ITV

Tag: Udaan

  • BARC week 38: Star Plus sees significant ratings rise, back to no.1

    BARC week 38: Star Plus sees significant ratings rise, back to no.1

    MUMBAI: Star Plus and Colors have been slugging it out in the ratings race for the last couple of weeks. In the Hindi general entertainment channels (GEC) genre, Star Plus has regained its number one position with a considerable rise in ratings, according to the data released by Broadcast Audience Research Council (BARC) India in week 38. 

     

    Star Plus ruled the roost by securing leadership position with 408816 (000 Sums) against 381365 (000 Sums) in week 38. On the other hand, Colors’ ratings nosedived as compared to last week, as the channel held second position with 379921 (000 Sums) against 414841 (000 Sums).

     

    Zee TV grabbed the third slot in the genre with 272281 (000 Sums) followed by Life OK and Sab in fourth and fifth slot with 236606 (000 Sums) and 190465 (000 Sums) respectively. 

     

    Star Plus’ prime time show Saath Nibhaana Saathiya led the chart of top five programmes in Hindi GECs with 7782 (000 Sums) followed by Zee TV’s Kumkum Bhagya in second spot and Colors’ Sasural Simar Ka in the third slot with 6130 (000 Sums) and 6043 (000 Sums) respectively. Star Plus’ Diya Aur Bati Hum and Colors’ Udaan secured the fourth and fifth slot with 5685 (000 Sums) and 5636 (000 Sums) respectively. 

     

    Like last week, this week too the WWE series has worked for Ten Sports as the channel secured the leadership position in the sports genre with 58963 (000 Sums) followed by Sony Six at second spot and Star Sports 1 in the third slot with 13747 (000 Sums) and 5788 (000 Sums) respectively. 

     

    In the kids’ segment, Nick (v) grabbed the topped the genre with 50817 (000 Sums) followed by Pogo TV (v) in second position with 42922 (000 Sums) and Hungama (v) in third slot with 33386 (000 Sums).

     

    Times Now led the chart in the English news channel genre and recorded 334 (000 Sums) and followed by India Today Television in the second spot with 129 (000 Sums). CNN IBN held the third spot with 129 (000 Sums).

     

    In the Bhojpuri genre, Big Magic Ganga continued to grab leadership position with 5450 (000 Sums). ETV Bihar Jharkhand and Dangal TV garnered second and third berth with 1658 (000 Sums) and 1535 (000 Sums) respectively. 

  • BARC week 37: ET Now dethrones CNBC to top biz news genre

    BARC week 37: ET Now dethrones CNBC to top biz news genre

    MUMBAI: Times Network’s ET Now has managed to topple market leader CNBC TV18 to emerge as the leader in the English business news channel category in week 37 of Broadcast Audience Research Council (BARC) India ratings.

     

    ET Now holds the leadership position with 230 (000Sums), whereas CNBC TV18 slid to the second position with 182 (000 Sums). NDTV Profit and NDTV Prime jointly secured the third place with 69 (000Sums).

     

    HINDI GECs

    On the other hand, Hindi general entertainment channel (GEC) Colors has managed to maintain its leadership position and has ranked no. 1 yet again. Colors led the chart with a considerable rise in ratings and grabbed first place in Hindi GECs with 414841 (000Sums) in week 37 as against 386518 (000Sums) in week 36.

     

    Though Star Plus witnessed a rise in ratings, it stood behind Colors in second spot with 381365 (000Sums) as compared to 370135 (000Sums) in the previous week.

     

    Zee TV and Life Ok were perched at the third and fourth slot with 256811 (000Sums) and 221762 (000Sums) respectively. Sab secured the fifth berth in the list with 183879 (000Sums).

     

    TOP HINDI GEC SHOWS

    Colors’ prime time show Sasural Simar Ka came out on top with 6819(000) in top five programmes in Hindi GECs followed by Star Plus’ Saath Nibhana Saathiya in the second slot with 6644 (000Sums). Zee TV’s Kumkum Bhagyagrabbed the third position with 6185 (000Sums), whereas Colors’ Udaan with 5680 (000Sums) was in the fourth spot.Star Plus’ Ye Hai Mohabbatein stood in the fifth spot with 5602 (000Sums.)

     

    SPORTS

    In the sports genre, the WWE series has worked in favour of Ten Sports as the channel secured leadership position with 40377(000Sums) followed by Sony Six at the second spot and Star Sports 1 in third slot with 15996 (000Sums) and 7782 (000Sums) respectively.

     

    KIDS

    In the kids section, Nick (v) led the genre to grab pole position with 47148 (000Sums) followed by Pogo TV (v) at the second spot with 44222 (000Sums) and Hungama (v) in third with 33086 (000Sums).

     

    ENGLISH NEWS

    Amongst the English News channels, though Times Now saw a fall in ratings, it maintained its top slot with 402 (000Sums) against 511 (000Sums) in week 37 followed by NDTV 24×7 at the second slot with 233 (000Sums). On the other hand, India Today Television with 202 (000 Sums) held the third position.

     

    BHOJPURI

    In the Bhojpuri segment, Big Magic Ganga continued to lead the list with 6347 (000Sums) followed by ETV Bihar Jharkhand in the second slot with 1909 (000Sums) and Dangal TV on the third spot with 1354 (000Sums).

     

    Note: (v) stands for virtual as these are multi-lingual channels.

  • Zee gains big in individual data; Colors’ five shows top the list

    Zee gains big in individual data; Colors’ five shows top the list

    MUMBAI: Hindi general entertainment channel (GEC), Zee TV is riding high on success. After winning back its third slot and dislodging Sab to number four in week 23 of TAM TV ratings, in week 24, the channel has garnered a significant rise in individual data. 

     

    Zee TV observed 167 GRPs, up from 147 GRPs at number three. Sony at number six was the second highest gainer with 119 GRPs, up from 113 GRPs. Life OK at number five too saw a marginal rise with 131 GRPs, up from 130 GRPs. &TV also witnessed a growth in ratings and recorded 68 GRPs, up from 58 GRPs. 

     

    Other channels like Star Plus and Sab were on the losing side in week 24. While Star Plus dropped from 244 GRPs to 241 GRPs in individual data, Sab dropped from 150 GRPs to 144 GRPs. 

     

    Interestingly, breaking the records of Star Plus’s shows always leading the pack with the maximum wins, this week Colors became the leading channel with five of its shows making it to the top 10 list.

     

    India’s Got Talent at number five topped the Colors chart with 3.14 TVR followed by Meri Aashiqui Tum Se Hi at number seven with 3.03 TVR followed by Comedy Nights With Kapil with 2.77 TVR at number eight. Chakravartin Ashoka Samrat recorded ninth position with 2.71 TVR, which was followed by Udaan occupying the tenth spot with 2.68 TVR. 

     

    For the rest, two of Star Plus’ shows continue to occupy the first and second spots. Thus Ye Hai Mohabbatein scored 3.94 TVR and Saathiya Saath Nibhana registered 3.83 TVR. Another hit from the kitty, Yeh Rishta Kya Kehlata Hai stood at number four with 3.40 TVR.

     

    Zee TV’s Kumkum Bhagya at number three reported 3.66 TVR. 

     

    Click here for the full individual report.

  • Promos have the power to make or break TV shows: Raj Nayak

    Promos have the power to make or break TV shows: Raj Nayak

    MUMBAI: Promos are an important medium via which television channels showcase their shows and entertainment properties. Citing the ever important role of promos in today’s cluttered and competitive television environment PromaxBDA conference chair and Colors CEO Raj Nayak said as the number of channels and shows increase, the task for promo makers gets tougher and bitter.

     

    “Everyone wants to get noticed with the help of that teaser. While some channels want to retain their audience, some others want to get audiences back.The small teaser is burdened with different aspirations. Promo is no longer just another brick in the wall; it is now one of the important aspects that has the power to determine the fate of a show,” Nayak asserted.

     

    The audience, which comprised promo makers and creative talent, was buoyed by Nayak’s encouraging comments directed towards them. “You are the real heroes of the television industry, which is evolving every day.You are the one that make every second of a promo count and that is one of the reasons why promos became such an important aspect. They have emerged as a major teamwork, which has the power to decide success or failure of an innovation. You all are the backbone of creativity in the television industry and with the growth of technology, I hope it gets better and bigger,” Nayak said.

     

    Talking about Colors’ voyage, he said, “We at Colors believe about disruption and differentiation. Television viewers have evolved and are not the same anymore. They expect quality in each and every segment and promos are one of them. While with Ashoka we portrayed love, power and affection of a mother – son relationship, Udaan was sensitive as well as esthetic. On the other hand, Code Red had to be different from all other daily crime shows and it was the promo that had the responsibility of communicating the message that Code Redwas different and that’s how important that short teaser is.”

     

    “Creativity is doing summersaults every now and then and you all are the real warriors of the war that wages every day in Indian television. I feel proud to chair the conference in PromaxBDA, which addresses to the creative pillars in the industry,” Nayak concludes.

  • Sony ushers in new programming with ‘Dil Ki Baatein’

    Sony ushers in new programming with ‘Dil Ki Baatein’

    MUMBAI: It has been struggling to regain lost ground in the Hindi general entertainment space for quite some time now. But, undeterred, the MulitScreen Media owned Sony Entertainment Television is taking another shot at attracting hordes of viewers to its prime time fare. In its first step towards that, the channel has launched a show called Dil Ki Baatein starring the popular TV actor Ram Kapoor in the lead. 

     

    “Sony has always prided in telecasting innovative shows. In the next 100 days we will be launching five new shows with interesting concepts as we believe there is an audience out there that exists for such content,” says SET senior executive vice president and business head Nachiket Pantvaidya.

     

    Dil Ki Baatein will be Kapoor’s come back to TV. He will be seen opposite Gurdeep Kohli. The show also stars Pankaj Dheer as Kohli’s father, whereas Mahima Makhwana and Ratna Shinde will essay the roles of the couple’s daughter and son respectively. 

     

    Dil Ki Baatein has been helmed by filmmaker Mahesh Bhatt and SET together. Sony took note of Bhatt’s narration about the concept a year and half ago.

     

    Talking about the concept of the show, SET senior vice president and marketing head Gaurav Seth says, “It is an unusual love story that brings out the struggle and various emotions of the family to the fore. It questions how far one can go for a loved one and to what extent? The show explores the complexities of human relationships and one’s emotional downfall when fate intervenes.”

     

    According to Seth, the biggest USP of the series is the role essayed by Kapoor. He will be portraying the role of a supportive husband to his cancer stricken wife, who faces a blood cancer relapse after two years. The programme has been produced by Guroudev Bhalla and Dhaval Gada from Bhatt’s production house, which also produced the show Udaan for Sony previously.

     

    “We have shot five different promos where Ram Kapoor is essaying a different role and emotion. In the first promo, for instance, he is seen conversing with God about his problems,” informs Seth.

     

    The promo was first launched on digital media, where along with active engagements from fan clubs, it trended at the top spot for five to 10 minutes. “For the first time, the promo itself registered one million views on YouTube,” says Seth.

     

    A robust marketing campaign has been planned across 35 Indian cities along with active OOH campaigns. Seth informs that the communication showing Kapoor along with a bald headed Kohli, has generated the necessary buzz. It has also generated 21 crore digital impression so far across various social media platforms. On Twitter, SET invited reactions from fans of how far would fans go for their loved ones.

     

    The show has LIC as the presenting sponsor and advertisers such as Otriven, Cadbury, KFC, Samsung Galaxy among others on board.

     

    Dil Ki Baatein, which went on air on 23 March, will be telecast from Monday to Thursday at 9:30 pm on Sony.

  • Colors to awaken rural masses with ‘Udann’

    Colors to awaken rural masses with ‘Udann’

    NEW DELHI: The channel, which launched with path breaking shows like Balika Vadhu and Uttaran, is once again treading into the social issues gripping our nation.

     

    The new series, Udann, inspired by renowned filmmaker Mahesh Bhatt, will commence on Colors from 18 August.

     

    Bhatt was originally intending to make it into a film, which he had thought of 25 years ago, since the film industry then only wanted entertaining fare in the liberalised economy of the early nineties.

     

    He believes that while the Indian woman can call herself emancipated in many ways, she still cannot walk shoulder to shoulder with men. And bonded labor and exploitation of women continue to remain a curse, which is a matter of shame for India.

     

    The new series is produced by Gurudev Bhalla, once an assistant of Bhatt and Dhaval Jayantilal Gada while Robin Bhatt and Javed Siddiqui have scripted the show.

     

    Bhalla says he had sought Bhatt’s permission to make the series after he was approached by Colors to collaborate on TV, with suitable changes that will suit the medium.

     

    Moreover, Gada and Bhalla express that a lot of research has gone into ensuring that the story is told in the right spirit. They also worked closely with NGOs fighting against bonded labor to ensure realistic representation.

     

    Colors CEO Raj Nayak says that the channel was not put off by the fact that the series was launching at the same time as Amitabh Bachchan’s Kaun Banega Crorepati season eight on Sony and Nisha Aur Uske Cousins on Star Plus. The time slot (8.30 pm) had been picked as Madhubala has ended and the other series are running well in their respective slots.

     

    In fact the launch of the series had been planned much earlier to be around Independence Day since that was the theme of the series – freedom – but it could only be launched on a Monday.

     

    According to Colors weekday programming head Prashant Bhatt social issues like bonded labor is widely prevalent even in 21st century urbanised India and needs to be brought to fore and fought against. Udann narrates a tale about the life of Chakor who has a strong survival instinct which keeps her sailing through the toughest situations. Her rebellious yet endearing nature proves that simplicity and innocence together will make for an attractive viewing proposition for audiences. In Chakor’s story that represents the unrealised hopes of countless Indians, suppressed by this barbaric practice of bonded-labor, viewers are sure to find an inspiring story of hope and resilience.”

     

    Furthermore, Nayak says Colors accepted the idea of the serial as its ‘DNA is social themes’.  Sources peg per episode production cost at around Rs 8 lakh to Rs 12 lakh.

     

    Since the issue of bonded labour is linked to rural areas, the channel will promote and even hold press meets in Taluka headquarters, apart from using all media like radio, hoardings, TV and social media to promote the series.

     

    The series stars young Spandan Chaturvedi in the main role of the child Chakor, Sai Ballal, and Sai Deodhar-Arvind.