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Tag: UnErase Poetry

  • UnErase Poetry Qyuki Shaadi will question marriage norms

    MUMBAI: In Qyuki’s endeavor to encourage unique talent, it’s latest association with Unerase Poetry’s young writer, poet and performer  Aranya Johar is true to the cause. 

    The campaign in association with the World’s No. 1 Matchmaking Service Shaadi.com is an expression of a girl’s struggle with the societal  norms and conventions about body, shape and complexion.

    In just 2 minutes, the poem portrays gamut of feelings and emotions on how girls are burdened with stereotypical notions on their body type and skin tone.  Although the poem is penned and recited by a girl, it fairly balances the judgments framed about boys and men as well.

    Aranya started her poetic journey at the tender age of 11 and her piece ‘A Brown Girl’s Guide to Gender’ hit a staggering 1 million views within two days of its upload and is currently over 30 million and counting. This time through “A Brown Girl’s Guide to Beauty” Aranya strives to speak aloud about the set norms by the media and the society.

    An innovative initiative started by standup comedian and poet Simar Singh, UnErase Poetry is a bilingual medium that creates and promotes spoken word poetry. The digital creators are at the forefront of bringing about a change in the society about the regressive concepts such as taboos on menstruation, human trafficking,  marital rape and many such relevant and important subjects.

    Sharing his thoughts, Simar Singh said “This campaign is an effort to bring awareness of how skin tone of a girl shouldn’t be a parameter to marry her.  Aranya has done remarkable work with her poem. We have the befitting partners with Shaadi.com and with Qyuki Digital being the platform, we are rest assured for it to reach out to its audience.”

    Sagar Gokhale, the content head, expressed “Qyuki has always stood for change and we are glad to be associated with such a unique talent as Aranya’s. Her poetic form has formed a bond with viewers and we want to strengthen it. We are glad to showcase the power of such an impressive talent.

    According to CEO Gourav Rakshit, Shaadi.com, “The bias against complexion and body type is something that exists within our society at large. While eliminating this mindset is a long way off, this is our first step to help people look beyond and really get to know a person before making their decision. It’s only fair to give finding love a fair chance!”

  • Qyuki raises awareness about human trafficking

    MUMBAI: Qyuki Digital has always endeavored to provide a platform for creators and digital influencers to be the voice of change. This time they have collaborated with UnErase Poetry, a community producing spoken word poetry for a campaign called #Sold Bodies. The video featuring actor Kunal Kapoor raises awareness about Forced Sex Slavery & Human Trafficking in India and raise funds for the same.

    Qyuki, a cross-platform media network across digital, live, TV and film founded by AR Rahman, Samir Bangara and Shekhar Kapur, Company uses proprietary technology and analytics to discover and promote digital superstars and manages the end to end value chain for them across traditional and new media platforms.

    A novel initiative started by standup comedian and poet Simar Singh, UnErase Poetry creates and promotes spoken word poetry in Hindi and English. The digital creators seek to be harbingers of change by featuring a platform to speak and have their poems heard on issues of Marital Rape to Homosexuality and Patriarchy.

    Qyuki through UnErase Poetry intends to bring out the true essence of the issues. Through Qyuki’s association, UnErase Poetry collaborated with Kunal Kapoor, Ketto.org (Asia’s biggest crowd funding website) and My Choices Foundation (An NGO working towards the eradication of Human Trafficking in India) with #SoldBodies, a spoken word poem by the actor raising awareness about Forced Sex Slavery, Human Trafficking In India and to raise funds for the cause.

    UnErase Poetry founder Simar Singh commented saying, “It is important that we speak about issues like Sex Slavery and Human Trafficking. We have ignored these women and their rights since centuries and it is high time we treat them as equals“

    Qyuki network head Sagar Gokhale says “Qyuki is more than just a talent platform. It is a mic for our creators to raise their voices about society, and bring into light some grave issues. The arts are a great way to bring the world together and UnErase poetry is doing a fantastic job with their spoken word poems. It’s community is very active and with the collaboration and might of actor Kunal Kapoor, we hope this campaign wakes up the citizens of India. UnErase has been garnering huge media interest and Qyuki is humbled and proud to be associated with such a noble cause.”