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Tag: UCWeb

  • Mobile content: Alibaba’s UCWeb to invest Rs 2 billion in India & Indonesia

    Mobile content: Alibaba’s UCWeb to invest Rs 2 billion in India & Indonesia

    MUMBAI: UCWeb, part of Alibaba Mobile Business Group, has announced its plans to invest Rs 2 billion over the next two years in India and Indonesia market. The funds will primarily be used to tap the huge potential of user-generated content in India via its news distribution and content platform, UC News.

    UC News, a major product of UCWeb Inc. is a big-data powered content distributor, serving as a one-stop source of trending and curated news content covering all popular categories that Indian users can consume on the go, with featured channels including news, cricket, technology, entertainment, movies, lifestyle, health, humor, etc. within five months of its launch, UC News became the top app under News Category on Google Play.

    Alibaba mobile business group president (overseas business) Jack Huang said, “As India enters the age of increased content consumption through its mobile devices, there is a huge potential for the growth of user-generated content in India similar to what has happened in China. There are more than 600 mn mobile users and 20 mn online content creators in China whereas India currently has 371 mn mobile users with miniscule contribution from self-publishing outlining a huge demand-supply gap. UCWeb has adopted a strategy of becoming a leading content distribution platform. As such, our flagship product UC Browser has also transformed itself from being the No.1 mobile browser in India, according to StatCounter.India is the most critical overseas market for UCWeb and this investment will help bring in the global mobile internet to an era of ‘GUF’ (Google, UCWeb, and Facebook).”

    Earlier this month, UC News announced a detailed monetary compensation plan in a bid to offer unique content on UC News and further consolidate its position as a content distribution platform. UC News will also help contributors gain traffic, revenue and followers with the help of Big Data technology and smart content distribution system.

    Alibaba mobile business group GM (overseas business) Kenny Ye said, “With growth in consumption of Information Feeds, non-conventional News Feeds – including blog posts, independent write ups, imagery feeds, video logs, short video content and more have become a huge hit. In the near future, we believe that more professionally trained content contributors will establish themselves as “We-Media”, a collective term for those who turn themselves into independent media brands. We also estimate that more and more digital content consumers will turn themselves into “prosumers” – consumers who also contribute to the content production, which will also contribute to the increase of digital content creators in India.”

    “Our aim is to make the UC We-media Program the No. 1 platform for content consumption, creation and services in India and Indonesia. We plan to add more than 30,000 self-publishers, bloggers and key opinion leaders to our platform in 2017, generating over 10,000 articles for UC News, every single day,” Jack added.

    “The We-media Platform supports with “Money, Service, and Traffic”, providing a well-operated mechanism to self-publishers, bloggers and KOLs in creating income and increasing their popularity. Our platform is to add value to every word they write with not just massive viewership, but also monetary profits, getting them “paid by millions”. For beginners and niche content writers, our program offers methodology for a deeper engagement, helping them draw advertisers and readers, Kenny said.

    UCWeb will add resources to aid quality enhancement of vertical content and news in regional and minority languages. Content in entertainment, sports and technology category will remain the biggest focus areas for 2017. In addition, UCWeb will also offer column operation service to quality self-publishers, bloggers and KOLs.

    UC News, available in three languages (Hindi, Indonesian and English), integrates trending content from social media and partners with traditional media, self-publishers and key opinion leaders for original content. According to a report released earlier this month by UC News analyzing key content preferences of Indian consumers on the mobile, over 87 per cent of UC News users are below-30 age bracket with almost 75 per cent users below 25 years of age. Men continue to be the dominant user group of UC News by almost six times versus women. Humor and Offbeat content in We-media Program are most popular amongst the audience reading in Hindi while Entertainment and Lifestyle scored with users reading in English. Total time spent consuming content on the mobile has seen a sharp uptick of 230 per cent in Q4 versus Q3. The total page views on UC News also rose over 290 per cent with content in Hindi seeing maximum traction. Indian users read in Hindi almost five times more than English on the mobile in 2016.

  • Damon Xi new UCWeb India GM

    Damon Xi new UCWeb India GM

    MUMBAI: UCWeb, an Alibaba Mobile Business Group Company, has announced the appointment of Damon Xi as the general manager for UCWeb India. The move will make Damon in charge of the strategic alliance and business development for the company in India.

    UC Browser has reached a milestone of 100 million MAUs in India and with a market share of 57% (as per Stat Counter), UC Browser is the largest mobile browser in India.

    Alibaba Mobile Business Group general manager of overseas business Kenny Ye said, “Bringing in Damon will enable the team in India to work and keep up with the dynamicity. Damon with his strategic abilities and immense managing associations in the internet industry is the ideal candidate.”

    Damon was earlier working for Tencent and has over 12 years of professional experience in internet and telecom industry. He said, “The decision to head UCWeb in India could not come at a better time. The Indian mobile internet landscape is the most exciting place to be at.”

    With a strategy of digitising entertainment, UCWeb in India recently collaborated with various entertainment based activities be it movie promotions with “Ae Dil Hai Mushkil”, TV Shows with its partnership with Colors TV shows such as Jhalak Dikhla Ja and Bigg Boss or Book Releases with Chetan Bhagat’s recent bestseller, One Indian Girl.

  • Damon Xi new UCWeb India GM

    Damon Xi new UCWeb India GM

    MUMBAI: UCWeb, an Alibaba Mobile Business Group Company, has announced the appointment of Damon Xi as the general manager for UCWeb India. The move will make Damon in charge of the strategic alliance and business development for the company in India.

    UC Browser has reached a milestone of 100 million MAUs in India and with a market share of 57% (as per Stat Counter), UC Browser is the largest mobile browser in India.

    Alibaba Mobile Business Group general manager of overseas business Kenny Ye said, “Bringing in Damon will enable the team in India to work and keep up with the dynamicity. Damon with his strategic abilities and immense managing associations in the internet industry is the ideal candidate.”

    Damon was earlier working for Tencent and has over 12 years of professional experience in internet and telecom industry. He said, “The decision to head UCWeb in India could not come at a better time. The Indian mobile internet landscape is the most exciting place to be at.”

    With a strategy of digitising entertainment, UCWeb in India recently collaborated with various entertainment based activities be it movie promotions with “Ae Dil Hai Mushkil”, TV Shows with its partnership with Colors TV shows such as Jhalak Dikhla Ja and Bigg Boss or Book Releases with Chetan Bhagat’s recent bestseller, One Indian Girl.

  • Mobile promotions Fox ‘Ae Dil…’ on UCWeb

    Mobile promotions Fox ‘Ae Dil…’ on UCWeb

    NEW DELHI: Promotion on the go for ‘Ae Dil…” Alibaba Mobile Business Group’s UCWeb India charted a new success story through its tie-up with Fox Star Studios, India, Dharma Productions and Sony Music India to promote the highly anticipated Diwali release, Ae Dil Hai Mushkil.

    In a fortnight-long campaign, UCWeb got first rights to ‘The Breakup Song’, and launched special section of unseen and exclusive footage from the movie, and special posters as pop-up screen and banners on its platform, UC Browser & UC News.

    ‘The Breakup Song’, hosted and promoted by UCWeb 24 hours ahead of its worldwide launch, reached out to over six million viewers via UC Browser. Exclusive film footage, trivia, video bytes of Ranbir Kapoor and Anushka Sharma along with film’s posters reached out to over two million UC Browser users through a splash screen.

    UCWeb India GM Robert Bu said, “Being a leading mobile internet browser with millions of users, UC Browser is helping brands and content providers connect with masses by taking their content to our 80 million monthly active users in India. The move is part of our increased focus on “Digitizing Entertainment” – offering diverse and comprehensive content options on mobile.”

    Fox Star Studios, India CMO Shikha Kapur added, “Traditional methods of promoting a movie are giving way to newer avenues where film makers not just want to reach out to the masses but also make a positive impact. The power of mobile cannot be ignored in a scenario where people are consuming content on the go. With UC Browser, we could connect to its extensive user base that engaged with us on multiple platforms, and boosted the campaign’s reach and engagement with the youth.” 

    Ae Dil Hai Mushkil, slated to release this Friday, has been written and directed by Karan Johar and stars Ranbir Kapoor, Anushka Sharma and Aishwarya Rai Bachchan in lead roles. The music of the film is already a runaway hit with the title track, Ae Dil Hai Mushkil, Bulleya, The Break-up Song and the soulful Channa Mereya – all ruling the charts.

    UC Browser is the number 1 mobile browser in India with over 55% market share (as per StatCounter) and a diverse user base. UC News is a one-stop source of trending and curated news content covering all popular categories.

  • Mobile promotions Fox ‘Ae Dil…’ on UCWeb

    Mobile promotions Fox ‘Ae Dil…’ on UCWeb

    NEW DELHI: Promotion on the go for ‘Ae Dil…” Alibaba Mobile Business Group’s UCWeb India charted a new success story through its tie-up with Fox Star Studios, India, Dharma Productions and Sony Music India to promote the highly anticipated Diwali release, Ae Dil Hai Mushkil.

    In a fortnight-long campaign, UCWeb got first rights to ‘The Breakup Song’, and launched special section of unseen and exclusive footage from the movie, and special posters as pop-up screen and banners on its platform, UC Browser & UC News.

    ‘The Breakup Song’, hosted and promoted by UCWeb 24 hours ahead of its worldwide launch, reached out to over six million viewers via UC Browser. Exclusive film footage, trivia, video bytes of Ranbir Kapoor and Anushka Sharma along with film’s posters reached out to over two million UC Browser users through a splash screen.

    UCWeb India GM Robert Bu said, “Being a leading mobile internet browser with millions of users, UC Browser is helping brands and content providers connect with masses by taking their content to our 80 million monthly active users in India. The move is part of our increased focus on “Digitizing Entertainment” – offering diverse and comprehensive content options on mobile.”

    Fox Star Studios, India CMO Shikha Kapur added, “Traditional methods of promoting a movie are giving way to newer avenues where film makers not just want to reach out to the masses but also make a positive impact. The power of mobile cannot be ignored in a scenario where people are consuming content on the go. With UC Browser, we could connect to its extensive user base that engaged with us on multiple platforms, and boosted the campaign’s reach and engagement with the youth.” 

    Ae Dil Hai Mushkil, slated to release this Friday, has been written and directed by Karan Johar and stars Ranbir Kapoor, Anushka Sharma and Aishwarya Rai Bachchan in lead roles. The music of the film is already a runaway hit with the title track, Ae Dil Hai Mushkil, Bulleya, The Break-up Song and the soulful Channa Mereya – all ruling the charts.

    UC Browser is the number 1 mobile browser in India with over 55% market share (as per StatCounter) and a diverse user base. UC News is a one-stop source of trending and curated news content covering all popular categories.

  • UCWeb enters into strategic partnership with Colors TV

    UCWeb enters into strategic partnership with Colors TV

    MUMBAI: China based mobile browser company UCWeb has launched its new version in India with a strategic partnership with Viacom18’s Hindi GEC Colors TV for exclusive content.

    Driven by big-data technology, the New UC Browser includes news feeds from UC News making it an integral part of UC Browser now, with more customisation options for the users.

    The partnership with Colors TV for selected shows is a reinforcement of Alibaba Mobile Business Group strategy to digitize entertainment content on mobile while transforming itself from tool to content and further offer more comprehensive content options to users, who access internet on the go.

    Speaking to Indiantelevision.com, Colors TV CEO Raj Nayak said, “It’s combination of strategic and commercial partnership where UCWeb will use our platform to enlarge their user base in India and we will use their assets to popularize our content and drive audience to our channel. They are the gaming partner with us for 24 and trending partners on Jhalak Dikhlaa Jaa, Bigg Boss and they are also the partners for comedy nights live. The browser will have video clips, behind the scenes, news and more on shows.”

    The group company Alibaba claims that they are the biggest browser brand in the country with over 80 million monthly active users.

    Also the Q1 FY 2016 – 2017 results of Alibaba Group mentioned that UCWeb has played a significant role by strengthening company’s competitive positions in digital media and entertainment category. The digital media and entertainment segment of Alibaba Group operates businesses through multiple properties including UCWeb.

    “Today, UC Browser is the number one independent browser in India with 50 per cent market share and is one of the world’s top three mobile browsers,” said Alibaba Mobile Business Group overseas business president Jack Huang. He also added that the new milestone of reaching 420 million MAUs has placed them at par with Twitter and Instagram. “Our vision in the coming years after success in India, is to serve half the population of the planet. Our strategy is to focus on “Glocalization” – which is going global by offering localized solutions in each market. We believe this strategy will lead us to a new digital era, which is GUF – Google, UCWeb and Facebook,” added Huang.

    UCWeb has evolved from a mobile browser to a mobile media asset, offering mobile search and news feeds to over 420 million MAUs globally. UCWeb recently launched UC News in June this year.

    UCWeb general manager India Robert Bu said, “Entertainment content is the number one content in Indian market. If you see the data, In India most searched keywords are of entertainment. Also 7 out of 10 news are related to entertainment market so we thought it’s good area to explore. And Maharashtra is the biggest market share in Entertainment which 42 per cent. The reason behind choosing is Colors is because it’s a number one channel in Entertainment space and have very good TV shows. Hence we have long term tie up with them. Right now we have tie up with Colors but we are open for other collaboration and opportunity.”

    The content or information is shareable on the browser and can be customised. It’s also available in two languages – English and Hindi, and will later be available in other regional languages as well starting with Tamil. The personalised channel settings allow users to choose their favourite news channels and make their own reading sequence, as per their individual preference. The user friendly browser also has a night mode feature that offers a convenient browsing experience during night.

  • UCWeb enters into strategic partnership with Colors TV

    UCWeb enters into strategic partnership with Colors TV

    MUMBAI: China based mobile browser company UCWeb has launched its new version in India with a strategic partnership with Viacom18’s Hindi GEC Colors TV for exclusive content.

    Driven by big-data technology, the New UC Browser includes news feeds from UC News making it an integral part of UC Browser now, with more customisation options for the users.

    The partnership with Colors TV for selected shows is a reinforcement of Alibaba Mobile Business Group strategy to digitize entertainment content on mobile while transforming itself from tool to content and further offer more comprehensive content options to users, who access internet on the go.

    Speaking to Indiantelevision.com, Colors TV CEO Raj Nayak said, “It’s combination of strategic and commercial partnership where UCWeb will use our platform to enlarge their user base in India and we will use their assets to popularize our content and drive audience to our channel. They are the gaming partner with us for 24 and trending partners on Jhalak Dikhlaa Jaa, Bigg Boss and they are also the partners for comedy nights live. The browser will have video clips, behind the scenes, news and more on shows.”

    The group company Alibaba claims that they are the biggest browser brand in the country with over 80 million monthly active users.

    Also the Q1 FY 2016 – 2017 results of Alibaba Group mentioned that UCWeb has played a significant role by strengthening company’s competitive positions in digital media and entertainment category. The digital media and entertainment segment of Alibaba Group operates businesses through multiple properties including UCWeb.

    “Today, UC Browser is the number one independent browser in India with 50 per cent market share and is one of the world’s top three mobile browsers,” said Alibaba Mobile Business Group overseas business president Jack Huang. He also added that the new milestone of reaching 420 million MAUs has placed them at par with Twitter and Instagram. “Our vision in the coming years after success in India, is to serve half the population of the planet. Our strategy is to focus on “Glocalization” – which is going global by offering localized solutions in each market. We believe this strategy will lead us to a new digital era, which is GUF – Google, UCWeb and Facebook,” added Huang.

    UCWeb has evolved from a mobile browser to a mobile media asset, offering mobile search and news feeds to over 420 million MAUs globally. UCWeb recently launched UC News in June this year.

    UCWeb general manager India Robert Bu said, “Entertainment content is the number one content in Indian market. If you see the data, In India most searched keywords are of entertainment. Also 7 out of 10 news are related to entertainment market so we thought it’s good area to explore. And Maharashtra is the biggest market share in Entertainment which 42 per cent. The reason behind choosing is Colors is because it’s a number one channel in Entertainment space and have very good TV shows. Hence we have long term tie up with them. Right now we have tie up with Colors but we are open for other collaboration and opportunity.”

    The content or information is shareable on the browser and can be customised. It’s also available in two languages – English and Hindi, and will later be available in other regional languages as well starting with Tamil. The personalised channel settings allow users to choose their favourite news channels and make their own reading sequence, as per their individual preference. The user friendly browser also has a night mode feature that offers a convenient browsing experience during night.

  • Internet company UCWeb launches UC News, aimed at India

    Internet company UCWeb launches UC News, aimed at India

    NEW DELHI: Leading mobile internet company UCWeb Inc.has launched UC News App and an upgraded UC Browser. The UC News is an app launched by the company meant exclusively for India.

    Part of Alibaba Mobile Business Group, UC Web nnounced its strategy for 2016 in which UC News is powered by big data technology and is a one-stop source of trending and curated news content covering all popular categories that Indian users can consume on the go.

    It also announced that UC Browser India’s monthly active user base has reached 80 million and continues to grow rapidly. UC Browser is now revamped as a content aggregator and, according to StatCounter, the most used mobile browser in India with over 58% market share as of May 2016.

    UC Browser’s usage data shows 73% of its 80 million MAU are tagged as “News Feeds Consumers”. On an average, each UC Browser’s Indian user consumes 6 pieces of news/feeds per day.

    Kenny Ye, who is General Manager of UCWeb in the Alibaba Mobile Business Group said, “Digital content consumption is on the rise and the challenge is how we can customize, curate and present diverse content to users. Content providers face difficulties in distributing content of different formats, while consumers are swamped by an information overload. Our answer to these challenges is to position ourselves as a content aggregator. The newly launched UC News and upgraded UC Browser for India are two contemporary products embedded with the aim of content aggregation.” The revamped UC Browser also features UC Cricket, an in-app, all–in-one cricket content hub.

    UC News offers a platform that brings together both traditional and new media content creators in a single place, and introduces them to millions of Indian users who already enjoy a faster browsing experience on UC Bowser. UC News is an easy to use app, and features a unique and highly user-friendly interface. It is a one-stop source of trending and curated news content covering all the popular categories of news with 20+ featured channels including news, cricket, technology, entertainment, movies, lifestyle, health, humour, etc.

    UC News tracks and matches the trending keywords on Facebook and Twitter, and decides on the trending topics before recommending them to the user. UC News also allows users to customize content subscription, as they can choose any kind of content they wish to consume.

    To help make valuable opinions heard, UC News is planning to partner with self-publishers and key opinion leaders in the future for original content.

    UCWeb in India has grown on the strength of its technology and innovation. The data compression algorithms of UC Browser have helped millions of Indians gain access to the internet at faster speeds without premium pricing, thereby making UC Browser a window to the world for many first time mobile phone users. The latest round of service offerings is set to consolidate UCWeb’s leadership in India’s mobile internet market while helping drive internet accessibility and powering a connected and digital India.

  • Internet company UCWeb launches UC News, aimed at India

    Internet company UCWeb launches UC News, aimed at India

    NEW DELHI: Leading mobile internet company UCWeb Inc.has launched UC News App and an upgraded UC Browser. The UC News is an app launched by the company meant exclusively for India.

    Part of Alibaba Mobile Business Group, UC Web nnounced its strategy for 2016 in which UC News is powered by big data technology and is a one-stop source of trending and curated news content covering all popular categories that Indian users can consume on the go.

    It also announced that UC Browser India’s monthly active user base has reached 80 million and continues to grow rapidly. UC Browser is now revamped as a content aggregator and, according to StatCounter, the most used mobile browser in India with over 58% market share as of May 2016.

    UC Browser’s usage data shows 73% of its 80 million MAU are tagged as “News Feeds Consumers”. On an average, each UC Browser’s Indian user consumes 6 pieces of news/feeds per day.

    Kenny Ye, who is General Manager of UCWeb in the Alibaba Mobile Business Group said, “Digital content consumption is on the rise and the challenge is how we can customize, curate and present diverse content to users. Content providers face difficulties in distributing content of different formats, while consumers are swamped by an information overload. Our answer to these challenges is to position ourselves as a content aggregator. The newly launched UC News and upgraded UC Browser for India are two contemporary products embedded with the aim of content aggregation.” The revamped UC Browser also features UC Cricket, an in-app, all–in-one cricket content hub.

    UC News offers a platform that brings together both traditional and new media content creators in a single place, and introduces them to millions of Indian users who already enjoy a faster browsing experience on UC Bowser. UC News is an easy to use app, and features a unique and highly user-friendly interface. It is a one-stop source of trending and curated news content covering all the popular categories of news with 20+ featured channels including news, cricket, technology, entertainment, movies, lifestyle, health, humour, etc.

    UC News tracks and matches the trending keywords on Facebook and Twitter, and decides on the trending topics before recommending them to the user. UC News also allows users to customize content subscription, as they can choose any kind of content they wish to consume.

    To help make valuable opinions heard, UC News is planning to partner with self-publishers and key opinion leaders in the future for original content.

    UCWeb in India has grown on the strength of its technology and innovation. The data compression algorithms of UC Browser have helped millions of Indians gain access to the internet at faster speeds without premium pricing, thereby making UC Browser a window to the world for many first time mobile phone users. The latest round of service offerings is set to consolidate UCWeb’s leadership in India’s mobile internet market while helping drive internet accessibility and powering a connected and digital India.

  • UC Browser appoints Yuvraj Singh as brand ambassador

    UC Browser appoints Yuvraj Singh as brand ambassador

    MUMBAI: Sports icon and cricketer Yuvraj Singh has been appointed as UC Browser’s product and brand ambassador.

     

    Singh and UC Browser jointly released a special version of UC Browser for cricket fans called, “UC Browser Yuvi Version.”

     

    UCWeb India managing director Kenny Ye said, “Yuvraj Singh is an exceptional sportsperson and we are inspired by his dedication and passion for his sport. He has led India to innumerable victories, combining top-notch performances with power and speed. These are precisely the qualities embedded in our browser. We are confident that his expertise will add immense value to our product.”

     

    Singh has been a regular user of UC Browser and its related apps. Early this week, the cricketer took to a popular micro-blogging site to give suggestions to UCWeb on ways to improve its cricketing app, UC Cricket. It was followed by a quick revert from the company and a meeting which culminated to him coming on board as a product specialist. The browser, for its part, will host Yuvraj-themed wallpapers on its homepage and give out memorabilia to millions of cricket fans across the country.

     

    “I am happy to be associated with a young and popular brand like UC Browser. It’s fresh, it’s fast and it has everything I look for while browsing on my mobile. I have been a regular user of cricketing apps – I am happy to provide my input as a user and make the product even more consumer friendly,” Singh said.

     

    The special UC Browser Yuvi version allows users to share photos with a Yuvi doodle or sticker on it via the popular SNS platforms. UC Browser provides an array of expressive stickers of Singh, so that users can share emotions with friends in funny or emotional ways. UC Browser Special Yuvi Version can be downloaded from ucweb.com and 9apps.com from 18 May, 2015 onwards.