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Tag: UNICEF

  • IAA hosts Voice of Change session on gender sensitisation at Goafest 2024

    IAA hosts Voice of Change session on gender sensitisation at Goafest 2024

    Mumbai: The India chapter of the International Advertising Association (IAA), with UNICEF as the knowledge partner, is set to host a knowledge session on Gender Sensitisation in Advertising and Media on 30th May at 10:15 a.m. at the Goafest 2024 in Westin Mumbai Powai Lake. The theme is “Gender-Sensitive Marketing: Navigating the New Consumer Landscape.” Industry leaders will discuss the importance of dismantling stereotypes and promoting diverse & inclusive gender depiction in advertising and media.

    The knowledge session at Goafest, India’s biggest advertising festival, co-hosted by the Advertising Agencies Association of India and The Advertising Club, aligns with the theme “The Age of Adaptability.” It addresses the intersection of evolving consumer mindsets with the need for a gender-positive approach in advertising communications. Industry veterans, Rajdeepak Das (CCO, Publicis Groupe SA), Chandni Shah (COO, FCB Kinnect), Ram Madhvani (Ad and film director/producer), Darshana Shah (Head of Marketing & Customer Experience, Aditya Birla Capital), and Kailashnath Adhikari (Business Head, Sri Adhikari Brothers Group) will share their insights on this critical issue in a panel discussion moderated by Kranti Gada (managing committee member, IAA India Chapter & founder of Neown.in).  

    For more information/ registration:  www.goafest.com

    Speaking about the initiative, IAA India Chapter president Avinash Pandey commented, “As a leading industry body, the IAA is committed to champion the cause of diverse and inclusive gender portrayal in advertising & communication. The IAA: Voice of Change movement creates awareness and empowers stakeholders across the industry on inclusive gender representation in media. At this knowledge session, we are honoured to collaborate with Goafest 2024, where visionary personalities will unite to drive this crucial initiative at an industry level.”

    IAA Women Empowerment Committee chairperson Nina Elavia Jaipuria said, “There is a collective cultural shift towards a more gender-equitable and inclusive society. As creators of narratives with the ability to shape and influence societal perceptions, the industry must recognize their roles in breaking biases and challenging stereotypes. The IAA Voice of Change knowledge session at Goafest 2024 will empower content creators towards a more progressive and inclusive gender portrayal in content across the spectrum”

    IAA Women Empowerment Committee immediate past president IAA India Chapter & co-chair Megha Tata, said “IAA VOC has been a gratifying journey ever since it started around 4 years ago. It has grown to become a movement and to see all the key stakeholders of our industry actively participating in this dialogue makes me very hopeful of the real impact this can make in our social fabric.”

    Voice of Change, an IAA initiative focused on Diversity, Inclusion and Equity with UNICEF as the knowledge partner, started as a behaviour change communication initiative aimed at addressing the skewed portrayal of gender in advertising and communication. Through the years it has become the definitive forum to inform and sensitize the Indian advertising and media industry on equitable and inclusive gender depiction spanning the entire creative spectrum, from a 30 sec TVC to a 3-hour movie and everything in between. IAA is committed to sensitizing creative minds and industry forces to drive significant change through nationwide summits, conferences, and workshops with leading communication agencies and brand custodians.

  • UNICEF, Ayushmann Khurrana and public-private-youth partners launch ‘YouthHub’ platform in India

    UNICEF, Ayushmann Khurrana and public-private-youth partners launch ‘YouthHub’ platform in India

    Mumbai:  UNICEF executive director Catherine Russell joined UNICEF India national ambassador Ayushmann Khurrana, government officials, the private sector and young people launched an innovative, digital YouthHub app to connect young people in India to future job opportunities, especially girls and marginalised youth.

    The platform, which functions as a digital ecosystem, was jointly launched by them along with Mr. Shombi Sharp (United Nations Resident Coordinator in India), Smt. Meeta Rajivlochan(Hon’ble Secretary, Ministry of Youth Affairs and Sports), Ms. Cynthia McCaffrey (Representative, UNICEF India), Mr. Ashwin Yardi (CEO, Capgemini India), Mr. Ranen Banerjee(Government Sector Leader, PwC India), Ms. Vandana Bahri(Head, Skills and Livelihood, Children’s Investment Fund Foundation – CIFF India), Ms. Dhuwarakha Sriram (Chief of YuWaah, Youth Development, and Partnerships at UNICEF),Mr. Abhishek Gupta (COO, YuWaah at UNICEF) and two young leaders – Ms. Zakira Ganji and Ms. Jagriti Pandey.

    The YouthHub – co-created by YuWaah at UNICEF, PwC India, Capgemini, and CIFF – aims to connect young people to curated jobs, skills, and volunteering opportunities, and enable access especially for girls and youth from marginalised backgrounds. In its first phase, which was launched on Tuesday, the YouthHubapp has become accessible to young individuals via the Google Playstore. Serving as a unified platform, it offers free access to aggregated job opportunities in nine Indian languages, simplifying the job search process for young people.

    Intersecting technology and innovation, the hub is a ‘one-stop’application that integrates diverse platforms, tools, and resources, which aggregates curated economic opportunities for young people. The launch of the YouthHub marks a significant step in convening public, private, and youth partners to foster a generation of informed and skilled young people who can transition well from learning to earning.

    Russell is visiting India this week to meet with government officials, members of the private sector as well as young people, children and some of India’s frontline community workers.

    Russell said, “Investing in children and youth is the best way to deliver on the Sustainable Development Goals and create a brighter future for generations to come. Collaborative initiatives such as this YouthHub are a good way to reduce inequalities and ensure that girls are included and have access to future job opportunities. We can create a lasting impact when young people are involved in decision-making and when their voices are heard.”

    Khurrana said, “Being a UNICEF India National Ambassador has allowed me to peek into the lives, dreams, and hurdles faced by the children and young people of our country. They are our future, and ensuring they have a fair shot at success is not just a choice, it’s our duty. YouthHub app byYuWaah at UNICEF and partners is like a script for success for every young person in India. It’s not just a platform; it’s a dream factory that opens up doors to economic, skilling, and volunteering opportunities. But it’s much more than that. It’s a symbol of hope and the belief that every youngster, no matter their gender or background, deserves a shot at greatness. And we begin with equal opportunities for all. That’s what theYouthHub app will extend to young people.”

  • CASE STUDY: How the ABP Majha & UNICEF tie-up aided Covid relief

    CASE STUDY: How the ABP Majha & UNICEF tie-up aided Covid relief

    Mumbai: The ten-day-long festival of Ganesh Chaturthi is usually one of the most awaited events in Maharashtra. But as the deadly wave of the Coronavirus outbreak swept through the country last year, the celebrations marking the birth of Lord Ganesha were also muted.

    To mark the occasion amid the pandemic restrictions in 2020, Marathi news channel ABP Majha, in collaboration with UNICEF launched a special donation drive initiative– ‘Be a Vighnaharta’ (Be a Remover of Obstacles).

    The initiative raised funds through a 16-day TV campaign to support the people affected by the pandemic. The funds raised were used to support vulnerable families, through UNICEF’s Jeevan Rath initiative in the state of Maharashtra. The initiative brought over 60 public and private NGOs together to help provide supplies of dry ration kits, conditional cash transfers, and livelihood protection to people who are unable to afford or access these supplies in sufficient quantities.

    Ganesh Chaturthi was celebrated on 22 August last year. ABP Majha ran the campaign from 6 August 2020 to 21 August 2020. The news channel broadcasted 1,350+ minutes of content including stories of people affected by the pandemic, urging viewers to donate and help reach supplies to the affected families. After launching the heartfelt campaign and donation drive with UNICEF, ABP Majha kept the viewers engaged through special programming and a unique virtual engagement initiative – Bappa Maze Game. It committed to adding more zing to the festivities with its flagship property ‘Bappa Majha.’

    The channel broadcasted Live Artis and extensive coverage of Ganapati celebrations last year to keep up the festive pomp and revelry in the bleak scenario of the pandemic, along with telecasting Donation Drive snippets throughout the day. The channel partnered with famous pandals across Maharashtra, such as Siddhivinayak Temple & Dagdusheth Ganapati, to bring the essence of festivities to the viewers’ homes via their TV screens.

    Known for beaming exceptional content during the festive season, ABP Majha usually surpasses all channels in terms of viewership within the Marathi News genre. Last year was no different. The channel was armed with a comprehensive line-up of shows including Bappa Tumchya Ghari – A celebrity-engagement show, which brought alive the celebrations of Ganapati directly from the homes of various eminent personalities; Bappa Majha – a show which included a Ganapati News Bulletin and Ashtavinayak Yatra, covering the eight ancient holy temples of Ganesh with celebrities Sachin & Supriya; ABP Majha Pooja – an everyday show which aired the celebrations straight from ABP Majha’s office to forge a special bond with the viewers; and Majha Vighnaharta – an award show to felicitate ‘humans for humanity’, who have positively contributed towards the betterment of their communities.

    To further elevate the engagement quotient, ABP Majha hosted a Gharghuti Ganapati Contest, wherein the viewers were asked to send pictures of their Ganapati & Ganapati celebrations. Out of the submissions, 10 best entries were shown on-air and provided with a gift certificate.

    On the virtual engagement front, ABP Majha launched an innovative game called Bappa Maze, which is based on the idea that Lord Ganesha is our Vighnaharta and through the game, players can remove the obstacles that come in the way of Lord Ganesha by completing the maze. The game was hosted on the Bappa Majha Microsite. At various places in the game, users get a chance to gather ladoos and other items to win bonus points. To heighten the excitement, Weekly Top 10 Winners on the Leaderboard of the game were then declared on the Bappa Majha Show at 6:30 pm from 22nd August to 1st September 2020.

    On the special donation drive, ABP Network CEO Avinash Pandey said, “As a responsible network, we are taking up this initiative as a part of our continuous work in community upliftment. We are committed to making available immediate aid to children and families affected by the pandemic ahead of the biggest festival of India’s financial capital. Festivals are all about vibrancy and high spirits, and during this time, we want to uplift the lives & spirits of low-income groups whose earnings depend on Ganapati celebrations. We hope this effort will help them lead better lives.”

    On partnering with ABP Majha, UNICEF chief of Maharashtra office Rajeshwari Chandrasekar said “We are glad to associate with ABP Majha news channel for our initiative ‘Jeevan Rath’ in Maharashtra. The socio-economic cost of the pandemic on the lives of children and their families is extremely high. Through this campaign, we intend to provide relief to the most vulnerable, excluded, and displaced populations in the fight against Covid-19.”

    With these unique initiatives in partnership with UNICEF, ABP Majha succeeded in raising funds for the Covid-impacted via its special programming as part of its flagship property ‘Bappa Majha’ in 2020.

  • ABP Majha and UNICEF initiate innovative donation drive to support families affected by COVID-19

    ABP Majha and UNICEF initiate innovative donation drive to support families affected by COVID-19

    In the light of the upcoming Ganesh Chaturthi festival, the ongoing pandemic and related movement restrictions, the Marathi news channel ABP Majha launched a special donation drive initiative today– ‘Be a Vighnaharta’ (Be a Remover of Obstacles).

    The initiative, in collaboration with UNICEF, will raise funds through a 16-day TV campaign to support the people affected by the pandemic. The funds raised will be used to support vulnerable families, through UNICEF’s Jeevan Rath initiative (A Relief and Response on Wheels) in the state of Maharashtra. The initiative will bring over 60 public and private NGOs together, to provide supplies of dry ration kits, hygiene kits, conditional cash transfers, and livelihood protection to people who are unable to afford or access these supplies in sufficient quantities.

    To contain the pandemic in Maharashtra, all pandals/temples have been advised to maintain social distancing norms, hold limited congregations, and reduce the size of the idols, during the 11-day Ganesh Chaturthi festival. While these measures are critical from a public health perspective, this has ripple effects on the earnings of the craftsmen and other associated small businesses who depend on the annual festival for their livelihood.

    ABP Majha will run the campaign from 6th August 2020 to 21st August 2020. The news channel will broadcast 1,350+ minutes of content including stories of people affected by the pandemic, urging viewers to donate and help reach supplies to families affected by the pandemic.

    ABP Majha has been bringing the essence of ‘Ganesh Utsav’ on TV, since 2010, with on-air and on-ground coverage on its show ‘Bappa Majha’. The channel garnered top spot in both market share & viewership during the Ganesh Chaturthi period last year in the Marathi news genre. (SOURCE: Period: 2nd Sept 2019-12thSept 2019, TB: 02:00-26:00, Market: Mah/Goa, TG: 15+ ABC).

    In 2020, the channel has lined-up special programming for the festive month which includes shows like – Bappa Tumchya Ghari, Majha Vighnaharta, Bappa Majha (Ganapti news bulletin, Pooja, Majha Bappa, Ashtavinayak Yatra), along with telecasting Donation Drive snippets throughout the day. Live broadcasts of morning & evening Aartis (prayers) will also be aired on the news channel, so that viewers can celebrate the festival from home.

    On the special donation drive, Mr. Avinash Pandey, CEO, ABP Network, said, “As a responsible network, we are taking up this initiative as a part of our continuous work in community upliftment. We are committed to making available immediate aid to children and families affected by the pandemic ahead of the biggest festival of India's financial capital. Festivals are all about vibrancy and high spirits, and during this time, we want to uplift the lives & spirits of low income groups whose earnings depend on Ganapati celebrations. We hope this effort will help them lead better lives.”

    On partnering with ABP Majha, Ms Rajeshwari Chandrasekar, UNICEF Chief of Maharashtra office, said “We are glad to associate with ABP Majha news channel for our initiative ‘Jeevan Rath’ in Maharashtra, running for the last 110 days. The socio-economic cost of the pandemic on the lives of children and their families is extremely high. Through this campaign, we intend to provide relief to the most vulnerable, excluded, and displaced populations in the fight against Covid-19.”

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  • HUL partners UNICEF to support India’s fight against COVID-19

    HUL partners UNICEF to support India’s fight against COVID-19

    MUMBAI: Hindustan Unilever Ltd (HUL) has announced a collaboration with the United Nations Children’s Fund (UNICEF) to undertake a mass communication campaign and inform and empower the general public against COVID-19. The campaign brings together the marketing expertise and scale of HUL and the technical knowledge of UNICEF to create engaging communication tools that can help people change behaviours and stay safe during this time of the pandemic.

    HUL had also recently committed Rs 100 crore towards helping India fight the COVID-19 pandemic. In addition to the campaign, it is rolling out many initiatives to ensure citizens across the country have access to essential products such as soaps, sanitizers and toilet cleaners.

    The mass media campaign, titled ‘#BreakTheChain’ / #VirusKiKadiTodo’, will have simple yet powerful five- and 15-second informative assets to empower the general public with prevention strategies to protect themselves against COVID-19. Based on three key themes, social distancing, handwashing and generosity, the campaign will generate these short informative assets across India through television, news portals and prominent social media channels.

    Hindustan Unilever chairman and MD Sanjiv Mehta said, “The need of the hour is simple and effective communication across both urban and rural India to help fight COVID-19 and our partnership with UNICEF aims to do just that. Furthermore, we need to come together as a nation and be supportive of each other during this crisis. Our campaign will help address these challenges and at scale. Along with UNICEF, we are also committed to working with the government and making essentials like Lifebuoy soaps, hand sanitizers and Domex cleaners available across a wide geography which is the most critical need today.”

    The campaign will also seek support from media organizations, macro and micro social media influencers, thought leaders and celebrities in spreading the message. The campaign communication assets will be disseminated through the extensive rural reach of both the organisations to reach the most vulnerable populations.

    UNICEF India representative Dr Yasmin Ali Haque said, “COVID-19 disease has thrown up many challenges and among them is getting the right information to everyone, no matter where they live and whatever their situation, in the shortest time possible. Our partnership with Hindustan Unilever Limited is important as it leverages HUL’s communications strength as well as rural marketing outreach with UNICEF’s technical expertise and messaging. We hope that through this effort we are able to bridge the communication gaps by sharing information to contain the spread of the disease.”

    During the engagement, HUL and UNICEF will also continue to explore other critical areas of collaboration that will help the country to combat the virus.

    Video links:

    India, Daan Karo!

    India, Haath Dho!

    India, Ghar Pe Raho

  • Dove, UNICEF partner to educate and empower girls

    Dove, UNICEF partner to educate and empower girls

    MUMBAI:  United Nations Children’s Fund (UNICEF) and Unilever’s personal care brand, Dove have partnered to help 10 million young people across India, Brazil, and Indonesia gain better self-esteem and body confidence by 2022. The partnership announced at the Women Deliver Conference in Vancouver will see Dove and UNICEF integrate modules from the Dove Self-Esteem Project, launched in 2004 to educate girls on body-confidence, and UNICEF’s Life Skills Programs.

    The ‘Dove Self-Esteem Project’, which has so far reached 35 million young people, is the largest provider of self-esteem and body confidence education in the world. The project has been working to better understand the damage that low self-esteem can have on young people, including India.

    According to a survey conducted by the project last year, 60 per cent of Indian girls do not have high body esteem and 65 per cent avoid important activities due to low body confidence. The survey highlighted that 60 per cent of Indian girls feel pressure to be beautiful – shown to have the largest impact on overall life satisfaction.

    Speaking about the three-year partnership UNICEF executive director Henrietta Fore said, “Young people are some of the world’s best advocates, creators, and thinkers. Yet, feelings of disempowerment, low self-esteem, and a lack of confidence too often prevent them from speaking out, standing up for what they believe in and reaching their full potential. Through our new partnership with the Dove Self-Esteem Project, we are hoping to change that.”

    The project also revealed that 70 per cent of girls with low body esteem fail to assert themselves or ask for help in school because they do not feel confident about the way they look. The same research showed that 80 per cent of girls with low body esteem have put their health at risk, for example by not attending a doctor’s appointment or skipping meals.

    The new partnership will develop modules, with education specialists, psychologists and subject matter experts, urging young girls to fulfil their potential and exercise their human rights for a path to a promising future. The partnership will also encourage these girls to move beyond negative appearance-related dogmas affecting their health, education, careers and relationships.

    “The Dove Self Esteem Project has reached 35 million young people and we are very happy to be partnering with UNICEF to empower 10 million more young people, especially girls. Issues with self-esteem and body confidence can have serious implications for girls’ development; so it is critical that we work to address them and help girls become the leaders of tomorrow,” said Dove parent company Unilever CEO Alan Jope.

    Talking about the initiative in detail, Hindustan Unilever executive director and VP beauty and personal care Sandeep Kohli said, “Dove believes in the need to address unrealistic beauty standards and change them so that we can create a world where young girls can grow up to be women confident in their own skin. We are making progress towards this, however, we still have an enormous amount of work to do. Through our partnership with UNICEF, we hope to continue to help girls develop the resilience they need to overcome the impact of beauty and appearance pressures.”

  • Gender issues: BBC & UNICEF join community radio stations

    NEW DELHI: ‘Full On Nikki’, a unique youth show with special focus on gender issues among young adults and adolescents, has commenced broadcast on Panjab University (PU)’s community radio Radio — Jyotirgamaya 91.2MHz and 24 other CRS in different parts of the country.

    Though created and developed by BBC Media Action in partnership with United Nation’s Chukdreb’s Fund (UNICEF), it will include local programming created and developed by Radio Jyotirgamaya.

    The inaugural episode on the theme ‘The Voice and Silence’ had the participants express various concerns regarding Voice and Silence for the youth.

    This is the first international collaboration for the Panjab University Community Radio and will be broadcast on every Monday, Wednesday and Friday at 7:30 pm on Radio Jyotirgamaya 91.2 Mhz with repeats on Tuesday, Thursday and Saturday at the same time.

    According to University Registrar Col GS Chadha (retd), it was a matter of great pride for PU to have an international collaboration with BBC and UNICEF which would not only enabled sensitization of young boys and girls to gender issues, but was also crucial in the development of community radio in India.

    Chairperson Archana R Singh said the 78-episode series would focus on the dreams and aspiration of the youth worldwide. It also aimed at sensitizing the age group of 10 to 19 years towards gender and developing a conceptual understanding of related issues.

    The show will be broadcast under the agreement signed between Indian Community Radio Association and UNICEF.

    Out of 193 Community Radio stations running in India, PU’s Radio Jyotirgamaya 91.2 Mhz is among the 25 Community Radio stations that have been chosen under the international collaboration to broadcast the show, she added.

  • Child Rights Award ’17: A call to broadcasters

    MUMBAI: ABU, CASBAA and UNICEF are calling for entries for the 17th Asia-Pacific Child Rights Award from broadcasters and producers in the region.

    Programmes both for children and about children are eligible and can cover any children’s rights issue. Entries can include documentaries that detail the plight of children, dramas that help break down stereotypes and discrimination, or animation that teaches and entertains.

    Entries must have been broadcast between June 2016 and June 2017 and must be received by 30 June 2017. The Award will be presented during the CASBAA Convention in Macau in early November 2017.

    Eligible countries/territories: Afghanistan, Australia, Azerbaijan, Bangladesh, Bhutan, Brunei, Cambodia, China, Cook Islands, Fiji, French Polynesia, Hong Kong, India, Indonesia, Japan, Kazakhstan, Kiribati, Republic of Korea, DPR Korea, Kyrgyzstan, Lao PDR, Macau, Malaysia, Maldives, Marshall Islands, Micronesia, Mongolia, Myanmar, Nauru, Nepal, New Zealand, Niue, Pakistan, Palau, Papua New Guinea, Philippines, Samoa, Singapore, Sri Lanka, Tajikistan, Thailand , Timor-Leste, Tonga, Turkmenistan, Tuvalu, Uzbekistan, Vanuatu and Vietnam.

    This competition is open to all ABU and CASBAA members in the Asia-Pacific region. A full list of countries can be found on the website.

    To join the competition, please submit your entries) online at https://goo.gl/vKWqd5

    ABU is a non-profit, non-government, professional association of broadcasting organizations, to facilitate the development of broadcasting in the Asia–Pacific region. CASBAA is the association for the multichannel audiovisual content creation and distribution industry across Asia. UNICEF works in 190 countries and territories to protect the rights of every child.

  • Diwali for poor: SonyLiv, UNICEF call for #FairStart

    Diwali for poor: SonyLiv, UNICEF call for #FairStart

    NEW DELHI: A #FairStart campaign which seeks to offer a better future to the underprivileged children through financial empowerment has been launched by the digital entertainment platform SonyLiv in collaboration with UNICEF for a short film on the subject.

    The film invites viewers to make contributions towards the goal of equal opportunity in whichever way they can. The poignant film sheds light on how many grudge the circumstances until they see someone who is less fortunate yet more content with the smaller joys of life.

    The video explores how street children revel in Diwali festivities and a small gift by an onlooker can enhance their joy manifold. It underlines the fact that the true spirit of Diwali lies not in extravagant spending, but in sharing the festive joy with others. The video ends with a heartfelt appeal to the viewers to donate to the #FairStart campaign and share their good fortune with those less privileged than them.

    With #FairStart, UNICEF has joined hands with SonyLiv to address the persisting inequities that large groups of children in India face and is aimed at engaging public debate and ensuring every child can have a fair chance in life. SonyLiv’s Diwali video supports this noble initiative by fostering greater public involvement and raising awareness about issues affecting the survival, growth and development of children in India. The heart-warming video can be viewed on YouTube, as well as on SonyLiv’s web and mobile platforms.

    Make India, Ek India Happywala.

    Link: http://www.sonyliv.com/details/short%20film/5187347703001/

    Donate here: http://bit.ly/FairStartLIV

    SonyLiv EVP and head – digital business Uday Sodhi said, “Children are the future; they are the builders of tomorrow’s India, the cornerstones of a better nation. This year, we at SonyLiv are focussing on sharing the festive joy with those who need it the most – the children. Through our Diwali video, we aim to highlight how just a small donation can bring untold happiness and joy in the life of an underprivileged child. We would urge all viewers to contribute to this initiative and truly help in giving a #FairStart to children across the country. As a specialised content provider, SonyLiv has taken initiatives on special occasions in the past e.g. Independence Day, Diwali – last year, reaching out to the millennials by leaving behind a social message.”

  • Diwali for poor: SonyLiv, UNICEF call for #FairStart

    Diwali for poor: SonyLiv, UNICEF call for #FairStart

    NEW DELHI: A #FairStart campaign which seeks to offer a better future to the underprivileged children through financial empowerment has been launched by the digital entertainment platform SonyLiv in collaboration with UNICEF for a short film on the subject.

    The film invites viewers to make contributions towards the goal of equal opportunity in whichever way they can. The poignant film sheds light on how many grudge the circumstances until they see someone who is less fortunate yet more content with the smaller joys of life.

    The video explores how street children revel in Diwali festivities and a small gift by an onlooker can enhance their joy manifold. It underlines the fact that the true spirit of Diwali lies not in extravagant spending, but in sharing the festive joy with others. The video ends with a heartfelt appeal to the viewers to donate to the #FairStart campaign and share their good fortune with those less privileged than them.

    With #FairStart, UNICEF has joined hands with SonyLiv to address the persisting inequities that large groups of children in India face and is aimed at engaging public debate and ensuring every child can have a fair chance in life. SonyLiv’s Diwali video supports this noble initiative by fostering greater public involvement and raising awareness about issues affecting the survival, growth and development of children in India. The heart-warming video can be viewed on YouTube, as well as on SonyLiv’s web and mobile platforms.

    Make India, Ek India Happywala.

    Link: http://www.sonyliv.com/details/short%20film/5187347703001/

    Donate here: http://bit.ly/FairStartLIV

    SonyLiv EVP and head – digital business Uday Sodhi said, “Children are the future; they are the builders of tomorrow’s India, the cornerstones of a better nation. This year, we at SonyLiv are focussing on sharing the festive joy with those who need it the most – the children. Through our Diwali video, we aim to highlight how just a small donation can bring untold happiness and joy in the life of an underprivileged child. We would urge all viewers to contribute to this initiative and truly help in giving a #FairStart to children across the country. As a specialised content provider, SonyLiv has taken initiatives on special occasions in the past e.g. Independence Day, Diwali – last year, reaching out to the millennials by leaving behind a social message.”