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Tag: UIP

  • Sony pulls out of distribution in Argentina

    Sony pulls out of distribution in Argentina

    MUMBAI: After signing a sub-distribution deal with United International Pictures (UIP) regarding all film material, Sony Pictures has decided to pull out of its distributing operation in Argentina.
    As of 1 July, UIP, that distributes films of both Universal and Paramount, will handle Columbia‘s films in the country that includes the upcoming The Amazing Spider-Man.
    An official announcement, pertaining to the matter, was jointly issued yesterday by Mauricio Duran, senior vice president (vp) for distribution and marketing at Universal Pictures International for Latin America, Mark Viane, senior vp at Paramount Pictures International for Latin America and Asia and Steve Bruno, senior vp of international distribution of Sony Pictures Releasing.
    According to sources, Columbia wasn‘t having much success in the region and, except in cases like Smurfs or Men in Black, was releasing films as late as two months after their US release.
    A similar situation occurred last year in Venezuela, when Paramount pulled out claiming the state‘s currency restrictions had made it impossible for them to do business in the country.

  • MTV, Paramount in global marketing tie up for Mission Impossible III

    MTV, Paramount in global marketing tie up for Mission Impossible III

    MUMBAI: MTV and Paramount Pictures are teaming with United International Pictures (UIP) for a global marketing partnership for the Mission: Impossible (M:i:III) film franchise in advance of the film’s release.

    Different content related to the film will roll out on MTV channels in Asia, US, Canada, Europe, Latin America and Russia.

    MTV channels across the globe will premiere two half an hour specials. The first, Making the Movie will be somewhat like a DVD feature and will have interviews with Tom Cruise and other cast members including Oscar winner Phillip Seymour Hoffman.

    The other special Diary of Tom Cruise With Sway, features the actor spending the day with the MTV presenter. Web content related to the partnership will include the M:i:III film trailer, an MTV at the Movies review of the film, banner ads and a link to the official M:i:III site.

    MTV channels will also make region specific content. MTV Italy is producing a special live TRL in Piazza del Poppolo in Rome dedicated to the film, and MTV UK is producing an M:i:III special for its new show 1 Leicester Square.

    In France, MTV will air news reports from the red carpet premiere in Paris. One of the stars from the film Maggie Q will make an appearance at the MTV Asia Awards 2006 in Thailand on 6 May. In Japan, MTV will produce an episode of its weekly film show MTV Screen, as well as air news reports on the film and editorial coverage in its free consumer magazine MTV Paper. And TRL in the US will host Tom Cruise and the cast of M:i:III on 2 May.

    The Yahoo Tie up: Meanwhile, Paramount and Yahoo will provide moviegoers a wide array of special features, behind-the-scenes footage, and music and movie content. As a result of the films presence on the Yahoo! network around the world, audiences will have the chance to see exclusive video from the film’s world premiere in Rome and US premiere in New York; a Q&A with Tom Cruise and director J.J. Abrams; music from the film; and never-before-seen clips.

    Paramount senior VP interactive marketing Amy Powell says, “Tom Cruise and J.J. Abrams are bringing a fresh, high-tech look to the ‘Mission’ franchise and we wanted to deliver that to Internet users in an innovative way. As M:i:III kicks off the summer, we’ve got an outstanding lineup of behind-the-scenes and live content that rivals the very biggest interactive movie campaigns. We’re thrilled to be getting creative with Yahoo!.”

    Yahoo! Movies’ exclusive video coverage of the 3 May US premiere of M:i:III currently includes plans to offer a camera view from Tom’s perspective as he arrives at the premiere and steps down the red carpet. In addition, Yahoo! plans to offer users the chance to ask Tom questions in real time and see his answers live from the red carpet. Tom will also be announcing the winner of the People’s Premiere contest, in which one entrant will win a private screening in their hometown, attended by Cruise.

    Interviews with the star and co-writer/director will provide movie fans with DVD-style commentary on exclusive clips from the movie, and also give users a sneak peak into the “Top Ten Things You Didn’t Know About Mission: Impossible III.” Users also had the chance to use Yahoo! Answers (http://answers.yahoo.com), Yahoo!’s online Q&A community where real people ask and answer questions on any topic, to stump Tom Cruise on trivia from his many hit movies, with J.J. posing the users’ questions.

    All content will be available on Yahoo.com as well as Yahoo! Australia, Yahoo! France, Yahoo! Germany, Yahoo! Italy, Yahoo! Spain, Yahoo! Taiwan and Yahoo! UK.

  • Viacom looking to co-produce films in India: Freston

    Viacom looking to co-produce films in India: Freston

    MUMBAI: The start of something new! That is what Viacom president and CEO Tom Freston is looking to achieve in India. The company is looking to co-produce films in India instead of merely exporting its films in to the country though its partner United International Pictures (UIP).

    Speaking this morning at the convention for the business of entertainment Frames Freston said, “It is no secret that Paramount has seen a struggle over the past few years. It is now going through a process of reinvention and while changes are not going to happen overnight we are excited about the future. We are expanding our global portfolio through acquisitions.Viacom was split into two entities last year. This has allowed us to be more focussed and not get distracted by areas like parks and distribution.”

    “The area of intellectual property is one that we are looking at. We want to co-produce films in India. We want our relationship to be a two way street. We strengthened our films business by acquiring Dreamworks. Steven Spielberg will make four to five films a year for us. Mission Impossible III will release in India in June.

    “Another area that we are looking at growing our business is in the home entertainment arena. Where there are many television sets there will also be a huge avenue for DVDs. We are also looking to take Indian and Asian culture to the US. We are doing this through a new New York based channel MTV Desi. This showcases Indian and Asian music and caters to the South Asian population in the US.”

    Freston pointed out that by operating MTV India, Viacom learnt a lot. “When we came in, we partnered with Star in the early 1990’s. Then we re-launched on our own and stumbled badly at first. The audience was simply not interested in Pearl Jam and Beastie Boys. We went back to the drawing board and came out with a channel that showcases Hindi pop. Our VJ’s speak in Hindi and English. This way we express local culture while at the same time exposing the audience to what is going on elsewhere.

    “This strategy was followed elsewhere. Hence, no MTV channel is like the other. In China, it reflects family values. In Indonesia, it is a call to religion. In Italy, it is stylish while in Brazil, it is sensuous. In India, it is colourful and street savvy. When I got a job in the early 1980’s as marketing director at MTV, I knew that it was the beginning of a trend of having a branded channel for specific audiences.”

    Not many readers may know that Freston came to India in the 1970’s and set up a clothes company. “It was a way for me to bring Indian culture to the world. India at the time was the one country outside the US that had a thriving local pop culture. The film stars were larger than life. Today, when I am in India I see my past and future.

    “India has had a huge influence on me personally and my perspective certainly changed those days. I hope that in five years time, Indians see Viacom as a good partner and a better friend. India has 700 million people below the age of 35. This is twice the population in America. This population is multi spiced and is used to accessing information from different platforms like the small screen – the mobile. It is the promised land for content creators and distributors.”