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Tag: Udit Pathak

  • Udit Pathak unveils ‘Pure Reality With Udit’ podcast series

    Udit Pathak unveils ‘Pure Reality With Udit’ podcast series

    Mumbai: Udit Pathak, founder and director of Media Mantra Group, a PR and integrated communications conglomerate, announces the launch of his much-anticipated podcast series, ‘Pure Reality With Udit’. With an unwavering commitment to authenticity, the video podcast series delves into the untold narratives of entrepreneurship, spotlighting the trials, tribulations, and triumphs of industry leaders in their pursuit of success.

    Officially launched on YouTube, Instagram, ‘Pure Reality With Udit’ aims to provide listeners with an intimate glimpse into the behind-the-scenes struggles encountered by entrepreneurs across various industries. By sharing these powerful narratives, the podcast promises to offer invaluable insights and inspiration to aspiring business leaders navigating their own entrepreneurial journeys. The episodes are also available on Spotify, Amazon Music, and Apple Music.

    Reflecting on his own journey and success, Media Mantra Group founder director Udit Pathak said, “Success is often portrayed as a glamorous destination, but the road to get there is rarely discussed. Having started working at the tender age of 16, I understand first-hand the challenges and obstacles that entrepreneurs encounter along the way. While everyone knows me as a successful entrepreneur, few are aware of the hardships and sacrifices that paved the way for my achievements. With this podcast, I want to give back to the community by shedding light on the realities of entrepreneurship and empowering others to persevere in the face of adversity.”

    The podcast will feature candid conversations with accomplished entrepreneurs from various industries who will share their personal accounts of overcoming adversity, making tough decisions, and persevering through setbacks. By offering a raw and authentic perspective, ‘Pure Reality With Udit’ aims to demystify the entrepreneurial experience and provide valuable insights for those embarking on their own business ventures.

    Excited about her association with the series, the show’s co-host, Lateral Sutraa founder and award winning podcaster of Unbound with Mamtaa, Mamtaa Dhingra added,” This is a golden-era of content creation and India with its 57.6 million monthly listeners is already the third-largest podcast listening market in the world. This is my third podcast series in less than two-years and I am thrilled at the sheer promise of the series ‘Pure Reality With Udit’. Udit with his sharp business acumen and an inherent curious nature brings to the show a refreshing  approach as he digs insights from the realstories and lessons of those who have navigated familiar territories and negated challenges. This series is a much-needed initiative to sheds light on the authentic stories of entrepreneurial grit and perseverance. For me personally this is a true extension and growth of my podcasting journey. “

    With its compelling storytelling and emphasis on authenticity, ‘Pure Reality With Udit’ is poised to become a must-listen for aspiring entrepreneurs, business students, and anyone seeking inspiration from the trials and triumphs of those who have walked the path before them.

  • Media Mantra’s growth: Over 100 new jobs signal next phase

    Media Mantra’s growth: Over 100 new jobs signal next phase

    Mumbai: Media Mantra  PR an integrated communications firm, is set to embark on a transformative journey with a workforce expansion initiative that will witness the addition of over 100 new employees. This expansion will allow the company to meet growing demand from clients and solidify its position as a leading PR and communications provider in India.

    Media Mantra, founded in 2012, has experienced growth over the past decade while maintaining its commitment to providing top-tier strategic communications counsel. The company, headquartered in Gurugram with additional offices in Bangalore and Mumbai, currently employs over 150 PR and communications professionals. The latest announcement, poised to augment its existing workforce by over 100 professionals, is aimed at bolstering capabilities, contributing to sustained growth, and achieving strategic objectives.

    Media Mantra Group founder and director Udit Pathak underscores the significance of this move, stating, “Over the past few years, we have significantly expanded our capabilities to offer fully integrated communications solutions beyond traditional public relations practices. Our expansion is a reflection of our commitment to delivering unparalleled services to our diverse clientele. It aligns with our vision of being at the forefront of innovation in PR and integrated communications. It will also strengthen our integrated capabilities, making us the ideal partner to help companies and brands shape opinions and experiences in the modern world.”

    Media Mantra Group founder and director Pooja Pathak emphasises the broader impact on the firm’s reputation and client satisfaction, saying, “Our people are everything at Media Mantra. We owe our success to our fantastic team, and we are thrilled to be growing that team substantially this year. This strategic expansion is not merely an addition to our workforce; it’s a reinforcement of our commitment to excellence. These new hires will allow us to take our services to the next level and continue pioneering new communications techniques to drive real results for our clients, elevating their confidence and trust.”

    The 100 new hires will include positions at all levels across departments ranging from account management, content creation, media relations, creative services, etc. Media Mantra is seeking top talent from India’s best PR, communications and journalism programmes to fill these roles.

    The strategic vision extends beyond numerical growth, as highlighted by Media Mantra people and culture leader Rekha Gehani. “With this expansion, we are gearing up for the next chapter of our journey. Our emphasis is not just on numbers but on cultivating a workplace culture that fosters creativity, innovation, and collaboration. We believe that investing in our people is an investment in our continued success. We aim to leverage our experience and expertise to enhance our position as counsellors and collaborators to India’s biggest brands and organisations,” she said.

  • Media Mantra wins the PR mandate for Super4

    Media Mantra wins the PR mandate for Super4

    Mumbai: Gaming app Super4 has announced Media Mantra as their official PR partner for their communications strategy across India.

    As the app’s strategic PR partner, Media Mantra is set to take the responsibility of aligning regional as well as national communications and positioning Super4 as a market leader in the fantasy gaming sector in India.

    The agency will be seen working on Super4’s corporate reputation, brand awareness, amplifying its visibility, media campaigns, strategic communication counsel, and overall public relations and media relations.

    Media Mantra will also be integral in developing effective stakeholder engagement strategies, the brand’s positioning and managing its external communication.

    The Super4 application allows cricket fans and enthusiasts across India to create teams prior to the start of a match. But unlike other apps, Super4 provides fans with India’s first-ever cricket scorecard, empowering fans to create fantasy scoreboards of the first innings after a progressive self-study of the pitch and the match conditions.

    The users can gather maximum points from both innings to increase their tally on the leaderboard, create a team and win prizes. The Super4 application allows fans and enthusiasts to also play different games like cricket, quiz, etc. while the match is on to make the entire fantasy experience more interesting and engaging.

    The Super4 app also cuts down the challenges of creating and editing teams in the shortest span of time for the ease and convenience of fans and enthusiasts.

    Media Mantra founder and director Udit Pathak said, “It’s a matter of great pride for Media Mantra to partner with Super4 and add yet another interesting sports account. Acting on our role as strategic advisers and brand communicators, we intend to apply our vast knowledge and expertise to execute innovative, disruptive, and high-impact PR campaigns that will create a positive impact for Super4 and their business in India alongside creating awareness about the startup app and its features.”

    “With our 10th year in the industry, Media Mantra has carved its own niche as a leading multi-practice and full-service PR and digital media agency across sectors. Gaming is one of our strong practice areas, and the current mandate will help consolidate this practice even further. We are excited to assist Super4 in its bid to enhance its visibility, credibility, and prominence in the media ecosystem at large, and amongst their target audience in particular.”

    Super4 founder and director Rohit Bansal said, “We are excited to have Media Mantra on board as our official PR partner across India. As a brand aiming to disrupt the fantasy gaming market, our visions align with Media Mantra, and we believe that their services will help us position our brand and amplify our presence in the country. We look forward to a long-term and mutually beneficial relationship with them.”

  • Media Mantra launches Digital Innovation Hub

    Media Mantra launches Digital Innovation Hub

    Mumbai: PR and communications firm Media Mantra has announced the launch of its Digital Innovation Hub. The firm’s latest offering will cater to its ever-growing portfolio of clients for their digital communication requirements. The Digital Innovation Hub will offer services under four core pillars-creative hub, social media and publishing strategy, digital expansion and studio – to support clients for their specific requirements.

    The division will be headed by Hemant Varma, who has joined Media Mantra as the head of strategic campaigns, as the organisation takes yet another pivotal step in strengthening its presence as a complete integrated communications agency.

    Media Mantra founding director Udit Pathak said, “We are currently undergoing a very exciting phase of growth. Our latest offering—Digital Innovation Hub—is a testimony to our persistent efforts to consistently expand our service offerings in our bid to become India’s leading integrated communications firm. The digital practise will leverage the expertise of our strong and hardworking team of digital marketing strategists, SEO specialists, social media experts, and creative designers to create amazing client experiences and transform the way C-suite decision-makers approach business in the ever-competitive digital era.”

    While Creative Hub will ensure a strategic approach to connecting with targeted groups at multiple touchpoints, clients will be able to amplify their reach and initiate engaging conversations through social media and publishing strategies. With digital expansion, Media Mantra will now offer exclusive services including website development, SEO, app development, paid campaigns, PPC, and lead generation, among others. At the behest of its studio, the new digital practice will aid clients in innovative storytelling via engaging static and motion graphics.

    Media Mantra CEO Rahul Mehta said, “In recent years, Media Mantra has laid a strong foundation to enter the next phase of its strong growth journey. We have a proven track record of executing award-winning campaigns for clients, and the launch of our digital practise will only help us serve our clients in a more robust and diversified manner. With Digital Innovation Hub at the forefront, Media Mantra will now offer a spectrum of highly customisable services including digital marketing strategy and consulting, social media marketing (SMM), search engine optimization (SEO), video and animations, user experience and interface design, branding and much more.”

    Varma said, “Having worked on multiple award-winning campaigns throughout my career, I would like to use my expertise to create some data-driven, meaningful campaigns with purpose at the core of them. With the launch of the Digital Innovation Hub at Media Mantra, we intend to provide integrated communications strategies to our esteemed clients. From SEO to branding strategy, creating websites, apps, paid campaigns, influencer partnerships, publishing strategy, and digital campaigns, our team is well-equipped and super excited to start this new journey.”

  • Media Mantra wins PR mandate for Archies

    Media Mantra wins PR mandate for Archies

    Mumbai: Media Mantra on Monday bagged the PR mandate for Archies to drive its corporate communications strategy in the country.

    Media Mantra, as a PR partner, will take the responsibility of aligning regional communications and reinforcing Archies’ market leadership in India. They will work on Archies’ corporate reputation and awareness, amplifying its visibility, strategic communication counsel, and overall public relations and media relations.

    Media Mantra will also be instrumental in developing effective stakeholder engagement strategies, brand positioning, and external communication management. Archies’ latest appointment is in line with its vision to inject new inspiration and creativity into the renowned brand, foraying into emerging markets and extending its long history of success in the country.

    Media Mantra founder and director Udit Pathak said, “It’s a matter of great pride for Media Mantra to partner with a legacy brand like Archies. Acting on our role as strategic advisers, we intend to apply our vast knowledge and expertise to execute innovative, disruptive, and high-impact PR campaigns that will create a positive impact on Archies’ business in India.”

    “With our 10th anniversary around the corner, Media Mantra has carved its own niche as a leading multi-practice and full-service PR and digital media agency across sectors. D2C is one of our strong practice areas, and the current mandate will help consolidate this practice even further. We are excited to support Archies in its bid to enhance their visibility, credibility, and prominence in the media ecosystem at large, and amongst their target audience in particular,” he added.

    Archies’ executive director Varun Moolchandani said, “From a firm that just sold cards, Archies has come a long way to establish itself as a full-fledged social expression enterprise. We’ve been the trailblazers of India’s gifting ecosystem for 44 years on the back of our ability to keep innovating and improving our offerings.”

    He further added, ” Building on the same vision, we’ve roped in the services of Media Mantra to help us reposition our brand and amplify our presence in the country. We look forward to a long-term and mutually beneficial relationship with them.”

    Founded in 1979, Delhi-based Archies has been in a league of its own, with its chain of offline and online stores being synonymous with greeting cards and popular for special occasion gifting. Having begun by selling greeting cards and gifts, the well-established company has only grown with the modern culture, increasing urbanisation and improving standards of living. It currently operates with over 250 franchises and 230+ exclusive outlets, named Archies Gallery, which are spread across 120 cities and six countries.

    With sentimental value driving its brand appeal to all age groups and demographics, Archies has now reduced its dependence on greeting cards, diversifying into new categories. The firm, currently, boasts a diverse portfolio comprising different and unique products like artificial jewellery, crystalware, chocolates, soft toys, perfumes, grooming products, and their recent foray into the skincare and beauty segment.

  • Media Mantra strengthens its leadership team; appoints Rahul Mehta as CEO

    Media Mantra strengthens its leadership team; appoints Rahul Mehta as CEO

    MUMBAI: Integrated communications firm Media Mantra strengthened its leadership team with the appointment of Rahul Mehta as the chief executive officer of its operations in India. Tasked with the responsibility of driving strategic business growth, Mehta will focus on consolidating and expanding the business across existing and new practice areas, launching new services & providing strategic senior counsel to clients. He will work directly with Media Mantra founding director Udit Pathak.

    With over 22 years of agency and corporate experience, Mehta has served in senior leadership roles for over 15 years including as COO with Kaizzen, senior VP & general manager with Fleishman Hillard and Branch Head with Weber Shandwick. He is also a past winner of the Weber Shandwick Asia Pacific Leadership Award.

    “Media Mantra is currently undergoing a very exciting phase of growth. This year, one of the key focus areas for us was to strengthen our leadership team by adding well-respected professionals like Rahul, who is a proven communications expert with strong expertise in executing innovative and integrated client campaigns,” Media Mantra founding director Udit Pathak said.

    “His vast experience and immense knowledge makes him a perfect fit for overseeing our India operations as part of the growing leadership team. He will provide strategic insights and drive impact and outcomes for our growing list of clients. While working closely with me, he will play a vital role in accelerating collective growth of the organization. As we inch closer to our 10th anniversary this August, Rahul’s appointment is just the beginning of bigger and better things to come in future for the MM family,” he further said.

    “I am excited to join Media Mantra at this exciting juncture, where the agency has laid a strong foundation to enter the next phase of its strong growth journey. Media Mantra has a proven track record of executing award-winning campaigns for clients and I look forward to working alongside Udit to drive a culture of excellence for clients across existing and new service offerings, with a clear focus on delivering communication outcomes that have a measurable impact on business outcomes,” Rahul Mehta said.

    A post-graduate in Advertising and Communications management from Narsee Monjee Institute of Management Studies, Mehta brings expertise in corporate reputation management, brand reputation management, crisis management, social media influencer campaigns, internal communications, public affairs, senior executive training and brand marketing. His area of expertise transcends diverse sectors such as consumer durables, FMCG, auto, B2B, BFSI, healthcare, aviation, travel & tourism, telecom, healthcare, and fashion and lifestyle.