ITV

Tag: Uday Reddy

  • YuppTV-ETV partner exclusively for Telugu channels for US market

    MUMBAI: Clearly this is going to be something that’s going to work in its favour. The Emerald Media funded-UdayReddy run (over the top/video on demand) OTT/VOD service YuppTV has signed an exclusive partnership with the Ramoji Rao-promoted K. Bapineedu-run ETV Network to stream  ETV Telugu’s entertainment content in  the US market. Viewers in Uncle Sam will get to see ETV Telugu shows like Padutha Teeyaga, Jabardasth, Extra Jabadasth and Manasu Mamatha exclusively on YuppTV.

    YuppTV’s target audience is the south Asian diaspora globally and a substantial portion of the hardware and software engineers working in the US are from either Andhra Pradesh or Telangana. Microsoft CEO Satya Nadella for example was born to Telugu speaking parents. An estimate is that around 250,000 Indians working the US speak Telugu. And more than 2 million Telugu speaking Indians are dispersed the world over.

    ETV is also introducing introducing ETV Life, ETV Plus, ETV Cinema and ETV Abhiruchi for the first time in the US. As part of the association, fans of ETV shall be able to access their Telugu shows on the YuppTV app available on six screens including smart TVs/blu-ray players, smart media players, PC, smartphones, tablets and gaming consoles.

    “ETV Telugu’s entertainment content has been successful in striking the right chord with the users and we are happy to make the same available in the US markets, henceforth exclusively,” says YuppTV founder & CEO Uday Reddy. “We further look forward to a long term association with channels and would always strive to surprise our users with further such engaging and entertaining associations.”

    ETV Network CEO K Bapineedu adds: “We have enjoyed our association with YuppTV for a while now. The decision to go exclusive on our partnership with the platform was taken due to the positive response, especially in the US market. Our entertainment shows have become popular over the time in the Indian expat community settled in the US. We further look forward to enhancing the reach of our entertainment content via the incredible penetration and popularity of YuppTV.”

    YuppTV has 25,000 hours of entertainment content catalogued in its library, while nearly 2500 hours of new on-demand content is added to the YuppTV platform every day It offers live TV and catch-Up TV technology. It  recently launched YuppFlix, a movie on-demand streaming service for the expat market, and YuppTV Bazaar, an online marketplace for the premium content curator.

    YuppTV is currently ranked #1 Internet Pay TV platform for Indians living abroad and also the largest internet TV platform from premium content availability in India. YuppTV is the most downloaded Indian SmartTV app and it also boasts of eight million mobile downloads with 4.0 user rating.

    Subscribers in India pay Rs 5 for a day pass or Rs 99 for a month’s pass to watch all of YuppTV’s content. US-based subscribers pay $15.99 monthly for a Telugu Gold Value Pack, $99.99 for a half yearly pack and $169.99 for an annual pack. It charges $29.99 per month for a Telugu Platinum Value Pack.

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  • YuppTV airs Nepali channels worldwide; partners News24, Himalaya, Sagarmatha

    YuppTV airs Nepali channels worldwide; partners News24, Himalaya, Sagarmatha

    MUMBAI: YuppTV, the largest OTT player in south-Asian content, has partnered with popular Nepali TV channels to provide Nepali entertainment and news content to its worldwide audiences. These channels include Himalaya TV, News24, Sagarmatha TV, Avenues TV and Image Channel.

    Starting with just two channels in 2006, YuppTV has come a long way with its worldwide presence. Incepted with the vision of providing the finest quality south-Asian entertainment content, YuppTV had previously launched 18 different Sri Lankan channels on its platform, apart from top most Pakistani and Bangladeshi channels. With the present association, YuppTV is aiming at growing its popularity amongst the Nepali community, spread across the globe.

    “At YuppTV, it has been our key endeavor to provide the most entertaining south-Asian content to our global user base,” YuppTV founder & CEO Uday Reddy.

    Echoing the same thought, Avenues Television COO Samridhi Rajkarnikar said, “We are glad to be partnering with YuppTV and making our content available at their fast growing OTT platform. With the changing consumption habits of present day users, we are hopeful to reaching out to a majority of Nepali followers, across the globe.

    Image Channel executive director Raj Manandhar said, “We trust that viewers of Nepali audience will enjoy the channel wide variety of offerings, programs and light-hearted content dedicated to promoting an enjoyable ‘family-viewing’ experience.”

    Himalaya Television marketing manager Pradeep Aryal “While attention spans switch to the second screen, it will also be important to create a seamless viewer experience that goes from television to mobile to PC and back again.”

    Sagarmatha Television marketing manager Prabesh Poudel adds, “These are exciting times for the industry with innovations on content delivery and consumption in digital platforms, designed to entertain consumers like never before.”

    News24 Television, Nepal Broadcasting Channel director Adish Joshi said, “The mission of News24 is to deliver captivating content that tells human story; we are therefore naturally excited to partner with YuppTV.”

  • YuppTV airs Nepali channels worldwide; partners News24, Himalaya, Sagarmatha

    YuppTV airs Nepali channels worldwide; partners News24, Himalaya, Sagarmatha

    MUMBAI: YuppTV, the largest OTT player in south-Asian content, has partnered with popular Nepali TV channels to provide Nepali entertainment and news content to its worldwide audiences. These channels include Himalaya TV, News24, Sagarmatha TV, Avenues TV and Image Channel.

    Starting with just two channels in 2006, YuppTV has come a long way with its worldwide presence. Incepted with the vision of providing the finest quality south-Asian entertainment content, YuppTV had previously launched 18 different Sri Lankan channels on its platform, apart from top most Pakistani and Bangladeshi channels. With the present association, YuppTV is aiming at growing its popularity amongst the Nepali community, spread across the globe.

    “At YuppTV, it has been our key endeavor to provide the most entertaining south-Asian content to our global user base,” YuppTV founder & CEO Uday Reddy.

    Echoing the same thought, Avenues Television COO Samridhi Rajkarnikar said, “We are glad to be partnering with YuppTV and making our content available at their fast growing OTT platform. With the changing consumption habits of present day users, we are hopeful to reaching out to a majority of Nepali followers, across the globe.

    Image Channel executive director Raj Manandhar said, “We trust that viewers of Nepali audience will enjoy the channel wide variety of offerings, programs and light-hearted content dedicated to promoting an enjoyable ‘family-viewing’ experience.”

    Himalaya Television marketing manager Pradeep Aryal “While attention spans switch to the second screen, it will also be important to create a seamless viewer experience that goes from television to mobile to PC and back again.”

    Sagarmatha Television marketing manager Prabesh Poudel adds, “These are exciting times for the industry with innovations on content delivery and consumption in digital platforms, designed to entertain consumers like never before.”

    News24 Television, Nepal Broadcasting Channel director Adish Joshi said, “The mission of News24 is to deliver captivating content that tells human story; we are therefore naturally excited to partner with YuppTV.”

  • YuppTV brings new feature of direct operator billing

    YuppTV brings new feature of direct operator billing

    MUMBAi: OTT platform YuppTV has partnered with SLA Digital to enable Direct Operator Billing for its consumers to pay for digital content on their phones by charging it directly to their phone bills or deducting it from their available prepaid phone credit. This feature will not only make the subscription process easier for end consumers, it will also enable YuppTV to diversify into developing countries and target a much wider customer base.

    SLA Digital’s Ashley O’Kane said “Partnering with YuppTV, one of the largest providers of South-Asian content, adds to our lucrative network of partnerships that SLA Digital is delivering to global Mobile Operators via Digital Services like Direct Operator Billing.”

    YuppTV has a global reach, offering live entertainment & News, TV shows, short videos and movies covering a wide range of languages to South Asian expat communities. Demand for this content is huge even in the emerging markets with an increase in sales of smart devices but where credit card penetration still remains very low. This means that consumers are less likely to have credit cards to pay for these services online. Direct Operator billing becomes an easy way for them to subscribe and pay for this service.

    YuppTV founder & CEO Uday Reddy commented, “Partnering with SLA Digital to allow Mobile Operator subscribers to pay for our service using a simple and secure solution like Direct Operator billing builds on those principles. Following this strategic alliance, we are dedicated to providing the most invigorating content to the South Asian expat community.”

    SLA Digital has initially connected YuppTV to Zain Bahrain for Direct Operator Billing and has plans to roll out to additional Mobile Operators in the near future.

  • YuppTV brings new feature of direct operator billing

    YuppTV brings new feature of direct operator billing

    MUMBAi: OTT platform YuppTV has partnered with SLA Digital to enable Direct Operator Billing for its consumers to pay for digital content on their phones by charging it directly to their phone bills or deducting it from their available prepaid phone credit. This feature will not only make the subscription process easier for end consumers, it will also enable YuppTV to diversify into developing countries and target a much wider customer base.

    SLA Digital’s Ashley O’Kane said “Partnering with YuppTV, one of the largest providers of South-Asian content, adds to our lucrative network of partnerships that SLA Digital is delivering to global Mobile Operators via Digital Services like Direct Operator Billing.”

    YuppTV has a global reach, offering live entertainment & News, TV shows, short videos and movies covering a wide range of languages to South Asian expat communities. Demand for this content is huge even in the emerging markets with an increase in sales of smart devices but where credit card penetration still remains very low. This means that consumers are less likely to have credit cards to pay for these services online. Direct Operator billing becomes an easy way for them to subscribe and pay for this service.

    YuppTV founder & CEO Uday Reddy commented, “Partnering with SLA Digital to allow Mobile Operator subscribers to pay for our service using a simple and secure solution like Direct Operator billing builds on those principles. Following this strategic alliance, we are dedicated to providing the most invigorating content to the South Asian expat community.”

    SLA Digital has initially connected YuppTV to Zain Bahrain for Direct Operator Billing and has plans to roll out to additional Mobile Operators in the near future.

  • YuppTV set to close Rs 100-crore plus funding

    YuppTV set to close Rs 100-crore plus funding

    MUMBAI: The OTT video space is slated to get hyper-competitive with a slew of broadcaster-led players and even deep-pocketed telcos haring into it. YuppTV, one of the early movers, has now decided to fortify its financial resources in a bid to face the onslaught.

    The company – led by Uday Reddy – says it is on the threshold of closing its second round of funding which will see it adding funds running into three digit crore to its kitty. Speaking to Hindu BusinessLine, Reddy said that the company has already pocketed $15 million in its Series A, and was about to close its next round of fund-raising.

    Reddy sees the market heading toward consolidation. “We are contemplating acquiring a firm to strengthen our leadership,” Reddy informed BusinessLine. YuppTV has also appointed the Telugu superstar Mahesh Babu as its brand ambassador.

    It offers a bouquet of services including 200 TV channels, seven-day catch-up TV, 100-plus TV shows, and 5,000 plus movies as a VOD service. Its subscription packages vary from Rs 5 a day to Rs 30 a week to Rs 99 a month.

    YuppTV is taking a major step with making Babu the ambassador. Babu is a big name of Tollywood, and it is sure that the collaboration will work great for the promotion of the channel.

    The web portal of YuppTV was established in 2006, offers more than 898 Indian TV Channels in 13 languages that include Kannada, Hindi, Telugu, Malayalam, Bengali, Marathi, Oriya, Gujarati, Punjabi, Sinhalese, Urdu and English. The best part of YuppTV is it allows access through 25 devices to six screens, Internet STBs, connected TVs, PCs, smart phones, smart BluRay players, gaming consoles and tablets.

  • YuppTV set to close Rs 100-crore plus funding

    YuppTV set to close Rs 100-crore plus funding

    MUMBAI: The OTT video space is slated to get hyper-competitive with a slew of broadcaster-led players and even deep-pocketed telcos haring into it. YuppTV, one of the early movers, has now decided to fortify its financial resources in a bid to face the onslaught.

    The company – led by Uday Reddy – says it is on the threshold of closing its second round of funding which will see it adding funds running into three digit crore to its kitty. Speaking to Hindu BusinessLine, Reddy said that the company has already pocketed $15 million in its Series A, and was about to close its next round of fund-raising.

    Reddy sees the market heading toward consolidation. “We are contemplating acquiring a firm to strengthen our leadership,” Reddy informed BusinessLine. YuppTV has also appointed the Telugu superstar Mahesh Babu as its brand ambassador.

    It offers a bouquet of services including 200 TV channels, seven-day catch-up TV, 100-plus TV shows, and 5,000 plus movies as a VOD service. Its subscription packages vary from Rs 5 a day to Rs 30 a week to Rs 99 a month.

    YuppTV is taking a major step with making Babu the ambassador. Babu is a big name of Tollywood, and it is sure that the collaboration will work great for the promotion of the channel.

    The web portal of YuppTV was established in 2006, offers more than 898 Indian TV Channels in 13 languages that include Kannada, Hindi, Telugu, Malayalam, Bengali, Marathi, Oriya, Gujarati, Punjabi, Sinhalese, Urdu and English. The best part of YuppTV is it allows access through 25 devices to six screens, Internet STBs, connected TVs, PCs, smart phones, smart BluRay players, gaming consoles and tablets.

  • YuppTV to exclusively air the USA T-20 series

    YuppTV to exclusively air the USA T-20 series

    MUMBAI: Cricket lovers in the states, Canada and Caribbean Islands have a reason to rejoice. Leading OTT player for the South-Asian content, YuppTV has secured the exclusive broadcasting rights of the T20 matches to be held between team India and the current T20 world champions, West Indies.

    The T20 series, taking place in Florida, USA on 27th and 28th August will be available LIVE on YuppTV through multiple internet enabled devices, including Smart TVs, Smart Blu-Ray players, laptops, gaming consoles, streaming media players, smartphones and tablets.

    Further commenting on the development, YuppTV CEO and founder Uday Reddy said, “We started YuppTV with the vision of providing the most entertaining South-Asian content to the expat community, to be consumed by them at their convenience. Cricket, as a sport has a cult following amongst the viewers and we are glad to deliver top-notch entertainment to the sports enthusiasts on our platform. We further hope that our audience will enjoy the latest offering on YuppTV, catching the LIVE and exclusive Ind vs WI T20 Trophy match.

    Previously, YuppTv had also successfully broadcasted the Asia Cup held between Feb-March, 2016.

  • YuppTV to exclusively air the USA T-20 series

    YuppTV to exclusively air the USA T-20 series

    MUMBAI: Cricket lovers in the states, Canada and Caribbean Islands have a reason to rejoice. Leading OTT player for the South-Asian content, YuppTV has secured the exclusive broadcasting rights of the T20 matches to be held between team India and the current T20 world champions, West Indies.

    The T20 series, taking place in Florida, USA on 27th and 28th August will be available LIVE on YuppTV through multiple internet enabled devices, including Smart TVs, Smart Blu-Ray players, laptops, gaming consoles, streaming media players, smartphones and tablets.

    Further commenting on the development, YuppTV CEO and founder Uday Reddy said, “We started YuppTV with the vision of providing the most entertaining South-Asian content to the expat community, to be consumed by them at their convenience. Cricket, as a sport has a cult following amongst the viewers and we are glad to deliver top-notch entertainment to the sports enthusiasts on our platform. We further hope that our audience will enjoy the latest offering on YuppTV, catching the LIVE and exclusive Ind vs WI T20 Trophy match.

    Previously, YuppTv had also successfully broadcasted the Asia Cup held between Feb-March, 2016.

  • YuppTV and Culture Machine partner for YuppTV Bazaar

    YuppTV and Culture Machine partner for YuppTV Bazaar

    MUMBAI: YuppTV Bazaar has tied up with India’s leading digital media firm, Culture Machine, to feature its network of media brands on the YuppTV platform.

    With over 500 million monthly views, Culture Machine has emerged as one of the leading producers of content across genres. Further to this association, YuppTV Bazaar viewers will now be able to watch various digital channels like- Being Indian, Epified, Old Delhi Films, Put Chutney, Blush, Rascalas, Being Indian’s Awesome Sauce, Whack and VIVA to name a few, all ‘owned and operated’ by Culture Machine.

    Speaking at the new alliance, YuppTV founder and CEO Uday Reddy said, “YuppTV Bazaar has gained traction within the young and dynamic internet users. We decided to associate with Culture Machine, following their repertoire of digital media brands and content that appeals to the South Asian internet audiences. We are positive that our users at YuppTV Bazaar would actively enjoy the refreshing new content.”

    Further elucidating on the same, Culture Machine CEO and co founder Sameer Pitalwalla said, “We are excited to partner with YuppTV and expand the reach of our brands to YuppTV Bazaar. The platform has already acquired a vast user base and we are looking forward to making our content available to them via YuppTV Bazaar.”

    The new and existing users at YuppTV Bazaar may now easily access vivid range of Youth Entertainment content, Recipes, Mythology, Audio Series, women’s & lifestyle channel, Tamil Humour and Desi Comedy.