ITV

Tag: UN

  • MPL launches #SaveOurMissingGirls campaign, teams up with Missing Link Trust for a role play game

    MPL launches #SaveOurMissingGirls campaign, teams up with Missing Link Trust for a role play game

    Mumbai: Mobile and skill gaming platform (MPL), in collaboration with Missing Link Trust, has launched a campaign called #SaveOurMissingGirls to raise awareness about human trafficking. The campaign was announced on the eve of the United Nations’ World Day against Trafficking in persons. It aims to spread awareness of the dark world of human trafficking through a role-playing game.

    As a part of this week-long campaign starting on 30 July, MPL has invited people to take a pledge by giving a missed call to the number 9099306000 and show their support towards ending this menace that impacts millions of lives every year.

    Human trafficking is the second largest organised crime in the world and the numbers are alarmingly increasing across the world and in India. According to a Dasra report, nearly 1827 women are trafficked every hour on an average in India, resulting in almost 16 million women being victims of sex trafficking every year. 40 per cent of these victims are adolescents and children.

    The UN’s theme this year for World Day Against Human Trafficking is ‘use and abuse of technology’ in human trafficking, and MPL has chosen gamification as the technology-led path to sensitise the general public and potential victims about human trafficking and ways to prevent it.

    Missing, developed by Missing Link Trust, an NGO which combines art and technology to create mass awareness around sex trafficking, was onboarded on MPL recently. The interactive game, wherein the gamer assumes the role of a trafficked girl in India, is designed to allow players to experience what a missing person goes through when she is trafficked into the inhumane and cruel world of prostitution, a world into which millions of girls are lost every year. Gamers have to make smart choices at each step of the game to be able to get out of the trap set by traffickers.

    MPL country head for India Namratha Swamy said, “Technology has a big role to play in the prevention of human trafficking, and we believe online gaming can be an interesting way to sensitise people and raise awareness about eradicating human trafficking. One of the key objectives of the #SaveOurMissingGirls campaign is to use games to make more people alert. We have received an overwhelming response from MPL’s users to Missing ever since its launch on our platform.”

    “The Missing game comes under the genre of ‘Games for Change’ by tackling the first ‘P for Prevention’ of the United Nation’s four Ps against trafficking. We think this campaign, along with our collaboration with the MPL platform, with a strong 90 million, will be a game-changer in ensuring a wide reach for the game and making millions of people aware of the menace,” said Missing Link Trust founder Leena Kejriwal.

    Several celebrities and influencers such as Durjoy Datta, Ravinder Singh, and Trendulkar have extended their support to the campaign by joining the conversation on social media. NGOs like CyberPeace Foundation, Impulse, and Digital Empowerment Foundation, among others, also supported the initiative to show their solidarity towards the cause.

  • Discovery India ties up with UN India and WWF India to launch #StopTheMelt campaign

    Mumbai: Real life entertainment channel Discovery India on Saturday launched its #StopTheMelt campaign in partnership with UN India and WWF India to urge people to do their bit to slow down global warming.

    The theme of this year’s World Environment Day is ‘Ecosystem Restoration’ and the channel hopes to throw light on the ailing state of the planet on the occasion. So, for the first time, it has also decided to change its logo to deepen understanding of the impact of global warming, and to encourage people to take action today for a better tomorrow.

    A special film was also released in partnership with UN India and WWF India to raise awareness and rekindle hope within every individual with simple yet impactful call to action like tree plantation, avoiding plastics usage et al.

    Speaking about the campaign, Discovery Inc- South Asia, managing director, Megha Tata said, “We remain steadfast in our commitment to driving awareness about the need for reduction of human impact on the environment. We are proud to extend our partnership with UN India and WWF India, two most powerful and recognized forces working relentlessly towards environment conservation. As leaders in real-life entertainment, it is also our responsibility to continue drawing attention towards important issues beyond this day alone.”

    The campaign is backed by captivating creatives across Discovery Network social media platforms which symbolises the harsh effects of Global Warming. Several celebrities including Malaika Arora, Suresh Raina, Rana Daggubati, Dia Mirza, Pratik Gandhi, Neeraj Pandey (Filmmaker), Shital Bhatia (Film producer), Sania Mirza and environmentalist Ivan Carter, Nigel Marven among many others have lent their support to champion the cause of self-reflection to re-analyse habits and save the environment.

    UN resident coordinator in India, Renata Dessallien said, “2020 was a year of reckoning – a global pandemic that’s wreaked havoc in every part of the world, and a climate crisis that continues to deepen. This year, as we enter the UN Decade of Ecosystem Restoration, we must vigorously renew our commitment to tackle climate change head-on through collective action – plant more trees, change our diet, say no to plastic and pledge to re-use, reduce and recycle.”

    Sharing his thoughts, WWF India, secretary general & CEO, Ravi Singh said, “The focus is to invest our efforts to conserve, protect and restore our ecosystems, which is the solution to a sustainable future. WWF India has always taken pride to partner with Discovery India for campaigns driving the message to conserve nature and to secure a better future by putting both the health of people and our planet first.”

    To drive a deeper engagement with audiences, Discovery Channel will also air a five hour-long gripping slate of content specially curated for World Environment Day, including Wild Karnataka, The Story of Plastic, Jeremy Wade – Mighty Ganga, Great Global Clean-up, and India 2050 on 5 June from 12 Noon to 5 PM.

  • Posterscope partners Project Everyone to deliver digital OOH campaign

    Posterscope partners Project Everyone to deliver digital OOH campaign

    MUMBAI: Posterscope will be participating in Project Everyone – the brainchild of filmmaker and Comic Relief founder Richard Curtis, with an aim to share the UN sustainable development goals with seven billion people over seven days using powerful imagery and copy across an extensive range of platforms.

     

    Project Everyone founder Richard Curtis said, “The best chance of the UN’s global goals being met is if everyone is aware of them, and that’s where Project Everyone comes in, along with the support of its many partners. I have been overwhelmed by the response of brands, consumers and institutions alike to this initiative. Posterscope has been instrumental with getting out of home media owners on board to help us get our messages across, to really raise public awareness of the issue at hand. With their help, we have secured sites in the busiest areas of key cities around the world to visualise the global goals and what Project Everyone stands for.”

     

    Posterscope is joining forces with their media partners across the globe to supply advertising space to display the adverts, which have been designed by Curtis and raise awareness of the initiative. 

     

    They have engaged with 125 partners to date for the ad to be shown in 450 cities, around 28 different countries, in busy central locations with high footfall including CST station in India, Piccadilly Circus in London, Swanston Street in Melbourne, Bukit Bintang in Kuala Lumpur and Times Square in New York.

     

    Posterscope global CEO Annie Rickard added, “It is a great opportunity to be involved in an initiative like Project Everyone. We are delighted to be able to capitalise on our media network and connections to help raise awareness around the issues at hand and hopefully, slowly but surely, change the way we live and the world we live in.”

     

    Posterscope group India Asia Pacific & managing director regional director Haresh Nayak said, “We are delighted to be part of this global social initiative, which highlights our global capabilities in the out of home domain, our ambient media offerings in India and our vision of reaching out to the connected consumer in a socially responsible and effective manner.”

  • Leonardo DiCaprio named UN Messenger of Peace

    Leonardo DiCaprio named UN Messenger of Peace

    MUMBAI: The Hollywood actor, Leonardo DiCaprio, has been appointed as a United Nations Messenger of Peace to raise awareness about climate change.

     

    On the new appointment, United Nations secretary-general Ban Ki-moon said, “DiCaprio is a credible voice in the environmental movement, and has a considerable platform to amplify its message.

     

     “I am pleased he has chosen to add his voice to UN efforts to raise awareness of the urgency and benefits of acting now to combat climate change,” he added.

     

    DiCaprio will also address a UN summit meeting on climate change on 23 September, a day before the UN General Assembly’s annual gathering of world leaders begins. Leaders from the 193 member states of the United Nations are expected to attend the climate session.

     

    “I feel a moral obligation to speak out at this key moment in human history – it is a moment for action. How we respond to the climate crisis in the coming years will likely determine the fate of humanity and our planet,” the actor said in a statement.

     

    The Academy Award-nominated star of The Wolf of Wall Street and The Aviator joins other celebrities, from Audrey Hepburn to Angelina Jolie, who have represented various UN organisations.

     

    In 1998, the actor established the ‘Leonardo DiCaprio Foundation’, whose mission is protecting Earth’s last wild places and building a more harmonious relationship between humanity and the natural world, the United Nations said in the statement.

     

    The organisation has contributed funds toward protecting tigers in Nepal, elephants in the wild, and marine animals, including sharks.

     

    In February, DiCaprio pledged a donation of $3 million to marine conservation and followed with an additional $7 million pledge several months later.

     

    On 21 September, two days before the UN Climate Summit in New York, the Clinton Foundation will honour the actor for his committed environmentalism during a Manhattan gala event featuring Bill Clinton, Hillary Clinton and Chelsea Clinton.

     

    There are currently 11 other messengers of peace and one goodwill ambassador, the United Nations said. Other Hollywood industry notables who have been given the Messenger of Peace title by the UN in recent years include Edward Norton, Michael Douglas, Charlize Theron, George Clooney and Stevie Wonder.

  • UN signs contract with Teletrax for global news, video monitoring

    UN signs contract with Teletrax for global news, video monitoring

    MUMBAI: The United Nations has announced an agreement with global media intelligence company Teletrax. Teletrax will monitor output of all its broadcast video products. UNTV, a service of the Department of Public Information, provides live daily news feeds and edited features to news agencies and individual broadcasters across the world.

    As part of the multi-year agreement, the United Nations will utilise Teletrax’s suite of video watermarking, monitoring and near real-time reporting services to monitor broadcast output of all video products including UNifeed, its global news distribution service, as well as its television series, UN in Action, 21st Century and Year in Review. Teletrax’s reporting technology will provide detailed analysis on which stories, spots and programs are aired by broadcasters throughout the world.

    UN chief of the radio and television service Susan Farkas says, “Many international organizations rely on the UN for information on a multitude of global issues, and often we are the only source of news and information coming from some countries.

    “The tracking information we receive through Teletrax’s reporting tools assists us in assessing which stories and formats are most used by broadcasters. It enables us to adjust our production priorities to ensure that broadcasters have access to the most relevant material to meet their needs.”

    Teletrax president Andy Nobbs says, “The UN is one of the most highly regarded world organisations, and we are honoured that Teletrax has been chosen to monitor the output of all its video products, information sources relied upon by so many different audiences across the globe.

    “Our ability to provide intelligence on which topics are in high-demand lends invaluable support to publicising international issues, solidifying Teletrax as a trusted partner for high-caliber news and governmental organizations.”

    Teletrax provides broadcast television intelligence to video content providers such as entertainment companies, news organisations, TV syndicators and the advertising industry. The company currently maintains a proprietary network of detectors that monitor the television broadcasts of more than 1,250 channels from 50 nations, including the top 150 markets in the US, representing more than 90 per cent of all US television households. Its international network comprises monitoring stations in Europe, Asia, the Middle East, Australia, South and Central America and Canada.

    Launched in 2002 as a service developed by a joint venture between Philips and Medialink, with an underlying technology that is patent protected both by Philips and Digimarc Corp. (Nasdaq: DMRC), Teletrax delivers online reports of individual broadcast airings in near real-time to each client’s custom-designed portal or in data file transfers. Each client’s broadcast activity is updated dynamically, 24 hours a day, enabling clients to respond immediately to reported results such as changes in end-user preferences or detections of unauthorized use.

    Entertainment, news and media organisations that have also contracted to use Teletrax for the tracking of news video, advertising or promotional content include BBC, ABC, NBC, Reuters Television and Medialink. A number of other companies are also in active trials with the Teletrax service.