ITV

Tag: Uday Sodhi

  • SonyLiv campaign urges cricket fans to spread cheer

    MUMBAI: It’s time to take out the recliners and stock the refrigerators, as Indian fans get ready to celebrate yet another long and intense season of their favourite sport, cricket.  As team India readies for a face-off against the West Indies, the Sri Lankans and the South Africans over the next few months, cricket fans are in for a huge treat of nonstop cricketing action.They will now witness their favourite team battle it out on Sony Pictures Networks India’s (SPN) digital platform – SonyLiv; the online destination which cricket lovers can log onto for catching most of the Indian cricketing action this year.

    With an aim to dominate online sports viewership, SonyLiv brings its sports campaign out to bat. ‘Jahaan Fan Dikhe Bol Do, celebrates the inherent diversity of Indian cricket fans and implores them to spread the word about Indian cricket arriving in a grand way on SonyLiv.

    SonyLiv EVP and head – digital business Uday Sodhi said, “By making India’s international cricket tour available to SonyLiv audience we intend to reinforce our credentials as the online destination for fans to enjoy an ultimate cricketing experience. ‘Jahaan Fan Dikhe Bol Do’ fuels the passion that rages within each fan while celebrating this sport. The campaign urges cricket fans to spread the cheer and unite in the rallying cry of superior sporting action.”

    Publicis Communications COO Paritosh Srivastava said: “Indian cricket being available on SonyLiv is a huge opportunity for us to leverage to attract fans to our platform.The tougher part of this campaign was to come up with an idea on cricket that is fresh and unseen. We believe that ‘Jahaan Fan Dikhe Bol Do’ captures the true spirit of the Indian fan and does justice to the fervour of cricket is on our country.

  • SonyLiv to work with independent artistes, says Uday Sodhi

    MUMBAI: Are you an independent musician? Well, SonyLIV is here to offer you an outlet to build your audience base.

    The digital army of Sony Pictures Network India, SonyLIV has opened its gates to independent artists as they explore music in the digital space. The brand that recently launched the ‘Aadat Che Tu’ music video to accompany its Gujarati rom-com web series, ‘Kacho Papad, Pako Papad’ is looking at connecting with the audience musically.

    “Music is something that the Indians love to consume, even when you are making a web series. ‘Aadat Che Tu’ is a song that captures the essence of the show – ‘Kacho Papad, Pako Papad’. Creating songs around web series is an attempt to complete the experience. We cannot imagine a movie without songs and its music that has worked for our shows,” says Sony Pictures Networks India EVP & head – digital business Uday Sodhi.

    For detailed story, read here:

    SonyLIV opens its gates to independent musicians

  • SonyLiv ties up with Web Talkies, claims to have become India’s largest original VoD co

    MUMBAI: In a major move which potentially redefines the country’s digital entertainment landscape, SonyLIV has announced its strategic partnership with Web Talkies. Under the association, seven original web series from Web Talkies, including popular shows like CM CM Hota Hai and Maid in India (Season 1 & 2), will now be available on SonyLIV’s web and mobile platforms.

    A paradigm-changing development for the industry, this association follows close on heels of SonyLIV’s recent partnerships with several leading original content creators across India. Web Talkies is a unique platform for personal entertainment which creates, acquires and delivers highly-relatable and engaging content for Indian viewers. Its original web series, like Current 440 Volts, Gang of Big Boys, Border Border, Samadhanki Samasya and Mushaira Unplugged, have received an impressive response from viewers, thanks to their quirky takes, witty dialogues, and humour.

    With its extensive library of diverse and high-quality original content offerings, SonyLIV – the digital platform of Sony Pictures Networks India has become a comprehensive melting pot of India-based digital entertainment. The platform also recently tied-up with Pocket Aces to add high-quality short-form comedy and food-related videos to its vast content library.

    Comments Uday Sodhi, EVP and Head – Digital Business, SonyLIV: “Having pioneered and popularised the concept of original entertainment in India, we wanted to go a step further and curate the best of original content from across the country on our platform. Our partnership with Web Talkies is yet another step in that direction to offer high-quality entertainment to our esteemed viewers. Through our strategic partnerships as well as our own offerings, we have created the biggest repository of premium original content in the country. Complete entertainment offerings across genres of content is our intent and this partnership is a progression in that direction.”

    Virendra Shahaney- Chairman and Managing Director, Web Talkies: “Our partnership with SonyLIV gives our content a great platform and we are sure that this milestone will be crucial in making Web Talkies content the most watched digital content in India.”

  • SonyLiv leverages Clevertap to gain greater understanding, segment, engage & track users

    MUMBAI: Analytics and engagement technology provider CleverTap has announced that Sony Pictures Networks India Private Limited (SPN) has selected the company’s platform for real-time behavioral data and user insights for its SonyLIV video on demand (VOD) service. A pioneer of over-the-top (OTT), SPN will leverage CleverTap to gain greater understanding of their users while improving their ability to segment, engage and track them throughout the user lifecycle.

    CleverTap, with offices in San Francisco, New York, LA, Mumbai and Bangalore, provides a comprehensive behavioral analytics and user engagement suite that enables brands to identify, target, measure and monetise users across mobile and web. SonyLIV provides multi-screen engagement to users on all devices.

    CleverTap’s unique combination of analytics and engagement tools is achieving rapid adoption around the world for its ability to offer developers and marketers like SonyLIV a powerful solution for designing and implementing timely, personalized and impactful growth strategies. The platform’s capabilities for real-time analytics and segmentation along with multi-channel messaging, A/B testing and personalization support the application of data-based insights to drive stronger and more valuable long-term customer relationships.

    “The proliferation of mobile and web apps in the digital world leads to confusion, and it’s getting increasingly difficult for developers to rise above the noise. A few years ago, just building an app was enough to capture user attention. Now it’s only the first step,” said CleverTap CEO Sunil Thomas. “Today, developers need in-depth understanding of their users along with relevant and actionable insights to even begin achieving their business objectives. In other words, the better you understand your customer, the better you can serve them.”

    “Having analytics and engagement within the same platform is critical to our customer acquisition and retention strategy,” stated SonyLIV EVP and Head of Digital Business Uday Sodhi. “CleverTap’s advanced segmentation engine allows us to track, analyze and target the right customers in real-time and send timely, contextual messages using their powerful Live User Segments feature. The platform’s powerful campaign management tool has also enabled us to lift engagement, and its robust technology offers us complete confidence that CleverTap can scale with us as we achieve exponential user growth.”

    CleverTap is able to support such massive use cases because of the technology innovations and engineering enhancements that go into the platform everyday. It’s scalable, secure architecture quickly processes millions of data points in a fraction of a second and gives businesses access to real-time user insights that help influence their app engagement strategy.

  • Is VoD biz making money or it’s still investing?

    MUMBAI: Beyond the hype, what are the ground realities of earning revenue? Or, is it still all about investing in content and infrastructure? When’s the likely inflection point when businesses could start to look at break-even?

    Trying to answer these questions at the CASBAA OTT Summit 2017 were — AltDigital CEO Nachiket Pantvaidya, SonyLiv EVP and digital head Uday Sodhi and GroupM South Asia chief growth officer Lakshmi Narasimhan.

    Evaluating the OTT space and enumerating on the best business model, the moderator for the evening — Provocateur Advisory principal Paritosh Joshi — asked the head of the recently launched (soft) AltBalaji app about the mantra to grab maximum eyeballs in the OTT space.

    Answering the doubt, Pantvaidya said, “India is a large market and the idea with AltBalaji is to connect with the 50-70 million people which correspond to e-commerce or functional 3G. There is also a market outside India of approximately 70 million people who want content. I think it is a library game. For SVoD to take off, content and habit formation among the people is crucial — our platform has content ranging from sublime to ridiculous. As Sameer (Nair, Balaji Telefims CEO) said, we are here to capture the market space between Narcos and Naagin.”

    Taking cue from Pantvaidya’s point, Sodhi added, “The consumer is sorted in its head about what he wants. There is a clear habit formation. They are consuming on the go. There is a difference in the watch-time and they are coming back to watch linearly same shows. Habit formation is happening.”

    India’s online video space will predominantly be an advertising led video-on-demand (AVOD) market even though subscription led VoD shows higher growth on a low base. If the digital eco-system becomes a SVoD dominated market, will that mean no business or loss for the advertising agencies? “There has been a pricing mistake in the last three years. The platforms come with a point of view that it will surpass television. The consumers think of these platforms as channels providing content. The players have to price it that way. In the US, OTT outstrips payTV in terms of subscribers but its annual revenues are lower,” added Narasimhan.

    Pantvaidya added, “There is lack of development in the appreciable distribution system. It can survive when there is subscription. You can share profits with them if you are a SVoD. With free content comes carriage fees.

    Further, Sodhi believes that its early days for everyone and there is no model which has been cast and stoned yet. He segregated the entire process into three phases. The phase one is when you throw content. In the second phase, people start coming to your platform and your focus is o retain them. Money making only comes in the third level. Citing examples of the three existing models in the world, YouTube, which is 100 per cent advertising, Netflix, SVoD based platform and Apple which is transnational pay-per-view platform. “All these platforms are fairly growing, and have reached this point after 15 years. They have come out of their strengths to build a model,” said Sodhi.

    Narasimhan opined that the AVoD services in the OTT space have not been explored yet. He also said that data from servers indicate that kids,youth and top-end consumers are moving to digital from TV which clearly shows that the eco-system is evolving in India.

    Joshi posted a question at the panelists asking whether they are underestimating the willingness of the consumers to pay for content. Pantvaidya agreed to his point, and said, “Scale and volume is necessary for spending. One should have faith in their content for it to sell.”

    Sodhi added, “There is room for so many things. Everything is falling into its right place. The run-away is getting shorter before the take-off.”

    OTT services are exploding in India and the business is more likely to be advertising-led in the short term. The OTT sector has clearly become a space to watch out for as the infrastructure continues to improve, devices get smarter and data prices fall. Let’s see what the future holds for these players.

  • Sony Networks looking to change face of Indian football in ’17

    Sony Networks looking to change face of Indian football in ’17

    MUMBAI: The year 2016 saw quite a bit of shake-up in the realm of Indian sports broadcasting. Zee signed a proposal with Sony to sell its sports channels, marketed under Ten Sports brand, to the latter; the Indian cricket broad’s fight with the Supreme Court putting a question mark on IPL and its broadcast and the arrival of some professional sports leagues in India that garnered viewers as well as on-ground audience. The developments also saw sports broadcasting turn primarily into a two-horse race Star India on one side and Sony-ESPN combine on the other, while Nimbus Sports remains a comparatively small player.

    Talking to indiantelevision.com on the changing sports broadcast dynamics, Sony Pictures Network India (SPNI) sports and distribution president Rajesh Kaul said, “2016 was a spectacular year for the sports cluster of Sony in terms of the growth. In January 2016, we launched the Sony ESPN channels, which scaled us up to a four-channel sports network. IPL 2016 exceeded expectations with a record viewership of 361.6 million viewers.

    “In addition to this, we also had the on-air and digital telecast of UEFA Euro 2016 on our network, one of the biggest and most watched international football tournaments in 2016. To amplify the viewing experience of the tournament, we continued our pioneering initiative of multi-language feeds and for the first time in India, there was a multi-language feed for an international football tournament with the telecast of Euro 2016 in English, Hindi, Bengali, Tamil, Telugu and Malayalam languages.”

    Acquisition of Ten Network by SPN, subject to regulatory approvals, in a deal worth US$385 million does add fire-power as the channels operate in several countries, including the Indian sub-continent, Maldives, Singapore, Hong Kong, Middle East and Caribbean.

    The Sony sports network grew majestically in 2016. From Sony Six, Six HD, Sony ESPN and Sony ESPN HD to a bouquet of nine sports channels (Ten Network) prove Sony is looking to be serious player.

    Asked about the most viewed sporting event on SPN in 2016, Kaul said, “2016 was a strong year for the sports cluster of SPN and we enjoyed an excellent response to a plethora of our properties in cricket, football, fight sports and basketball / NBA. Both our marquee sports events IPL 2016 and UEFA Euro 2016 got an unprecedented level of viewership. In addition to this, Ultimate Fighting Championship (UFC) and NBA in our breakfast viewing category have also seen a substantial growth in viewership this year. Over 100 million viewers sampled UFC this year and more than 140 million viewers sampled NBA season 2015-16.”

    To cash in on the growing popularity of football in India and give a contest to cricket viewership and English Premier League (still the most followed footlball league in the world), the network tried to change the Spanish La Liga playing timings for the Indian audience who are ardent followers of Cristiano Ronaldo, Lionel Messi, Real Madrid and Barcelona. The matches were scheduled to start at 4.30 pm local time in Spain (8 PM IST). This added a huge chunk of viewership to the Spanish League and with a new La Liga office in Delhi, the league and the region’s broadcaster is surely looking to tap into the South-Asian audience.

    Talking about viewership of foreign leagues in India, Kaul opined, “The sports cluster of SPN caters to a diverse spectrum of viewers with a wide range of sports. The variety of foreign sport on SPNI is widely followed by Indian viewers.

    La Liga made a blockbuster start to the 2016-17 season by trebling its reach compared to last season. El Clasico match between Barcelona & Real Madrid is the most watched international football league match of the year (4.1 million viewers).

    UFC has seen exponential growth in ratings in 2016 with over 100 million viewers this entire year. TNA is immensely popular in India with the property being sampled by over 185 million viewers this year.

    NBA is another sport which has a wide following among Indian fans last season NBA 2015-16 being watched by more than 140 million viewers and we are expecting a strong season showing for the 2016-17 season.”

    With the television rights of La Liga in India, SPNI also has the digital rights for the Spanish League. Showcasing important matches on Sony LIV, its digital platform, SPNI has been able to get its share of sports’ digital audience. Knowing its huge potential in the Indian market, the digital platform, beamed the El Clasico live on its website and garnered huge numbers.

    “Sport is one of our key focus areas and we have the best football action available with us. We have showcased big ticketing football events like Euro 2016, Copa America Centenario as well as the El Clasico,” SPNI EVP and digital business head Uday Sodhi said, adding with a strong event line-up that includes La Liga Santandar, Sony was “truly the (Indian) home of football.”

    The network also recently showcased Bangladesh Premier League 2016 and, according to Sodhi’s claims, it turned out to be most watched cricketing event so far on Sony Liv. “In all our marketing and brand communications, we have sports as a prime genre. We have done a 360-degree campaign for promoting Sony Liv as the one-stop for the best of sporting action,” he added, highlighting the digital platform’s attempts to ride the sports bandwagon.

    With the Internet’s reach increasing in India, which also ups the potential of products riding it, dwelling on digital platforms’ strategies in general, Sodhi said, “With 350 million internet users in India (65 per cent users being mobile only) and projections of crossing 700 million internet users by 2020, there is huge potential in India that’s yet to be tapped. Online video is thriving and 50 per cent of total mobile data traffic is video. Youth is driving the mobile data usage and sports is one of the top online video genres.”

    So, what’s in store for 2017? “For the sports cluster of SPN, 2017 would be one of the biggest years and epic too as IPL would have its 10th edition. In addition, Kaul elaborated, adding there will also be two major FIFA events (2017 FIFA Confederations Cup and 2017 FIFA U-17 World Cup). Since the juniors’ championship will be the first FIFA even to be hosted in India, there is lot of anticipation and it could, according to him, change the whole landscape of football as a sport in India.

  • Sony Networks looking to change face of Indian football in ’17

    Sony Networks looking to change face of Indian football in ’17

    MUMBAI: The year 2016 saw quite a bit of shake-up in the realm of Indian sports broadcasting. Zee signed a proposal with Sony to sell its sports channels, marketed under Ten Sports brand, to the latter; the Indian cricket broad’s fight with the Supreme Court putting a question mark on IPL and its broadcast and the arrival of some professional sports leagues in India that garnered viewers as well as on-ground audience. The developments also saw sports broadcasting turn primarily into a two-horse race Star India on one side and Sony-ESPN combine on the other, while Nimbus Sports remains a comparatively small player.

    Talking to indiantelevision.com on the changing sports broadcast dynamics, Sony Pictures Network India (SPNI) sports and distribution president Rajesh Kaul said, “2016 was a spectacular year for the sports cluster of Sony in terms of the growth. In January 2016, we launched the Sony ESPN channels, which scaled us up to a four-channel sports network. IPL 2016 exceeded expectations with a record viewership of 361.6 million viewers.

    “In addition to this, we also had the on-air and digital telecast of UEFA Euro 2016 on our network, one of the biggest and most watched international football tournaments in 2016. To amplify the viewing experience of the tournament, we continued our pioneering initiative of multi-language feeds and for the first time in India, there was a multi-language feed for an international football tournament with the telecast of Euro 2016 in English, Hindi, Bengali, Tamil, Telugu and Malayalam languages.”

    Acquisition of Ten Network by SPN, subject to regulatory approvals, in a deal worth US$385 million does add fire-power as the channels operate in several countries, including the Indian sub-continent, Maldives, Singapore, Hong Kong, Middle East and Caribbean.

    The Sony sports network grew majestically in 2016. From Sony Six, Six HD, Sony ESPN and Sony ESPN HD to a bouquet of nine sports channels (Ten Network) prove Sony is looking to be serious player.

    Asked about the most viewed sporting event on SPN in 2016, Kaul said, “2016 was a strong year for the sports cluster of SPN and we enjoyed an excellent response to a plethora of our properties in cricket, football, fight sports and basketball / NBA. Both our marquee sports events IPL 2016 and UEFA Euro 2016 got an unprecedented level of viewership. In addition to this, Ultimate Fighting Championship (UFC) and NBA in our breakfast viewing category have also seen a substantial growth in viewership this year. Over 100 million viewers sampled UFC this year and more than 140 million viewers sampled NBA season 2015-16.”

    To cash in on the growing popularity of football in India and give a contest to cricket viewership and English Premier League (still the most followed footlball league in the world), the network tried to change the Spanish La Liga playing timings for the Indian audience who are ardent followers of Cristiano Ronaldo, Lionel Messi, Real Madrid and Barcelona. The matches were scheduled to start at 4.30 pm local time in Spain (8 PM IST). This added a huge chunk of viewership to the Spanish League and with a new La Liga office in Delhi, the league and the region’s broadcaster is surely looking to tap into the South-Asian audience.

    Talking about viewership of foreign leagues in India, Kaul opined, “The sports cluster of SPN caters to a diverse spectrum of viewers with a wide range of sports. The variety of foreign sport on SPNI is widely followed by Indian viewers.

    La Liga made a blockbuster start to the 2016-17 season by trebling its reach compared to last season. El Clasico match between Barcelona & Real Madrid is the most watched international football league match of the year (4.1 million viewers).

    UFC has seen exponential growth in ratings in 2016 with over 100 million viewers this entire year. TNA is immensely popular in India with the property being sampled by over 185 million viewers this year.

    NBA is another sport which has a wide following among Indian fans last season NBA 2015-16 being watched by more than 140 million viewers and we are expecting a strong season showing for the 2016-17 season.”

    With the television rights of La Liga in India, SPNI also has the digital rights for the Spanish League. Showcasing important matches on Sony LIV, its digital platform, SPNI has been able to get its share of sports’ digital audience. Knowing its huge potential in the Indian market, the digital platform, beamed the El Clasico live on its website and garnered huge numbers.

    “Sport is one of our key focus areas and we have the best football action available with us. We have showcased big ticketing football events like Euro 2016, Copa America Centenario as well as the El Clasico,” SPNI EVP and digital business head Uday Sodhi said, adding with a strong event line-up that includes La Liga Santandar, Sony was “truly the (Indian) home of football.”

    The network also recently showcased Bangladesh Premier League 2016 and, according to Sodhi’s claims, it turned out to be most watched cricketing event so far on Sony Liv. “In all our marketing and brand communications, we have sports as a prime genre. We have done a 360-degree campaign for promoting Sony Liv as the one-stop for the best of sporting action,” he added, highlighting the digital platform’s attempts to ride the sports bandwagon.

    With the Internet’s reach increasing in India, which also ups the potential of products riding it, dwelling on digital platforms’ strategies in general, Sodhi said, “With 350 million internet users in India (65 per cent users being mobile only) and projections of crossing 700 million internet users by 2020, there is huge potential in India that’s yet to be tapped. Online video is thriving and 50 per cent of total mobile data traffic is video. Youth is driving the mobile data usage and sports is one of the top online video genres.”

    So, what’s in store for 2017? “For the sports cluster of SPN, 2017 would be one of the biggest years and epic too as IPL would have its 10th edition. In addition, Kaul elaborated, adding there will also be two major FIFA events (2017 FIFA Confederations Cup and 2017 FIFA U-17 World Cup). Since the juniors’ championship will be the first FIFA even to be hosted in India, there is lot of anticipation and it could, according to him, change the whole landscape of football as a sport in India.

  • Sony Pictures Entertainment, SonyLiv & One Digital join hands for ‘Passengers’

    Sony Pictures Entertainment, SonyLiv & One Digital join hands for ‘Passengers’

    MUMBAI: Sony Pictures Entertainment India (SPE) and SonyLiv have teamed up with One Digital Entertainment for SPE’s next release, Passengers.The action thriller starring Hollywood’s Chris Pratt and Jennifer Lawrence is being released in India on 6 January 2017 in 3D in English, Hindi, Tamil and Telugu.

    “We are absolutely thrilled at having the opportunity to produce a song featuring Raftaar, who is an instant hit and very popular amongst millennials. The song is highly inspired by our sister concern, Sony Pictures Entertainment’sPassengers. Apart from Raftaar, Jubin Nautiyal and Shirley Setia have also lent their voice in this track.

    Sony Pictures Networks EVP and SonyLiv head for digital business Uday Sodhi said: “We Liv to Entertain. We are very confident that our audience will enjoy this latest addition and look forward to produce more such songs in the near future.”

    Raftaar, whose digital portfolio is handled by One Digital Entertainment, has created a special rap for Passenger’s promotions in India.http://www.sonyliv.com/dplnk?schema=sony://asset/5262307239001

    Titled Aadat, the song captures the romance element of the film between the two strangers (Pratt and Lawrence) who discover love as they battle imminent death to save the lives of 5000 sleeping passengers on a sinking space ship. Aadat will be played in theatres across India before the English and Hindi versions of the film.

    “Being associated with a studio as big as Sony Pictures Entertainment is not only exciting but also a great pleasure. The concept of promoting a Hollywood film in this manner is very innovative and executing this was equally great. We are confident that Raftaar’s connect with the youth will grab the attention of not only the music and movie fanatics but also reach a wider audience base,” added One Digital Entertainment COO and co-founder Gurpreet Singh Bhasin.

    Sung by Jubin Nautiyal and Shirley Setia along with Raftaar, It has been written by Sukumar Dutta and penned by Amit Kumaran.SPE MD Vivek Krishnani said, “Passengers brings Hollywood’s two top stars together for the first time. Both are youth icons and it was therefore natural for us to look at ways to engage with the youth. With Raftaar being a popular name amongst the millennials, we were confident that partnering with him would be an interesting opportunity for us to create exciting content that finds resonance with the masses in India. With the support of SonyLiv’s team and their effort along with One Digital Entertainment we are excited to share Aadat with the audiences”

  • Sony Pictures Entertainment, SonyLiv & One Digital join hands for ‘Passengers’

    Sony Pictures Entertainment, SonyLiv & One Digital join hands for ‘Passengers’

    MUMBAI: Sony Pictures Entertainment India (SPE) and SonyLiv have teamed up with One Digital Entertainment for SPE’s next release, Passengers.The action thriller starring Hollywood’s Chris Pratt and Jennifer Lawrence is being released in India on 6 January 2017 in 3D in English, Hindi, Tamil and Telugu.

    “We are absolutely thrilled at having the opportunity to produce a song featuring Raftaar, who is an instant hit and very popular amongst millennials. The song is highly inspired by our sister concern, Sony Pictures Entertainment’sPassengers. Apart from Raftaar, Jubin Nautiyal and Shirley Setia have also lent their voice in this track.

    Sony Pictures Networks EVP and SonyLiv head for digital business Uday Sodhi said: “We Liv to Entertain. We are very confident that our audience will enjoy this latest addition and look forward to produce more such songs in the near future.”

    Raftaar, whose digital portfolio is handled by One Digital Entertainment, has created a special rap for Passenger’s promotions in India.http://www.sonyliv.com/dplnk?schema=sony://asset/5262307239001

    Titled Aadat, the song captures the romance element of the film between the two strangers (Pratt and Lawrence) who discover love as they battle imminent death to save the lives of 5000 sleeping passengers on a sinking space ship. Aadat will be played in theatres across India before the English and Hindi versions of the film.

    “Being associated with a studio as big as Sony Pictures Entertainment is not only exciting but also a great pleasure. The concept of promoting a Hollywood film in this manner is very innovative and executing this was equally great. We are confident that Raftaar’s connect with the youth will grab the attention of not only the music and movie fanatics but also reach a wider audience base,” added One Digital Entertainment COO and co-founder Gurpreet Singh Bhasin.

    Sung by Jubin Nautiyal and Shirley Setia along with Raftaar, It has been written by Sukumar Dutta and penned by Amit Kumaran.SPE MD Vivek Krishnani said, “Passengers brings Hollywood’s two top stars together for the first time. Both are youth icons and it was therefore natural for us to look at ways to engage with the youth. With Raftaar being a popular name amongst the millennials, we were confident that partnering with him would be an interesting opportunity for us to create exciting content that finds resonance with the masses in India. With the support of SonyLiv’s team and their effort along with One Digital Entertainment we are excited to share Aadat with the audiences”

  • SonyLiv showcases funny insights into marital life with ‘Married Woman Diaries’

    SonyLiv showcases funny insights into marital life with ‘Married Woman Diaries’

    MUMBAI: Tired of melodramatic soaps that you really can’t relate to? If you are craving for something different and fresh to keep you entertained, then SonyLiv, has just the show for you. The platform is all set to roll out Married Woman Diaries, an original digital series directed by Kabir Sadanand which chronicles the lives and issues of an urban couple through the perspective of the female partner.

    With every episode showcasing the issues, differences and disagreements that the couple deals with on a daily basis, the 10 episodic web series will be available on the platform 26 December. Episodes will range in duration from 12 to 15 minutes and will offer funny insights into marital life, from the wife’s point-of-view.

    Produced by Frog Unlimited, the show is a humorous take on the lives of Shweta, a stand-up comedian, played by Suzanna Mukherjee, and her husband Rishi, a senior marketing manager in an ad agency, played by Abhishek Rawat.

    “With their entertainment sensibilities having evolved beyond the run-of-the-mill, the Indian web viewer is on the lookout for new and relevant content that breaks free from the stale formulaic formats. Given the novelty of the concept and the relatability of the situation, we are confident that the forthcoming original, web-series, ‘Married Woman Diaries’, will be a massive hit with our millennials, underlining our new brand proposition of We Liv to Entertain,” said Sony Pictures Networks India EVP and head digital business Uday Sodhi.

    As different as chalk and cheese, the two are still head-over-heels in love with each other even after two years of being married. But as Shweta deals with the changes in her husband post marriage, love seems to be gasping for breath amidst wet towels and messy kitchens, leading to hilarious situations that firmly establish that marriage.

    This show is completely in sync with SonyLiv’s renewed brand ethos, ‘We Liv to Entertain’, and underlines the platform’s status as the ultimate destination for experiencing diverse, high-quality entertainment with engaging stories and a talented troop of performers.