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Tag: Umesh Bansal

  • Zee Studios to create biographical film on Ratan Tata

    Zee Studios to create biographical film on Ratan Tata

    Mumbai: Zee Entertainment Enterprises has expressed profound sorrow over the passing of Padma Vibhushan Ratan Tata. Tata has been a guiding light of leadership, vision, compassion, and work ethic for generations of Indians.

    In a heartfelt tribute to the veteran, who significantly contributed to India’s economy and uplifted millions, Zee’s MD & CEO Punit Goenka has proposed the creation of a “Biographical film on the life of Shri Ratan Tata Ji.” This film aims to honour the individual and highlight his positive global impact through his social and entrepreneurial initiatives. Goenka believes it is essential to present the remarkable work of Ratan Tata to the nation and the world, especially to the youth, and Zee is committed to taking action in this direction.

    Zee’s chairman R Gopalan stated that the entire board is saddened by the loss of Tata. Upon approving the project, he remarked that the film would be produced by Zee Studios as a tribute to the business titan. He believes the film will have a positive influence on the world, inspiring millions to emulate his legacy.

    This initiative requires Zee to obtain approval from TATA Sons. Zee will donate the profits generated by Zee Studios from this film to social causes and support the needy. To reach global audiences, Zee Studios will collaborate with WION (World is One News) as a co-producer, leveraging its viewership in over 190 countries.

    Zee Media CEO Karan Abhishek Singh said, “All of us at Zee News group feel privileged to be associated with the desired and timely initiative by ZeeL, we convey our sincere condolences for the departed soul.”

    Zee Studio’s CBO Umesh Bansal stated, “As a Nation’s very own brand, Zee Studios entire team is highly honoured and proud to work on a full length documentary/biographical film on the life of Shri. Tata that will reflect the positive impact that Shri. Ratan Tata has made to the World at large. We believe that it is our duty to celebrate such a great personality and his legacy. We assure BHARAT that Zee Studio will leave no stone unturned to give a true account of his contribution as well as depicting his life in a proper manner.”

  • Knowledge platform Mind Wars renews marketing mandate with Blue Buzz

    Knowledge platform Mind Wars renews marketing mandate with Blue Buzz

    Mumbai: Knowledge platform Mind Wars on Monday announced that it has retained the marketing and communications mandate with Blue Buzz, a full-service integrated marketing agency for the second consecutive year. The move is part of the aggressive growth strategy of the brand in line with its overall vision.

    Mind Wars is the brainchild of Zee Entertainment Enterprises Ltd. (ZEEL), and a first-of-its-kind knowledge acceleration program aiming to make India smarter. Blue Buzz will take charge of the creative, digital, and media mandates for the brand and amplify the brand’s presence across all platforms.

    Speaking on the association, Zee Entertainment Enterprise Ltd, vice-president, Umesh Bansal said, Mind Wars is gaining rapid momentum across the country in line with its vision of making young India smarter and encouraging playful learning methods. “2021 will be an even more exciting year for the brand. We are confident about the expertise and integrated solutions Blue Buzz will bring to spearhead this next phase. We look forward to taking this partnership to newer heights and exploring innovative ways of brand engagement in the year ahead,” he said.

    Speaking on the partnership, Blue Buzz’s co-founder, Neha K Bisht said the agency has always adopted a distinctive storytelling approach to achieve the client’s business goals. “We will be using this opportunity to showcase the team’s unmatched skills of prodigious strategies that strengthen the brand’s presence across platforms. We are certain of putting our best foot forward to set new benchmarks together,” she said.