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Tag: UBL

  • United Breweries brings back Bengal’s iconic Kalyani black label strong

    United Breweries brings back Bengal’s iconic Kalyani black label strong

    MUMBAI: Pour decisions just got easier in Bengal. United Breweries Limited (UBL), part of the Heineken group, has relaunched the iconic Kalyani black label strong in West Bengal, reviving a brand that has been part of the state’s cultural fabric for generations.

    First brewed on the banks of the river Kalyani, the strong-tasting beer has long been a favourite across eastern India, often remembered as the first sip of beer for many. With its bold flavour and loyal following, the relaunch aims to blend nostalgia with novelty, reconnecting with long-time fans while enticing a new wave of drinkers.

    Available at just Rs 140 for a 650ml bottle, the pricing makes it as accessible as it is iconic. United Breweries, CMO, Vikram Bahl explained, “Kalyani black label strong is deeply rooted in Bengal’s beer culture. By relaunching it at an attractive price point, we celebrate its legacy while inviting a new generation to enjoy it.”

    The brand is positioned to reinvigorate the strong beer segment in West Bengal, standing shoulder to shoulder with UBL’s wider portfolio, which includes Kingfisher, Heineken, and Amstel.

    With its return, Kalyani black label strong isn’t just a beer on the shelf, it is a toast to heritage, taste, and Bengal’s enduring love for a bold brew.

     

  • United Breweries launches Amstel Grande in Uttar Pradesh

    United Breweries launches Amstel Grande in Uttar Pradesh

    MUMBAI: India’s brewing behemoth United Breweries Limited (UBL) has finally popped the cap on its premium beer Amstel Grande in Uttar Pradesh, giving the state’s tipplers a taste of Dutch brewing prowess. The Heineken-owned company is betting its bottom rupee that UP’s increasingly sophisticated beer swiggers are ready to part with extra cash for a more refined gulp.

    Amstel Grande, which has already wet whistles in Maharashtra and West Bengal, is being flogged as a slow-brewed revelation. The company rather grandly claims its “secret ingredient” is time—allowing the beer to marinate longer before hitting parched throats

    “After receiving an overwhelming response in Maharashtra and West Bengal, we are excited to bring Amstel Grande to Uttar Pradesh,” said  UBL chief marketing officer Vikram Bahl. “Uttar Pradesh is a vibrant market with a growing demand for premium beverages and we are confident that Amstel Grande will quickly become the go-to choice for those seeking unmatched quality and craftsmanship. This launch further strengthens our commitment to delivering world-class quality.”

    The Dutch beer, born of two mates’ boozy dreams in Amsterdam circa 1870, now finds itself competing in the crowded Indian hooch market. The Heineken-owned brand has cleverly pitched its local brewing operation as “globally inspired, locally brewed”—a neat trick that saves on shipping costs while maintaining the exotic foreign cachet.

    For the privilege of quaffing this premium amber nectar, UP’s beer connoisseurs will have to shell out Rs 110 for a 330ml bottle, Rs 160 for 500ml, and  Rs 210 for the full 650ml experience. The price reflects what the company insists is a sugar-free formulation using “the finest quality barley” and “carefully selected hops.”

    The packaging, dripping with illustrations of Amsterdam’s canals and buildings, ensures drinkers can feel smugly continental while getting sozzled in Lucknow. The brew’s philosophy of being “brewed for bonding” suggests that friendship itself might be impossible without the lubricating effects of a premium lager—a bold claim, but one that countless pub-goers have tested thoroughly over the centuries.

    As summer scorchers loom, UBL will be hoping that Amstel Grande flows freely through India’s most populous state. For a beer that boasts about taking its time, its success or failure should become apparent rather quickly.

  • United Breweries launches Kingfisher Flavours, expands beer portfolio

    United Breweries launches Kingfisher Flavours, expands beer portfolio

    MUMBAI: It’s brewing up new flavours for its bubbly and frothy beer. India’s largest beer maker United Breweries Limited (UBL) and part of the Heineken, has expanded its Kingfisher brand with the launch of Kingfisher Flavours, featuring two unique variants: lemon masala and mango berry twist. Inspired by the vibrant energy of Indian street culture, these new flavors aim to redefine the beer experience in the flavored beer category.

    The Kingfisher Flavours range merges innovation with consumer preferences for premium beer experiences, appealing particularly to a younger demographic seeking bold and unconventional tastes.

    UBL  chief marketing officer Vikram Bahl  stated: “With Kingfisher Flavours, we’re tapping into India’s vibrant street culture and reimagining it to resonate with GenZ consumers. These flavors celebrate local ingredients and the spirit of experimentation.”

    Currently available in Goa and Daman, Kingfisher Flavours plans to expand to other regions soon, offering more consumers a taste of this innovative product line.

    The launch event in Mumbai featured live performances and merchandise unveilings from artists including Karan Kanchan, Yung Raja, and Rhea Chakraborty, further amplifying the celebration of local culture and creativity.