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Tag: Unbox Zindagi

  • Snapdeal launches five commercials to ‘Unbox your style’

    MUMBAI: Snapdeal has launched five interesting commercials on how fashion has the power to unbox something exquisite in an individual irrespective of the age, gender and lifestyle.

    Each of the five commercials focus on a distinct segment and life stage, from working men to a newlywed bride to a bunch of college girls lays emphasis on the transformative power of fashion in a person’s life. The commercials focus on characters who use fashion in pivotal moments of their life to transform & unbox undiscovered sides of themselves. 

    Each commercial in the series re-emphasises Snapdeal’s focus on building its fashion vertical. The company had recently added 120 more brands on its platform including popular names like United Colors of Benetton, Puma, Nautica, U.S Polo Association and Steve Madden etc.  Fashion contributes to almost 40 per cent  of Snapdeal’s sales volumes and has grown by 50 per cent YoY with majority of the growth fuelled from tier 1 and tier 2 cities.

    Talking about the advertisements, Snapdeal and FreeCharge vice president marketing Kanika Kalra stated, “Fashion as a category is growing exponentially at Snapdeal. We are constantly diversifying our fashion assortment to match the taste and preferences of the dynamic set of fashion consumers. Fashion is uniquely the most personal yet the most public signal when you transition life stages, relationships or mindsets. Taking forward the brand narrative on Unbox Zindagi- these films explore moments where fashion is instrumental to defining a new phase of life.”

    Created by McCann WorldGroup, the commercials explore a mélange of life experiences; from group of hip college girls taking their first step into womanhood when they wear their first sarees; three colleagues who have quit their corporate jobs to start their own firm and decide to replace their formal wear with relaxed and casual clothing more in sync with their personalities; a mother-in-law welcoming a new bride to the family by gifting her with modern and fashionable lehenga so she can be comfortable on her wedding day; a new mother returning to her skinny jeans and getting comfortable in her new role as a caregiver and a college boy pampering himself with a makeover after a break up to regain his confidence. 

    The narration for every commercial has been held together with the new version of the popular Unbox Zindagi jingle, composed by the legendary musicians, Ehsan and Loy. The advertisements will go live across all prominent channels and will be cross promoted via Snapdeal’s Youtube channel, social media platforms and website.

  • ‘Unbox Zindagi’ Snapdeal’s new identity

    ‘Unbox Zindagi’ Snapdeal’s new identity

    MUMBAI: Snapdeal India has announced the launch of its new brand identity, which aims to capture the pulse of a confident, aspirational India.

    The new identity repositions Snapdeal as the platform that believes in the potential and dreams of its consumers and partners them in their journey to a better life. The heart of the positioning is about recognizing the real needs of the users and understanding that each purchase is not just a transaction, but an opportunity to upgrade to a better life, expressed in the new brand identity as “Unbox Zindagi.”

    Starting today, Snapdeal users will be able to experience the new identity across multiple touch points ranging from brand communication to browsing, from discovery to decision and culminating in the key moment when the new boxes will be delivered to the users.Highlighting the philosophy behind the brand re-positioning, Snapdeal CEO and co-founder Kunal Bahl said “India is transforming rapidly. Their aspirations and desires are based not on where they come from but where they can reach. We seek to engage with the next 100 million online shoppers from all parts of an increasingly connected India.”

    Snapdeal co-founder Rohit Bansal said, “The impact of e-commerce allows consumers to overcome third world constraints and aspire for better lives. At Snapdeal, the delivery of functional benefits like speed, convenience and value is everyday work, but our larger journey is about being the bridge between access and aspiration”.

    Prasoon Joshi and his team at McCann have conceived and executed the “Unbox Zindagi” campaign. Elaborating on the concept of the campaign, McCann Worldgroup CEO India and chairman Asia Pacific Prasoon Joshi said “When a ‘boxed’ existence is opened up, it unleashes great human potential.”

    The campaign has brought to life by series of films directed by Amit Sharma and his team at Chrome. The lyrics of “Unbox Zindagi” have been written by Prasoon Joshi and set to uplifting soundtrack by the legendary musical genius of Shankar, Ehsaan & Loy. Raj Kamble, Founder and CCO of Famous Innovations has created the striking visual imagery for the logo launch film and print campaigns.

    The brand design, built around the distinct red box and the possibilities that each unboxing brings, has been led personally by Design Studio CEO Paul Stafford.

    The new brand identity has been rolled out on the app, website, m-site and through all brand communication. A campaign, with the new brand identity, will appear in the form of TVCs, print, outdoor and all digital media including YouTube, Facebook, Twitter and Instagram.

  • ‘Unbox Zindagi’ Snapdeal’s new identity

    ‘Unbox Zindagi’ Snapdeal’s new identity

    MUMBAI: Snapdeal India has announced the launch of its new brand identity, which aims to capture the pulse of a confident, aspirational India.

    The new identity repositions Snapdeal as the platform that believes in the potential and dreams of its consumers and partners them in their journey to a better life. The heart of the positioning is about recognizing the real needs of the users and understanding that each purchase is not just a transaction, but an opportunity to upgrade to a better life, expressed in the new brand identity as “Unbox Zindagi.”

    Starting today, Snapdeal users will be able to experience the new identity across multiple touch points ranging from brand communication to browsing, from discovery to decision and culminating in the key moment when the new boxes will be delivered to the users.Highlighting the philosophy behind the brand re-positioning, Snapdeal CEO and co-founder Kunal Bahl said “India is transforming rapidly. Their aspirations and desires are based not on where they come from but where they can reach. We seek to engage with the next 100 million online shoppers from all parts of an increasingly connected India.”

    Snapdeal co-founder Rohit Bansal said, “The impact of e-commerce allows consumers to overcome third world constraints and aspire for better lives. At Snapdeal, the delivery of functional benefits like speed, convenience and value is everyday work, but our larger journey is about being the bridge between access and aspiration”.

    Prasoon Joshi and his team at McCann have conceived and executed the “Unbox Zindagi” campaign. Elaborating on the concept of the campaign, McCann Worldgroup CEO India and chairman Asia Pacific Prasoon Joshi said “When a ‘boxed’ existence is opened up, it unleashes great human potential.”

    The campaign has brought to life by series of films directed by Amit Sharma and his team at Chrome. The lyrics of “Unbox Zindagi” have been written by Prasoon Joshi and set to uplifting soundtrack by the legendary musical genius of Shankar, Ehsaan & Loy. Raj Kamble, Founder and CCO of Famous Innovations has created the striking visual imagery for the logo launch film and print campaigns.

    The brand design, built around the distinct red box and the possibilities that each unboxing brings, has been led personally by Design Studio CEO Paul Stafford.

    The new brand identity has been rolled out on the app, website, m-site and through all brand communication. A campaign, with the new brand identity, will appear in the form of TVCs, print, outdoor and all digital media including YouTube, Facebook, Twitter and Instagram.