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Tag: Uber

  • Nikhil Kant to ride with FlixBus India as marketing & sales team lead

    Nikhil Kant to ride with FlixBus India as marketing & sales team lead

    MUMBAI: Veteran marketing professional and angel investor Nikhil Kant has donned the mantle of  team lead for marketing &  sales at FlixBus India. This announcement coincided with the company’s first anniversary of operations in the country.

    Expressing his excitement, Kant remarked, “Ever since I took my first FlixBus, I’ve admired their transformative impact on the global mobility landscape. I am thrilled to be part of this mission to revolutionise inter-city travel in India, especially under the leadership of my former colleague and friend, Surya Khurana.”

    Marking this milestone, FlixBus India launched its first electric buses in partnership with ETO Motors on 7 February. These quiet, emission-free vehicles will operate on the Hyderabad-Vijayawada route, offering passengers a safer and environmentally friendly travel option.

    Kant brings a wealth of experience spanning over a decade across top-tier organisations, including Uber, BAT, Interactive Avenues, and Even. His expertise encompasses brand strategy, media planning, social media management, and public relations.

    At Even, Kant served as head of brand marketing, PR, and social media, where he led brand building, communication strategies, and creative development. He played a pivotal role in establishing the company’s visual identity and tone of voice.

    During his tenure at Uber, Kant held multiple leadership roles, including global social media lead and head of APAC social media and India media planning. He was instrumental in devising strategies for digital engagement, brand reputation management, and crisis handling.

    Previously, at Interactive Avenues, Kant managed major accounts such as Coca-Cola, Sony, and Reckitt Benckiser, leading initiatives that integrated digital strategies with offline media.

  • Prasidha Menon elevated to APAC brand, product, communications head at Airbnb

    Prasidha Menon elevated to APAC brand, product, communications head at Airbnb

    MUMBAI: Her’s has been a 20 year  plus journey. Prasidha Menon began her career as a graduate trainee with HRD Coonsultants In Kolkata. She quietly worked there for a little over two years. Little did she imagine at that stage she would be leading brand, product communications for the Asia Pacific regions for one of the top global home sharing brand  platforms– Airbnb.

    Prasidha accepted her promotion from her position as regional head of communications for Airbnb for India & south east Asia  gleefully.  

    Said she: “It’s an absolute honour and privilege to step into this regional leadership position at a time when Asia Pacific is uniquely positioned to drive Airbnb’s growth and expansion globally, and I am excited to play an integral role in this journey.”

    Prior to Airbnb, Prasidha had a year log stay at Optum as director & head, brand, marketing & communications. Oyo Hotels was another stop for a couple of years vice-president & global head of communications, which was preceded by a short stint at Uber India where her last appointment was as head of communications -India and south Asia. 

    Her first exposure to communications was at Positive Communications for a year, which was followed by editorial jobs at two firms where she honed her writing and subbing skills. She then moved into Genesis Burson -Marsteller, following which she spent four years at Edelman in India, and in the Bay area.

     

  • Uber launches UberOne to make ridesharing easier

    Uber launches UberOne to make ridesharing easier

    MUMBAI: : How many times have you been left stranded  waiting for another Uber driver to accept your request after the first has said yes and then cancelled at the last minute? 

    Almost all of us have fallen victim to this behaviour with Uber drivers at the end of a long day when we have wanted to get home after a tiring day at work or a long haul flight. 

    Well  Uber has heard travelers’ painful complaints and launched UberOne, its first membership program in India. Its intent: bring unprecedented savings and exclusive benefits to millions of riders across the country. Uber’s global membership program offers discounts and exclusive experiences for rides, helping members navigate everyday life more easily. 

    Passengers can pick up one of two membership plans: Rs  149 per month or Rs 1499 annually. Uber will also offer exciting launch period discounts on the monthly plan. With UberOne, members can access exclusive savings and benefits, making it a smart choice for riders. Members can enjoy up to 10% UberOne credits on each ride, resulting in significant savings and valuable perks. 

    As a first-of-its-kind program in the Indian ridesharing market, UberOne reflects Uber’s commitment to understanding local preferences, ensuring that its tailored offerings cater to the needs of its riders in India.
     Now here comes the clincher: preferential access to the highest-rated drivers. By prioritizing quality and reliability, members can expect an elevated experience every time they ride with Uber, ensuring their safety and convenience. Additionally, UberOne provides premium, round-the-clock customer support exclusively for members. This dedicated support team ensures quick and efficient resolutions to any issues, enhancing the overall experience for riders.

    “Mobility is essential and affordability is paramount and with the launch of Uber One, we’re excited to bring a unique membership experience to our riders in India,” says Uber India &  south Asia president Prabhjeet Singh. ” We understand the importance of value and convenience in everyday travel, and we’re committed to delivering a program that offers just that. Uber One is designed to enhance our riders’ experience and make every journey even more rewarding.”

    The membership program is available across all Uber ride options, including UberGo, Premier, XL, Reserve, Auto, Moto, Intercity, Rental, Shuttle and Package – making it accessible for a wide range of travel preferences. Uber users can sign up directly from the latest version of the Uber app, gaining immediate access to the benefits.
     

  • Colour Palette Films’ CaratLane Film wins best film at IAA Awards

    Colour Palette Films’ CaratLane Film wins best film at IAA Awards

    Mumbai: ‘Postcards- Khul Ke Karo Express’ produced by Colour Palette Films for CaratLane and the agency BBH, was awarded the best  film in the ‘Fashion and Accessories’ category at the prestigious International Advertising  Association- (IAA) India Chapter- Awards this year.

    The core of the film is the tender relationship between a mother and son.  Colour Palette Films worked closely with the agency creatives on the nuances of the script  and the characterisation before the production stage. Strong performances, sensitive  storytelling, soft lighting, a bittersweet music track and a warm, textured visual palette bring the film alive, making it emotionally impactful for the viewers.

    The film series, conceptualised by BBH India and directed by Arunima Sharma,  showcases the unique feature of embedding video messages in CaratLane jewellery,  revolutionising the gifting experience and providing customers with a novel way to express  their emotions through jewellery. The Postcards campaign, which features three different  heart-warming stories across three films, beautifully captures the essence of relationships  and emotions, offering viewers a heartfelt experience that transcends traditional gifting.

    “Khul Ke karo express” executive producer & Colour Palette  Films Sayan founder Banerjee expressed his views on the project, saying, “The partnership with CaratLane proved to  be a creatively fulfilling endeavour for our team. We were deeply moved by the emotional  richness of the scripts, and we committed ourselves to vividly portraying these narratives.  The music contributed significantly, and the use of the sarangi elevated the overall  storytelling. The casting process was paramount for this film, which explores the profound  emotional connection between a mother and her son. Komal Chhabria brought a touching  softness, vulnerability, and authenticity to the role of the mother, while Eklavya’s portrayal  of the son resonated with genuine subtlety, making his performance particularly impactful.”

    Colour Palette Films is founded by Banerjee, a seasoned professional with over 12  years of experience in feature and advertising film production who has gained recognition for  his exceptional work in producing commercials and feature films. With a track record of  working with prestigious production houses like Excel Entertainment and Maddock Films,  Sayan has line-produced major feature films such as Rock On 2, Finding Fanny, and  Bangistaan.  

    His expertise extends to television commercials, having line-produced ads for renowned  brands such as UC, Uber, Kerovit, Amazon, Muscle Blaze, Samsung and Horlicks. Sayan’s  career highlights include collaborating with acclaimed producers like Ritesh Sidhwani,  Farhan Akhtar and Dinesh Vijan- apart from producing successful advertising campaigns for  brands like L’Oréal Paris, CaratLane- A Tanishq Partnership, HDFC Ergo, Vivo and many  more, under his production house Colour Palette Films.  

    Sayan added, “My extensive experience in commercial Hindi film production really helped  me understand the nuts and bolts of production early on, making my advertising production  highly method-oriented, meticulous and cost-effective while not compromising on quality.  The team you put together is one of the most important aspects of a producer’s job. We, at  Colour Palette Films, believe in empowering the talent we hire to deliver their best and we  strive to elevate the brand’s earlier films by a notable degree.”

    His recent productions include the highly successful ‘Worth It’ campaign by L’Oréal Paris  featuring Alia Bhatt and the recent Everyuth campaign. Colour Palette Films helped elevate  the L’Oréal Paris campaign by putting together an exceptional team that delivered global  standards of cinematography, production design and post-production, contributing to the  campaign’s overall scale and sophistication.

     

     

  • JioCinema & Sports18 to bring back T20 World cup memories – 8 Nov onwards

    JioCinema & Sports18 to bring back T20 World cup memories – 8 Nov onwards

    Mumbai – As cricket fans gear up for another epic showdown, JioCinema and Sports18 are bringing the South Africa vs India T20 series exclusively to screens from 8 to 15 November 2024. This four-match T20I series will not only reignite the rivalry between two top cricketing nations but will also serve as a callback to the T20 World Cup final that saw India crowned champions.

    With India’s new-look T20 team stepping into the spotlight, the series promises to carry forward the legacy of India’s world champion status. This next generation of Indian cricketers is ready to prove their mettle, and the stakes are high as the team embarks on its journey to uphold the winning standards set at the World Cup. For Indian fans, this series is more than just a bilateral cricket competition; it’s a rematch that reminds us of the tension and exhilaration of the World Cup final.

    Advertising opportunities with JioCinema

    JioCinema, a leader in digital sports streaming, is offering advertisers a premium platform to engage millions of viewers during the T20 series. With innovative ad formats, seamless integration across mobile and web, and precise audience targeting, JioCinema ensures that brands can amplify their messaging during peak cricket viewership.

    The pressure to maintain the status of world champions, combined with the excitement of fresh talent stepping up, makes this a must-watch event for fans and a golden opportunity for advertisers across the four matches (8, 10, 13 & 15 Nov) along with JioCinema’s introduction to new premium advertising offerings, providing access to two highly valuable audience segments for the first time. These include iOS users, who are individuals using Apple/iPhone devices, and a combined “iOS + 50k” group, consisting of people with phones valued at Rs 50,000 and above. Both of these premium cohorts are now available alongside the existing Connected TV (CTV) audience, giving advertisers a unique opportunity to reach the most affluent and sought-after viewers.

    A Viacom18 spokesperson shared, “With India’s status as world champions and the fresh energy of the new T20 squad, this series will captivate audiences across the country. Our audience-first approach allows advertisers to craft high-impact campaigns that resonate with passionate cricket fans.”

    Partners and sponsors join the action

    Some of the country’s top brands—Housing.com, Uber, and Motul Oil—have joined as associate sponsors for this electrifying series, leveraging the opportunity to connect with fans through JioCinema’s advanced advertising solutions.

    Housing.com vice president of marketing, Rahul Ralhan commented, “This series is poised to attract immense attention, especially with the new T20 team taking charge. We are excited to be part of this series and to reach such a diverse and engaged audience through JioCinema.”

    Motul Oil director marketing – India & South Asia, Preetam Goswami said, “The intensity of a rematch with South Africa is bound to keep fans hooked, and we are proud to align our brand with this kind of high-energy content. Partnering with JioCinema provides us a unique chance to engage with audiences across the country.”

    Uber India head of marketing, Ameya Velankar added, “Cricket is a major unifier in India, and the South Africa vs India series gives us the perfect platform to connect with millions. With JioCinema’s extensive audience targeting, we can engage cricket fans in a meaningful and impactful way.”

    JioCinema and Sports18 will bring every ball, boundary, and breakthrough directly to viewers, ensuring an unforgettable experience for cricket lovers and an exceptional platform for brands to connect with their audience.

  • Uber’s new campaign stars father-son duo Jackie and Tiger Shroff

    Uber’s new campaign stars father-son duo Jackie and Tiger Shroff

    Mumbai: Uber, the global ride-hailing app, launches a new brand campaign starring popular actors and father-son duo Jackie Shroff and Tiger Shroff. The campaign aims to redefine urban mobility by demonstrating how Uber simplifies travel, allowing users to focus on what matters instead of worrying about transport.

    The campaign features Uber’s popular offerings: Uber Moto, Uber Auto, Uber Intercity, and the newly launched Uber Shuttle. While the younger generation has grown up with Uber’s convenience, their parents and grandparents experienced a time when commuting was a daily struggle. A recent Censuswide survey revealed that 89.8 per cent of respondents defined an easy commute as simply tapping their phone to book a ride.

    For the 18-25 age group, 76.8 per cent said technology has transformed their travel habits, allowing better use of time. Among respondents aged over 45, the figure stood at 72 per cent. Uber’s campaign cleverly contrasts past commuting challenges with the ease of today’s ridesharing solutions.

    In the ad, Jackie and Tiger Shroff make their first appearance together in a commercial, bringing to life the evolution of urban transport. The campaign, produced by Fuel Content and conceptualised by FCB India, tells an engaging intergenerational story highlighting the stark differences between travel in the past and the simplicity offered by Uber today.

    Uber India, head of marketing, Ameya Velankar commented, “Uber has fundamentally transformed the way we travel, bridging the gap between generations with solutions that cater to diverse needs and challenges. While we know that struggle is good in life, it toughens us up, Uber believes that there’s always a simpler way to move—literally at the tap of a button. To capture this shift, we’ve brought together the popular, fresh duo of Jackie and Tiger Shroff. Their chemistry and relatability make them the perfect ambassadors to reflect how Uber is the perfect solution for all your mobility needs.”

    Director Vasan Bala shared his excitement: “It was an absolute blast working with Jackie Shroff and Tiger for this Uber campaign. Most refreshing to see this duo for the first time on screen this way. The teams at FCB and Fuel made sure it was a super fun and smooth shoot.”

     

  • Uber brings black back to India

    Uber brings black back to India

    Mumbai: Uber, a ridesharing app today announced the launch of its upscale Uber Black category, starting with Mumbai next week. This new addition is a step towards addressing the growing preference of Indian customers towards premium offerings and Uber’s ability to deliver a new standard of on-demand mobility in premium cars.

    Uber Black offers a range of cushioned features designed to elevate the ride with unparalleled comfort, style and convenience.

    ●    Brand new, higher-end cars to ensure consistent vehicle quality

    ●    Top-rated drivers, trained by our fleet partners

    ●    In-app experience while booking the ride to keep passenger comfort front & centre

    ●    The magic of on-demand mobility for those who desire a well-appointed experience

    Riders will get to enjoy in-car amenities and on-trip preferences, ensuring a consistently high-quality experience. Uber Black allows for a personalized ride with customizable features like quiet mode, temperature control, and help with luggage. So if you’re dialling into a conference call on the way to work, you can request a quiet trip – without any music or conversation with the driver – to maximise productivity. You can opt for cooling to be turned up or down before you even hop into the car. With extended wait times, riders benefit from an additional 5-minute pickup window without incurring a waiting fee, offering greater flexibility. These new features also take out the guesswork for drivers looking to give riders a 5-star ride.

    Commenting on the launch, Uber India and South Asia president Prabhjeet Singh said, “We are thrilled to bring Uber Black back in an all-new avatar to meet the evolving aspirations of Indian customers and introduce the business class of back seats on Indian roads. As the largest on-demand mobility network with industry-leading matching, routing, and pricing tech and scaled fleet operations – we are bringing the magic of consistent high-quality service and premium comfort with Black. As India’s leading multimodal mobility service, Uber endeavours to cater to the full spectrum of riders, from those seeking affordable rides on two or three wheels to those who desire a truly well-appointed experience in premium vehicles.”

    How to book an Uber Black Trip:

    Open the Uber app and enter your destination in the ‘where to’ box

    ●    Select Uber Black at the bottom of the screen

    ●    Select your on-trip preferences  

    ●    Review the booking details including the price for the trip and tap Confirm Black

    ●    Enjoy your ride
     

  • Uber rolls out rewards program for drivers in Mumbai

    Uber rolls out rewards program for drivers in Mumbai

    Mumbai: Uber has launched ‘Uber Pro’ – a rewards program inspired by drivers and designed to help them reach their goals – both on and off the road. Uber Pro provides drivers with new ways to earn, more options and support, and deeper discounts on what keeps them moving. It has been launched with exciting rewards, perks, and exclusive features across 12 Indian cities, including Mumbai. By rewarding drivers with good customer rating (above 4.8) and low trip cancellations, this program aims to elevate overall platform experience by making every trip magical for riders and drivers alike.

    Commenting on the launch of Uber Pro in India, Uber India & South Asia director – operations Shiva Shailendran said, “Drivers are at the heart of what we do at Uber. We are committed to providing a great ride experience for a rider and driver each time they choose Uber. Uber Pro rewards drivers who provide a great service to riders by maintaining a high app rating and low trip cancellations. It will go a long way in promoting the adaptation and continued use of the Uber platform by top-rated drivers who have made us #IndiaKiRide over the last 10 years, and will improve the overall experience on the Uber app.”

    Uber Pro has four tiers: Blue, Gold, Platinum and Diamond, with Diamond being the highest possible tier. A driver who is new on the platform starts with a Blue tier status and moves upwards by earning ‘points’ on every completed trip and meeting other criteria. The points reset every 3 months, so the drivers’ tier status is determined on a rolling period of 3 months. As drivers move towards a higher tier status, they get access to exclusive perks and experiential rewards offered by third parties, such as discounted vehicle maintenance and motor insurance, and microcredit offerings etc.

    Uber Pro benefits

    Drivers who were able to maintain the top rating ‘Diamond’ for a full quarter were given a cash reward of Rs 10,000/-. Top-tier drivers from diamond and platinum tiers also got access to exclusive experiential rewards including those mentioned below.

    Area Preference: For two hours every day, drivers were able to choose to get trips from an area of their choice. This gave them flexibility to drive in their preferred area.

    Priority support: In case they needed support, these drivers could skip the queue at Uber greenlight centers and received special attention from top support agents on priority.

    Automatic Premier Eligibility: Eligible drivers also got upgraded to get ‘Premier’ trips on the Uber app. With a combination of Go and Premier trips, drivers not only had a chance to receive more trip requests, but also received more high-value trip requests with premier.

    Along with drivers in Platinum and Diamond tiers, Gold tier drivers also received a 30 per cent extra discount vs. market price on Castrol vehicle PMS. Drivers from all tiers were eligible to access differential enhanced microcredit limits (up to Rs 20k, Rs 15k, Rs 10k, and Rs 8k, for Diamond, Platinum, Gold, and Blue tiers respectively). These microcredits are cash credits provided by a third party, facilitated by Uber, that help drivers achieve life goals such as supporting their children’s education or contributing to house expenses, etc. All Uber Pro drivers were also eligible for discounted premiums for life, health, and motor insurance.

    Riders will be able to see the tier status of a driver on booking an Uber and drivers will be able to track their progress on the Uber app. The program is currently live in 12 cities including Mumbai, Bangalore, Chennai, Pune, Hyderabad, Delhi NCR, Kolkata, Lucknow, Chandigarh, Ahmedabad, Guwahati and Jaipur. Uber plans to roll this out to more cities in the near future.

    Disclaimer: Rewards vary by location and Uber Pro status of the driver, and are subject to change. Rewards described here may not be available in all cities where Uber Pro is available. Additional limitations and exclusions apply. See terms and conditions for complete details.

  • Prime Video and PivotRoots collaborate to create multi-brand integrated campaign for Made In Heaven Season 2

    Prime Video and PivotRoots collaborate to create multi-brand integrated campaign for Made In Heaven Season 2

    Mumbai: Prime Video, one of India’s most popular video streaming services, has once again captivated its audiences with the much-awaited Season 2 of its critically acclaimed series Made In Heaven. Buoyed by the critical acclaim of the Emmy-nominated show, Prime Video orchestrated a strategic and exhilarating campaign powered by PivotRoots – a Havas Company, to reignite the buzz among fans and introduce the show to new audiences, aiming to make this season an even greater success.  

    Leveraging high-impact strategic partnerships across prominent platforms, the campaign achieved a resounding success in both contextual communication and visually appealing creatives. PivotRoots vice president-media Ashok Shinde said, “For a show that constantly pushes boundaries, we identified popular and frequently visited media destinations by the intended audience and crafted integrations that harped on the marquee themes from the show. This allowed the show to be omnipresent with a creative approach that reiterated the return of the grandest wedding celebration, which one shouldn’t miss.”  

    Strategic Partnerships:  

    Prime Video’s campaign spearheaded by PivotRoots, engaged in strategic collaborations with top platforms, establishing a strong and contextual presence across various user journeys:  

    1. Uber Collaboration  

    Partnering with Uber, one of the largest on-demand rideshare applications, the campaign ensured a comprehensive and engaging user journey. From requesting a trip to throughout the ride, the show’s communication was seamlessly integrated into the app. The creative concept revolved around the notion that Genda Phools (marigold flowers) were adorning the streets, heralding the return of grand wedding celebrations. With every step of the journey, the user was greeted with a celebratory tone and contextual copy, culminating in the grand release announcement.  

    Uber advertising head of programmatic and partnerships Jillian Kranz said, “With an average view time of over 100 seconds, Journey Ads are a powerful and effective way to capture consumers’ attention during their trip, driving purchases and building brand awareness amongst a highly in-demand demographic. The Made in Heaven campaign seamlessly integrated Amazon’s messaging, creating and sustaining excitement for the show.”

    Httpool by Aleph managing director Amit Gupta mentioned, “We are thrilled to share the remarkable success of the collaboration between Amazon Prime Video and Uber, made possible through our valued partnership with PivotRoots and Httpool by Aleph.”

    2. Swiggy Integration

    Recognizing the extensive user engagement on Swiggy, India’s leading on-demand convenience delivery platform, the campaign took over one of the most frequently visited sections of the app – the order track screen which appears once a user completes placing an order. Here, the delivery icon transformed into an image of a truck adorned with Genda flowers, symbolizing the arrival of festivities. At the top of the map, PivotRoots strategized to place an icon of Genda Phool accompanied by contextual copy, revealing the comeback of Made In Heaven. An animated innovation banner further strengthened the connection between the campaign and the imagery, leaving a lasting impact.

    Swiggy head of ads and monetization Ajit Panigrahi said, “Swiggy’s post-order food tracking screen is viewed with great excitement as users wait for their favourite dishes to be delivered, just like Made in Heaven Season 2, which has been one of the most awaited shows on OTT. We collaborated with Amazon Prime and PivotRoots, to creatively communicate this in the form of a contextual map integration on the food post order page, also giving users a view of the trailer on the same page.”

    3. MakeMyTrip Partnership

    Given the show’s exotic locales, a partnership with MakeMyTrip, the country’s leading travel platform, was formed to deepen user engagement. This collaboration resulted in the creation of Made In Heaven Holiday Packages inspired by the show’s lead characters. The packages, adorned with visuals from the series, resonated with the characters’ personalities. These packages were prominently featured in a branded hub across various touchpoints within the app, delivering maximum visibility and engagement.

    MakeMyTrip chief marketing officer & chief business officer – corporate Raj Rishi Singh said, “Travel is often inspired by visuals from popular films and television shows that appeal to our sensibilities. Made in Heaven has been one such cultural phenomenon, inspiring conversations and giving us mood boards for various occasions, including travel. We are pleased to have partnered with Amazon Prime Video and PivotRoots to curate travel packages based on protagonists from the show, inspiring millions to travel with itinerates made in heaven.”

    4. Media Buying

    Additionally, as part of various media buys, PivotRoots collaborated with 25 + top sites and apps including niche partners like Ferns and Petals, Wedding Sutra, Wed Me Good and Conde Nast Traveller to deploy high-impact contextual banners.  By taking over key touchpoints on popular platforms, the campaign driven by PivotRoots, was able to reach a large and engaged audience which helped Prime Video’s Made In Heaven Season 2 to become one of the most talked-about shows of the year.

  • Uber appoints Arnab Kumar as director of business development for India and South Asia

    Uber appoints Arnab Kumar as director of business development for India and South Asia

    Mumbai: Uber, India’s leading ridesharing app, has onboarded Arnab Kumar as director of business development for India and South Asia.

    Kumar joins Uber with over 17 years of experience across technology and financial services  sectors. Kumar’s professional journey includes building the India operations for Coinbase and leading India fintech investments and strategic initiatives for Prosus (formerly known as Naspers). Kumar has previously served as program director at NITI Aayog where he contributed to the development of emerging technology initiatives including Aarogya Setu, India’s COVID contact tracing app. Kumar has also worked as an investment banker for Deutsche Bank in Singapore and New York. He is an alumnus of Birla Institute of Technology Mesra and Indian School of Business Hyderabad and is a CFA charterholder.

    Commenting on the appointment, Uber India and South Asia president Prabhjeet Singh said, “We are delighted to have Arnab join our leadership team to strengthen Uber’s presence and ensure Uber’s ongoing success in India and South Asia. He has a strong track record of working across financial services and technology sectors. During his work at NITI Aayog he delivered impact and change at scale. Under his leadership, our business development team will continue to be a key accelerant for our partnerships and new growth opportunities.”

    “I am excited to join Uber, which has transformed the way people move while creating earning opportunities for millions of people in India and across the region. India and South Asia present tremendous growth potential and I look forward to joining forces with the incredibly talented team at Uber and supporting the company’s growth ambitions in this important region,” said Kumar.

    Kumar’s appointment comes as the company completes a decade of operations in India and is focused on growing sustainable mobility options. With a partnership approach to different stakeholders in the value chain like EV fleets, financiers, EV infrastructure providers and government bodies, Uber has been at the forefront of EV transition in India. Earlier this year, in the largest EV commitment yet between an automaker and a ridesharing platform in India, Tata Motors agreed to supply 25,000 EVs to fleets on the Uber platform.