ITV

Tag: UN Women

  • Reckitt, UN Women join hands for betterment of women in India

    Reckitt, UN Women join hands for betterment of women in India

    Mumbai: UN Women and Reckitt have come together to create economic opportunities for women in the health, hygiene and sanitation sectors with a commitment to promote gender equality, diversity and inclusion as well as the incorporation of the highest standards of governance.

    A Memorandum of Understanding (MoU) was signed by UN Women India, country representative, Susan Ferguson and Reckitt, senior vice president – South Asia, Gaurav Jain.

    With this partnership, the global consumer health and hygiene company will engage with two billion people through its programmes, partnerships, and campaigns. Each brand is driven by this purpose and is responsible for improving lives through education and providing access to the highest-quality health, hygiene and sanitation, said Reckitt in a media statement.

    “Women are the real catalysts of change. We must act as an enabler and catalyst to mentor them and create a more balanced environment,” said Jain during the signing event. “We, at Reckitt are happy to further strengthen our efforts in this direction with UN Women on this one-of-a-kind partnership to support women in our society to become resilient. This partnership aims to equip women with life skills like decision-making, and entrepreneurial opportunities in the health, hygiene, and sanitation sectors. Together, with UN women, we share the common goal of addressing the educational imbalance, gender inequality, and hygiene for all.”

    “UN Women and Reckitt are committed to improving women’s access to better health and hygiene and decent jobs for women, which is an urgent need in India,” said Ferguson. “Women and girls have been badly affected by Covid-19, so helping the most marginalised find decent jobs in sanitation and hygiene services is an important step towards improving women’s lives.”

    Reckitt has introduced several initiatives in marginalised districts of India that the government has categorised as “aspirational” and deserving of particular support. The initiatives cover areas of hygiene, health, and sanitation for women including its support for the Harpic World Toilet College, Dettol Hygiene Impact Bonds as well Dettol Banega Swasth India (India for Health) initiative, and Harpic Mission Paani.

  • ASCI joins UN Women’s gender programme Unstereotype Alliance

    ASCI joins UN Women’s gender programme Unstereotype Alliance

    MUMBAI: Advertising industry watchdog Advertising Standards Council of India (ASCI) on Monday announced that it has become a founding ally of the UN Women’s gender-based programme called Unstereotype Alliance. UN Women is a United Nations entity for gender equality and women's empowerment.

    "After announcing a nationwide GenderNext study, ASCI is pleased to announce that we are now a founding ally of the UN women’s programme, the UNstereotype Alliance," ASCI said in a tweet.

    A thought and action platform, Unstereotype Alliance aims to remove negative stereotypes around women in the media and advertising content. The programme unites industry leaders, decision-makers and creatives globally to end harmful gender-based stereotyping in advertising. The alliance contributes to empowering women in all their diversity (race, class, age, ability, ethnicity, religion, sexuality, language, education, etc.) and addressing harmful masculinities to help create a gender equal world. The launch of the India chapter of the programme is scheduled for 30 March.

    ASCI has shifted its focus to gender portrayal after recently preparing guidelines on influencer marketing, online gaming and covid-related advertising in India. Just last week, the ad industry regulator had, in association with Futurebrands, launched its first ever deep, immersive dive into gender depiction in Indian advertising. The study titled ‘GenderNext’ aims to provide actionable insights that can shape the gender narratives in advertising positively, ASCI said. The study is the first of several initiatives ASCI aims to undertake in 2021 as part of a year-long focus on gender, the regulator said.

    The report, which is set to be released in September, will study more than 200 national and regional advertisements published in the past few years. ASCI said it plans to expand its existing advertising code using the study findings. To unravel gender narratives in advertising, to evolve and enrich gender understanding in the context of cultural change and to provide insights to navigate and embrace positive narratives for women in advertising content were listed as some of the main objectives behind the exercise. With this new found alliance, the advertising regulator hopes to further expand its gender agenda.

  • Girliyapa and UN Women aim to celebrate women with ‘India’s Next Top Role Model’

    Girliyapa and UN Women aim to celebrate women with ‘India’s Next Top Role Model’

    MUMBAI: For eons women have tried to break the system whilst fighting for an equal footing in all walks of life. Behind all the glitz and glamour there are a bunch of on unsung sheroes who have worked to shatter the glass ceiling across generations thus paving the way for future generations .This year, on the occasions of International Women’s Day, Girliyapa – the women centric channel from the house of The Viral Fever (TVF) has collaborated with the global champion for gender equality UN Women. As an extension of their global campaign 'Comedy for Equality', the satire titled ‘India’s Next Top Role Model' not only tackles the issue of gender equality but also puts a spotlight on these unsung women warriors who have changed the dynamic of the system.

    Starring Gul Panag, Parul Gulati and Mehek Thakur, the video ‘India’s Next Top Role Model' brings forth stories of 3 Sheroes – Captain Prem Mathur (Gul Panag) who went on to be become India’s first female pilot, Priya Jhingan (Parul Gulati) – the first women to become an Indian army cadet and Rukhmanibai Raut (Mehek Thakur) who raised the age of consent for women across India.

    Sarjita Jain, Brand Head – Girliyapa said “Women have worked tirelessly, to strive for a society that allows equal opportunities. And yet there are there are those who remain unsung, in spite of all they’ve done to shatter the glass ceiling and paved the way for future generations. This Women’s Day Girliyapa aims to celebrate these unsung sheroes, who can hopefully act as inspirations for millions once these stories are told. We’re honoured to partner with UN Women & Mythos for this cause to spread awareness and instill hope and confidence in Indian women to believe in themselves"

  • Dentsu Webchutney with UN Women launch #DrawALine campaign

    Dentsu Webchutney with UN Women launch #DrawALine campaign

    MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has announced its partnership with UN Women with its new campaign #DrawALine through a short film ‘Lakeer’ that takes the viewers through a series of traumatic events in the life of a woman living in rural India. The campaign is aimed at raising awareness about the gender violence that goes unnoticed and spreading a message in a very clear yet powerful manner.

    UN Women programme analyst Salina Wilson said, “This is a short film we made with all our hearts – a cloud of despair, lined with the ray of hope that women, children, and just as importantly, men across the world, will find the courage to listen and speak about gender violence.” 

    Highlighting the idea behind the campaign, Dentsu Webchutney said, “Gender violence is a harsh reality that we can no longer ignore, and there will never be a better time to speak up, than now. The issue has been plaguing our society for way too long, and despite the country’s rapid rate of development, stories of domestic violence and physical abuse are repeatedly witnessed across different facets of society – be it urban or rural, high net income or below poverty line households.”

    Dentsu Webchutney chief creative officer and co-founder Sudesh Samaria added, “Violence against women and girls is something we all need to overcome, and as responsible individuals, it is time we come together to #DrawALine once and for all. Despite the film’s harsh visuals and narrative, we felt that this is a story that needs to be told."

    Dentsu Webchutney executive vice president Anil Kumar said, “This campaign aims at creating something simple, yet audio-visually powerful that stays with the people. As a cause, it is one we adamantly stand for, and we truly relished the opportunity to work with UN Women, and support the mission in the best way we can.”

  • Farhan Akhtar helps DD series on women empowerment reach out on digital platforms

    Farhan Akhtar helps DD series on women empowerment reach out on digital platforms

    NEW DELHI: Actor Farhan Akhtar, who is UN Women’s Goodwill Ambassador, has come on the Doordarshan seriesMain Kuchh Bhi Kar Sakti Hoon as the narrator to help address regressive practices such as sex selection, early marriage, early and repeated pregnancies, under-nutrition of girls, domestic violence and gender inequality prevalent in the country.

     

    The programme was conceptualised and initiated by the Population Foundation of India and is telecast every Saturday and Sunday at 7.30 pm on DD National.

     

    Starring actress Meinal Vaisnav in the lead role of Dr Sneha Mathur, the series has been written and directed by renowned theatre and film director Feroz Abbas Khan and is currently into its second season.

     

    Using a 360 degree communication approach, it has reached out to intended audiences through television, radio, mobile, social media and an intensive outreach strategy for Bihar and Madhya Pradesh to enhance knowledge, change perceptions and shift attitudes on these social issues, over the last two years.

     

    The initiative has innovatively used the digital medium to educate communities and initiate discussions. It has already been endorsed by numerous celebrities, eminent policymakers and corporate leaders.

     

    Every Media Technologies is helping the Population Foundation of India with the social media campaigns for this initiative. 

     

    Every Media Technologies CEO Gautam B. Thakker said, “The show is a pioneer in TV edutainment and our aim is to impact minds and bring about behavioural change. With fresh and creative campaign ideas, we have cut through the numerous conversations that happen online. It has been a great experience to be associated with a show like this and we thank PFI for the opportunity.”

     

    Foundation executive director Poonam Muttreja added, “The show aims to highlight and educate the audience about various dilemmas that women face on regular basis. The digital space today is the most effective way to educate and garner support for the causes the show highlights. The social media team has brilliantly translated the strong messages of the show for the online space, and the social media campaigns have managed to achieve the right effect.”

     

    Focussed on enhancing knowledge, changing perceptions and attitudes on women’s empowerment and the social determinants of maternal, reproductive and sexual health, Main Kuch Bhi Kar Sakti Hoon has been able to bring about a measurable impact on knowledge and perception of viewers on issues like age at marriage, importance of family planning, sex determination and domestic violence, among others.

     

    The most popular social media campaign was about age at marriage, which showcased a series of impactful posters in a bid to sensitise the audience, and reached 1,42,000 users on Twitter. Another campaign (#IPledgeNow) urging people to commit to fight evils like drug abuse, sexual harassment and domestic violence among others, attracted 7,100 Facebook users.

     

    Among the ongoing social media campaigns by the initiative (in partnership with MARD) is the campaign called Desh ko badalna hai toh mard ko badalna hoga (#AsliMard), which urges men to create a woman-friendly world.