ITV

Tag: UnBlushed

  • ‘Ab Samjhauta Nahin’: Big B tells women in Blush’s new video

    ‘Ab Samjhauta Nahin’: Big B tells women in Blush’s new video

    MUMBAI: After scoring gold with Dove’s ‘Change The Rhyme’ video, Culture Machine’s digital channel Blush has roped in Vivel as the sponsor for its latest video titled ‘Ab Samjhauta Nahin’ featuring Amitabh Bachchan. The video inspires women to say no to a life of compromise.

    In a narrative by Bachchan, the UnBlushed video shouts out to all women to challenge time-worn mindsets that stereotype and, at times, impede their lifestyle choices. The video encourages women to stop accepting any biases and empower them to live a life equal to their male counterparts. It features women from all walks of life who are facing an inner conflict with their real emotions.

    Vivel’s integrated brand campaign ‘Ab Samjhauta Nahin’ is a fresh, nuanced perspective of self-confidence that personifies the woman of today. The brand message goes beyond a beauty discourse to address attitudes and behaviour towards women. The campaign is designed to encourage discussion around age-old gender biases, inspire young women to question the limits that they have been conditioned into accepting and empower them to live fuller lives.

    In the video, Amitabh Bachchan says, “A right can never be silenced.”

    Culture Machine’s digital channel Blush released a statement, “It’s very important to voice your opinion and believe in yourself. This belief is lost somewhere; we aim to revive this trail of thought. Vivel was the best brand to partner with as the concept is a perfect blend with their brand ideology.

    Watch the video on:  https://www.youtube.com/watch?v=pd5PHICXi-8

  • ‘Ab Samjhauta Nahin’: Big B tells women in Blush’s new video

    ‘Ab Samjhauta Nahin’: Big B tells women in Blush’s new video

    MUMBAI: After scoring gold with Dove’s ‘Change The Rhyme’ video, Culture Machine’s digital channel Blush has roped in Vivel as the sponsor for its latest video titled ‘Ab Samjhauta Nahin’ featuring Amitabh Bachchan. The video inspires women to say no to a life of compromise.

    In a narrative by Bachchan, the UnBlushed video shouts out to all women to challenge time-worn mindsets that stereotype and, at times, impede their lifestyle choices. The video encourages women to stop accepting any biases and empower them to live a life equal to their male counterparts. It features women from all walks of life who are facing an inner conflict with their real emotions.

    Vivel’s integrated brand campaign ‘Ab Samjhauta Nahin’ is a fresh, nuanced perspective of self-confidence that personifies the woman of today. The brand message goes beyond a beauty discourse to address attitudes and behaviour towards women. The campaign is designed to encourage discussion around age-old gender biases, inspire young women to question the limits that they have been conditioned into accepting and empower them to live fuller lives.

    In the video, Amitabh Bachchan says, “A right can never be silenced.”

    Culture Machine’s digital channel Blush released a statement, “It’s very important to voice your opinion and believe in yourself. This belief is lost somewhere; we aim to revive this trail of thought. Vivel was the best brand to partner with as the concept is a perfect blend with their brand ideology.

    Watch the video on:  https://www.youtube.com/watch?v=pd5PHICXi-8

  • Aditi Rao features in a unique audiovisual ‘Let’s Dance’ for UnBlushed

    Aditi Rao features in a unique audiovisual ‘Let’s Dance’ for UnBlushed

    MUMBAI: In an interesting experiment with audio and visual juxtaposition, talented actress Aditi Rao has not only revealed her heartfelt feelings on life but also shown a part of her talent that was hitherto little known.

    Part of the celebrated UnBlushed Series by Culture Machine, the show shows Aditi’s  philosophies and its purpose in an extraordinary video which is choreographed by ‪Shampa Sonthalia and Bertwin D’souza. The video will have Aditi perform a powerful contemporary dance for the very first time.

    The video begins with Aditi’s haze, walking into a decrepit location.  She begins to prepare for her performance, as her accoutrements begin to come off – the rings, the jacket, and her bag. Her movements are slow, precise, and purposeful.

    All through her preparation, there is a conversation which sounds more like a pod-cast echo of a past interview, where a voice asks her, “So, what would you like this video to be about?”. 

    Aditi begins her monologue in the interview which opens a window into her world, her philosophy of life, the five year old inside her, and the woman she is today, all this while surrealistically beautiful images are shown of Aditi dancing by herself and for herself.  She continues by saying how we forget to live in and for the moment and ends the video with a strong statement that hits hard: “…Because I, like every woman, am my biggest celebration.”-  a befitting message to celebrate International Women’s Day.  An interview from the past, a dance for the present, with a purpose towards a future, all coalesce magically in this one video.

    Talking about the video, Aditi said, “We tend to dwell over our regrets, mistakes, heart breaks and somewhere we forget to savour our present and the excitement of what lies ahead of us. We tend to play our bygone life, over and over in our heads, like a movie on loop, don’t we? I don’t ever want to be a victim, because I am my greatest strength and if at all there needs to be a message that goes out there, it should be to, ‘Celebrate yourself!’ I do it through dance… Find your celebration!  That is what Culture Machine and I have tried to convey through this video for the #UnBlushedseries”.

    The video ‘Let’s Dance’ has been supported by Spawake, a sea mineral based skincare brand for which Aditi Rao Hydari is an ambassador. The brand was launched in India by KOSÉ Corporation, one of the largest beauty and cosmetic

  • Aditi Rao features in a unique audiovisual ‘Let’s Dance’ for UnBlushed

    Aditi Rao features in a unique audiovisual ‘Let’s Dance’ for UnBlushed

    MUMBAI: In an interesting experiment with audio and visual juxtaposition, talented actress Aditi Rao has not only revealed her heartfelt feelings on life but also shown a part of her talent that was hitherto little known.

    Part of the celebrated UnBlushed Series by Culture Machine, the show shows Aditi’s  philosophies and its purpose in an extraordinary video which is choreographed by ‪Shampa Sonthalia and Bertwin D’souza. The video will have Aditi perform a powerful contemporary dance for the very first time.

    The video begins with Aditi’s haze, walking into a decrepit location.  She begins to prepare for her performance, as her accoutrements begin to come off – the rings, the jacket, and her bag. Her movements are slow, precise, and purposeful.

    All through her preparation, there is a conversation which sounds more like a pod-cast echo of a past interview, where a voice asks her, “So, what would you like this video to be about?”. 

    Aditi begins her monologue in the interview which opens a window into her world, her philosophy of life, the five year old inside her, and the woman she is today, all this while surrealistically beautiful images are shown of Aditi dancing by herself and for herself.  She continues by saying how we forget to live in and for the moment and ends the video with a strong statement that hits hard: “…Because I, like every woman, am my biggest celebration.”-  a befitting message to celebrate International Women’s Day.  An interview from the past, a dance for the present, with a purpose towards a future, all coalesce magically in this one video.

    Talking about the video, Aditi said, “We tend to dwell over our regrets, mistakes, heart breaks and somewhere we forget to savour our present and the excitement of what lies ahead of us. We tend to play our bygone life, over and over in our heads, like a movie on loop, don’t we? I don’t ever want to be a victim, because I am my greatest strength and if at all there needs to be a message that goes out there, it should be to, ‘Celebrate yourself!’ I do it through dance… Find your celebration!  That is what Culture Machine and I have tried to convey through this video for the #UnBlushedseries”.

    The video ‘Let’s Dance’ has been supported by Spawake, a sea mineral based skincare brand for which Aditi Rao Hydari is an ambassador. The brand was launched in India by KOSÉ Corporation, one of the largest beauty and cosmetic