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  • 2 Crore Users Celebrate Diwali and 11.11 Shopping Fest with UCWeb

    2 Crore Users Celebrate Diwali and 11.11 Shopping Fest with UCWeb

    MUMBAI: Around 2 crore UC users celebrated Diwali and 11.11 UC Shopping Fest with UCWeb over the past 3 weeks. This year, the UC Shopping Fest in India, as a part of Alibaba’s 11.11 Global Festival, offered Diwali surprises with Paytm. In the 20-day campaign, lucky users have won gifts and Paytm coupons worth 1.2 crores in total.

    Diwali is the peak shopping season for Indians throughout the year with as much as 45% of the annual sales of some consumer goods are made during Diwali. To help its vast user base shop better this Diwali, UC set up a new channel “Shopping”, where users learned to make smart shopping choices. UC also invited its 130 million users to participate in the in-app card collecting game. Sponsored by Paytm, lucky users got their Diwali shopping wish lists come true and shared the Paytm coupons worth 1 crore in the elated festival.

    “The 11.11 online carnival is an example of UC’s glocalisation strategy for its business,” said Damon Xi, General Manager of UCWeb India and Indonesia, Alibaba Digital Media and Entertainment Group, “Taking local user habits and demands into consideration, we launched this online festival for Indian users.”

    Apart from extravagant presents from UC, users learned practical shopping tips from two Bollywood stars. Karishma Tanna and Bharti Singh, who were invited by UCWeb as Diwali shopping icons, were engaged in an online battle since October 22. Bharti Singh took the crown and claimed the title of “UC Shopping Queen”. In their last Live Chat battle on November 9, they competed fiercely to win Honor 8X phones for their fans. Before the crown fight, Karishma Tanna was in for a pleasant surprise when renowned astrologer, Acharya Indu Prakash Ji, predicted her to get married between December 2018 and February 2019 during the astrology live chat. Meanwhile, Acharya gave a charm to Bharti to help give birth to twin boys and maybe more!

    Live chat is a fraction of the online Diwali carnival and 11.11 Shopping Fest on UC. In sight of more than 9 million users in the live chat in Asia Cup 2018, UC deems live chat as one of the most preferredways for its users to engage in trendy topics. This time, UC converged Diwali, shopping, astrology, and celebrities into the live chat. This interactive and entertaining session has generated millions of engagement and become a social buzz. During the live chat, viewers also got astrology predictions from Acharya Indu Prakash Ji. At the same time, users got their astrology report via the in-app activity called “Test Your Luck”.

    “We are impressed by the active turnout rate of users. UC users enjoy casual, entertaining contentalong with keeping abreast of trendy topics,” said Damon Xi. According to a joint report by Cheetah Lab and UC Media Lab, entertainment is the most consumed category on UC. “As a content platform, we are leading with providing tailor-made content in the Indian market. We will continue to connect users to quality content and enhance their browsing experience.”

  • UCWeb Football World Cup Trends Report: 100 million page views generated on UC Browser during FIFA World Cup: 1.5 lakh hours spent on video consumption; Cristiano Ronaldo Most Popular Player

    UCWeb Football World Cup Trends Report: 100 million page views generated on UC Browser during FIFA World Cup: 1.5 lakh hours spent on video consumption; Cristiano Ronaldo Most Popular Player

    MUMBAI: Consumption of football-related content touched 100 million on UC Browser, for the recently concluded FIFA World Cup 2018, according to a joint data trends report released by UCWeb and Paytm. With a dedicated team at UC Trends, a data service and trends index platform, UCWeb generates data trends & insight report to help partners with valuable insights on a regular basis. For this year’s edition of football world cup, UCWeb has joined hands with Paytm to capture the online buying consumption pattern in addition to content consumption behavior.

    1.5 lakh hours of accumulated video viewership on football

    IPL is still the most popular sports tournament leading with a popularity index of 420 million over FIFA World Cup which is at 320 million. Video remains one of the most popular formats of content consumption receiving a total of 1.5 lakh hours of cumulative video viewership, equivalent to a time span of 17 years. UC Platform witnessed maximum traction from the cities of Kolkata, Chennai, Bangalore, Pune and Guwahati.

    France vs Argentina was the most watched match of the World Cup and England emerged as the most popular team of FIFA World Cup 2018, followed by Argentina and Russia. Portuguese player Cristiano Ronaldo remains the most popular player, with a popularity index of over 5.6 million. Lionel Messi, Neymar, Harry Kane, Mohamed Salah were the other top-rated players. The top 3 most popular topics which highlight the world cup content consumption were, France Vs Croatia (Final Match) followed by Argentina VS France (Qualifier) and Messi, Cristiano Ronaldo. Sportzwiki emerged to be the most influential media in world cup coverage with an influence index of 1.7 lakh, followed by Today’s Trends and Cricket Fever. At the same time, Cricket fever, Punjab Kesari and Jagran respectively came out to be the top 3 consumed media.

    Commenting on the insights from the report, Damon Xi, General Manager – India & Indonesia, UCWeb, Alibaba Digital Media and Entertainment Group said, “The 2018 World Cup in Russia has seen a record number of soccer fans tuning in on a variety of devices. This year’s World Cup has proven to be a record-breaking event with mobile internet driving consumption of digital football & sports content. We aim to empower our media partners and advertisers to leverage these insights and better locate their audience.”

    Large Participation from UC We-Media bloggers to provide original content

    UC We-Media has become the No. 1 content platform with a wide array of segments including entertainment, lifestyle and sports. During the World Cup, nearly 1000 influential writers participated in UC We-Media World Cup-themed writing competition, and a total of over 10,000 pieces of original content was generated by these bloggers throughout the World Cup. The top 3 bloggers, Pratibha Saraswat followed by Satish Mishra and Mikkhail Vaswani encountered more visibility with 200 thousand followers growth in one week which is ten times faster than usual.

    ‘Drinks and Beverage’ drives the biggest jump in sales over previous month for Paytm

    According to the Paytm consumption data during the World Cup, Drinks and Beverages were one of the most consumed product categories among football watchers, who spent time in front of TVs while consuming more beverages. Drink and Beverages category received the biggest rise in sales as compared to the previous month before the World Cup. For binge eating, most people preferred healthy snacking option this year with Almonds and Cashews topping the list of bestselling snacks. Also, other top categories included Body care, Dairy products, Home cleaning and Cooking Essentials. The city of Delhi bought maximum from Paytm during the World Cup.

    UC Browser has been a leading content platform for accessing sports content.  It has witnessed a jump of 50% unique visitors during the recently concluded IPL 2018 with over 2.5 lakh relevant articles to meet the increased demand for cricket fans. Innovation on engagement with sports users was also prominent with 30 million votes supporting “UC Miss Cricket” campaign which made a debut at New York Times Square.

  • Alibaba’s India OTT may launch in three months

    Alibaba’s India OTT may launch in three months

    MUMBAI: According to a report by The Ken, Chinese ecommerce giant Alibaba has announced plans to launch an over-the-top (OTT) video service in India over the next three months. The service will be introduced in partnership with its Indian investee company Paytm and mobile Internet subsidiary UCWeb, the report said.

    However, in a statement made to Indian Television Dot Com, an Alibaba Group spokesperson said: “India is key in our globalization strategy and we are very committed to growing our existing businesses in this market in the long term. As a policy we do not comment on market speculation.”

    “It’s an obligatory play. The global player does it so we have no option but to follow it,” the report quoted a senior Paytm official as saying.

    Over the last several months, Jack Ma-led Alibaba has reportedly been scouring the Indian market looking for quality content creators and production houses in Mumbai.

    The ecommerce behemoth is also reportedly in the process of hiring a strategic alliance head in Gurugram as well as a strategic alliance head for Video in either Mumbai or Gurugram.

    Both of these positions would fall under the Alibaba-owned UCWeb’s business, sources have revealed. It is, however, believed that the move will be spearheaded locally by Damon Xi, head of UCWeb India and Indonesia.

    Currently, Alibaba has two contest-based products in India – mobile browser UCWeb and We-Media, which together boast over 200 Mn users. Launched in March 2017 with an initial investment of Rs 5 crore ($782000), We-Media is a UCWeb-operated platform wherein users can post their own content in the form of articles, photos and videos.

    Alibaba currently has a formidable presence in the Chinese OTT video market through Youku Tudou, which it acquired in 2015. Youku and Tudou are, essentially, two free video sites like YouTube that were merged in 2012.

    Also Read:

    Amazon India to launch 10 originals in 2018

    Aastha TV to launch OTT, VOD service

  • UCWeb: Cricket viewership soars 230%, Lucknow, Pune, Bhopal, Delhi & Mumbai see max traction

    NEW DELHI: Consumption of Cricket-related content exceeded 0.75 billion on UCWeb Platforms – UC News and UC Browser, for the latest edition of IPL 2017 and the recently-concluded ICC Champions Trophy 2017.

    According to a data report titled Insights into India’s Cricket Frenzy released by Alibaba group’s UCWeb, more than 50 per cent of the country’s population logged on to the UCWeb platforms over the last 3 months for cricket scores and updates.

    Cricket makes up for 68% of all sports-related content consumed on UC News. On a daily basis, over three million cricket fans checked into the UC Platform to consume cricket-related content, clocking in seven million hours of cumulative content reading – a jump of 230 per cent from last year.

    UC Platform saw the maximum traction from the cities of Lucknow, Pune, Bhopal, Delhi and Mumbai.

    UC Cricket, a key component within UC Browser, was first introduced in 2013 to offer news and updates about cricket matches. It has now evolved to become a comprehensive cricket content platform. For the latest cricket season, UC News, content and news distribution platform of UCWeb, introduced a special section to offer comprehensive news and cricket-related content for the users.

    The IPL Final was the most watched match of the IPL season with 21 million views and Kolkata Knight Riders emerged as the Most Popular Team of IPL 2017, followed by Mumbai Indians and Delhi Daredevils.

    Captain of the National Cricket team Virat Kohli remains the most popular player, clocking readership of over 32 million across 4600 articles. Rohit Sharma, Gautam Gambhir, Yuvraj Singh and Zaheer Khar were the other top-read cricketers.

    Alibaba Mobile Business Group Young Li head of international business department Young Li said, “Cricket remains the most popular sport in India with mobile internet driving consumption of digital cricket content. UCWeb has been at the forefront of this change with its revamped UC Cricket and the UC News’ We-Media Blogger Program, a common platform that brings viewpoints from celebrities, bloggers, key influencers and the common man to a single place. This season, over 2000 We-Media writers posted 6,000 pieces of original cricket content on UC News, garnering total Page Views of over a billion.”

    Last month, UC News ran an innovative IPL campaign “Match ki Kahaani, Celebs ki Zubaani” with #MasalaCommentary, bringing together multiple celebrities for app-based commentary on the IPL matches. UC News live streamed the chat and activities on its app, garnering a total of over 6.6 million views. Meanwhile, UC Browser is the sixth most downloaded application on Android platform in India with over 100 million Monthly Active Users.

  • UCWeb: Damon Xi will now head India & Indonesia

    NEW DELHI: Damon Xi as Head of UCWeb India and Indonesia office and will be in charge of the UCWeb ecosystem along with content cooperation within the markets in these countries,

    Prior to this, Damon was general manager of UCWeb India, leading strategic alliance and business development for the company in India, according to Alibaba Mobile Business Group, part of Alibaba Digital Media and Entertainment.

    In a significant restructuring announced last month, Alibaba Digital Media and Entertainment Group elevated Jack Huang to President of Alibaba Mobile Business Group and Young Li as Head of International Business Department at Alibaba Mobile Business Group.

    UCWeb’s flagship product UC Browser is the number one platform in India and Indonesia with over 50% market share, ahead of Google Chrome and Opera. UC Browser is also the sixth most downloaded application on Android platform in India and has crossed 100 million active monthly users.

    India and Indonesia have become most important overseas markets for UCWeb. Over the last 6 years, UCWeb has transformed itself from being the largest mobile browser to a leading content distribution platform in India through the launch and integration of UC News. UC News is a big-data powered content distributor, serving as a one-stop destination for trending and curated news content. It has featured channels on general news, cricket, technology, entertainment, movies, lifestyle, health, and humour. UC News has crossed 100 Million Monthly Active Users (MAUs), rapidly growing in India & Indonesia market since its launch in June 2016.

    In January, Alibaba announced a Rs. 2 billion investment to build UCWeb in India and Indonesia over the next two years, by tapping into the potential of user-generated content. UCWeb’s strength in technology is helping UC News process millions of data request and content of massive origins everyday with the help of its 3 big data clusters set-up in India. The UC We-Media program where people get an opportunity to create, to write, share thoughts and engage with their followers on UC News is set to expand to 30,000 contributors by the end of 2017, producing over 10,000 pieces of content daily.

    Alibaba Digital Media and Entertainment reported a 271 per cent jump, year-on-year, for the fiscal year ended 31 March 2017 with significant contributions from mobile internet services revenue from UCWeb businesses, including mobile search and news feeds, as well as apps and game publishing across China as well as key global markets like India and Indonesia.

  • UCWeb to select We-Media contributors with monthly payout

    MUMBAI: UCWeb, a part of Alibaba Mobile Business Group, has outlined detailed guidelines for writers and content creators to join the ‘Super 1000’ Program launched in March 2017.

    The integrated evaluation will be done under four key indicators including page views, content customization, content category and publishing frequency. The UC News Content team will review quality and the overall influence of the candidate while keeping in mind content originality and legitimacy before giving the final confirmation. ‘Super 1000’ is a strategic initiative for user-generated content in India and part of We-Media Reward Plan 2.0. Under this programme, UCWeb plans to recruit 1000 We-Media writers in India and Indonesia who will be able to earn at least Rs 50,000 per month, generating varied content across diverse categories.

    The programme has received more than 1,300 applications since its launch in March 2017. One of the first writers to qualify for the programme is CricketTrolls, a blog offering latest cricket news, offbeat news, memes and more with an aim to make cricket more fun. The blog enjoys over 3.62 million page views and is earning more than 900 USD per month. Besides an upgrade in Ad revenue sharing model, the We-Media Reward Plan 2.0 programme will open the door of opportunity to the most talented writers in the country. The programme saw an increase of 200% and 350% (MoM) in its page views of English and Hindi We-Media content respectively in the past quarter. Other than cricket, contributors can also opt to write on Entertainment, Politics, Tech, Health, and Lifestyle categories.

    “Users are embracing diverse digital content and their appetite for such content is being met by UC News. According to our data, there are at least 400,000 self-publishers in India, creating a huge scope to grow the market, especially in niche categories. UC News and We-Media programme aim to meet the increasing demand of varied content by users and build a well-established ecosystem. With our strengths in Big Data AI, the UC We- Media Program is opening a gateway to more opportunities in India’s content industry,” said UC News We-Media head Bruce Zuo.

    CricketTrolls founder Anirudh Singh says, “Getting on board the UC News platform was one of the best decisions. With UC News, you just have to write good content for your readers and not worry about anything else. In addition to that, you can monetize your content. But the most exciting part for us was the analytics tool provided by the platform. It was so easy to analyze how many page views are we receiving, the kind of articles our readers are liking, and the follower base we are building. We would highly recommend all aspiring bloggers to join the UC News We-Media Platform.”

    Anyone with the required qualification can apply or be recommended as a ‘Super 1000 We-Media’ candidate. Accounts with illegal or inappropriate content or accounts lacking originality will be filtered out of this selection. While the application process is easy, UCWeb’s editorial team is on strict watch against illegal content, including fake news, pirates, duplications, and any inappropriate adult content that can erode the reading experience. An active writer who publishes frequently has a higher chance of being selected.

    Through this programme, UCWeb aims to overhaul the digital content landscape in India. The programme encourages customised, long-tail content creators who will contribute to India’s growing content ecosystem. Content generators with a distinguished identity along with profound insights, perspective and style will be given priority.

    The Qualification Process for Super 1000 We-Media Program is as follows:
    ● Update account daily is a minimum criteria
    ● Create at least 20 articles per week
    ● Focus on original (valuable and meaningful) and unique content rather than copied content
    ● Exclusively release content on UC News
    ● Persist in the same vertical field (content category) continuously, with focus & perfection
    ● Aim to understand preferences of your fans/readers and continue to create content to meet their needs and choices
    ● Adhere to a healthy operation to ensure the legitimacy of the content shared. Practices such as unethical publication of illegal, unhealthy, fraud, infringement, improper marketing and other content will terminate your account

  • Alibaba’s UC news registers 100m active users, browser has 43% share in India

    MUMBAI: UCWeb, an Alibaba Mobile Business Group company, today announced that its latest product, UC News, has crossed 100 Million Monthly Active Users (MAUs) in India and Indonesia. With 100 million daily article views, UC News has rapidly grown in India & Indonesia market since its launch in June 2016. UCWeb is augmenting its focus on digital content aggregation and distribution in the world’s second largest internet market, India.

    Talking on the latest milestone, Alibaba Mobile Business Group president-overseas business Jack Huang said “We are experiencing a fast rise in the average time spent on UC News. As of this quarter, an average user spends over 23 minutes on UC News. Users are embracing diverse digital content and their appetite for such content is being met by UC News. Going forward, we are also targeting more diversified and localised content on our platform by end of 2017 to make the local content ecosystem stronger. With over 100 million MAUs, UCWeb envisions itself as powerful as Google and Facebook and aims to bring the global mobile internet to an era of ‘GUF’ (Google, UCWeb and Facebook).”

    Leading the user-generated content ecosystem in India, UC News recently announced The We-Media Reward Plan 2.0 for self-publishers, bloggers & independent writers with an initial investment of 50 Million INR. UCWeb is investing 2 Billion INR for driving content distribution in India over the next two years. With the changing mobile internet landscape, UCWeb has adopted a strategy of becoming a content distribution platform from being a browsing tool by engaging and aggregating diverse form of content on its platforms – UC Browser and UC News. UC Browser is now the preferred option for mobile browsing and an ideal platform for accessing different kinds of content.

    In a recently released report, UC Browser has achieved the highest browser market share in India, according to leading web analytics firm StatCounter. UC Browser is now the most popular browser in India in terms of internet usage across all platforms combined (Mobile, Desktop, Tablet, Console) with a market share at 43.31% followed by Chrome at 36.07% and Opera at 8.34%. UC Browser is also the dominant browser for mobile internet in India with over 100 mn Monthly Active Users (as of Sept 2016).

    Indians are amongst the world leaders in terms of internet usage on mobile phones. According to StatCounter, internet usage in India by desktop and tablet fell from 33.2% in January 2016 to 21% this year. Mobile internet usage jumped from 66.8% to 79% over the same time period.

  • We-Media: UCWeb enhances focus on content, invests Rs 50 million

    MUMBAI:  Leading the user-generated content ecosystem in India, Alibaba Group’s UCWeb Inc has announced the launch of We-Media Reward Plan 2.0, a self-creating content platform in India with an initial investment of Rs 50 million. The internet major is investing Rs 2 billion for driving content distribution in India over the next two years. UCWeb’s content distribution platform UC News, launched in June 2016, has registered a new milestone by becoming one of the fastest growing apps in the country with a Monthly Active Users (MAUs) of over 80 Million in India (as of February 2017).

    Announcing the initiative on his visit to India, UCWeb co-founder and Alibaba Mobile Business Group president He Xiaopeng said, “Dominance of mobile and digital proliferation is leading to an increased adoption of mobile internet and is making India ‘Digitally Ready’. UCWeb is realising its vision of “Serve half the population of the planet” and we are moving forward to the era of “GUF” (Google, UCWeb and Facebook). The investment falls under Alibaba Digital Media and Entertainment Group’s targeted investment of $7.2 billion in content over the next three years.”

    “Content consumption on mobile is rapidly rising while the We-Media ecosystem is still at a nascent stage. According to our data, there are at least 400,000 self-publishers in India already with a huge scope to grow the market, especially in the niche categories. UC Browser was launched with an aim to solve browsing-related problems while UC News and We-Media program aim to meet the increasing demand of varied content by users and build a well-established ecosystem. With our strengths in technology like Big Data AI and vast experience in markets like China, UCWeb will augment its focus on digital content aggregation and distribution in the world’s second largest internet market, India. We aim for UC We – Media to open a gateway to more opportunities in India’s content industry and emerge as the No. 1 content generation and service platform in 2017,” Xiaopeng added.

    UCWeb is also upgrading its content and services portfolio by adding more short video-related content. Short Videos are fast becoming the most popular form of content consumed in China today and UCWeb sees huge potential for this concept here in India as well. UC News aims to provide upgraded content and services to its users and, going forward, will make significant investment in this category. According to the company’s latest Content Consumption Trends Report, video content has risen 30% in the last quarter alone. The company is in the process of setting up a separate team to handle the Short Videos section and is scouting for relevant partners to support this for UC News India.

    “The latest data on UC News shows that we generated over 3,100 million page views in January, 2017 alone, which translates to 100 million page views daily. Moreover, we are experiencing a fast rise in the average time spent on UC News. As of this quarter, an average user spends over 23 minutes on UC News. Our strong user base number indicates the success of our strategy of moving ‘From Tool to Content’. We had said that content is booming and 80 Million MAUs of UC News is a clear reflection of that. Users are embracing diverse -digital content and their appetite for such content is being met by UC News”, said Alibaba Mobile Business Group GM-Overseas Business Kenny Ye.

    Game-changer in the content ecosystem

    Besides an upgrade in Ad revenue sharing model, We-Media Reward Plan 2.0 will open the door of opportunity to the most talented writers in the country. 1000 We-media writers will be recruited in India and Indonesia who will be able to earn at least INR 50,000 per month through the UC News platform. UCWeb has been setting new trends under the UC We-Media program where people get an opportunity to create, to write, share thoughts and engage with their followers on UC News. The Program saw an increase of 200% and 350% (MoM) in its page views of English and Hindi We-Media content respectively in the past quarter.

    UC News is a big-data powered content distributor, serving as a one-stop source of trending and curated news content covering all popular categories that Indian users can consume on the go, with featured channels including news, cricket, technology, entertainment, movies, lifestyle, health, humor, etc. UCWeb’s strength in technology is helping UC News process millions of data request and content of massive origins everyday with the help of its three big data clusters set-up in India. The cluster combines over 5000 machines handling millions of data-request with a response time of less than 10 milliseconds for each, thereby boosting the content generation and distribution on UC News to meet the demands of 80 Million MAUs.

    Late last year, Alibaba Holdings announced its new digital media arm, Alibaba Digital Media and Entertainment, in a major reorganization of the company’s entertainment assets. The transformation marked a total consolidation of Alibaba’s media businesses, including video website YoukuTudou, UCWeb and Alibaba Pictures Group as well as the company’s sports, games, literature, music and the digital entertainment divisions.

  • Mobile content: Alibaba’s UCWeb to invest Rs 2 billion in India & Indonesia

    Mobile content: Alibaba’s UCWeb to invest Rs 2 billion in India & Indonesia

    MUMBAI: UCWeb, part of Alibaba Mobile Business Group, has announced its plans to invest Rs 2 billion over the next two years in India and Indonesia market. The funds will primarily be used to tap the huge potential of user-generated content in India via its news distribution and content platform, UC News.

    UC News, a major product of UCWeb Inc. is a big-data powered content distributor, serving as a one-stop source of trending and curated news content covering all popular categories that Indian users can consume on the go, with featured channels including news, cricket, technology, entertainment, movies, lifestyle, health, humor, etc. within five months of its launch, UC News became the top app under News Category on Google Play.

    Alibaba mobile business group president (overseas business) Jack Huang said, “As India enters the age of increased content consumption through its mobile devices, there is a huge potential for the growth of user-generated content in India similar to what has happened in China. There are more than 600 mn mobile users and 20 mn online content creators in China whereas India currently has 371 mn mobile users with miniscule contribution from self-publishing outlining a huge demand-supply gap. UCWeb has adopted a strategy of becoming a leading content distribution platform. As such, our flagship product UC Browser has also transformed itself from being the No.1 mobile browser in India, according to StatCounter.India is the most critical overseas market for UCWeb and this investment will help bring in the global mobile internet to an era of ‘GUF’ (Google, UCWeb, and Facebook).”

    Earlier this month, UC News announced a detailed monetary compensation plan in a bid to offer unique content on UC News and further consolidate its position as a content distribution platform. UC News will also help contributors gain traffic, revenue and followers with the help of Big Data technology and smart content distribution system.

    Alibaba mobile business group GM (overseas business) Kenny Ye said, “With growth in consumption of Information Feeds, non-conventional News Feeds – including blog posts, independent write ups, imagery feeds, video logs, short video content and more have become a huge hit. In the near future, we believe that more professionally trained content contributors will establish themselves as “We-Media”, a collective term for those who turn themselves into independent media brands. We also estimate that more and more digital content consumers will turn themselves into “prosumers” – consumers who also contribute to the content production, which will also contribute to the increase of digital content creators in India.”

    “Our aim is to make the UC We-media Program the No. 1 platform for content consumption, creation and services in India and Indonesia. We plan to add more than 30,000 self-publishers, bloggers and key opinion leaders to our platform in 2017, generating over 10,000 articles for UC News, every single day,” Jack added.

    “The We-media Platform supports with “Money, Service, and Traffic”, providing a well-operated mechanism to self-publishers, bloggers and KOLs in creating income and increasing their popularity. Our platform is to add value to every word they write with not just massive viewership, but also monetary profits, getting them “paid by millions”. For beginners and niche content writers, our program offers methodology for a deeper engagement, helping them draw advertisers and readers, Kenny said.

    UCWeb will add resources to aid quality enhancement of vertical content and news in regional and minority languages. Content in entertainment, sports and technology category will remain the biggest focus areas for 2017. In addition, UCWeb will also offer column operation service to quality self-publishers, bloggers and KOLs.

    UC News, available in three languages (Hindi, Indonesian and English), integrates trending content from social media and partners with traditional media, self-publishers and key opinion leaders for original content. According to a report released earlier this month by UC News analyzing key content preferences of Indian consumers on the mobile, over 87 per cent of UC News users are below-30 age bracket with almost 75 per cent users below 25 years of age. Men continue to be the dominant user group of UC News by almost six times versus women. Humor and Offbeat content in We-media Program are most popular amongst the audience reading in Hindi while Entertainment and Lifestyle scored with users reading in English. Total time spent consuming content on the mobile has seen a sharp uptick of 230 per cent in Q4 versus Q3. The total page views on UC News also rose over 290 per cent with content in Hindi seeing maximum traction. Indian users read in Hindi almost five times more than English on the mobile in 2016.