ITV

Tag: UFA

  • Fremantle launches Fremantle Sports, a dedicated sports content unit

    Fremantle launches Fremantle Sports, a dedicated sports content unit

    MUMBAI:  Content production and format powerhouse Fremantle has established Fremantle Sports, a new division dedicated to the creation of sports-related content. The unit will focus on unscripted and scripted projects, including factual documentaries and digital formats, leveraging the expertise of Fremantle’s existing entertainment, documentary, drama, and film teams.

    Owain Walbyoff has been appointed director of sports, and will lead the strategy to expand Fremantle’s global sports content portfolio. He will focus on partnerships with rights holders, brands, and co-production deals.
    Fremantle Sports will support the company’s network of labels, including 72 Films, UFA, and TalkbackThames, in the development of sports-themed entertainment, scripted, and factual content. The unit will also explore the creation of new cross-platform sports formats for global distribution.

    “This expansion into sports content aligns with our broader growth strategy, building on the success of our drama, film, and documentary divisions,” stated Fremantle  global CEO Jennifer Mullin. “We aim to deliver compelling sports stories and formats to audiences worldwide.”

    Fremantle Sports will build upon the company’s existing sports content portfolio, which includes productions such as All or Nothin and Matildas: The World At Our Feet.

     The unit will focus on producing content that highlights the human stories behind athletes, teams, and sports organisations.

  • Lifetime orders telenovella ‘Bianca’ from FremantleMedia

    Lifetime orders telenovella ‘Bianca’ from FremantleMedia

    MUMBAI: US women’s broadcaster Lifetime has ordered 20 episodes of Bianca. This is a weekly primetime novela based on the German television series of the same name. It was created and produced by FremantleMedia’s Grundy UFA

    The series will be produced on location in Australia and comes from FremantleMedia North America, the producers American Idol. Bianca explores forbidden love between a woman searching for a new life after being unfairly imprisoned and a wealthy man trapped into an impending loveless marriage.

    Lifetime Entertainment Services president, entertainment Susanne Daniels says, “Bianca is an exciting series for us — it’s a sexy, flirty, fun modern soap filled with deception, murder, secrets and betrayal — and is an ideal format for our audience” .

    FremantleMedia North America CEO Cecile Frot-Coutaz said, “This is a ground-breaking deal for FremantleMedia North America as it will be the first time that we will be producing a scripted series in the US. Internationally, however, we have a long tradition of producing popular serial drama and have recently been very successful at introducing the telenovela concept to Europe. We look forward to working with Lifetime to bring the story of Bianca to US audiences this fall.”