ITV

Tag: Ujjain

  • Splash alert as Aqua Imagicaa makes a wave in Indore with grand opening

    Splash alert as Aqua Imagicaa makes a wave in Indore with grand opening

    MUMBAI: Indore is about to get a whole lot wetter and wilder! Aqua Imagicaa Water Park has officially opened its doors in the heart of Madhya Pradesh, bringing world-class water attractions to the region. Nestled just 20 minutes from Indore and Ujjain, this sprawling 18-acre aqua wonderland promises to be the ultimate summer escape for thrill-seekers and families alike.

    The launch marks a major milestone for Imagicaaworld Entertainment Limited, reinforcing its position as a leading player in India’s leisure and entertainment landscape. Following the roaring success of Aqua Imagicaa Surat, which debuted in March 2023, the brand is making a splash in central India, expanding its portfolio to eight parks nationwide.

    Imagicaaworld Entertainment Limited managing director Jai Malpani shared, “We are excited to expand Aqua Imagicaa’s presence with our second park in Indore making it the biggest water park in Madhya Pradesh and the 5 th water park in our portfiolio. This expansion increases our park count to 8 parks and brings us closer to our consumers and meets the increasing demand fior quality water parks in India. As we continue to add one new park each year, Aqua Imagicaa Indore marks another step in fiulfiilling our promise to bring new, unique entertainment destinations across the country. This aligns with the company’s vision to provide top-tier entertainment experiences to dififierent catchments across India, fiurther solidifiying the company’s position as a leader in the country’s growing leisure and entertainment landscape”.

    With 20 exhilarating rides, Aqua Imagicaa Indore is set to be Madhya Pradesh’s largest water park. From adrenaline-pumping slides to relaxing wave pools, the park caters to every kind of visitor, whether they crave heart-racing thrills or a laid-back aquatic retreat.

  • Sony Sab lights up Ujjain’s sky with groundbreaking 3D holographic show

    Sony Sab lights up Ujjain’s sky with groundbreaking 3D holographic show

    MUMBAI: When it comes to pushing creative boundaries, Sony Sab just took things to another dimension-literally. In a spectacular fusion of technology, mythology, and marketing, the channel transformed Ujjain’s night sky into an enormous, immersive 3D canvas to mark the launch of its epic new series, Veer Hanuman. This jaw-dropping holographic sky projection-the largest of its kind in India—was unveiled on Mahashivratri, delivering a larger-than-life spectacle that left audiences spellbound.

    Harnessing cutting-edge scrim technology, Sony Sab projected breathtaking visuals of young Hanuman’s legendary journey onto a non-dimensional surface, creating the illusion of celestial storytelling floating in mid-air. As light, movement, and sound intertwined, the sky became a stage for an experience never seen before in Indian television marketing.

    This industry-first activation showcases Sony Sab’s commitment to reimagining audience engagement. It wasn’t just a launch; it was a moment of devotion, technology, and entertainment converging in a way that redefines how audiences experience television content.

    “As we launch Veer Hanuman, we’re drawing on India’s rich cultural heritage and harnessing cutting-edge technology by creating an immersive experience that will captivate audiences,” said Sony Sab head of marketing and communications Vaishali Sharma. “Our innovative approach with this breathtaking 3D holographic sky projection will break new ground, enabling us to connect with viewers in a fresh way. Ujjain served as the perfect backdrop to mesmerise audiences and set the tone for a show that will inspire and entertain millions.”

    Sony Sab didn’t stop at the sky. The channel rolled out a multi-platform campaign, integrating television, social media, Youtube, and digital activations to bring behind-the-scenes moments, bite-sized content, and interactive experiences directly to audiences.

    The highly anticipated Veer Hanuman, premiering 11 March, narrates the journey of Lord Hanuman, from an adventurous young boy to a revered deity symbolising devotion, bravery, and loyalty. Featuring Aan Tiwari, Sayli Salunke, Arav Chowdharry, and Mahir Pandhi, the show airs Monday to Saturday at 7:30 pm on Sony Sab.

    With this pioneering holographic spectacle, Sony Sab has set a new benchmark for how television marketing can transcend screens and enter the realm of real-world, immersive storytelling.

     

  • Zomato buckles to boycott trend, apologises & withdraws Hrithik ad

    Zomato buckles to boycott trend, apologises & withdraws Hrithik ad

    Mumbai: Taking offence seems to be the order of the day. So is calling out ads, movies, and what-have-yous for allegedly hurting religious sentiments. Zomato, the latest victim of the “boycott culture” pervading the country, apologised even as it withdrew its advert starring Bollywood actor Hrithik Roshan amid a controversy surrounding the ad that threatened to blow up.

    The alleged ‘crime’ this time around was the use of the word ‘Mahakal’ in the online food aggregator’s advert. After two priests from Ujjain’s Mahakal temple demanded an apology from the brand for “offending Hindu sentiments”, an MP minister too joined the fray on Sunday. State home minister Narottam Mishra directed police to investigate the matter so that action can be initiated against the “guilty.”

    In a bid to quell the matter, Zomato issued a statement on Sunday, clarifying its stand. It wrote: “We deeply respect the sentiments of the people of Ujjain, and the ad in question is no longer running. We offer our sincerest apologies, for the intent here was never to hurt anyone’s beliefs and sentiments.”

    The creative in question that caused the latest controversy has Hrithik mouthing the dialogue, “Thali ka mann kia, Ujjain mein hai, toh Mahakal se manga Lia (Felt like having a Thali. We’re in Ujjain, so we ordered from Mahakal.”

    The Hrithik Roshan-starrer ad that ran in specific pin codes of Ujjain referenced ‘thalis’ at ‘Mahakal Restaurant’, and not the revered Shree Mahakaleshwar Temple, the brand further clarified in its statement, adding, “Mahakal Restaurant is one of our high-order-volume restaurant partners in Ujjain, and ‘thali’ is a recommended item on its menu.”

    According to reports, the priests said Mahakal Temple does not deliver any thali. Devotees are served prasad in the thali at a section of the temple, but there is no provision to deliver these thalis on demand, they asserted, demanding an apology from both the brand as well as the actor for hurting religious sentiments.

    This sparked an online boycott campaign against the Foodtech app, with the hashtag #Boycott_Zomato trending on Twitter over the weekend.

    The video is part of a pan-India campaign for which Zomato identified top local restaurants and their top dishes based on popularity in each city. The ad uses location data to personalise and localise these ads. Mahakal Restaurant (simplified as ‘Mahakal’ in the video) was one of the restaurants chosen for the campaign in Ujjain, stated the brand even as it pulled the ads off air.

  • PVR consolidated Q2 net up 13% to Rs 161.4 mn

    PVR consolidated Q2 net up 13% to Rs 161.4 mn

    MUMBAI: PVR‘s consolidated net profit rose 12.86 per cent to Rs 161.4 million for the quarter ended 30 September from Rs 143 million a year ago.

    The film exhibition and distribution firm‘s net income from operations increased 36.5 per cent to Rs 1.89 billion in the second quarter from Rs 1.39 billion a year ago. PVR‘s movie exhibition business contributed Rs 1.76 billion to net income, while movie production and distribution contributed Rs 72.1 million.

    Consolidated Ebitda for the second quarter was Rs 375.2 million, up 15 per cent from Rs 326.6 million a year ago.

    PVR chairman and MD Ajay Bijli said, “We are extremely pleased that 2012 is shaping up as a great year at the box office. The revenues and profitability in the quarter and half year has shown a robust growth over the same period last year.”

    During the first half of the year the company added six new multiplexes with 31 screens at Jalandhar, Ujjain, Ludhiana, Nagpur, Bilaspur and Pune. The company now operates 44 properties with 197 screens in 27 cities across the country.

    The company has significant expansion plans and intends to add another 51 screens in the remainder of the fiscal.

    “We have a significant screen rollout this year and are opening our flagship cinemas in Kurla, Mumbai (8 screens), Orion Mall, Bangalore (11 screens), Mysore (4 screens) which are all expected to open in the next few days. We are also launching our 1st IMAX screen in Bangalore with “Skyfall” on 1st Nov, 2012,” he added.