ITV

Tag: UEFA EURO 2024

  • Sony LIV celebrates success of UEFA Euro 2024 with 30 advertisers

    Sony LIV celebrates success of UEFA Euro 2024 with 30 advertisers

    Mumbai: Sony LIV, a streaming platform, announced a lineup of partners for the ongoing UEFA Euro 2024. Onboard 30 advertisers, including one co-presenting, one co-powered by & eight partner sponsors as the tournament progresses to the finals, Europe’s largest football tournament is set to offer some thrilling contests, with England, France, Spain, and the Netherlands going head-to-head for the crown of Champions of Europe.

    As the home of football in India, Sony LIV celebrated with partners such as Johnnie Walker, Maruti Suzuki India Ltd, Acko, Black & White, Coinswitch, AMFI, Myntra, Disney Cruises, Rado, Amul, BMW, Redbull, Motorola, Jameson, LIC, Apple, Haier, GSK, Volvo, Apollo Tyres, Amazon, Ultratech, Seiko & Jim Beam amongst others.

    With the Finals of the Euro scheduled to take place on Monday, 15 July at 12:30 am IST, the platform will also broadcast three premium properties in the coming weeks, namely, the India Tour of Zimbabwe from 6 to 14 July 2024, India’s tour of Sri Lanka from 27 July to 7 August 2024 & Australia’s tour of England from 11 September to 29 September 2024.

    Sports enthusiasts can also revel in a lineup of top-tier sporting events like the US Open, UFC, UEFA Champions League, UEFA Europa League and more, only on SONY LIV.

    Digital Business head- sr. vice president of ad sales revenue Ranjana Mangala commented “We are thrilled with the overwhelming response to the UEFA Euro 2024 on Sony LIV. The passion & engagement of Indian football fans has been truly exceptional. We are grateful for the incredible partnerships we have been able to leverage with sponsors, who made this a truly unforgettable experience for viewers. Looking ahead, we now prepare for a thrilling sports calendar.”

  • Sony LIV achieves 560 per cent user growth with UEFA Euro 2024

    Sony LIV achieves 560 per cent user growth with UEFA Euro 2024

    Mumbai: In its 17th edition, UEFA EURO 2024 gets bigger as Sony LIV, recorded a 50 per cent increase in users, a 64 per cent increase in total views, with a 350 per cent increase in live views, as compared to the initial days of the Euro 2020 championship.

    Registering a whopping 560 per cent growth of key users in the 25 to 44 age group category, the demand for the game has been felt across India. Accounting for approx. 61.5 per cent of the user base for Sony LIV, markets of West Bengal, Maharashtra, Kerala, Karnataka, Tamil Nadu & Delhi lead the way for consumption of the game.

    The record-breaking impact on the opening match weekend comes on the back of an array of audiovisual innovations introduced by Sony LIV in the lead-up to the games. From ‘Star Cams’ to ‘Dugout Cams’, multi-language commentary etc. the initial data points to the current games already surpassing the previous edition. Additionally, there has also been a 164 per cent growth in the digitally savvy Connected TV viewership. 

  • Kartik Aaryan dons futuristic look for Sony Sports Network’s UEFA EURO 2024 campaign

    Kartik Aaryan dons futuristic look for Sony Sports Network’s UEFA EURO 2024 campaign

    Mumbai: 30 days ahead of UEFA EURO 2024, the biggest football festival of the year, Sony Sports Network has launched its blockbuster campaign “Universe Ka Sabse Bada Football Festival of 2024” featuring their brand ambassador for football, Bollywood sensation Kartik Aaryan. The champion can be seen assuming a dual role in the enthralling campaign film which raises the bar of anticipation for the quadrennial tournament.

    The campaign film which is high on visual effects encapsulates the level of enthusiasm of fans for UEFA EURO 2024 and provides a glimpse of what ‘the biggest footballing event of the universe’ will bring to the table. The film is a visual delight on Indian television and features Kartik Aaryan, who for the first time dons the avatar of an alien from outer space, is intrigued by the celebrations on Earth and decides to join the festival of football. The alien finds his identical self in a human form. The duo then joins hands along with thousands of other fans to celebrate their favourite European teams and players participating in the tournament.

    A continental spectacle, UEFA EURO 2024 is one of the most eagerly-awaited sporting events of the year. The competition will feature 8 out of the top 10 FIFA-ranked countries including reigning champions Italy, France, Spain, Portugal, Belgium, England, Netherlands and Croatia vying for the coveted title. Undoubtedly, the best players and coaches, not just in Europe but across the world will be seen in action as international football takes over the mantle from club football for a month. Fan favourites Cristiano Ronaldo, Kylian Mbappe, Harry Kane, Thomas Mueller, Virgil van Dijk, Luka Modric and others will don their national colours, showcase their magic on the pitch and aim for the ultimate prize.

    The campaign by Sony Sports Network paves the way for an exciting month for football fans as the countdown begins for UEFA EURO 2024. Stay tuned for more on the “Universe Ka Sabse Bada Football Festival of 2024” campaign on Sony Sports Network.

    Comments:

    Sony Pictures Networks India chief revenue officer – distribution & international business and head – sports business Rajesh Kaul:

    “UEFA EURO is widely celebrated as one of the biggest football tournaments in the world and we are thrilled to collaborate with Kartik Aaryan, our Brand Ambassador for Football on Sony Sports Network, on this extraordinary campaign for this tournament. This kind of film with a high-end scale and special effects for a football tournament has never been seen by Indian audiences with Kartik Aaryan at the helm of it. The film resonates the excitement for the continental spectacle and captures the emotions of the football fans further reaffirming Sony Sports Network’s commitment to bringing the best experience to our viewers.”

    Kartik Aaryan, Bollywood Superstar & Brand Ambassador for Football on Sony Sports Network:

    “It’s a pleasure to be associated with Sony Sports Network for this amazing campaign for the UEFA EURO which is the biggest footballing event of 2024. Being a football fan, this campaign is particularly close to my heart. I really enjoyed playing an alien for the first time in my life and for this spectacular campaign. The countdown begins for UEFA EURO 2024 which is going to be a fantastic experience for all audiences in India.”

    Sony Sports Network is the official broadcaster for UEFA EURO 2024 in India. Watch the drama unfold from 15 June, LIVE on Sony Sports Ten 2 SD & HD, Sony Sports Ten 3 SD & HD, Sony Sports Ten 4 SD & HD, and Sony Ten 5 SD & HD.

  • Experience UEFA EURO 2024 with exciting new features on Sony LIV

    Experience UEFA EURO 2024 with exciting new features on Sony LIV

    Mumbai: Sony LIV is back with the biggest celebration of football, UEFA EURO 2024, coming this June. Committed to deliver an unparalleled viewing experience for football enthusiasts, Sony LIV launches exciting, immersive features to give fans an enhanced viewing experience. Here is the glimpse of what awaits you:

    Multiple camera feeds:

    Break free from a single-angle with six different angles, tailor-made for you.

    – One primary cam for the grand and staple view 
    * Two dugout cams to get exclusive insights into behind-the-scenes glimpses from the bench

    – Two star-player cam to follow your favourite player. 
    * One tactical view to get a comprehensive overview

    Key moments:

    Catch up on live stats, lineups, play-by-play updates or key incidents with the platform’s on-demand highlights feature, seamlessly integrating with the live action.

    Multilingual coverage:

    For all the fans watching across the country, we bring you the game in your preferred languages – English, Hindi, Tamil, Telugu, Malayalam, and Bengali.

    With UEFA EURO 2024 just around the corner—Sony LIV brings you an experience like never before! This June – don’t just watch the Euro, live the Euro. Love Football, LIV Football!

  • Adidas unveils home and away its for UEFA Euro 2024

    Adidas unveils home and away its for UEFA Euro 2024

    Mumbai: Ahead of UEFA Euro 2024, adidas today unveils the latest series of technical performance kits for seven of its biggest federations. Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales receive reimagined home and away designs – uniting fans and players via celebrations of both traditional and modern identity, as teams compete for the coveted Henri Delaunay Cup.

    Each of the jerseys are built to inspire a sense of pride and belonging, blending traditional elements, with modern style to create something truly new for this next generation of players. Building on the canvas of the jersey – a symbol of hope and unity – the adidas design team focused on delivering something that gives an unexpected, and fresh perspective from what has come before, while remaining respectful and true to their football heritage.

    These concepts are explored in varying ways throughout the collection, including:

    ●    Fresh application of national colours and exploration into new bolder hues – for example, the rarely seen ‘Tricolore’ for Italy’s home and away shirts, and a vibrant never-before seen colour scheme for Germany’s away kit

    ●    Recoding traditional patterns and applying them in fresh ways. This includes a modern interpretation of tartan in the Scotland shirt, and patterns reflecting the carnation – the national flower – which adorn the base of Spain’s home and away kits

    ●    Introducing fresh symbols to traditional federation wear, such as the Belgium away kit which celebrates the nation’s rich art and design culture, specifically cartoonist, Hergé, and the comic character he is famously known for; Tintin. Inspired by Tintin’s iconic outfit, a royal nod is found on the back of the collar with a golden crown that glimmers against a bright blue backdrop

    ●    Across the collection, a blend of dynamic shapes and colours express the jubilation and hope that fans and players share ahead of, and during, a major tournament

    adidas VP- Product and Design Sam Handy said, ‘The national shirt is the visual symbol that binds a nation together, as its team looks to deliver moments for fans that will last a lifetime. With this, the shirt represents so much more than sport – it represents unity, it represents a passion that connects us, and it represents an identity that is celebrated at its highest during an international tournament. We bind this emotion and energy by nodding to the intrinsic DNA of each federation, topped with bold new looks, which fans can wear proudly, both in the stands and on the streets this summer’.”

    Crafted for performance and to provide world class players with the confidence to play under pressure, the lightweight jerseys feature the latest in adidas technology and were created in close collaboration with each federation.

    Each jersey includes either HEAT.RDY technology, optimised to keep players feeling comfortable, or AEROREADY technology, sweat-wicking or absorbent materials that keep players feeling dry. Lighter crests and additional mesh panels are also applied, helping improve airflow and comfort, to help players focus on the game at hand. 

  • Gen Z Superstar Kartik Aaryan: Sony Sports Network’s Football brand ambassador

    Gen Z Superstar Kartik Aaryan: Sony Sports Network’s Football brand ambassador

    Mumbai: Sony Sports Network, the premier destination for football in India, has joined hands with Bollywood’s Gen Z superstar and youth icon – Kartik Aaryan, who is known to be a die-hard football fan, to become their brand ambassador for football. During his partnership with Sony Sports Network, Kartik will be seen promoting Live football action on Sony Sports Network around the year with 900 matches from marquee football tournaments and leagues which include UEFA EURO 2024, UEFA Champions League, UEFA Europa League, UEFA Conference League, UEFA Nations League, Bundesliga, Emirates FA Cup, Durand Cup and Roshn Saudi League amongst others.

    Kartik Aaryan who has enthralled audiences with stellar performances on the silver screen is also known for his enthusiasm and fandom for the game of football. His love for the game began at an early age and he is a dedicated Real Madrid fan, the most successful club in the history of the UEFA Champions League.

    Comments:

    Sony Pictures Networks India chief revenue officer – distribution & international business and head – Sports Business  Rajesh Kaul:

    “It gives us immense pleasure to announce Kartik Aaryan as the Brand Ambassador of football on Sony Sports Network. Kartik is a true star on the silver screen and a passionate voice for football which resonates very well with audiences.  We aim to connect with the Indian youth and create a deeper engagement with our ever-growing football viewers through Kartik Aaryan for our diverse portfolio of football offerings that includes the live telecast of over 900 football matches and positions Sony Sports Network as the premier destination for football.”

    Kartik Aaryan, Bollywood actor & brand ambassador for Football on Sony Sports Network:

    “I have been an ardent football fan since I was a child and I feel privileged to partner with Sony Sports Network for promoting a sport that is so close to my heart. Sony Sports Network will be home to some of the best footballing action for the year ahead from UEFA EURO 2024 to UEFA Champions League, Bundesliga and more. I am excited about the football broadcast calendar which will showcase the best players and teams from across the world. I’m really looking forward to watching my favourite footballers play on the ground and meet them. I can’t wait to share the adrenaline rush in the stadium with other football fanatics and live the madness!”

    Armed with the vision of reaching out to a wider stratum of Indian audiences and bringing them closer to the game, Sony Sports Network has launched the first film from the ‘Your Home of Football’ campaign which will be followed by four additional films in the coming weeks. The films featuring Kartik Aaryan will showcase the broadcaster’s repertoire of football offerings along with the actor’s deep love for the game.

    Film: Every Football Fan is Different

    The film is an ode to the fans of the various football properties on Sony Sports Network, highlighting the broadcaster’s depth of football content. In the film, Kartik is seen essaying the role of the different types of fans for different leagues and tournaments while donning their team jerseys. All with one common link between all the offerings: establishing that there is only one destination for all these football fans and that is Sony Sports Network.

    Fans can watch the LIVE coverage of the UEFA Champions League, Bundesliga, Emirates FA Cup, Bundesliga, Roshn Saudi League, UEFA EURO 2024, Europa League, UEFA Conference League, UEFA Nations League, Durand Cup and more on Sony Sports Network.