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Tag: UFO Moviez

  • FY-2015: UFO Moviez revenue up 13%, EBIDTA up 21%

    FY-2015: UFO Moviez revenue up 13%, EBIDTA up 21%

    BENGALURU: Indian digital cinema distribution network and in-cinema advertising platform, UFO Moviez Limited (UFO) reported a 12.78 per cent growth in consolidated revenue to Rs 479.34 crore for the year ended 31 March, 2015 (FY-2015), as compared to the Rs 425.03 crore in the previous year, by increase in advertising clients and higher Virtual Print Fees (VPF) revenues.  The company reported 20.75 higher operating profit or EBIDTA, for FY-2015 at Rs 160.83 crore (33.55 per cent margin) as compared to the Rs 133.12 crore (31.34 per cent margin) in the previous fiscal.

     

    Note: 100,00,000 = 100 lakh = 10 million = 1 crore.

     

    The company’s PAT in FY-2015 increased 2.42 per cent to Rs 48.81 crore (10.18 per cent margin) as compared to the Rs 47.66 crore (11.21 per cent margin in the previous year).  The company says that the increase in PAT has come about despite a FY-2014 tax expense having a deferred tax credit of Rs 10.946 crore, which is Rs 4.98 crore higher than FY-2015 deferred tax credit of Rs 5.966 crore.

     

    Further, despite lower expense towards purchase of digital cinema equipment and lamps, higher expenses towards advertisement revenue share, VPF share and depreciation eroded the profits of the company in FY-2015.

     

    UFO joint managing director Kapil Agarwal said, “Both Advertising and VPF delivered healthy growth during the fiscal. This can be attributed to improved utilisation of advertisement inventory coupled with higher number of movie releases. Our focus on delivering uninterrupted service on our technology platform to distributors and advertisers, with whom we have healthy relationship, has helped us maintain market leadership. We will continue to leverage our existing platform to drive growth. Overall, we will continue to strive to deliver strong operating performance in the Fiscal Year 2015-16.”

     

    Let us look at the other expense reported by the company:

     

    Total Expenses in FY-2015 at Rs 395.45 crore (83.11 per cent of TIO) was 10.66 per cent more than the Rs 357.35 crore (84.24 per cent of TIO) in FY-2014. The company’s expense towards purchase of digital cinema equipment and lamps in the current year dropped 16.46 per cent to Rs 40.59 crore (8.53 per cent of TIO) as compared to the Rs 48.59 crore (11.45 per cent of TIO) in the previous fiscal.

     

    The company paid a 27.23 higher amount towards advertisement revenue share in FY-2015 at Rs 39.39 crore (8.28 per cent of TIO) as compared to the Rs 30.96 crore (7.3 per cent of TIO) in FY-2014.

     

    Further, the company paid 22.91 per cent more towards VPF share at Rs 63.31 crore (13.31 per cent of TIO) in FY-2015 as compared to the Rs 51.51 crore (12.14 per cent of TIO) in the previous year.

     

    The company reported higher depreciation in FY-2015 at Rs 79.64 crore (16.17 per cent of TIO) as compared to the Rs 65.52 crore (15.45 per cent of TIO) in Fy-2014.

     

    Advertisement and VPF revenues playout during the year

     

    UFO says that its in-cinema advertising platform comprised 3,784 screens with an average weekly seating capacity of approximately 5.2 crore as on 31 March, 2015, which engaged with about 1724 advertisers during the year and delivered advertisements across 1,951 locations. Its annual advertisement revenue per screen (average) stood at Rs 316,346 in FY-2015 compared to Rs 299,711 in FY-2014. The number of minutes sold per show per advertisement screen (average) stood at 3.36 in the current year compared to 3.25 in FY-2014, while the number of in-cinema advertising clients increased to 1724 in FY-2015 from 1056 in FY-2014.

     

    The company says that its digital cinema network in India comprised 5,032 screens with a seating capacity of approximately 22.2 lakh per show as on 31 March, 2015. (Note: Nepal forms a part of the Indian Film Territory, hence the number of digital screens includes Nepal screens). The company delivered approximately 1636 movies for 1830 distributors across 1,970 locations during the year.

     

    In India, annual gross VPF revenue / screen (average) on E-Cinema stood at Rs 259,171 in FY-2015 as compared to Rs 251,308 in FY-2014, while annual gross VPF revenue / screen (average) on D-Cinema stood at Rs 586,961 in FY-2015 as compared to the Rs 603,304 in FY-2014.

     

    Internationally, annual gross VPF revenue / Screen (average) on D-Cinema stood at Rs 750,764 in FY-2015 compared to Rs 812,102 in FY-2014.

     

    UFO managing director Sanjay Gaikwad said, “We are pleased to announce a healthy operating and financial performance during the fiscal year 2014-15. The growth prospects for UFO remain robust. We believe that there is a lot of headroom for growth in advertisement revenue, given that the number of minutes sold per show per screen on our network is significantly lower than multiplex chains. We expect this to improve gradually as advertiser engagements further deepen and as we attract new advertisers. We will continue to leverage our current base by also focusing on our synergetic business initiative Caravan Talkies – cinema on wheels, to drive incremental revenues. Our technology platform, differentiated service offering, clear strategic focus and experienced execution and management teams, give us a firm foundation to capture growth in the years to come.”

  • UFO Moviez sets IPO price band at Rs 615 – 625 per share

    UFO Moviez sets IPO price band at Rs 615 – 625 per share

    MUMBAI: Digital cinema company UFO Moviez India has announced its Rs 600 crore initial public offering (IPO), which will open between 28-30 April.

     

    Each share of face value of Rs 10 is priced at a Rs 615 – 625 per share. The minimum bid lot is 24 equity shares and in multiples of 24 thereafter.

     

    Earlier this month, the Securities and Exchange Board of India (Sebi) had approved UFO Moviez’ IPO application.

     

    The company’s existing shareholders are selling the shares not just to offer them an exit but also increase visibility for the company.

     

    Fifty per cent of the offer will be allocated to institutional shareholders. Non-institutional investors are allocated 15 per cent, and retail investors will get 35 per cent allocation.

     

    While Axis Capital and Citigroup Global Markets are the merchant bankers handling the issue, 3i Research and P5 Asia Holding Investments are the selling shareholders.

  • UFO Moviez honoured at Chhattisgarhi Film Awards Ceremony 2014

    UFO Moviez honoured at Chhattisgarhi Film Awards Ceremony 2014

    MUMBAI: UFO Moviez India ltd, the company that delivers satellite based Digital Cinema to theatres across India, has yet again received the award for the ‘Best Digital Cinema Solutions’ at the Chhattisgarhi Film Awards Ceremony 2014. The awards are organized by Filmi Chhattisgarh and sponsored by Credible Chhattisgarh, Cultural Division, Government of Chhattisgarh and Megh Sai production.  The fourth edition of the Chhattisgarhi Film Awards Ceremony 2014 was held on January 28, 2014, at Amardeep Talkies, Raipur.

    Post the advent of UFO’s satellite-delivered Digital Cinema solutions, the Chhattisgarhi film industry has displayed a strong and steady growth trajectory. From just two releases in the year 2009, the Chhattisgarhi film industry has seen a seven fold jump in the number of annual releases. The year 2013 has witnessed a release of 14 Chhattisgarhi films. Other films like ‘More Man Ke Meet’, ‘Maya ke Gharaunda’, and ‘Dagabaaz’ are some of the successful Chhattisgarhi releases of 2013.

    Mr. Amit Pradhan, Producer/Director/Story Writer, Red queen Pictures, said, “UFO Moviez has proved to be a boon for the Chhattisgarhi film industry. The widespread day one release of films at nominal costs made possible by UFO Moviez has spurred the revival of the Chhattisgarhi film industry.  UFO’s Digital Cinema solutions have enabled the widest reach possible for our content and we’re thankful and wish them great success in the future..”

    Producer and Director Mr. Pranav Jha said, “It has been a pleasure experiencing various platforms provided by UFO.  My film ‘B.A 1st Year’ debuted on 5 UFO digital screens. The content was highly appreciated and Digital Cinema made it possible thereafter for the movie to be screened in 22 UFO digital theatres till date.  This wouldn’t have been possible in the pre-digital era.  We sincerely thank UFO Moviez for their continued support towards the growth of the Chhattisgarhi film industry.”

    Mr. Lucky Rangshahi, a leading distributor of the Chhattisgarhi film industry, added, “We highly appreciate UFO’s services throughout the country, especially in Chhattisgarh. The producers of Chhattisgarhi films are very pleased with UFO’s cooperation resulting in an increase in the number of films made.”

    Commenting on the occasion, Mr. Pankaj Jaysinh, COO, UFO Moviez India said, “We are delighted and humbled by this recognition bestowed upon us by a State Government body as well as local film industry stakeholders.  We remain dedicated to extending our support to the growth of regional cinema across the length and breadth of the nation. UFO Moviez is a pioneer in the digitization of theatres in Chhattisgarh. Today, upon evaluating the outcome of our efforts, we are pleased to see how film producers and distributors can now showcase the latest local language films on a first-day-first-show basis to a much wider set of audiences, both in Chattisgarh and across India.  UFO today has 56 digital screens in Chhattisgarh and our subsidiary Scrabble Entertainment has 21 .  Theatre owners are also reaping the benefits of the digitization of films including higher footfalls in the theatre premises, more ticket collections and enhanced advertising revenue earnings. It’s a win-win situation for all stakeholders of the Chhattisgarhi film industry and we are happy to see how the ecosystem has grown.”  

     

  • The first Indian Music Academy Marathi Music Awards to be telecast on Star Pravah 7 pm on 24th Nov

    The first Indian Music Academy Marathi Music Awards to be telecast on Star Pravah 7 pm on 24th Nov

    MUMBAI: The Marathi music industry is fast evolving with significant leaps in talent and technical expertise. Especially over the last 5 years, we have witnessed a marked difference in the Marathi Music space, with the emergence of outstanding work.

    GSEAMS and Art And Artistes presented the first Indian Music Academy Marathi Music Awards, which was held on the 26th of October 2013 in a star-studded event at Mumbai. The Indian Music Academy (IMA), a CSR initiative of Art And Artistes (I) Pvt. Ltd., is the 1st body of musicians in India. Founder Patron Sangeet Martand Padma Vibhushan Pandit Jasraj along with 12 other patrons laid down the guiding principles and key objectives of the IMA, and it was launched by the then President of India, Dr. APJ Abdul Kalam in 2006. It has since then worked towards promoting all genres of Indian Music and musicians and also, relentlessly towards the welfare of the musicians. 

    Art And Artistes, since the last 14 years has emerged to be the only Multi Media Music Company of India, producing world class IPs including Jalsa, Tiranga, Panchtatva, Indian Music Academy Awards, Golden Voice Golden Years, Jai Hind, and many others. GSEAMS, with its expertise of conceptualizing and executing larger than life entertainment properties has come together to create this prestigious platform.

    The 1st IMA Marathi Music Awards, at the prestigious Ravindra Natya Mandir, saw a glittering set of performances of Musical Maestros such as Hariharan and Vaishali Samant, scintillating Dance Performances by Amruta Khanvilkar, Anusha Dandekar and many others.

    The Red Carpet & the show was grace by the who’s who of the Bollywood & Marathi Entertainment Industry to name a few: Sonu Nigam, Ajay of Ajay Atul, Usha Mangeshkar, Sachin Pilgaonkar, Anuradha Paudwal, Bela Shende, Kiran Shantaram, Mahesh Kothare, Sanjay Manjarekar & many more.
    The show will be telecast on Star Pravah this Sunday 24th Nov, 7pm onwards.

    Commenting on the same Jayesh Patil Content Head, Star Pravah said “we at star pravaah are proud to be associated with IMA and GSEAMS has done a fantastic job at this event. We are confident that the audience is going to enjoy each and every moment of this entertaining event”.

    Commenting on their association Arjun Singgh Baran & Kartik Nishandar Co-Founders GSEAMS said, “We have been extremely excited, happy & fortunate on the response the awards night has received from the Music Industry. Even though this being our first own awards co produced by GSEAMS the industry has made us feel extremely comfortable and homely by the overwhelming attendance we have got for the Awards. We look forward to the telecast of the show on Star Pravah on the 24th November,7 pm onwards and promise our viewers an enriching content which they would have never seen before.”

    Further commenting Durga Jasraj co-founder Indian Music Academy and Founder & Director Art And Artistes and Neeraj Jaitly, Director Art And Artistes expressed, “Maharashtra has a rich legacy of music genres. The response to the 1st edition of the IMA Marathi Music Awards was overwhelming. IMA Awards have been accepted as the only Awards given by Musicians themselves, and therefore have a great emotional value and prestige associated in the hearts of the entire musical world. This success has been possible also due to the experience brought in by Arjun and Kartik. It’s a dream come true, to have the numero uno Marathi Channel Star Pravah, as our channel partner and supporting us. We thank all our partners and hope that we can continue to bridge the gap of producing Rich Indian Music along with main-stream mass media.”
    Do tune in to Star Pravah on 24th November 7 pm onwards.

    The IMA Marathi Music Awards is also fortunate to be supported by partners such as – BRIGHT Outdoor, Sakal & UFO Moviez.

  • Special preview screening of ‘Bhaag Milkha Bhaag’ for Indian Armed Forces

    Special preview screening of ‘Bhaag Milkha Bhaag’ for Indian Armed Forces

    MUMBAI: Viacom 18 Media and Rakeysh Omprakash Mehra, in association with UFO Moviez have announced exclusive preview screenings of the eagerly awaited biopic Bhaag Milkha Bhaag in all UFO digital Defence theatres across India, a day ahead of the film‘s nationwide theatrical release.

    Starring Farhan Akhtar and Sonam Kapoor, and directed by Rakeysh Omprakash Mehra, Bhaag Milkha Bhaag is a film about the revered athlete Milkha Singh‘s perseverance as a sportsperson and also as a courageous human spirit.

    While the theatrical release of the film is scheduled for 12 July, the exclusive premiere for Indian Defence Personnel and their families will be held at 8.00 pm on 11 July, in UFO‘s digital Defence theatres across India. 

     
     

    “Bhaag Milkha Bhaag is a tribute to a national hero. It was because of the Indian Army that Milkha Singh‘s talent was discovered and nurtured. Viacom18 Motion Pictures is privileged and proud to premiere the film for the armed forces across India a day before its commercial release. It‘s our humble way of saying ‘we salute you‘”, said Viacom18 Motion Pictures marketing and operations head Rudrarup Datta.

    The Defense spokesperson of Chandimandir Army Cantonment in Chandigarh added, “The special screenings of Bhaag Milkha Bhaag is a positive step by Viacom18 and UFO towards entertaining our troops. Bhaag Milkha Bhaag, with its message of resilience of spirit, body and mind, promises to be an extremely interesting film to watch, as will be the chance for the defence personnel to meet with the star cast of the film along with Shri Milkha Singh.”

    Speaking on the occasion, UFO Moviez joint MD Kapil Agarwal said, “The Defence Forces are our nation‘s pride and the specially organised premiere of Bhaag Milkha Bhaag is our way of paying tribute to the brave soldiers who safeguard our nation. We are very happy to partner with Viacom 18 Media and Rakeysh Omprakash Mehra for such an initiative. It is a matter of personal pride for all UFOrians that our digital cinema services and solutions have helped entertain Indian Armed Forces personnel across the length and breadth of India, round the year and in all weather conditions.”

  • Sachin Pilgaonkar launches daughter Shriya in Ekulti Ek

    Sachin Pilgaonkar launches daughter Shriya in Ekulti Ek

    MUMBAI: UFO Moviez India Ltd, the world‘s largest satellite-based digital cinema network has in association with Sushriya Chitra announced a first-of-its kind film marketing campaign for the upcoming Marathi film Ekulti Ek by way of a contest.

    Directed by veteran actor-director Sachin Pilgaonkar, Ekulti Ek will be the debut film for Sachin‘s daughter Shriya Pilgaonkar.

    As part of the contest, audiences (daughters) in UFO theatres will be invited to share their real life stories about what they have done for their fathers and winning father-daughter duos will be invited to participate in the film‘s promotion.

    "Every parent documents his/her child‘s every childhood memory in pictures. Even I did the same with Shriya. But now, she is all grown up girl and I decided to do something big for her. And that‘s my thought behind producing Ekulti Ek," averred Sachin.

    "I‘m happy and excited to partner with UFO Moviez on this unique contest to bring real-life father-daughter stories to Indian screens. Today, Indians are increasingly sensitised to respect, honour and appreciate the multiple roles women play in our lives.

    The father-daughter relationship is being explored in a special way in this film. By screening first-of-their-kind promos featuring daughters and dads in UFO digital theatres, we hope to establish a stronger connect with audiences," the filmmaker added.

    Said an excited Shriya Pilgaonkar, "Ekulti Ek is film in which my father‘s immeasurable experience and my rawness finds a beautiful balance."

  • Life OK joins hands with UFO to promote ‘Savitri’

    MUMBAI: Life OK has launched a new disruptive marketing campaign. For the launch of its latest offering Savitri, the Hindi GEC has joined hands with UFO Moviez to initiate a unique cinema advertising campaign for GEC shows.

    For ‘Savitri’, the channel has compiled a four-minute promotional film. This is the first time a Hindi GEC show is being played first time in cinema advertising in digital theatres coinciding with the new film releases of the week.

    Life OK created an impact on its target audience by introducing them to the story and the characters through the 4-minute content capsule and thus utilised the strength of UFO’s network in the Hindi speaking markets in an excellent manner. These content capsules are being showcased in around 230 screens in Hindi markets of UP, Delhi, Gujarat and Mumbai during the screening of various new movie releases.

    Life OK marketing head Pratik Seal said, “Life OK has always been a firm believer in the term Disruption, whether in terms of content or our marketing strategies. UFO Moviez is a popular platform with a huge reach in Hindi Heartland. We are delighted that along with UFO Moviez, we were able to introduce our show and capture the attention of our audiences.”

    UFO Moviez CMO and national sales head enterprise ad sales Siddharth Bhardwaj said, “We are delighted to have partnered with Life Ok, this partnership is an example of how UFO continuously makes an effort to innovate and provide value to the brands advertising on its network. It’s the combination of UFO’s network strength, execution expertise and innovation that has delivered the desired impact for the campaign.”

  • UFO bags best Digital Cinema Solutions award at Chhattisgarhi film award ceremony

    UFO bags best Digital Cinema Solutions award at Chhattisgarhi film award ceremony

    MUMBAI: Satellite delivered Digital Cinema network UFO Moviez has won the ‘Best Digital Cinema Solutions’ award at the Chhattisgarhi film award ceremony 2013.

    Averred UFO Moviez director Satish Jain, “UFO Moviez has brought about a major revolution in the Chhattisgarhi film industry. The number of Chhattisgarhi films releasing in the last three years has increased sharply from just 1 or 2 each in 2007, 2008 & 2009 to 14 in 2010, 18 in 2011 and 14 in 2012, thanks to UFO’s Digital Cinema solutions.

    In the pre-digitization era, hardly one Chhattisgarhi film used to release every 2-3 years, but the numbers have shot up to 12-15 films annually in the post UFO era. Today, Chhattisgarhi films are only shot digitally thanks to the availability of UFO’s Digital Cinema exhibition technology.”

    Said UFO Moviez India COO Pankaj Jaysinh, “We are thankful for this recognition and proud to be associated with a forum supported by a State Government body as well as local film industry stakeholders. UFO Moviez is a leader and pioneer in converting existing theatres in Chhattisgarh into digital ones so that film producers and distributors can showcase the latest local language films on a first-day-first-show basis to wider set of audiences in the state and even across India.

    UFO Moviez has been bridging the geographic divide and increasing the number of Chhattisgarhi films on its digital network over the years. Digital medium of film exhibition has not only benefitted the Chhattisgarhi film industry, but also other regional film industries like Bhojpuri, Gujarati, Marathi, Assamese, Punjabi to flourish. Theatre owners are also reaping the benefits of the digitization of films including higher footfalls in the theatre premises, more ticket collections and enhanced advertising revenue earnings. It’s a win-win situation for all stakeholders of the Chhattisgarhi film business and the industry benefits the most.

    Chhattisgarhi film ‘Mayaa’, which was directed by Jain and produced by Rocky Daswani, released in June 2009 and was the first blockbuster Chhattisgarhi movie to release on the digital platform through UFO. As a matter of fact, Mayaa even crossed the collections of Aamir Khan’s Ghajini in Maa Bhuwneswari Talkies, Vinay Talkies and New Raj Talkies.

    UFO’s platform has enabled filmmakers to get the maximum revenue which wasn’t possible earlier. Toora Rickshawala, which was produced by Dawsani and directed by Jain was also a blockbuster. The film released on the UFO platform on 4 June 2010 and completed 100 days in Apsara Talkies (UFO Cinema) in Durg.

    The ceremony was organized by Filmi Chhattisgarh and sponsored by Credible Chhattisgarh, Cultural Division, Government of Chhattisgarh and Bhatia Film Production. The third edition of Chhattisgarhi Film Award Ceremony 2013 was held on 30 January.

  • Virtual premier of Balak Palak on 3 Jan

    Virtual premier of Balak Palak on 3 Jan

    MUMBAI: Marking a first for Indian cinema, UFO Moviez along with Valuable Edutainment, will pioneer the interactive ‘Virtual Premier‘ of actor-producer Ritesh Deshmukh‘s Marathi film ‘Balak Palak‘ at UFO digital theatres in five different locations – Mumbai, Thane, Nalasopara, Pune and Latur simultaneously.

     

    The event will take place on 3 January, at Sona Gold in Borivali East, Fun Fiesta in Nalasopara, Gold Digital in Thane West, Prabhat in Pune and Big Rama theatre in Latur.

     

    Audiences in each of these UFO digital theatres will also witness the cinegoers located in the other theatres in different cities asking questions. Deshmukh along with co-producers Uttung Hitendra Thakur and Ravi Jadhav, who is also the director of the film, music directors Vishal – Shekhar, and the children of Balak Palak, will all be stationed at the Valuable Edutainment central studio, to watch and interact with the audiences in all UFO digital theatres at the same time. The session is expected to last an hour followed by the screening of the film.

     

    Deshmukh said, “I am overjoyed that ‘Balak Palak‘, a sensitive drama that will help parents realise how important it is to communicate transparently with your child, will create history with the first-of-its-kind Virtual Premier facilitated by UFO Moviez and Valuable Edutainment. Marathi films have created a mark throughout the world and with this unique technology, they will unite Marathi film going audiences in remote locations. I‘m confident that Balak Palak will not only break box office records but also enter many books of record with this unique feat.”

     

    UFO Moviez India & Valuable Edutainment MD Sanjay Gaikwad added, “In a fitting tribute to the 100th year of Indian cinema, a home-grown company, UFO Moviez, will show the world how it is possible to unite film lovers in different locations of this large country with popular film personalities at the same time. UFO Moviez, which is already a world leader, will now demonstrate how its unique satellite technology will help the aam admi achieve the impossible. We are happy to provide our technology to Ritesh Deshmukh for starting a new trend in mainstream cinema with Balak Palak and hope that the film breaks box office records.”

     

    Thakur said, “The Indian cinema is witnessing first ever virtual premier of the movie, starting from BP (Balak-Palak) we hope that we could reach maximum number of people through virtual premier and convey the message on sex education to the society. By talking about this taboo subject to the audience we feel that the communication gap between parents and children would get filled up and they will freely talk with each other on the sensitive subject like sex.”

  • UFO Moviez offers to install sound processors in select UFO digital theatres

    UFO Moviez offers to install sound processors in select UFO digital theatres

    MUMBAI: UFO Moviez India, the satellite-based digital cinema network, has offered to install Dolby CP750 sound processors in select UFO digital theatres at discounted rates. Once installed, these sound processors will enhance the cinema‘s sound to world standards giving a crisp 5.1 surround sound experience to its audience, the company said.

    The deal is as a part of UFO‘s new loyalty program for its exhibitors. This follows soon after UFO‘s recently announced collaboration with Dolby Laboratories Inc. to bring in a major transition in the audio experience across UFO‘s digital cinema screens in India.

    UFO Moviez COO Pankaj Jaysinh said, “UFO values its exhibitors‘ support and believes that growth must be mutual. This newly-introduced loyalty program is entirely a result of our desire to create a win-win environment for our patrons that is conducive to an enhanced cinematic experience for their audiences. We‘ve taken multiple factors into consideration when rolling out this loyalty program and we believe that the theatre owners will make good of this opportunity to install the CP 750 Dolby Processor at their cinemas and treat their audiences to an unmatched sound experience.”

    Dolby will assist UFO with the setup for the digital encoding and mastering workflow for UFO Moviez and provide UFO-Dolby co-branded CP750 cinema processors, delivering a complete end-to-end digital sound process and helping to provide an authentic audio experience in the theatres.

    Currently, sound in many digital cinemas in India goes through multiple conversions from digital to analog and back, resulting in loss of sound quality at each conversion. Additionally, audio alignment and calibration of theatres will be conducted to ensure a premium entertainment experience for moviegoers in UFO cinemas, the company said.

    Beneficiaries of this loyalty programme were chosen after an evaluation on multiple parameters, such as their association with UFO, quality standards and initiatives implemented by the cinema hall.