line growth for the organization.

    Misra is an Electrical Engineering graduate from Indian Institute of Technology, Roorkee (formerly University of Roorkee) and has a PGDBM in Finance and Marketing from XLRI, Jamshedpur.