ITV

Tag: UDigital

  • Arré’s first digital sitcom ‘I Don’t Watch TV’ to launch in March

    Arré’s first digital sitcom ‘I Don’t Watch TV’ to launch in March

    MUMBAI: UDigital’s digital media brand Arré, which is co-founded by Ronnie Screwvala, B. Saikumar and Ajay Chacko, is all set to launch a wild comedy on the evolving TV entertainment industry in March this year. 

    The trailer of the web series titled I Don’t Watch TV was launched on YouTube on 11 February, while the five episodic weekly series will kick-start in March on YouTube as well as on Arré.

    As was reported earlier by Indiantelevision.com, the show is produced by Nakul Mehta’s Timbuktu Films and features other eminent actors from the industry like Drashti Dhami, Karan Wahi, Karan Patel, Rithvik Dhanjani, Kritika Kamra, Rajeev Masand, Disha Parmar, Aneri Vajani, Riddhi Dogra, Mishkat Verma, Mukesh Chhabra and Sana Sheikh in never seen before avatars.

    The link of the trailer is: 

    Directed by Ajay Singh, the show gives a close personal look at the daily soap’s world through Mehta’s eyes.

    When contacted, actor turned producer Mehta voiced, “I Don’t Watch TV is something that I have enjoyed working for. I wanted to share this with the audiences for a long time as it is personal and quite intense in a lot of ways. The show has its own language and will cater to its own audience. I produced it because I would love to watch such content. Television makes you laugh at their expense while on digital you can laugh at your expense, which is what makes me happy about the fact that IDWT is going on a platform like Arré.”

    According to information available with this website, the show’s per episode cost is approximately in the region of Rs 16-18 lakh.

    When asked about the new show, Arré co-founder Ajay Chacko added, “The need of the hour is social relevance and we not only churn out radical content but also play around with it within the social context. The show features extremely talented actors who have the advantage of taking up adventurous content with more experimental characterisation. This is new content with new talent. Digital gives you the opportunity to create different tones of content, be experimental and maybe also give form to the next big cliché. We don’t think we want to move to TV with this type of content; we are comfortable with what we have.”

    Arré had also launched a digital reality show, based on the Israeli format Re-Gender with the same name in India exploring the relationship between the sexes. The series was a social experiment that broke down the rules of gender perception and stereotypes defined by the society and the challenges faced.

    With a possibility of a second season of I Don’t Watch TV, the digital media company also has three more web series in the pipeline, which will be rolled out in the next couple of months.

  • Arré’s first digital sitcom ‘I Don’t Watch TV’ to launch in March

    Arré’s first digital sitcom ‘I Don’t Watch TV’ to launch in March

    MUMBAI: UDigital’s digital media brand Arré, which is co-founded by Ronnie Screwvala, B. Saikumar and Ajay Chacko, is all set to launch a wild comedy on the evolving TV entertainment industry in March this year. 

    The trailer of the web series titled I Don’t Watch TV was launched on YouTube on 11 February, while the five episodic weekly series will kick-start in March on YouTube as well as on Arré.

    As was reported earlier by Indiantelevision.com, the show is produced by Nakul Mehta’s Timbuktu Films and features other eminent actors from the industry like Drashti Dhami, Karan Wahi, Karan Patel, Rithvik Dhanjani, Kritika Kamra, Rajeev Masand, Disha Parmar, Aneri Vajani, Riddhi Dogra, Mishkat Verma, Mukesh Chhabra and Sana Sheikh in never seen before avatars.

    The link of the trailer is: 

    Directed by Ajay Singh, the show gives a close personal look at the daily soap’s world through Mehta’s eyes.

    When contacted, actor turned producer Mehta voiced, “I Don’t Watch TV is something that I have enjoyed working for. I wanted to share this with the audiences for a long time as it is personal and quite intense in a lot of ways. The show has its own language and will cater to its own audience. I produced it because I would love to watch such content. Television makes you laugh at their expense while on digital you can laugh at your expense, which is what makes me happy about the fact that IDWT is going on a platform like Arré.”

    According to information available with this website, the show’s per episode cost is approximately in the region of Rs 16-18 lakh.

    When asked about the new show, Arré co-founder Ajay Chacko added, “The need of the hour is social relevance and we not only churn out radical content but also play around with it within the social context. The show features extremely talented actors who have the advantage of taking up adventurous content with more experimental characterisation. This is new content with new talent. Digital gives you the opportunity to create different tones of content, be experimental and maybe also give form to the next big cliché. We don’t think we want to move to TV with this type of content; we are comfortable with what we have.”

    Arré had also launched a digital reality show, based on the Israeli format Re-Gender with the same name in India exploring the relationship between the sexes. The series was a social experiment that broke down the rules of gender perception and stereotypes defined by the society and the challenges faced.

    With a possibility of a second season of I Don’t Watch TV, the digital media company also has three more web series in the pipeline, which will be rolled out in the next couple of months.

  • Arré to launch provocative docu-reality series on gender-swap

    Arré to launch provocative docu-reality series on gender-swap

    MUMBAI: Come January 2016 and the Indian digital landscape is poised to get a new player Arré, which is the brainchild of media veteran Ronnie Screwvala and his A-Team B Saikumar and Ajay Chacko.

    The Arré digital media brand housed under UDigital, has already chalked up its content strategy and is looking at disrupting the Indian digital ecosystem by launching the first digital reality series. The provocative docu-reality series, which is based on the Israeli format Re-Gender distributed by Armoza Formats, gives men and women a chance to experience life as the opposite gender.

    While Arré has not yet zeroed in on the title of the show in India, it will begin shooting the series in two – three weeks’ time at Chhatarpur in Delhi.

    In Re-Gender  six men and women will explore their own nature and the other gender ‘s as well. The series is modeled on a psychological-social experiment, dealing with the essence of the male and female experience, through the other gender’s eyes . The show is a daring social experiment that breaks down the rules of gender perception and challenges society-defined gender stereotypes. In the series, men will become women and the women, men. Through their assignments out in the real world as well as through dynamics with each other in the house, where they will live cut off from the world for a month, the contestants will discover certain not-so-obvious truths about the opposite sex.

    The six participants will undergo intense gender training as well as emotional and physical transformations. Each participant will make a personal journey on the show to better understand themselves and their relationships.

    Armoza Formats founder and CEO Avi Armoza said, “We’re extremely excited about this venture with Arré and to see Re-Gender become the flagship series for this fresh new platform. The issues that the show deals with not only make for riveting viewing but also provoke important discussions in our society.”

    UDigital co-founder and managing director B. Sai Kumar added, “We are hoping to break new ground with a show like Re-Gender on digital media, in India. The definition of gender roles and expectations are evolving everyday and is a much talked about and debated subject in India. We wish to bring our lens to the topic through a first of its kind entertainment series with elements of drama, reality, emotion, new experiences with social learnings all rolled into one.”

  • UDigital launches new brand viz Arré

    UDigital launches new brand viz Arré

    MUMBAI: Ronnie Screwvala, B Saikumar and Ajay Chacko founded digital media venture UDigital has announced a new brand named- Arré. The venture plans to go live with it later this calendar year.

     

    Arré portrays a range of emotions; from the ‘surprised and the questioning’ to the ‘friendly thumbs up affirmative’ to ‘disagreement and protest’ to ‘Arré yaar!’ It crosses boundaries of language, audience groups and geographies. Arré  will be an original  content  destination  which will  be  a  unique  storytelling  platform  across  genres and formats.   

     

    Arré will express itself across mediums, from text to graphic art to podcasts and video in multiple genres such as reality and fiction, factual and opinionated as well as pure entertainment. It is working with collaborators across the spectrum in developing original content;   from   writers,   artists,   journalists   and   storytellers   to   independent   filmmakers, established production houses as well as upcoming talent in fiction, reality and non-fiction genres.

     

    UDigital, managing  director B Saikumar said,  “Arré  was  born  out  of  the  need  to  create  a  truly  disruptive  digital  product.  Our  philosophy  is  to  continuously  challenge  the ‘moulds’ of format, media and structure to create content that is reflective of good storytelling in a digital environment. Much like the name, we hope to make Arré, the brand, a part of daily conversation in India and globally!”  

     

     The word Arré is one of the most commonly spoken Indian colloquial term which signifies ‘Hey’. While its origins are in Hindi, it is an expression that’s not only understood throughout the length and breadth of the country but has also been included in the Oxford dictionary of the English language, as an ‘all purpose Indian-English interjection’.

     

     The accent on the é in Arré is reflective of the varied expressions and emotions that the brand will straddle, as well as its international outlook. 

     

    The logo and visual identity of Arré is being designed and developed by AREA 17, an interactive agency based in Paris and New York. AREA 17 has an acclaimed body of work on international brands in media such as Vice, Quartz, The Atlantic, Style.com, Facebook, Pinterest and more.