ITV

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  • Creators boost Mipcom 2025 as television’s old guard opens the door

    Creators boost Mipcom 2025 as television’s old guard opens the door

    CANNES: The suits and the streamers are finally doing business. Mipcom 2024 pulled in 10,600 delegates—a modest uptick from last year’s 10,500—but the real story wasn’t in the numbers. It was in who showed up and what they were selling.

    Buyers rose to 3,340, up 100 from 2023, with Britain leading the pack, followed by the US , France, Germany, Turkey, Canada, Spain, Italy, Japan and South Korea. Yet the buzz on the Cannes market floor centred on a new breed of attendee: the creator economy, which Lucy Smith, RX France’s Mipcom and Mip London boss, called “the biggest shift in a generation for Mipcom.”

    YouTube planted its flag with a prominent presence, including a packed keynote featuring Pedro Pina, the platform’s EMEA chief, media cartographer Evan Shapiro and BBC Studios’ Jasmine Dawson. The session offered what Smith described as the “definitive playbook on partnerships,” demonstrating how traditional media can tap new audiences and build fandoms through collaboration.

    The convergence went beyond talk. Deals between legacy players and digital creators flowed throughout the week. “It feels like a tipping point for the industry,” Smith told reporters at a wrap press conference. “The relationship between the creator and mainstream economies isn’t binary. The opportunities come from collaboration, not from working in isolation.”

    Mipcom’s pitch to creators was simple: meet everyone worth meeting in one place, at one time, and figure out who can help build new business models. The market staged its first brand-funded content summit, BrandStorytelling, bringing agencies and brands face-to-face with the global production and distribution world. Early feedback suggests it’s here to stay.

    Traditional sales and distribution—”the engine of MIPCOM,” as Smith put it—roared back to life. Every major American studio turned up. Three big international advance screenings drew talent from around the world. Rights deals showed fresh flexibility, with windowing making a comeback, albeit in more complex forms than before.

    The market floor hosted 350 exhibitors, including 88 newcomers such as YouTube. Yet not everything pointed upward: MIPJunior attendance slipped to 940 from 1,000, reflecting ongoing headwinds in children’s programming.

    Smith struck a bullish note. “From change comes opportunity. The industry is resilient, it regenerates. The fact that this definitive global market has been held here every year for the past four decades is testament to that.”

    Next year’s edition runs from 12 to 15  October. The creators will be back. So will everyone else.

  • NDTV World Summit 2025 to host four PMs together

    NDTV World Summit 2025 to host four PMs together

    MUMBAI: Four prime ministers, one stage, endless possibilities. The NDTV World Summit 2025, set for 17–18 October in New Delhi, will see an unprecedented convergence of global leadership: India’s PM Narendra Modi, Sri Lankan PM Harini Amarasuriya, former UK PM Rishi Sunak, and former Australian PM Tony Abbott. Two serving and two former heads of government sharing the stage underscores the Summit’s stature as a premier forum for ideas shaping the world.

    Under the theme ‘Edge of the unknown: Risk. Resolve. Renewal.’, the Summit aims to tackle uncertainty with imagination, view resolve as deliberate action, and embrace renewal as the creation of uncharted futures. Topics will range from geopolitics and technology to ecology, culture, and economic innovation, offering a rare space where inherited realities meet unwritten possibilities.

    NDTV CEO & editor-in-chief Rahul Kanwal said, “This is a crucible of influence where ideas, imagination, and intention converge. The participation of four prime ministers alongside innovators, business leaders, and cultural icons reflects India’s central role in global dialogue and its growing impact on shaping a collective future.”

    The Summit promises to be more than discussion, it will be a stage for vision, creativity, and global collaboration, positioning India at the heart of the world’s conversation and highlighting NDTV’s renewed commitment to curating conversations that matter.

  • Digital i report: Netflix’s ad-tier viewing soars by nearly a third across Europe

    Digital i report: Netflix’s ad-tier viewing soars by nearly a third across Europe

    MUMBAI: Here’s some data that validates what Indian streamers have known all along and have been following for quite some time. If you want masses to consume you, then give away content at a lower price or for free – especially entertainment shows – but populate it with ads. Viewers don’t seem to mind it all.

    Global streaming media measurement firm Digital i conducted a study between November 2024 and April 2025 which revealed that viewing time on Netflix’s ‘Standard with Ads’ plan jumped 32 per cent across five key west European markets, signalling robust growth for the streaming giant’s advertising business. The Standards with Ads plan is priced at Euro 6.99 per month as against the standard plan which has a sticker price of Euro 13.99 and the premium one which costs Euro 19.99 This Standard with Ads package offers ad-supported streaming on two devices simultaneously in Full HD (1080p) and allows for downloads

    Digital i’s study  revealed  a collective rise of 152.7 million hours in the UK, France, Italy, Germany, and Spain. Total viewing hours on the ad-supported tier surged from 470.2 million in November 2024 to 622.9 million by April 2025.

    Germany led the charge with a 44 per cent increase, as hours viewed on the ‘Standard with Ads’ plan climbed from 81.3 million to 116.9 million. Spain and the UK each saw a 34 per cent uplift, with viewing rising from 59.9 million to 80.2 million and 150.7 million to 202.6 million hours respectively. France experienced a 26 per cent rise (from 129.1 million to 163.2 million), while Italy registered a 22 per cent gain (from 49.1 million to 60 million).

    Digital i chief analytics officer Matt Ross hailed the figures. “Netflix’s ad-supported tier has experienced strong growth in the past six months, and the increased take up has led to increased viewership across all regions,” he remarked. “This is good news for Netflix’s ad business which now boasts strong levels of reach combined with high levels of viewership.”

  • Front and centre Manorama News makes a clear case for credibility

    Front and centre Manorama News makes a clear case for credibility

    MUMBAI: In the age of blink-and-miss news, Manorama News is making sure you don’t miss a thing by being quite literally right in front of you. The Malayalam news powerhouse is turning heads and tuning in hearts with its sharp brand refresh and high-impact campaign, Neril Kaanam which translates to “Right in Front of You.” With a tagline that doubles as a promise, the initiative repositions Manorama News not just as a source of updates, but as an omnipresent part of a Malayali’s daily routine.

    This strategic rebranding now live across TV, digital, and mobile platforms isn’t just about aesthetics. It’s about agility, authenticity, and attention. The refresh includes a sleeker logo, bigger fonts for bite-sized clarity, and graphics built with a digital-first lens all designed by Ian Wormleighton of Twin Associates, UK, who’s also helped craft visual identities for the BBC.

    “Viewers shouldn’t have to go looking for the news, it should find them,” said MM TV CEO P. R. Satheesh. “That’s the essence of Neril Kaanam.”

    The results are showing. Whether it’s breaking news, local weather or cricket scores, everything now lands front and centre literally. The channel has also launched new shows like Actually Enthannu Sambhavichathu, Trending News, and Innu Nadannathu, designed to give viewers more depth without the drag.

    What’s truly breaking new ground, however, is the use of anchors themselves in a set of six promotional films, a first in Indian TV news marketing turning familiar faces into brand storytellers.

    With a 360-degree marketing push spanning television, print, digital, and outdoor, the Neril Kaanam message is everywhere. And early feedback suggests it’s working viewers are noticing, conversations are spiking, and digital engagement metrics are climbing.

    In short, Manorama News isn’t just refreshing its look, it’s refreshing how news is seen, heard, and trusted.

  • ting ropes in industry veteran Govind Shahi to supercharge global expansion

    ting ropes in industry veteran Govind Shahi to supercharge global expansion

    MUMBAI: ting, the India-based advertising agency known for its bold, data-driven marketing, is going global – and it’s bringing in the big guns. The agency has appointed industry veteran Govind Shahi as an advisor and consultant, a strategic move designed to turbocharge its international ambitions in the UK and UAE.

    Govind Shahi, a seasoned leader with a stellar record of scaling businesses worldwide, will steer ting’s global expansion, leveraging his expertise in cross-border growth and strategic alliances. 

    “I’m thrilled to join ting at this pivotal moment,” said Govind. “The agency’s strong foundation in creativity and performance-driven marketing presents an exciting opportunity to introduce its services to global brands. I look forward to working with the talented team at ting to craft expansion strategies that align with market needs and drive sustainable success.”

    Already known for its high-impact campaigns that blend creativity, technology, and data analytics, ting is set to build on its existing international footprint. Business heads Anirudh Ramanathan and Dhawal Shah will lead the UK and UAE markets, while Govind’s strategic guidance is expected to open new doors and deepen ting’s international influence.

    “Govind’s joining marks a bold step forward in our ambition to take ting global. His deep understanding of international markets paired with our creative and performance DNA sets the stage for meaningful global impact,” said ting partner Sudharshan Anandkumar.

    “We’re excited to partner with Govind Shahi to lead ting’s international business across the UK and UAE. With his depth of experience and proven track record, we’re confident he will add considerable value to our growing global ambitions,” added another ting partner Manan Vora.

    Third ting partner Aadil Mehta said, “This is a significant step forward for Ting as we continue to expand into global markets. Mr. Govind, a true veteran in our industry, brings invaluable experience and expertise to the table. We are both delighted and excited about this development, as it marks a new chapter in Ting’s growth and opportunities on the global stage.”

    As ting takes its signature blend of innovation and strategy to the world, brands can expect a bold new player on the global advertising stage.

  • The Lord of the Rings forges ahead with season three

    The Lord of the Rings forges ahead with season three

    MUMBAI: Middle-earth is calling once more! Prime Video has confirmed that The Lord of the Rings: The Rings of Power is returning for a third season, with pre-production already underway. Filming is set to begin this spring at Shepperton Studios in the UK, marking a new chapter in Amazon’s most-watched fantasy saga. With over 170 million viewers worldwide, the series remains a powerhouse for Prime Video, driving record-breaking new subscriptions.

    Returning to shape the next season’s visual spectacle is Charlotte Brändström, now stepping in as an executive producer and director, alongside Sanaa Hamri and new addition Stefan Schwartz. Brändström, known for her work on The Witcher and The Man in the High Castle, directed multiple episodes in The Rings of Power’s first two seasons. Hamri, a veteran of The Wheel of Time and Empire, is back after directing several episodes in Season Two. Schwartz, whose credits include The Boys, Luther, and The Walking Dead, joins the directorial lineup for the first time.

    “The Rings of Power continues to captivate audiences worldwide, and we’re thrilled that a third season is underway,” said Amazon MGM Studios head of television Vernon Sanders. “The creative team has an extraordinary vision for what’s to come, and we can’t wait to delve even deeper into the legendary tales that shaped Middle-earth.”

    The Rings of Power has become a defining title for Prime Video, boasting one of the platform’s biggest debuts and consistently drawing massive global engagement. Seasons one and two have been lauded for their epic storytelling and cinematic visuals, with both receiving certified fresh ratings on Rotten Tomatoes.

    The series is helmed by showrunners and executive producers J.D. Payne and Patrick McKay, with Lindsey Weber, Justin Doble, and Kate Hazell also onboard. Brändström joins the executive producer ranks, ensuring continuity in the series’ grand vision.

  • dentsu’s global ad spend report predicts 6.8 per cent growth for 2024

    dentsu’s global ad spend report predicts 6.8 per cent growth for 2024

    MUMBAI: Advertisers, marketers and media establishments around the globe can bring out the bubbly. dentsu’s latest Global Ad Spend Forecasts has revealed a projected buoyant 6.8 per cent growth in global advertising spend for 2024, reaching $772.4 billion. This growth projection has been revised upwards following the return to double-digit growth (+10.7 per cent) of digital ad spend, the impact of sporting, political events and improved outlooks across the US, UK, Brazil & France. 
     
    Ad spend growth is forecast to continue at 5.9 per cent in 2025. The American region is expected to lead in 2025 with 6.3 per cent growth, driven by rich US and Brazilian markets where digital and streaming see sustained investments. The Asia-Pacific market is forecast to increase by 5.8 per cent, with AI-driven ad placements contributing to the increase in digital ad spend in markets like India. Lastly EMEA (Europe, the Middle East and Africa) has projected growth of five per cent, with strong digital performance in key markets including the UK. As the industry enters what dentsu identifies as the algorithmic era, data-enabled advertising will increasingly shape media strategies, with algorithmically enabled ad spend forecast to reach 79 per cent of total ad spend by 2027. 

    Artificial intelligence (AI) is no longer confined to experimental phases. It has become an integral tool for creating personalised, one-to-one consumer experiences. Generative AI applications like OpenAI’s GPT models are embedding themselves in everyday services, from Duolingo’s AI-driven tutor to Spotify’s personalised AI DJ. These advancements mark a new era of micro-moments that enhance user engagement by delivering tailored interactions at scale.

    As algorithms increasingly gatekeep content visibility, brands are tapping into niche communities and fandoms to drive meaningful connections. Influencers, from content creators like Mr Beast to hyper-localised niche experts, are key to cutting through the digital noise. Additionally, connected television’s growing reach provides fertile ground for cross-platform storytelling, combining scale with intimacy. Paid social is forecast to grow by 8.7 per cent in 2025 (7.8 per cent three-year CAGR to 2027), supported by an integrated ecosystem that blends shopping, video, search, and gaming capabilities. This channel remains critical for engaging younger audiences, with 79.7 per cent of gen Z using Instagram monthly and 42 per cent of CMOs planning to boost influencer marketing investments. Paid search is expected to increase by 6.7 per cent (6.5 per cent three-year CAGR 2027), driven by continuous advancements in AI-powered features that sustain relevance amid the rise of social and retail search.

    Retailers are stepping beyond traditional advertising, transforming their platforms into data-rich media ecosystems. Amazon leads this charge with a $50 billion ad revenue engine, while others like Walmart and TikTok are innovating through acquisitions and self-serve advertising solutions. This convergence is reshaping how brands measure success and optimize campaigns, fostering a holistic view of the consumer journey. From a media channel standpoint, the report highlighted that digital is expected to remain the fastest-growing channel, with a projected increase of 9.2 per cent in 2025 (8.8 per cent three-year CAGR to 2027) to reach $513.0 billion and capture 62.7 per cent of global ad spend. Significant growth is anticipated across key digital segments, with retail media leading the way at +21.9 per cent year-over-year (19.7 per cent three-year CAGR to 2027) as advertisers capitalise on the high value of retailer consumer data and increasingly invest in offsite advertising, including connected TV. 

    In a world flooded with content, quality emerges as a non-negotiable factor. Advertisers are increasingly prioritising transparent, sustainable programmatic supply chains and investing in impactful creatives to capture attention in crowded digital environments. 

    Attention metrics, such as “attentive seconds,” are now as critical as traditional ROI measurements, signaling a shift towards more meaningful audience engagement. Online video advertising is projected to rise by 8.0 per cent as advertisers continue to seek out high attention and trusted environments. Programmatic advertising is set to grow by 11.1 per cent and will account for more than 70 per cent of digital ad spend, with sustained momentum (10.9 per cent three-year CAGR to 2027). 

    Television ad spend growth is forecast to show marginal growth of 0.6 per cent in 2025, with connected television rapidly increasing (+18.4 per cent) thanks to ad-supported streaming, and broadcast television declining (-2.5 per cent). Meanwhile, print media continues to contract, while cinema and out-of-home (OOH) advertising continue to grow by 3.2 per cent and 3.9 per cent, respectively. 
     
    Significant ad spend increases are anticipated in finance (+6.4 per cent), pharmaceutical (+5.8 per cent), and travel and transport (+5.5 per cent) as these sectors adapt to meet evolving consumer needs. 

    Says dentsu’s global practice president- media Will Swayne: “Our 2025 forecast underscores the pivotal role of media in today’s economy. Data-driven and digital-first media investment strategies continue to reshape how brands connect with consumers. The surge in algorithmic media capabilities will drive fresh opportunities for brands to engage meaningfully and effectively with existing and new customers.Media investment strategy is key to transformation and growth as brands keep pace with evolving consumer behaviors.

    “As digital channels continue to lead the way, the global advertising landscape is entering a new phase of growth and innovation. The projected 9.2 per cent increase in digital ad spend for 2025, driven by segments like retail media and connected TV, underscores the immense value of data-driven strategies. As algorithmic media capabilities take center stage, brands have an unprecedented opportunity to connect with consumers in more personalised and meaningful ways. The future of advertising is not just digital – it’s deeply connected, data-empowered, and poised for transformative growth,” added dentsu chief executive officer – media South Asia Anita Kotwani.

    Despite technology’s global proliferation, access remains uneven. From regulatory hurdles to the high costs of advanced AI features, digital divides are becoming more pronounced. Brands must adopt nuanced, locally informed strategies to ensure inclusivity while navigating fragmented markets.

    The algorithmic era promises opportunities for innovation in media and marketing. However, success will hinge on a brand’s ability to adapt to evolving consumer behaviors, leverage cutting-edge AI tools, and balance global aspirations with local sensitivities.

    This year of impact calls for brands to be bold, innovative, and deeply attuned to the digital zeitgeist. The possibilities are infinite, but the imperative is clear: in 2025, making an impact is not optional—it’s the only way forward.

    (Picture generated using Dall-E 3 generative AI tool)

  • Bharti Enterprises completes 24.5 per cent stake acquisition in UK’s BT group

    Bharti Enterprises completes 24.5 per cent stake acquisition in UK’s BT group

    MUMBAI: Bharti Airtel’s  Sunil Mittal has planted his company’s flag on the Britain’s biggest broadband and mobile company, the BT group. Earlier this week, Bharti Global, the international investment arm of Bharti Enterprises, completed the acquisition of a 24.5 per cent stake in BT from businessman Patrick Drahi. The stake was sold via Altice UK in two parts, the second of which is now completed.

    Mittal had announced in August 2024 that he would be buying a 9.9 per cent stake immediately, and would buy the remainder later after his group gets the necessary regulatory approvals. The purchase of the remainder shareholding makes Bharti Enterprises the single largest shareholder in BT group. The entire transaction cost Bharti 4.32 billion Euros. 

    In a statement Mittal said he was delighted to have “completed our investment into BT. Bharti has long recognised the enormous potential of the business. BT’s renewed focus on optimisation, strengthening networks and driving consumer growth makes it well placed to consolidate its position as a leading global telecom company that delivers long-term value for investors.”

  • Zee sets up Kenyan broadcasting subsidiary

    Zee sets up Kenyan broadcasting subsidiary

    Mumbai: Even as Zee Entertainment Enterprises led by Subhash Chandra is streamlining businesses by laying off high cost senior management, it is also expanding its footprint international.

    Last week, the media major informed the Bombay stock exchange that it was setting up a step down subsidiary for its UK outfit in Kenya.

    Styled as Zee Media Kenya Ltd (ZMKL), it has been set up to launch free to air channels in in Kenya and east Africa.

    Zee Entertainment UK Ltd (ZeeUL) is investing 1000 Kenyan schillings in its equity with a price of 100 KES per share. ZMKL has received clearance from the Kenyan registrar of companies for its incorporation.

  • Schbang brings in Jennifer Chhor as vice president of integrated solutions

    Schbang brings in Jennifer Chhor as vice president of integrated solutions

    Mumbai: With talents across Mumbai, Delhi, Bangalore, and now London, UK, Schbang continues to strengthen its senior leadership. The company ropes in Jennifer Chhor as vice president of integrated solutions. She will help grow the digital media and marketing business at Schbang’s headquarters in Mumbai.

    Chhor joins from Tata Consumer Products, where she was the associate director of digital media and marketing. She led digital media and social marketing across all business units at Tata Consumer Products and worked on Tata Tea’s debut in the metaverse.

    She brings over 11 years of experience in the digital marketing industry, having worked with brands like Maybelline New York, Ariel, Godrej Aer, Cadbury Bournvita, and BBlunt.

    Previously, Chhor was leading marketing and media at Godrej Consumer Products Ltd where she led the digital business for brands across the African continent along with other brands in the Indian portfolio. She also handled the e-commerce business for BBLUNT with multiple channels, like Nykaa and Amazon, and set up direct-to-consumer (D2C) as well.

    At Schbang, Chhor will be reporting to Schbang co-founder and CEO Akshay Gurnani. She will focus on growing the digital media and marketing business at the Mumbai headquarters while setting up a stronger base in the personal care and beauty sector for the company.

    Chhor said, “Being a part of the core team at Schbang is a great feeling. The knowledge gained from my past experience paired with the agility that digital has to offer will make for a very exciting journey ahead. I see this as a great opportunity to do fruitful and fulfilling work that will deliver brand growth and nurture our work culture amongst the teams and future Schbangers.”

    Commenting on her appointment, Gurnani said, “Jenny comes with the perfect blend of creative-meets-media through all the knowledge she has gained across her past agency and brand experiences. Having led the digital transformation for some of the top D2C and CPG brands across Godrej and Tata Consumer Products, I am confident she will add immense value to the brands she will be working on at Schbang. Having worked with her in the past on numerous occasions, I am thrilled to welcome her to the Schbang family and create some impactful work for our clients.”