Mumbai: Mankind Pharma’s condom brand Manforce Condoms has roped in actor and influencers Suyyash Rai, Aradhana Sharma to further strengthen awareness for its recently launched ‘Ultrafeel’ condoms.
The brand has chosen the two influencers that belong to different demographics, helping the brand to amplify its message as widely as possible. The brand roped in influencers to add credibility to the brand narrative – ‘It’s so thin, you’ll feel it’s next to nothing.’
“As per the research conducted nearly 88 per cent of consumers wanted and looked for condoms that were the closest to feeling natural. Keeping this research in mind, we have launched the Ultrafeel condoms and are entering a 285 crore premium condom market in which the cost for one condom is 15 rupees per piece,” said Mankind Pharma general manager sales and marketing Joy Chatterjee, commenting on the influencer activity of the new campaign. “We have collaborated with influencers to further strengthen our position, and so the target audience becomes aware of the newly available product. The influencer activity will help the brand to convey the said message and add credibility to our brand narrative.”
The brand recently launched the Ultrafeel condoms through a TVC that featured brand ambassador Sunny Leone.
