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Tag: #UberAuto

  • Uber auto and moto set to generate Rs 36,000 crores in economic activity

    Uber auto and moto set to generate Rs 36,000 crores in economic activity

    Mumbai: Uber announces its 2024 India economic impact report, prepared by Public First, showcasing the company’s transformative contributions to the on-demand economy in India. With over a decade of operations, Uber adapts to meet diverse travel needs, from local rides to intercity journeys and bus travel.

    As two- and three-wheeler transport gains popularity for last-mile connectivity, Uber Auto and Uber Moto emerge as essential services, projected to support Rs 36,000 crores in economic activity in 2024. These services not only provide convenient options for commuters but also significantly contribute to the growth of the economy by connecting individuals to jobs and opportunities.

    Key Findings:  

    – Earning Opportunities: In 2024, driver-partners earn an estimated 60 per cent more annually through Uber compared to alternative work.

    – Local Exploration: 70 per cent of riders find it easier to discover new restaurants and bars, enriching their local experiences.

    – Higher Earnings: Uber boosts driver earnings by approximately 24 per cent compared to working without a platform.

    – Increased Opportunity: 65 per cent of Uber drivers feel they have more opportunities thanks to the platform.

    – Women’s Safety: 95 per cent of female riders cite safety as their primary reason for using Uber, with 84 per cent believing it is the safest way to get home.

    – Transforming Urban Mobility: 84 per cent of Indians say the Uber app enhances the quality of transportation in the country.

    – Congestion and Pollution: In Delhi, 74 per cent of riders prefer electric vehicles, while 56 per cent are willing to pay more for an EV option.

    – Bengaluru Insights: 93 per cent of riders in Bengaluru prioritize time savings, with 80 per cent believing Uber improves travel speed.

    Commenting on the report, Uber India and South Asia president, Prabhjeet Singh states, “We are committed to transforming the mobility landscape in India while driving economic growth. Our 2024 Economic Impact report highlights our role in supporting drivers, improving the travel experience of riders, and promoting sustainable options. We are proud to have made a significant contribution to India’s economy, showing our commitment to connecting communities and creating livelihoods.”
     

  • Ogilvy Bangalore drives UberAuto to Chennai with ‘No haggling, No Hassles’

    Ogilvy Bangalore drives UberAuto to Chennai with ‘No haggling, No Hassles’

    MUMBAI: Ridesharing company Uber has launched its latest campaign ‘No Haggling, No Hassles’, encouraging people to avail UberAuto services in Chennai. The campaign has been conceptualised by Ogilvy Bangalore.

    Ogilvy vice chairman India and chief creative officer South and Southeast Asia Sonal Dabral added, “UberAuto has brought a dramatic change to the way our audience uses auto rickshaws by bringing them never before convenience and peace of mind. It’s therefore fitting that we are introducing this epic service to our audience with an epic story full of humour, drama and suspense. I’m sure that our audience will enjoy this campaign as much as we enjoyed creating it.”

    Uber head of brand – rides, India and South Asia Saakshi Verma Menon commented, “Uber’s vision is to build globally and live locally. UberAuto takes away the daily hassles of hailing an auto by harnessing the power of technology. This campaign aims to connect with our communities, driver-partners and riders in Chennai. Ogilvy South has been a great partner in bringing this creative idea to life in Chennai."

    Ogilvy South president Ram Moorthi said, The flavour of the relationship between an auto rickshaw and it’s rider is a uniquely local one. From Ogilvy’s South office, we’ve used a South Indian flavour to help UberAuto convey its hassle-free message to its customers. Full credit to our client partners for going with our audience understanding while keeping us honest in terms of the Uber brand’s values.”

    The campaign shows the name of the protagonist (witness), ‘Selvam’ echoed around the city dramatically. As unique characters ranging from policemen to politicians scream Selvam’s name in anticipation, we finally see Selvam haggling with a regular rickshaw driver for his ride. As the Voice Over resolves Selvam’s conflict by introducing him to UberAuto, we see him happily arriving at the court much to the relief of everyone. The film ends with the most relieved of them all, the accused who is thankful that his witness has arrived on time.

    As part of the campaign, Uber is also set to release print, outdoor, and radio ads with the same message.