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Tag: UGRO Capital

  • UGRO Capital doubles down on MSME pride with a bold new pledge: #BharosaMSMEpar

    UGRO Capital doubles down on MSME pride with a bold new pledge: #BharosaMSMEpar

    MUMBAI: Ugro Capital, the DataTech NBFC with MSMEs in its DNA, has launched a rallying cry for India’s small business backbone — and it’s asking the entire country to stand up and be counted. With #BharosaMSMEpar, Ugro is transforming last year’s popular ‘MSME Accha Hai!’ sentiment into a full-blown national movement.

    At the heart of the campaign is a stirring AI-generated manifesto film that opens with: ‘Har gali, har sheher mein… ek sapna pal raha hai.’ This isn’t just a campaign — it’s a pledge of confidence, a digital pat on the back for India’s 6.3 crore micro, small, and medium enterprises.

    In true Ugro style, the entire campaign — from the poetic script to its immersive soundscape — is crafted using generative AI. Viewers are invited to a slick microsite to sign a pledge, download a personalised e-certificate, and post it proudly across LinkedIn, Instagram, and Facebook. Meanwhile, a companion series of ‘Main MSME Hoon’ films gives voice to factories, kirana stores and workshops, highlighting their grit and drive.

    The movement was unveiled on ‘The Simple Hai Show’ by Ugro Capital’s founder and managing director, Shachindra Nath, alongside Vivek Law, financial literacy evangelist and editor-in-chief at Simple Hai!, who also lent his voice to the AI-powered film.

    To push the message into every mohalla and mandi, branded booths and screenings are travelling across India. On MSME Day, over 1,000 chartered accountants at the ICAI Varanasi MSME Mahotsav will add their names to the growing pledge list — part of UGRO’s plan to reach over a million Indians this month.

    UGRO Capital head – marketing & corporate communications, Ankit Chothani said, “With #BharosaMSMEpar, we are turning belief into behaviour. ‘MSME Accha Hai’ gave India the emotion, today we invite every citizen to act on it. When you pledge, you stand with your neighbourhood shopkeeper, your local manufacturer, your community’s dreamer. You are not just clicking a button; you are supporting the vision of Atmanirbhar Bharat.”

    With MSME Day as its launchpad and year-long activations planned, this campaign is more than just a moment. It’s a movement.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by UGRO Capital (@ugrocapital)

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  • Ugro Capital buys Profectus Capital in all-cash deal worth Rs 1,400 crore to boost MSME play

    Ugro Capital buys Profectus Capital in all-cash deal worth Rs 1,400 crore to boost MSME play

    MUMBAI: Ugro Capital has pulled off a serious power play in India’s NBFC sector. The MSME-focused Datatech lender announced it would acquire 100 per cent of Profectus Capital in an all-cash deal worth Rs 1,400 crore. The transaction, funded through UGRO’s recently raised equity proceeds, is expected to add Rs 150 crore in annualised profits and Rs 115 crore in cost savings.

    This strategic buyout adds immediate heft to Ugro’s balance sheet with a 29 per cent AUM spike and gives the lender a stronger foothold in high-yield emerging markets and school financing—the latter alone carrying a medium-term potential of Rs 2,000 crore. The deal also diversifies Ugro’s asset mix, leaning further into secured lending with zero incremental origination cost.

    As part of the transaction, Ugro signed a share purchase agreement to acquire Profectus Capital Private Limited from its existing shareholders, making the company a wholly owned subsidiary. The acquisition is subject to customary approvals, including clearance from the RBI and shareholders.

    “This strategically priced acquisition deploys our equity raise to achieve instant scale and Rs 115 crores cost savings and annualised incremental profitability of Rs 150 Crores thus boosting ROA by 0.6–0.7 per cent. Integrating Profectus’ school finance expertise unlocks Rs 2,000 Crores growth potential and strengthens our secured asset mix – accelerating our journey to become India’s largest MSME lender through enhanced emerging markets and embedded finance capabilities”, said Ugro Capital founder & MD Shachindra Nath.

    Profectus Capital currently manages Rs 3,468 crore in assets across a seven-state footprint, supported by a 28-branch network and over 800 employees. Its gross NPA stands at 1.6 per cent, with a net NPA of 1.1 per cent.

    Profectus Capital ED & CEO K.V. Srinivasan added, “The coming together of the two organisations would be beneficial owing to the synergies and complementarity of the businesses, which should result in greater operational efficiency and profitability for the business. We at Profectus, thank our investors for their unwavering commitment and support throughout our journey, which has helped us to establish a very strong process-oriented business with an excellent portfolio quality”.

    Both companies will retain their existing operations and business strategies during the integration phase.

    Incred Capital acted as the exclusive advisor to Ugro Capital, with SNG & Partners serving as legal counsel. Pricewaterhousecoopers Services LLP conducted the financial due diligence, while Legacy Growthpartners handled the tax due diligence.