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Tag: Udit Mehrotra

  • Rebranded ‘Spectra’ CEO aims to offer speed and service at par with developed countries

    Rebranded ‘Spectra’ CEO aims to offer speed and service at par with developed countries

    MUMBAI: It has been touted as the first Internet Service Provider (ISP) in India to benchmark 100 Mbps speed across its offerings.

    Spectranet, which is India’s fastest internet service provider according to Netflix’s latest index, has unveiled its brand name – Spectra and website – spectra.co.

    As part of a revamped customer-centric strategy, the company also launched its new product catalogue by introducing 100 Mbps only plans for its customers in Delhi, Gurgaon, Noida, Ghaziabad, Mumbai, Chennai and Bangalore.

    With the new brand approach, Spectra has chosen a typography-led expression which resonates with the brand’s new offerings and agile customer support. The company’s new website — spectra.co — takes a minimalist approach and enables a simple and fluid digital web and mobile experience for customers and visitors.

    The company roped in Ochre, a brand and experience consultancy based in London and Dubai. Ochre had been working closely with the leadership team and customers to create the overall brand expression and experience strategy.

    By providing 100 Mbps speed across all its packages at affordable price points, Spectra has set a new benchmark in the FTTH category in India.

    Spectra MD & CEO Udit Mehrotra said: “By rebranding to Spectra, we intend to bring a new level of broadband experience to consumers. We are aiming to expand our business operation to maximise our customer outreach in the cities we are operating.”

    “We are fully committed to offer higher speeds, better service, and an overall better experience to our customers; at par with services offered globally in the developed countries,” he added.

    The new brand aspires to deliver not just speed but will also follow on three principles – Speed, Service and Simplicity. The company will provide more services to its customers apart from being a high speed internet with unlimited data usage. The company recently forged a partnership with content service provider Hungama.com and is also planning to add more content solutions for its customers to enjoy wider range of services to its customers.

    “People have become more device-agnostic to video streaming, gaming, education, video conference, medical assistance or eGovernance; consumers are looking for high speed internet to access these services. They are craving for connectivity and looking for option that is reliable. We have internet bandwidth to meet the growing need in urban areas of the country. Our new offerings will help our customers connect to devices and make their life better, right from streaming movies to researching homework assignments and more,” he further adds.

    Zia Patel, Strategy Director, and Sebastian Klein, Creative Director from Ochre brings western expertise and local Indian knowhow. The dynamic pair have worked together for over 10 years at Wolff Olins. Zia used to lead Wolff Olins in India. They have created brand identity for some of India’s leading business houses as well as big international brands.

  • Spectranet video delivery optimised through Qwilt

    NEW DELHI: Broadband Internet Service Provider Spectranet has chosen content delivery and open caching solutions provider Qwilt’s award-winning open caching solution to optimise over-the-top (OTT) video delivery and improve Quality of Experience (QoE) for its subscribers.

    By deploying Qwilt’s Open Cache solution, Spectranet is able to scale its network in response to the dramatic growth of streaming video and its subscriber base across India.

    Spectranet CEO and MD Udit Mehrotra said, “As India’s first and only end-to-end fibre broadband and Internet Services Provider, we have over a decade of experience as pioneers in service innovation including our 100 Mbps, truly unlimited, symmetric residential Internet service which we provide to our customers. We chose Qwilt over legacy cache solutions because we wanted a next generation solution that would support our goal to build a smarter, more efficient and higher quality network. The results are excellent, especially for Adaptive Bit Rate (ABR) caching which Qwilt handles better than anyone we know. By implementing Qwilt’s open caching solution, we have created a more intelligent network to manage streaming video — the business outcomes for Spectranet are outstanding: we have a more scalable network and our customers enjoy better streaming video quality.”

    By analyzing OTT video traffic in real-time, Qwilt’s open cache solution, deployed deep in ISP networks, is able to cache and deliver popular video content locally, close to subscribers, and optimize streaming for both network utilization and quality of experience. The result is a comprehensive and open architecture which can manage OTT, VOD and live streaming video in operator networks. This new open architecture is the foundation which enables network scaling to support the future of online video.

    Qwilt CEO and co-founder Alon Maor said: “Internet Service Providers are looking for solutions to scale their networks in response to the phenomenal growth of online video. Qwilt’s open caching solution results in an open architecture and an intelligent network for streaming. We’re excited to work with Spectranet to extend the reach of our open caching solution and meet growing demand for online video services across India.”

    Qwilt’s open cache solution is engineered specifically for high performance and scalable video delivery in the demanding environment of high capacity operator networks. Qwilt’s solution is delivered as a fully managed service to speed deployment and streamline ongoing operation. The broader operator organization—including network planning, engineering and operations teams—benefit from comprehensive media analytics, which offer insights into growth trends, content sources and consumer preferences. By relying on open caching for online video delivery at the network edge, operators can substantially reduce network capital and operational costs—a typical open cache deployment yields a return on investment (ROI) in less than 12 months.

  • Spectranet enters next phase of broadband expansion in south India

    MUMBAI: Spectranet has announced its next phase of expansion in south India by launching in Bengaluru.

    One of the first 100 per cent optical fibre broadband service provider , Spectranet company offers truly unlimited usage with symmetric speed of 100 mbps which means that the users will get both 100mbps upload and download speeds. The company offers next generation fiber broadband services with a capability of offering 1 Gbps speeds for residential and 10 Gbps for business customers.

    Spectranet claims to be India’s only end to end pure optical fiber network enabled Internet service provider, capable of delivering speeds of 1 Gbps and more for both home & business segment. With headquarters in Gurgaon, its fiber network presence is currently spread across eight major cities.

    Spectranet’s unique 100mbps unlimited offering will enable consumers to do so much more such as enjoy services like Netflix, use smart TV features, connect more devices. This will be an enabler for the masses as they now will be able to utilize products and services which they were unable to use because of non-availability of good quality broadband.

    The company has invested heavily in its customer support team and have very robust mechanisms to service customer requests. By purchasing the initial launch phase offer, customers will be secured of any changes in launch offer plan for the next 24 months which is only available for the 30 days and after that it would be moved to the regular plan.

    Spectranet managing director & CEO Udit Mehrotra said “Bengaluru being the IT hub of the country was our natural choice to begin our foray into the southern markets. With tech-savvy residents who have a preference for quality services, we are very excited to unleash the third age of connectivity from here. Fibre being the most advanced technology enables broadband to work years on years without the customers needing to upgrade their cables. This enables us to potentially provide speeds 100 times beyond what the customers are experiencing now and enhance their experience. In US, minimum broadband speed is 25 mbps, we want to bring our customers at par with the global broadband users.”

    The company has started off by providing broadband connectivity to the prominent addresses in the city like Bannerghatta, Electronic City, Kundalhalli, Bellandur and will be adding more areas in a phased out fashion.

    Also Read

    http://www.indiantelevision.com/cable-tv/multi-system-operators/msos-among-top-5-fastest-net-providers-telco-airtel-leads-the-pack-170217

    http://www.indiantelevision.com/cable-tv/people/den-networks-appoints-sanjay-jain-as-group-cto-150519

  • Netflix ranks Spectranet as top ISP in Sept ’16

    Netflix ranks Spectranet as top ISP in Sept ’16

    MUMBAI: Spectranet, India’s only Internet Service Provider (ISP) with end-to-end 100% optical fiber network for home and business, has been ranked as the Number 1 ISP for its primetime performance by Netflix, the world’s leading internet television network with over 83 million members in over 190 countries, for the month of September 2016. It was also found to have the fastest performance during primetime across India. 

    Netflix ranks performances of prominent ISPs across the globe for their ‘Prime Time Netflix performance’ and the ratings for ISPs in India were introduced first in the month of May 16.  Netflix introduced ‘fast.com’ to provide quick and simple way for any internet user to test their current internet speed.

    A press release from Spectranet’s PR agency claimed has always maintained its ranking amongst top three since the inception of Netflix fast.com speed stats in India

    Spectranet was ranked numero uno for its superior service provided through its cutting-edge fiber network that delivers speeds of 100 Mbps and beyond and offers truly unlimited downloads & uploads without any speed capping.

    Spectranet CEO Udit Mehrotra said, “This feat has been made possible by our sustained efforts to deliver innovative and disruptive services to our customers at amazingly affordable price.”

    Spectranet is an innovative and disruptive technology company with end to end pure optical fiber network enabled Internet service provider, capable of delivering speeds of 1 Gbps.

  • Netflix ranks Spectranet as top ISP in Sept ’16

    Netflix ranks Spectranet as top ISP in Sept ’16

    MUMBAI: Spectranet, India’s only Internet Service Provider (ISP) with end-to-end 100% optical fiber network for home and business, has been ranked as the Number 1 ISP for its primetime performance by Netflix, the world’s leading internet television network with over 83 million members in over 190 countries, for the month of September 2016. It was also found to have the fastest performance during primetime across India. 

    Netflix ranks performances of prominent ISPs across the globe for their ‘Prime Time Netflix performance’ and the ratings for ISPs in India were introduced first in the month of May 16.  Netflix introduced ‘fast.com’ to provide quick and simple way for any internet user to test their current internet speed.

    A press release from Spectranet’s PR agency claimed has always maintained its ranking amongst top three since the inception of Netflix fast.com speed stats in India

    Spectranet was ranked numero uno for its superior service provided through its cutting-edge fiber network that delivers speeds of 100 Mbps and beyond and offers truly unlimited downloads & uploads without any speed capping.

    Spectranet CEO Udit Mehrotra said, “This feat has been made possible by our sustained efforts to deliver innovative and disruptive services to our customers at amazingly affordable price.”

    Spectranet is an innovative and disruptive technology company with end to end pure optical fiber network enabled Internet service provider, capable of delivering speeds of 1 Gbps.