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Tag: Uber

  • Twitter names American Express’ Leslie Berland as CMO

    Twitter names American Express’ Leslie Berland as CMO

    MUMBAI: Social networking site Twitter has named American Express EVP – global advertising, marketing & digital partnerships Leslie Berland as its chief marketing officer (CMO).

     
    On her appointment, Twitter CEO Jack Dorsey tweeted, “Welcoming @leslieberland to Twitter! She will join as our CMO to help tell the stories of our iconic product!”

     

    To which, Berland replied, “Thanks @Jack! Excited to join you and the amazing teams to bring to life the power, uniqueness and magic of Twitter!”

     

    On joining the company, Berland said, “Twitter is a service like no other. It has and continues to change the world, shaping how we communicate and connect, how we’re entertained, informed and inspired. It represents everything that’s relevant at each and every moment – to me, there’s nothing more powerful. I’m thrilled to have the opportunity to work with Jack and the Twitter teams to bring the magic of Twitter to life, broaden its reach, and deepen its impact as the company enters this incredibly exciting new chapter.”

     

    Berland will be responsible for the company’s global consumer, product, and sales marketing.

     

    Having worked at American Express since 2005, she led a global team responsible for creating marketplace demand and driving commerce through differentiated and innovative products, marketing and customer experiences globally.

     

    As a member of the company’s global management team, Berland oversaw advertising, media, sponsorships, content, brand identity and digital partnerships for the enterprise. Under Berland’s leadership, American Express forged relationships and created first-ever marketing and digital experiences with partners like Apple, McDonald’s, Uber, TripAdvisor, VeriFone, Twitter, Samsung, Foursquare, Facebook, Jawbone and Google. 

     

    During her tenure at American Express, Berland played a critical role in creating the company’s first social media strategies and presences, and led the social media partnerships and strategy for the first Small Business Saturday.

     

    A two-time recipient of the American Express Chairman’s Award for Innovation, Berland also provided strategic guidance to the American Express executive team and was a trusted advisor to numerous corporate partners of American Express on their brand, social media and digital endeavors.

     
    Prior to American Express, Berland led PR and online communications strategies for global brands on the agency side.

  • Airtel 4G to get a Uber ride with new pact

    Airtel 4G to get a Uber ride with new pact

    MUMBAI: Bharti Airtel and Uber have formed a first-of-its-kind strategic partnership in India, which allows Uber riders across India to pay for their trips using Airtel’s mobile wallet service – Airtel Money. 

     

    Moreover, Mumbai Uber users will now be the first in India to enjoy free high-speed internet from Uber, powered by Airtel 4G.

     

    “Our partnership with Uber is directly in line with our commitment to offer innovative and relevant services for our customers. Uber riders can enjoy the convenience of paying through their Airtel Money wallets, while also experiencing the power of blazing internet speeds with Airtel 4G on the move. We are excited that Uber has chosen Airtel to fulfil its telecom needs, and look forward to supporting the company’s rapid growth across India,” said Bharti Airtel director of consumer business Srini Gopalan.

     

    The partnership has also made way for a limited time offer for the consumers. For a limited time, new Uber riders who top up their Airtel Money wallet will earn up to Rs 500 for free. Additionally, starting with Mumbai, every Uber vehicle in India will soon be equipped with free WiFi, powered by Airtel 4G. Whether riding to work or a night out in the town – Uber will offer commuters high-speed internet at no data charges, powered by Airtel 4G.

     

    Uber India president Amit Jain added, “We are thrilled to join forces with Airtel to deliver solutions that elevate the Uber experience for riders and drivers throughout India. Airtel is leading the way for wireless connectivity, and as our telecom partner, will help us in our quest toward transforming urban mobility for hundreds of millions of commuters in India.”

     

    Airtel will also become Uber’s official telecom partner across India, and support the company’s rapid growth in India by offering mobile, data and device plans to Uber driver-partners. As part of this alliance, Uber will also offer exclusive promotions, discounts and experiences to Airtel customers, including Rs 500 off on their first ride upon using Airtel Money.

  • FX join hands with Uber to promote ‘Empire’

    FX join hands with Uber to promote ‘Empire’

    MUMBAI: Taking the edge of entertainment to a whole new level, FX has launched the 2015 television hit Empire on Indian television. 

     

    To celebrate the launch of this addictive drama, the channel has joined hands with personal cab service, Uber, to bring consumers an exclusive chance to ride like an Empire kingpin.

     

    With an aim to bring show fans a real-time feel of the series, FX and Uber are giving away an exhilarating ride in a super car. All viewers have to do is catch the show when it airs on FX every Monday to Friday at 10 pm. 

     

    During the airing of the episode, a special code will appear on TV screens. Viewers need to spot this code and enter it in the app to unlock a hidden ‘UberEmpire’ Tab. 

     

    Select lucky winners would win a ride in true Empire style in an uber glam super car free of cost. Spanning across two cities, Mumbai and Bangalore, the activity is live now. FX and Uber shall also promote this activity on their Twitter platforms.

     

    Further strengthening the show’s proposition, FX set-up a unique on-ground activation to engage viewers and bring them the true feel of the show. The channel associated with 10 media agencies including the likes of Lintas, Madison, GroupM across three cities. 

     

    With show branding in key areas at the agency offices, employees were further engaged with a contest activity. Participants had to get themselves clicked in quirky show related props at the photo-booth set up in-house. Winners picked through a lucky draw, got an opportunity to ride the high life in a Limousine.

     

    The channel also gave the audience a taste of the Billboard chart topping music before launch, with the songs playing on radio stations across Mumbai and Delhi. Taking a step further, FX has augmented Empire’s strong music connect and grabbed audience eyeballs through a larger than life rotating turntable in the form of an innovative outdoor hoarding at a key hot spot in Mumbai.

  • Mr. Homecare strengthens brand; partners with Uber

    Mr. Homecare strengthens brand; partners with Uber

    MUMBAI: With on-demand services being extensively used by consumers, new ventures are rushing in to get the best possible professional services from on demand cabs to housekeeping to baby-sitting, or even having plumbers, electricians, carpenters on call.

     

    The last few years have seen start-ups working towards brining convenient services to the consumer. One such start-up is Mr. Homecare, a platform for users to book professional on-demand services such as deep cleaning, pest control, car care, AC maintenance, plumbing, electrical support and many more.

     

    Promoted by the Vora brothers, Rushabh and Sahil, Mr. Homecare began operations in February 2015. Their experience with their facility management business, SILA, which has over 1500 employees and manages over five million sqft of real estate, has helped them start operations in Mumbai, Pune and Bangalore within a few months.

     

    In order to meet the need of the on-demand economy, Mr. Homecare and Uber have forged a partnership.

     

    Through this association, any Uber consumer, on showing his Uber receipt and promo code to Mr. Homecare will get a 15 per cent discount on Mr. Homecare services. Additionally, Mr. Homecare customers who are new Uber users will get their first Uber ride up to Rs 300 for free.

     

    Mr. Homecare co-founder Sahil Vora said, “It’s been about three months since we launched our services and we have received very positive responses from consumers, which for us is great validation of the idea. Our partnership with Uber aims to give the best of both on-demand services, and we look forward to more such associations.”

     

    “It is exciting to have partnered with a brand like Uber. On-demand services is going to be a big thing in India in the coming years and we are glad we are one of the pioneers in the industry,” Mr. Homecare co-founder Rushabh Vora added.

     

    “Uber has always been at the forefront of the on-demand economy and is excited to partner with and support start-ups with the same aim – one that brings convenience to the Indian consumer at the press of a button. Mr. Homecare is bringing cutting edge services to Mumbai, Bangalore and Pune that has, until now has not been available in these cities. Uber and Mr. Homecare have entered into a partnership that aims to bring the best of both platforms to the discerning consumer,” said a spokesperson from Uber.

  • Royal Challengers Bangalore partners Uber in Bangalore

    Royal Challengers Bangalore partners Uber in Bangalore

    MUMBAI: Taking the cricketing experience for fans in Bangalore to the next level by transforming how they get to watch and experience their home team in action, Royal Challengers Bangalore (RCB) and Uber have entered into a first-of-its-kind partnership. 

     

    RCB, known for its innovation and focus to deliver the best experience to their fans, has not only been the first to make the entire stadium fully WiFi enabled and solar powered, it has now taken another step in ensuring that commuters can get to and from the stadium conveniently. With this association, every RCB fan can leave their cars and worries about navigating traffic and parking behind and simply Uber it to support their team at the Chinnaswamy Stadium.

     

    RCB VP, commercial operations and cricket academy Russell Adams said, “We are delighted to associate with Uber for a one-of-a-kind partnership in our endeavour to provide an unmatched viewing experience for our fans. I am hoping the vast legion of RCB fans will benefit from this winning partnership and ride responsibly and take an Uber to and from the Chinannswamy Stadium to cheer the team.” 

     

    “Partnering with Bangalore’s home team, Royal Challengers is truly exciting for Uber. Our goal is to bring safe, reliable and convenient rides to Bangalore and this partnership goes a long way in delivering an amazing experience to RCB fans. With all the parking hassle that comes with game days, we want fans to enjoy the game without any worries,” said Uber GM Bangalore Bhavik Rathod. 

     

    Users can request an Uber at the push of a button and an AC car will arrive within minutes to take them to the stadium for as low as Rs 7/km. 

     

    For a few lucky fans, Uber also has a bunch of match tickets to give out before every game, besides some signed official RCB swag and an opportunity to meet the players.

     

  • Uber to leverage its platform for VAS

    Uber to leverage its platform for VAS

    KOLKATA: San Francisco-based taxi aggregator, Uber, is planning to leverage its platform and provide value-added services (VAS) such as courier facilities, food-delivery options or even doorstep delivery of groceries.

     

    In India, Kolkata has become the fastest growing market for taxi-hailing service Uber, after the US, a top official of the company said.

     

    “India has a huge potential for value-added services and that might help the company tap the possibility of such services,” said Uber head expansion – India and the subcontinent Neeraj Singhal.

     

    He, however, declined to confirm the time frame on bringing in such services in the country.

     

    “Kolkata is the fastest market for us globally after America. The volume of business growth is unprecedented for us. It is the most important market for us,” he said, adding that the business in terms of the number of trips has been growing at a phenomenal rate ever since the service was launched here in last September.

     

    “This means that the Kolkata market is growing faster than even London,” he said.

     

    When being asked to comment on the growth from the country, he said that the India market for Uber had been growing by over 40 per cent, and Kolkata market has been doing better than the national average.

     

    Reiterating that it is not merely a transport provider, Singhal further said that there is a need to get the “right kind” of regulatory framework under which it can operate as a technology-based company in India. 

     

    “The regulations to govern a taxi company should be very different to govern a technology company… If we can work together (with the government) to get the right sort of regulatory framework to operate as a technology company, then the scope is endless. Fundamentally, if the government restricts us to be a taxi company, then the scope is limited to provide technology,” he added.

     

    Founded in 2009, Uber operates in over 200 cities across the globe.