ITV

Tag: Uday Singh Gauri

  • Dharma Cornerstone Agency onboards Neha Kakkar

    Dharma Cornerstone Agency onboards Neha Kakkar

    Mumbai: In a significant development in the music artist management scene, Dharma Cornerstone Agency’s (DCA) music division has welcomed singer Neha Kakkar to its dynamic roster of talents. Following the agency’s recent onboarding of several established and emerging artists, this move is set to further solidify DCA’s foothold in the music talent management landscape.

    Neha Kakkar’s range is evident in soulful songs like Mile Ho Tum Humko and party-bangers like Kala Chashma. It was her creativity, grit and perseverance that has seen her become a household name in the industry today. Meanwhile, DCA is strongly backed by decades of experience and well-established leadership from the Indian entertainment industry, making it a brand paving a trailblazing path in the talent management space. Neha’s addition to the DCA marks a remarkable move for both entities.

    While this addition to the impressive roster will strengthen DCA’s diversified repertoire of talents, it will further boost Neha Kakkar’s considerable reach. The synergetic partnership will leverage DCA’s widespread network and expertise to stage Neha as a pop sensation in the M&E industry, not just nationally but also globally.

    Karan Johar added, “I’ve had the pleasure of working with Neha Kakkar on several Dharma films. Her invincibility, immense talent, and unabashed love for the craft have helped her carve her niche in the industry and become the brand she is today. We, at DCA, are elated to welcome such a powerhouse of talent. We aim to further push the envelope by promising a collaborative environment”.

    Singer and DCA music talent Neha Kakkar mentioned, “I am thrilled to join the Dharma Cornerstone Agency family! Karan Johar Sir’s vision and passion for creativity align perfectly with my own artistic goals. I’m excited to be a part of a roster that celebrates innovation and excellence. This new chapter in my journey promises to be an unforgettable one, and I can’t wait to create magic with the DCA team!”

    Dharma Cornerstone Agency CEO Uday Singh Gauri said “Neha Kakkar’s induction into the Dharma Cornerstone Agency family marks a significant milestone for us. Her phenomenal talent, combined with her dedication and passion, makes her an invaluable addition to our roster. We’re eager to leverage our expertise and resources to amplify her artistic vision and take her career to unprecedented heights. Neha’s unique sound and style will continue to captivate audiences, and we’re proud to be her partners in this exciting new chapter.”

    Talking about this exciting onboarding, Dharma Cornerstone Agency head of music division Hamza Kazi said, “Dharma Cornerstone Agency has always strived to cultivate a music community, welcoming artists of all genres to the family. We are thrilled to welcome a talent like Neha Kakkar, who has impacted the Indian audience not only with her exceptional singing and diverse discography but also with her presence and attitude. DCA will act as a catalyst for Neha, boosting her talents and brand by unlocking several branded and musical avenues.”

    DCA has become an eminent brand, catering to distinct industry needs, which include celebrity associations, sponsorships, IP development and affiliations, as well as brand activations. Currently, music artists are looking for agencies where they can experiment and get equipped with resources to reach wider audiences. DCA houses such talents and helps them manoeuvre through the glitzy world of music by providing them with the resources and strategic placements to gain visibility.

  • Dharma Cornerstone Agency marks third anniversary unveiling ambitious growth strategy

    Dharma Cornerstone Agency marks third anniversary unveiling ambitious growth strategy

    Mumbai: Dharma Cornerstone Agency (DCA), one of the fastest growing entertainment agencies in India, today marks its third anniversary by laying out its ambitious growth trajectory for the coming years. Founded in 2021 as a joint venture between renowned filmmaker Karan Johar, Dharma Productions’ CEO Apoorva Mehta, and Cornerstone Sport’s MD Bunty Sajdeh, DCA has quickly established itself as a premier talent management agency.

    The agency represents a diverse roster of actors, directors, writers, musicians, and content creators, with a focus on discovering and nurturing talent across various regions in India. Its roster includes actors Janhvi Kapoor, Tiger Shroff, Triptii Dimri, Aditya Roy Kapur, Sara Ali Khan, Ananya Panday, Tamannaah Bhatia, and Disha Patani; Oscar-winning producer Guneet Monga; musicians Neeti Mohan, Jubin Nautiyal, and Amaal Mallik; and digital creators like Orry, Sumukhi Suresh and Sufi Motiwala, among others.

    “As we celebrate our third anniversary, we remain committed to protecting artists and storytellers in an increasingly challenging media landscape,” said Dharma Cornerstone Agency CEO Uday Singh Gauri. Uday with over 16 years of experience in representation and management has been instrumental in steering the agency into its fourth year, and through the rapidly evolving landscape of the film and entertainment business. Uday also co-founded Exceed Entertainment and HRX.

    “Our focus will be on adapting to the evolving industry, maximizing revenue for our clients, forging new alignments with digital marketers, and leveraging new technologies to supercharge overall growth. We aim to help our clients thrive in the face of disruption while setting trends in talent representation, marketing, sponsorship, and shaping the digital landscape.” he added.

    DCA’s COO Rajeev Masand will continue to lead the film side of talent representation, bringing his extensive industry experience and relationships to further bolster the agency’s presence in the movie business.

    DCA is set to expand its presence across the Indian entertainment industry, including Bollywood, sports, and fashion, to explore new revenue streams. The agency will empower clients to conceptualize and execute projects in-house, offering an alternative to the traditional studio system. Additionally, DCA is actively exploring international expansion opportunities to provide its talent with access to a global audience and facilitate creative exchange on a worldwide scale. This positions DCA as a key player in the international entertainment landscape, catering to the evolving needs of its clients and partners.

    “Our landscape is evolving rapidly, and the biggest challenge we foresee is the lack of adaptability,” said Apoorva Mehta. “DCA is well-positioned to navigate these challenges by employing the right people to do the right work at the right time, place, and price.”

    “We are excited about the future of DCA and the opportunities that lie ahead. Our focussed approach to talent management, our combined strengths with innovative thinking and global expansion plans will hopefully enable us to create even more value for our clients and partners in the years to come.” said Bunty Sajdeh.